Europe and Egypt Frozen Fruits and Vegetables Market is expected to reach US$ 16.64 billion by 2031

Upsurge in Demand for Organic Products to Drive Europe and Egypt Frozen Fruits and Vegetables Market Growth During 2023–2031

According to our latest market study on “Europe and Egypt Frozen Fruits and Vegetables Market Forecast to 2031 – Regional and Country Share, Trend, and Growth Opportunity Analysis – by Product Type, Category, and End Use,” the market is projected to grow from US$ 11.82 billion in 2023 to US$ 16.64 billion by 2031. It is expected to record a CAGR of 4.2% from 2023 to 2031. The report highlights key factors propelling the market growth and prominent players along with their developments in the market.

In Europe, consumers increasingly prioritize organic products due to growing awareness of the adverse impact of conventional farming practices on the environment and rising concerns about pesticide residues in food. As a result, there is a noticeable shift toward organic options across various food categories, including frozen fruits and vegetables. European consumers perceive organic products as healthy, safe, and environmentally sustainable, propelling the demand for organic frozen options. Thus, manufacturers and retailers expand their organic product offerings and invest in sourcing organic ingredients to meet the growing consumer demand.

Europe and Egypt Frozen Fruits and Vegetables Market Share – by Country

The demand for organic frozen fruits and vegetables is rising in Egypt, albeit from a smaller base than in Europe. Egyptian consumers are becoming increasingly aware of organic produce's health benefits and are seeking organic options as part of their dietary preferences. Moreover, there is a growing interest in sustainable farming practices and rising support for local farmers who produce organic fruits and vegetables. As a result, Egyptian companies are introducing organic frozen products sourced from certified organic farms to cater to consumers' demand for healthier and environmentally friendly food choices. It reflects a broader global movement toward organic agriculture and sustainable food systems, with consumers in Egypt increasingly embracing organic options in the frozen fruits and vegetables market.

Meeting the growing consumer demand for organic products can increase sales and market share of market players. Thus, they require investments in organic certification, sourcing, and production processes. Companies need to comply with strict organic standards and maintain transparency and traceability throughout the supply chain to retain consumer trust. Furthermore, as the organic market continues to evolve, there is a need for innovation in product offerings, packaging, and marketing strategies to differentiate organic frozen products and capitalize on this growing trend. Overall, the rising demand for organic frozen fruits and vegetables is expected to offer a significant opportunity for companies to tap into a lucrative market in Europe and Egypt and align with consumer preferences for healthier and sustainable food options. Therefore, the rising inclination toward a healthy diet is expected to emerge as a prominent Europe and Egypt frozen fruits and vegetables market trend during the forecast period.

In Europe and Egypt, the food service sector benefits from the versatility and convenience of frozen fruits and vegetables. Restaurants specializing in traditional Egyptian cuisine and international chains operating in the country rely on frozen produce to enhance the flavor and variety of their dishes. Frozen vegetables such as diced onions, mixed bell peppers, and chopped tomatoes are essential ingredients in Egyptian staples, including koshari, molokhia, and falafel. By utilizing frozen ingredients, restaurants can save preparation time, minimize food waste, and maintain consistent quality, especially during peak dining hours. These factors contribute to the growing Europe and Egypt frozen fruits and vegetables market size.

Frozen fruits and vegetables offer a convenient and accessible option for individuals following plant-based diets. The demand for frozen fruits and vegetables is evident in Europe, where countries such as Germany, the UK, and Sweden have witnessed a rise in the popularity of vegetarian and vegan lifestyles. Frozen fruits and vegetables are considered versatile ingredients in plant-based meals and snacks. Frozen berries such as blueberries, strawberries, and raspberries are commonly used in plant-based smoothies, oatmeal bowls, and desserts by health-conscious consumers seeking nutritious and flavorful options. Frozen vegetables, including spinach, broccoli, and kale, are convenient additions to stir-fries, soups, and pasta dishes, catering to flexitarian, vegetarian, and vegan consumers' preferences. Frozen fruits and vegetables can be added to meals anytime, regardless of seasonality or availability.

Inadequate storage infrastructure or insufficient capacity can result in product spoilage, quality loss, and increased stakeholder costs. In regions with unreliable power grids, including some rural areas in Egypt, fluctuations in energy costs and access to reliable electricity can exacerbate storage challenges. These supply chain constraints adversely affect the availability and affordability of frozen fruits and vegetables and impact the overall competitiveness of producers and suppliers in the market. Thus, supply chain challenges hinder the frozen fruits and vegetables market growth in Europe and Egypt.

Greenyard, Bonduelle Group, General Mills Inc, Conagra Brands Inc, Goya Foods Inc, Nature's Touch Frozen Foods, Crop's Fruit NV, Dole Packaged Foods LLC, CROP’S UK, and Foodnet Ltd are among the major players operating in the Europe and Egypt frozen fruits and vegetables market. Market players focus on developing high-quality products to fulfill the varied requirements of end users. Moreover, the key players adopt strategic development initiatives such as product development, collaborations, and partnerships to expand their market presence.

The geographic scope of the Europe and Egypt frozen fruits and vegetables market report entails Germany, France, Italy, the UK, Russia, Poland, Ukraine, the Rest of Europe, and Egypt. In Europe, Italy is expected to register the highest CAGR during the forecast period. Moreover, Germany registered a significant Europe and Egypt frozen fruits and vegetables market share in 2023. According to IRR, after the US and Japan, Germany is the largest importer of frozen vegetables across the world. In Germany, sales of frozen foods rose by 3.6% in volume in 2022. As busy lifestyles become prevalent, German consumers seek convenient food options requiring minimal preparation time. Frozen fruits and vegetables offer a convenient solution, as they are easy to store, have a longer shelf life, and require minimal preparation before consumption. Additionally, with growing health consciousness, consumers in Germany are opting for nutritious food choices, and frozen fruits and vegetables retain their essential vitamins and nutrients, making them a convenient and healthy option for daily meals. Thus, the factors mentioned above driving the Europe and Egypt frozen fruits and vegetables market. 

Europe and Egypt Frozen Fruits and Vegetables Market Report Segmentation:

The Europe and Egypt frozen fruits and vegetables market analysis is carried out by considering the following segments: product type, category, and end user. Based on product type, the market is bifurcated into fruits and vegetables. The market for the fruits segment is further segmented into citrus fruits, berries, tropical fruits, and other frozen fruits. The market for the vegetable segment is subsegmented into roots, cruciferous, leafy greens, and other frozen vegetables. The Europe and Egypt frozen fruits and vegetables market, by category, is bifurcated into organic and conventional. By end user, the market is segmented into foodservice, food retail, and food processing.