Europe Dietary Supplements Market is expected to reach US$ 31.09 Billion by 2031

Vitamins Segment to Boost Europe Dietary Supplements Market Growth During 2023–2031

According to our latest market study on “Europe Dietary Supplements Market Forecast to 2031 – by Type, Form, and Distribution Channel,” the market was valued at US$ 19.84 billion in 2023 and is projected to reach US$ 31.09 billion by 2031; it is anticipated to record a CAGR of 5.8% from 2023 to 2031.

The trend of consuming nutritional supplements in the regular diet in European countries, including France, the UK, Spain, and Italy, is growing considerably. The region is witnessing an increase in demand for supplements that help meet daily requirements of essential nutrients and offer a wider range of health benefits. Dietary supplements consist of products such as vitamins, minerals, proteins, amino acids, dietary fibers, and probiotics that promote wellness. Dietary supplements improve overall health and reduce the risk of nutrient deficiency by fulfilling the requirements of essential nutrients in the human body. As a result, the popularity of dietary supplements is rising across Europe. For instance, in 2022, Ipsos European Public Affairs surveyed on behalf of Food Supplements Europe in 14 EU Member States. They discovered that approximately 9 in 10 European consumers had taken food supplements in their lives, and nearly all of them had consumed supplements in the past 12 months. As per the survey, consumers mostly consumed vitamin D, vitamin C, and magnesium over the last 12 months. Athletes are becoming more inclined toward dietary supplements for assistance in improving endurance and performance while also maintaining health. Thus, the rising popularity of dietary supplements contributes to the growing Europe dietary supplements market size.

Europe Dietary Supplements Market Growth – CAGR (2023–2031)

Europe Dietary Supplements Market Analysis Based on Segmental Evaluation:

The scope of the Europe dietary supplements market report entails its analysis based on the following segments: type, form, and distribution channel. Based on type, the market is segmented into vitamins, minerals, proteins and amino acids, probiotics, blends, and others. The vitamins segment held the largest Europe dietary supplements market share in 2023, and the probiotics segment is estimated to register the highest CAGR during the forecast period. Vitamins are nutritional compounds that are essential for steady growth. Vitamins are classified as fat-soluble vitamins and water-soluble vitamins. Fat-soluble vitamins, including vitamins A, D, E, and K, are stored in the body's fats. Water-soluble vitamins comprise B-complex and vitamin C that need to be regularly replenished. These vitamins are essential for metabolism, immunity, and digestion and are available in different forms such as tablets, capsules, powders, and liquids. Recently, there has been a rise in demand for vitamins due to the growing need for weight and energy management between athletes and professionals. The deficiency of vitamins A, B, C, and E is becoming increasingly prevalent in many European countries. Therefore, consumers are taking vitamin supplements to fulfill their daily vitamin requirements, which supports the growth of the vitamins segment. 

Based on form, the market is categorized into tablets, capsules and softgels, powders, and others. The capsules and softgels segment held the largest Europe dietary supplements market share in 2023. Capsules, widely found in a conventional cylindrical shape, are gelatin pieces that fit together to retain dry ingredients and are commonly used in supplements. Capsules' two-piece design prevents oil-based substances and liquids from entering it. All these qualities are boosting the demand for capsules, aiding the segment growth. However, one disadvantage of capsules is their limited volume, causing them to crack when overfilled, which might hamper the segment growth. A soft gel is similar to a capsule in appearance, but it is made of a gelatin-based shell surrounding a liquid fill. The gelatin soft gel keeps components from oxidizing and degrading. A few soft gels can be made opaque to guard against light and UV rays. Further, soft gels are often preferred over tablets to be used for oils or other liquid substances since they are easier to swallow. In addition, soft gels hermetically encapsulate the contents to protect against air, and opaque soft gel shields delicate substances from light, further boosting the segment's growth. 

In terms of distribution channel, the Europe dietary supplements market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment dominated the market in 2023. Dietary supplement products are easily available in specialty stores such as pharmacies and nutrition stores. Specialty stores have a large variety of products from different brands. These stores are widely preferred distribution channels for dietary supplement products due to the availability of an extensive range of brands, attractive deals, discounts, and high-end customer service. The skilled staff in these stores have a better understanding of the specific health and nutrition requirements of the consumers. Recommendations and guidance from pharmacists about dietary supplement products create awareness about the brand and the benefits of its products. 

Europe Dietary Supplements Market Trends

In the Europe dietary supplements market, collagen supplements have carved out a significant niche due to their promise of enhancing skin elasticity, reducing aging signs, and supporting hair and nail health. European consumers are increasingly seeking holistic health and wellness, driving demand for collagen-based products. Collagen supplements are recognized for their potential to bolster aesthetic appeal and overall well-being. With growing awareness and scientific support, the collagen segment continues to witness robust growth across Spain and other European countries, further involving dietary supplements in beauty care products. For instance, in July 2023, Full Body Impact LLC introduced the GOLD EDITION liquid collagen protein supplement enriched with hyaluronic acid and vitamin C, offering 16g of medical-grade collagen protein per 1oz serving, surpassing other collagen powders and pills. Also, Revive Collagen launched its first menopause range, catering to all stages of menopause, from perimenopause to post-menopause.

The scope of the Europe dietary supplements market report focuses on key countries, including Germany, France, Italy, the UK, Spain, and the Rest of Europe.

In 2023, the UK dominated the Europe dietary supplements market. In the UK, there is an increasing demand for dietary supplements due to the shifting preference of animal proteins to plant-based proteins. This is likely to shift customers' preferences toward plant-based herbal supplements and botanicals, creating new prospects for the expansion of herbal supplements in the dietary supplements sector in the UK. For instance, according to a survey by The Vegan Society in 2021, the majority of British consumers are embracing a more plant-based diet. The UK is ~3% vegan, 6% vegetarian, 4% pescatarian, and 30% flexitarian, which reduces the intake of meat and meat-based products. Further, the impact of the COVID-19 pandemic has accelerated the consumption of dietary supplements by health-conscious consumers, as a healthy diet leads to a better immune response. This is driven by increased health consciousness and environmental awareness, as well as significant venture investment in plant-based product manufacturers.

Glanbia Plc, Herbalife Nutrition Ltd, Amway Corp, Bayer AG, Arkopharma SAS, Pfizer Inc, Otsuka Holdings Co Ltd, GSK Plc, NOW Health Group Inc, and Nestle Health Science SA are among the key players operating in the Europe dietary supplements market. 

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