Europe Luxury Vinyl Tile (LVT) Flooring Market is expected to reach US$ 12.22 Billion by 2031

Growing Residential Construction Boosts Europe Luxury Vinyl Tile (LVT) Flooring Market Growth

According to the latest market study on “Europe Luxury Vinyl Tile (LVT) Flooring Market Forecast to 2031 – Regional Share, Trend, and Growth Opportunity Analysis – by Type and End User,” the market was valued at US$ 6.51 billion in 2023 and is projected to reach US$ 12.22 billion by 2031; it is anticipated to record a CAGR of 8.2% from 2023 to 2031. The report highlights key factors contributing to the Europe luxury vinyl tile (LVT) flooring market size and prominent players, along with their developments in the market. 

The preference for modern features and sustainable materials in residential construction projects aligns well with the characteristics of luxury vinyl tile (LVT) flooring, which often incorporates eco-friendly components and advanced manufacturing techniques to minimize environmental impact. As consumers increasingly prioritize sustainable living practices, the availability of eco-conscious flooring options becomes crucial, further driving the adoption of LVT in the residential construction market. In Europe, the population of countries such as the UK, Austria, Italy, and France has been steadily increasing, leading to an urgent need for more housing. Urbanization further fuels the demand for housing. In response, both private developers and the government have embarked on extensive housing projects to alleviate the housing shortage. For instance, under the Affordable Homes Programme 2021–2026, the UK government has planned to deliver up to 180,000 new homes. The variety of residential developments, from high-rise apartments and suburban houses to luxury estates and affordable housing, requires a wide range of flooring options. LVT flooring offers a solution for homeowners seeking modern, high-performance flooring systems that can withstand water and scratch resistance.

Europe Luxury Vinyl Tile (LVT) Flooring Market Breakdown – by Country

According to the Office of National Statistics, the construction output of new private housing increased from US$ 3,502.86 million in January 2024 to US$ 3,577.24 million in May 2024. Private developers are responding to the high demand for residential properties by launching numerous construction projects across the UK. These developments range from single-family homes to large-scale apartment complexes, each requiring extensive roofing work. As construction volumes rise, particularly in urban and suburban regions, the demand for durable materials also surges. Increased construction output leads to a rise in new buildings and refurbishments, resulting in higher adoption of LVT for new installations and upgrades. With more structures being built or renovated, contractors and building owners are focusing on materials that provide long-term durability and reduce the frequency of repairs or replacements. Thus, the rising demand for construction activities bolsters the Europe luxury vinyl tile (LVT) flooring market growth.

Improved printing technologies have allowed for more realistic and intricate designs, enhancing the aesthetic appeal and making LVT flooring a more attractive option for consumers seeking the look of natural materials such as wood or stone. This innovation opens up new market segments, such as high-end residential properties and design-conscious commercial spaces, where the visual impact of flooring plays a crucial role.

The integration of enhanced performance features such as waterproofing and scratch resistance significantly broadens the applications of LVT flooring. Waterproof LVT allows for installation in moisture-prone areas such as kitchens, bathrooms, and basements, where traditional flooring options, including hardwood or laminate, may not be suitable. This expansion into previously untapped segments of the market increases the versatility and appeal of LVT, further driving its demand in both residential and commercial sectors. The incorporation of scratch-resistant properties enhances the durability and longevity of LVT flooring, making it ideal for high-traffic areas in commercial settings such as retail stores, restaurants, and healthcare facilities. This enhanced durability not only reduces maintenance costs but also extends the lifespan of the flooring, providing long-term value to customers. Thus, technological advancements are one of the major Europe luxury vinyl tile (LVT) flooring market trends in the coming years.

The Europe luxury vinyl tile (LVT) flooring market analysis is carried out by identifying and evaluating key players in the market. Mohawk Industries Inc, Tarkett, Shaw Industries Group Inc, Interface Inc, Gerflor SAS, Mannington Mills Inc, Forbo Holding AG, Milliken & Company, Beaulieu International Group, and Kährs BondCo AB are among the key players profiled in the Europe luxury vinyl tile (LVT) flooring market report. Manufacturers provide LVT flooring through their network of distributors, suppliers, and independent dealers operating across different regions. Distributors or suppliers aid in a consistent supply of LVT flooring to domestic and international markets. The products are supplied to end users directly via business-to-business sales or the network of independent dealers operating across different regions. End users maintain long-term relationships with LVT flooring manufacturers to ensure a proper and steady supply of high-quality products.

Europe Luxury Vinyl Tile (LVT) Flooring Market Report Segmentation:

Based on type, the market is bifurcated into rigid and flexible. The rigid segment held a larger Europe luxury vinyl tile (LVT) flooring market share in 2023. Rigid LVT flooring is made from a rigid core layer of composite material, such as stone polymer or wood polymer, sandwiched between two vinyl layers. Rigid luxury vinyl tiles, also known as floating or interlocking LVT, are designed to be installed without adhesive. The rigid core layer provides additional strength and stability to luxury vinyl tiles, making it suitable for high-traffic areas and busy homes. Rigid LVT can be installed over various subfloors, including concrete, ceramic tile, and even existing vinyl flooring, making it a preferable option for renovations and remodels. Several rigid core luxury vinyl tiles have a built-in underlayment that offers additional cushioning, making the flooring more comfortable to walk on and reducing the impact of foot traffic. Further, the waterproofing properties of rigid LVTs make them suitable for high-moisture areas, such as bathrooms and kitchens. The rising residential construction across the globe has surged the demand for LVT flooring in the household sector.

Based on end user, the market is segmented into residential, commercial, industrial, and institutional. The residential segment held the largest Europe luxury vinyl tile (LVT) flooring market share in 2023. The residential sector holds the major share in the luxury vinyl tiles flooring market as it is an ideal choice for areas such as the living room, dining room, and bedrooms. The comfortable underfoot and easy-to-clean characteristics of LVT make it a perfect fit for household spaces. LVT flooring is also best suited for basement spaces to withstand moisture and temperature fluctuations. It acts as an efficient alternative to traditional concrete floors in providing a warmer and more comfortable environment in households. Further, LVT flooring offers a soft surface in bedrooms and playrooms, which is often more comfortable for playing and walking. It also serves as an excellent sound insulator, reducing noise transmission between floors. The demand for LVT flooring from the residential segment is anticipated to increase due to the rising population and increasing consumer disposable income. In addition, an increase in reconstruction and renovation activities to enhance the appearance of buildings is propelling the overall growth of the residential segment.

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