Europe Sports Nutrition Market is expected to reach US$ 10.79 Billion by 2031

UK Dominated Europe Sports Nutrition Market During 2023–2031

According to our new research study on “Europe Sports Nutrition Market Forecast to 2031 – by Product Type, Distribution Channel, and Country,” the market was valued at US$ 5.32 billion in 2023 and is projected to reach US$ 10.79 billion by 2031; it is expected to register a CAGR of 9.3% during 2023–2031. The report highlights key factors propelling the market growth and prominent players along with their developments in the market. Apart from growth drivers, the report covers the Europe sports nutrition market trends and their foreseeable impact during the forecast period.

The scope of the Europe sports nutrition market report focuses on Germany, the UK, France, Italy, Spain, Romania, Hungary, and the Rest of Europe. The UK dominated the market in 2023. High-intensity interval training (HIIT) is gaining significant popularity in the country owing to its time effectiveness and efficiency, which appeals to busy individuals looking for impactful and quick workouts. HIIT offers a variety of exercises, from cardio to strength training, which keeps routines customizable and engaging for different fitness levels. These workouts are physically demanding and intense, leading to a higher nutritional need for energy, muscle repair, and recovery. This creates a demand for sports supplements, especially protein powders and other sports nutrition products, driving the sports nutrition market growth in the country. 

Europe Sports Nutrition Market: Trends

The Rest of Europe accounted for a significant share of the Europe sports nutrition market in 2023. Russia, Poland, the Netherlands, Denmark, Norway, Sweden, Greece, and Belgium are the key countries in the Rest of Europe sports nutrition market. Rising physical activities and various growing fitness trends, such as digital fitness in the region, give rise to an increased demand for sports nutrition products. To cater to this growing demand, several key players in the region are focusing on launching new sports nutrition products in the market. For instance, in May 2023, Volac International Ltd. expanded its sports nutrition product portfolio in Geneva, Switzerland, by launching Volactive Pro2O RTD protein beverages. These beverages help improve performance and enhance muscle strength. Thus, the increase in product launches augments the demand for sports nutrition products in the region, contributing to the growing Europe sports nutrition market size.

Europe Sports Nutrition Market: Trends

The increasing number of vegan consumers in Europe boosts the demand for sports nutrition products with vegan, organic, and plant-based ingredients. The growing awareness of plant-based sports nutrition products being more nutritious than traditional products is expected to propel the demand for plant-based sports nutrition products over the forecast period. These products contain collagen, minerals, low-fat content, higher antioxidants, and higher amounts of carbohydrates that help improve the overall performance of athletes. Carbohydrates act as a primary fuel utilized during intense workouts, making it a significant ingredient in sports nutrition products.

Ongoing concerns about sustainability, along with the growing preference for plant-based options, are ultimately becoming essential to every sports nutrition brand’s portfolio. As a result, many brands are adding several plant-based options to their lineup. To keep up with the growing trend of organic and vegan diets, several companies are expanding their portfolio and launching plant-based sports nutrition products in the market. For instance, in December 2023, Aminolabs announced the launch of Vital Pro XP, a plant-based protein powder, to cater to its vegan consumer base of athletes and fitness enthusiasts. Thus, the growing preference for sports nutrition products with vegan and organic claims is expected to boost the Europe sports nutrition market growth during the forecast period.

Europe Sports Nutrition Market: Segmental Overview

The Europe sports nutrition market analysis has been performed by considering the following segments: product type and distribution channel.

By product type, the market is segmented into supplements, bars, RTD beverages, and others. The supplements segment held the largest Europe sports nutrition market share in 2023. The supplements segment is subsegmented into powders, tablets & capsules, gummies, and others. Sports supplements are designed to provide an energy boost, enhance performance, and aid endurance throughout the workout or sports activities of the consumers; hence, they are in high demand among athletes and bodybuilders. There is a rising engagement in physical activities among the population across the globe, followed by increasing participation in sports events, which drives the demand for sports supplements. Athletes and fitness enthusiasts usually consume sports supplements to boost overall performance, improve muscle endurance, enhance muscle strength, and facilitate muscle recovery. The bars segment accounted for the second-largest share of the market. Protein bars are a convenient source of calories and protein. These bars ensure that consumers receive the adequate amount of amino acids required to fuel their workouts, promote muscle endurance, and optimize muscle recovery. The consumption of the protein bar is not just limited to bodybuilders and athletes, it also extends to consumers with active lifestyles wanting to replace their meals with a healthy alternative in the form of a quick snack. Moreover, key market players are launching innovative products to stay competitive. For instance, in February 2024, Optimum Nutrition announced the launch of two new flavors in its protein bar range—Salted Caramel Whipped and Chocolate Caramel and Peanut protein bars—to cater to different consumer preferences.

In terms of distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest Europe sports nutrition market share in 2023. Sports nutrition products are easily available in specialty stores such as pharmacies and nutrition stores. These stores are widely preferred distribution channels for sports nutrition products, especially sports supplements, due to the availability of an extensive range of brands, attractive deals, discounts, and high-end customer service. The skilled staff in these stores have a better understanding of the specific health and nutrition requirements of the athletes. Also, recommendations and guidance about sports nutrition products create awareness about the brand and the benefits of its products. Thus, several key players in the sports nutrition market targeting the wellness of athletes prefer specialty stores as the distribution channel. The supermarkets and hypermarkets segment held the second-largest share of the market. Supermarkets and hypermarkets refer to large retail establishments that offer an array of products, including groceries, beverages, and other household products, that are organized into different sections. Products from various brands are available at economical prices in these stores. Further, these stores offer attractive discounts, a pleasant customer experience, and the advantage of multiple payment options. These stores focus on maximizing product sales to increase their profit. Key players in the sports nutrition market benefit from product visibility in higher-traffic areas and higher footfall in these markets. All these factors boost the demand for sports nutrition products through supermarkets and hypermarkets, contributing to the Europe sports nutrition market growth for the segment.

Glanbia plc; NOW Foods; Garden of Life; PepsiCo Inc.; Quest Nutrition LLC; Abbott Laboratories; Amway Corp; GNC Holdings, LLC; Worldwide Sport Nutritional Supplements, Inc.; and Herbalife Nutrition Ltd. are among the leading companies profiled in the Europe sports nutrition market report.

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