Upsurge in Cosmetic Industry
According to our latest market study on “False Eyelashes Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by Type (Strip Lashes, Individual Lashes); Material (Human Hair, Synthetic, Animal Hair & Fur); and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, Others),” the market was valued at US$ 1,377.28 million in 2021 and is projected to reach US$ 2,046.61 million by 2028; it is expected to grow at a CAGR of 5.8% from 2021 to 2028. The report highlights key factors driving the market growth and prominent players along with their developments in the market.
False eyelashes are artificial eyelashes used to add volume to or extend the natural eyelashes. They are made from either human hair, animal hair & fur, or a synthetic material. False eyelashes add volume to one’s natural eyelashes and can have a transformational impact on one’s appearance. Growing demand for customized and unique looks when it comes to makeup will strongly influence the market growth. The increase in disposable income and the need to enhance physical appearance among consumers is also propelling the demand for self-grooming products such as false eyelashes. Moreover, the growing adoption of false eyelashes by popular celebrities and social media influencers is anticipated to extend in emerging markets, thereby fueling the growth of the false eyelashes market over the upcoming years. Growing demand for customized and unique makeup looks will influence the market growth. Moreover, intensifying the look and physical appearance has become a trend, especially among women, by using false eyelashes. Willingness to spend significant amount of money on cosmetics has increased the growth of the cosmetic industry. The global middle-class population, which is the next potential consumer segment for the cosmetic industry, has grown significantly. With the increase in per capita disposable income among the middle-class population, their shopping behaviour and living standards are changing rapidly. Hence, such changing lifestyles, have led to growth of the cosmetics industry.
Global False Eyelashes Market Breakdown – by Region
False Eyelashes Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Type (Strip Lashes and Individual Lashes), Material (Human Hair, Synthetic, and Animal Hair & Fur), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)
False Eyelashes Market Size, Analysis Report 2028
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The key players operating in the global false eyelashes market include Kiss Products, Inc.; Esqido; Huda Beauty; PDC Brands; MAC Cosmetics; PAC Cosmetics LLP; Kosé Corporation; Lilly Lashes; and House of Lashes. Players in the global false eyelashes market focus on providing high-quality products to fulfill customer demand. They also focus on strategies such as investments in research and development activities, new product launches, and expanding production capacities. For instance, in 2020, House of Lashes launched 4 strip lashes and 1 set of Individual lashes with the name ‘HOL x Patrick Ta Collection’ by collaborating with world’s renowned celebrity makeup artist, Patrick Ta. In 2019, Huda Beauty launched Kahlana #21 Lash by collaborating with beauty editor, correspondent, and influencer Kahlana Barfield Brown. Kahlana #21 Lash is a lightweight synthetic eyelash that mimics natural hairs. In 2018, Kiss Products Inc., expanded its partnership with ECG group for launching various digital marketing campaigns to drive awareness and increase sales of lashes and nail care products. ECG Group will also design creative strategy and digital marketing campaigns, adding imPRESS Press-On Manicure products as well as Hair Tools to the partnership with KISS Products.
Impact of COVID-19 Pandemic on False Eyelashes Market
The COVID-19 pandemic initially affected the global false eyelashes market due to the shutdown of manufacturing units, shortage of labor, disruption of supply chains, and financial instability.
The false eyelashes market is a part of the consumer goods industry. The industry's disruption due to the economic slowdown caused by the COVID-19 outbreak restrained the demand for false eyelashes. However, businesses are gaining ground as previously imposed limitations have been eased across various countries. Moreover, the introduction of COVID-19 vaccines by governments of different countries eased the situation, leading to a rise in business activities worldwide. After the ease of lockdowns and movement restrictions, several consumer goods industry segments witnessed growth, including the false eyelashes market.
The report includes the segmentation of the global false eyelashes market as follows:
The global false eyelashes market is segmented into type, material, distribution channel, and geography. Based on type, the false eyelashes market is segmented into strip lashes and individual lashes. Based on material, the market is classified into human hair, synthetic, and animal hair & fur. Based on distribution channel, the false eyelashes market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The global false eyelashes market is broadly segmented by geography into North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. The North America false eyelashes market is further segmented into the US, Canada, and Mexico. The Europe false eyelashes market is sub-segmented into Germany, France, the UK, Italy, Russia, and the Rest of Europe. The Asia Pacific false eyelashes market is further segmented into China, India, Japan, Australia, South Korea, and the Rest of Asia Pacific. The Middle East & Africa market is further segmented into South Africa, Saudi Arabia, the UAE, and the Rest of the Middle East & Africa. The South & Central America false eyelashes market is further segmented into Brazil, Argentina, and the Rest of South & Central America.
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