Frozen French Fries Market is expected to reach US$ 57,910.15 million by 2030

Growing Consumption of Convenience Food Drives Frozen French Fries Market Growth

According to the new research study titled "Frozen French Fries Market Forecast to 2030 – COVID-19 Impact and Global Analysis – by Product Type, Category, and End User," the market is expected to grow from US$ 39,955.11 million in 2022 to US$ 57,910.15 million by 2030; it is expected to record a CAGR of 4.7% from 2022 to 2030.

The surge in the consumption of high-quality convenience food owing to changing lifestyles is one of the biggest trends in the food industry. Convenience food, such as frozen snacks, frozen meals, and frozen ready-to-eat products, saves consumers’ time and effort associated with ingredient shopping, meal preparation, cooking, consumption, and post-meal cleaning activities. The development and popularity of these food items are ascribed to many social changes; the most notable are the increasing number of smaller households and the rising millennial population worldwide. Due to hectic work schedules, millennials prefer quick, easy meals without compromising taste and nutrition. The number of single or two-person households is also growing in nations such as the US, Canada, the UK, and Germany. According to the 2020 Current Population Survey, there were 36.1 million single-person households in the US, accounting for 28% of all households. The growing number of one or two-person families has fueled the demand for ready-to-eat, portion-controlled foods.

Frozen French Fries Market Breakdown – by Region

Frozen food products are also growing in demand as they have an extended shelf-life, suitable for single-person consumption, and can be prepared quickly. According to the “Power of Frozen” report published by the American Frozen Food Institute and Food Industry Association, frozen food sales in the US increased by 21% in 2020. Fast-food franchises such as McDonald's, Wendy's, Johny Rocket, KFC, Burger King, and Hardy’s substantially impact the global frozen French fries market. Further, convenience foods satisfy the needs of consumers and are readily available in retail outlets or stores as well as various fast-food chains, hotels, and quick-service restaurants. The rise in retail outlets, convenience stores, and supermarkets has increased the availability of ready-to-eat food, propelling the frozen snacks industry to new heights. Thus, the growing consumption of convenience food, such as frozen French fries, is influencing the market growth.

The global expansion of fast food trends has enormously increased the market for frozen french fries. Fast food restaurants, including McDonald's, Burger King, and KFC, often nourish french fries as a side dish. The augmented consumption of french fries has been attributed to the fast food sector's convenience, affordability, and quick service (QS). In addition, the appetite for quick and easy meal options has risen due to busy and disorganized lifestyles. The necessity is well satisfied by the widely available, simple-to-eat appetizer or side dishes such as french fries. Therefore, the market for french fries has been driven by the drift of working professionals, busy households, and customers who are always on the go.

However, the expanded awareness of and consideration for nutrition and health is one of the main impediments to the frozen french fries industry; as they are deep-fried and spiced, french fries are frequently linked to high amounts of harmful fats, calories, and salt. There is a need for healthier options as customers become more health conscious, such as baked or air-fried fries, ultimately shifting toward different snack options. Moreover, high-quality ingredients, such as artisanal potatoes, specialist or low-fat oils, or organic and locally produced products, are gaining traction among health-conscious people. Thus, the market provides customers willing to spend better for an exceptional culinary experience by providing premium french fries options with distinctive spices, dipping sauces, or artisanal displays.

Bart's Potato Company, Aviko B.V., Agristo NV., Lamb Weston Holdings Inc, McCain, Farm Frites International B.V., Rairandev Golden Fries Pty Ltd, Himalaya Food International Ltd, J.R. Simplot Company, and The Kraft Heinz Co are among the key players operating in the frozen french fries market. These key players are adopting product innovation strategies and investing in business expansions to meet consumers' rising demand for frozen products, further driving the frozen french fries market.

Impact of COVID-19 Pandemic on Frozen French Fries Market

Restrictions imposed in response to the COVID-19 pandemic by various governments in Europe, Asia, and North America on international travel forced the companies to put their collaboration and partnership plans on a temporary hold. Moreover, closing restaurants and fast-food chains due to the lockdown negatively impacted the market growth. All these factors hampered the food & beverages industry in 2020 and early 2021, thereby restraining the growth of food French fries’ markets.

The report segments the frozen french fries market as follows:

The frozen french fries market is segmented on the basis of product type, category, and end user. Based on product type, the market is segmented into regular fries, crinkle-cut fries, steak fries, and others. Based on category, the market is bifurcated into organic and conventional. Based on end user, the frozen french fries market is segmented into retail and foodservice. By geography, the market is primarily segmented into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America.

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