Powdered Flavors Market is expected to reach US$ 13,841.10 million by 2030

According to our latest market study on “Powdered Flavors Market Forecast to 2030 – COVID-19 Impact and Global Analysis – by Type, Category, and Application,” the powdered flavors market size is projected to grow from US$ 9,940.36 million in 2022 to US$ 13,841.10 million by 2030; the market is expected to register a CAGR of 4.2% from 2022 to 2030. The report highlights key factors driving the market and prominent players along with their developments in the market.

Powdered flavors are dehydrated or dried forms of liquid extracts. They are manufactured by spray drying or freeze drying the puree, paste, or liquid emulsions to form a fine, concentrated powder that easily blends in different formulations and is shelf stable. Powdered flavors are used in a wide range of food products, such as baked goods, confectionery, dairy and frozen desserts, savory snacks, soups, sauces, dressings, ready-to-eat meals, nutraceuticals, and meat and meat substitute products. In bakery products, powdered flavors are used in dry mixes for consistent flavor and texture. The most widely used powdered flavors in bakery and confectionery products are cocoa powder, vanilla powder, fruit powders, and cinnamon powder. Powdered flavors blend easily and enhance the taste of savory snacks—such as chips, tortilla chips, popcorn, crackers, and extruded snacks.

Powdered Flavors Market Breakdown – by Region

In soups, spreads, sauces, and dressings, powdered flavors such as spice powders, milk/cream powders, and cheese powders impart unique flavors, enhance their texture and consistency, and increase the water retention capacity. Powdered flavors are also used in nutraceuticals such as protein powders, gummies, and capsules and pills to mask the unwanted flavor of certain ingredients and increase the palatability of these products. In meat and meat substitute products, powdered flavors are used to impart the umami flavor and aroma, attracting a large number of consumers. Thus, the wide application of powdered flavors and the rising demand for packaged food such as bakery, confectionery, dairy and frozen desserts, savory and sweet snacks, soups, sauces, salad dressings, RTE meals, and meat products is driving the global powdered flavors market.

The global powdered flavors market is highly fragmented as various domestic and international players compete on the basis of product quality, price, and differentiation. The global manufacturers of powdered flavors focus on offering superior quality products at affordable prices. Moreover, they focus heavily on offering innovative products catering to emerging consumer trends. For instance, many consumers are skeptical about the presence of synthetic flavoring agents in the food they consume due to the perceived negative impacts of artificial or synthetic ingredients. Therefore, manufacturers are developing products that are 100% natural, organic, and suitable for clean labeling.

Impact of COVID-19 Pandemic on Powdered Flavors Market

The food & beverages industry suffered severe disruptions due to disturbances in supply chains and shutdowns of production plants amid the COVID-19 pandemic. The shutdown of various manufacturing plants and factories in regions such as North America, Europe, Asia Pacific, South America, and the Middle East & Africa negatively impacted the supply chains, manufacturing, delivery schedules, and sales. Many businesses announced possible delays in product deliveries and slumps in their future sales. Thus, with suspended operations in various industries negatively impacted the powdered flavors market growth.

However, the pandemic altered global consumer preferences as health became the top priority. The preference for all-natural, organic, and GMO-free ingredients increased as consumers perceived these products to be healthier than conventional ones. Moreover, the focus on immune health increased dramatically, which is expected to provide lucrative opportunities for immune-boosting flavors such as turmeric powder, ginger powder, and cinnamon. In 2020, the governments imposed lockdowns and quarantines, and people were mandated to stay in their homes to curb the spread of SARS-CoV-2. Therefore, the global population began to spend more time on the Internet to escape boredom. This factor created awareness about the availability of healthier products with natural food ingredients, which positively impacted the demand for natural powdered flavors. 

The report includes the segmentation of the powdered flavors market as follows:

Based on type, the powdered flavors market is segmented into sweet, savory, and others. Based on category, the market is bifurcated into natural and synthetic. Based on application, the powdered flavors market is segmented into bakery and confectionery; dairy and frozen desserts; soups, sauces, and dressings; meat and meat substitute products; snacks and RTE meals; nutritional supplements; and others. By geography, the market is broadly segmented into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America. The powdered flavors market in North America is further segmented into the US, Canada, and Mexico. The European market is subsegmented into Germany, France, the UK, Italy, Russia, and the Rest of Europe. The powdered flavors market in Asia Pacific is further segmented into China, India, Japan, Australia, South Korea, and the Rest of Asia Pacific. The market in the MEA is further segmented into South Africa, Saudi Arabia, the UAE, and the Rest of MEA. The powdered flavors market in South & Central America market is categorized into Brazil, Argentina, and the Rest of South & Central America.

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