Sports Nutrition Market is expected to reach US$ 46.41 Billion by 2031

Increasing Strategic Initiatives by Key Players Bolster Sports Nutrition Market Growth

According to our latest study on "Sports Nutrition Market Size and Forecast (2021–2031), Global and Regional Growth Opportunity Analysis – by Product Type and Distribution Channel," the market size is expected to grow from US$ 24.01 billion in 2023 to US$ 46.41 billion by 2031; it is estimated to register a CAGR of 8.6% from 2023 to 2031. The report highlights key factors driving the market growth and prominent players along with their developments in the market. Apart from growth drivers, the report covers the sports nutrition market trends and their foreseeable impact during the forecast period.

With the growing demand for sports nutrition products globally, key players are taking various strategic initiatives to differentiate themselves from their competitors. Several manufacturers are launching innovative products. For instance, in March 2024, Garden of Life LLC announced the expansion of its sports supplements product category by launching a new supplement formulated for workout recovery as well as enhancing skin radiance. In April 2023, Buildyourgoals, a sports nutrition company, announced the launch of four additional sports supplements in different flavors, including watermelon, orange, fresh brew coffee, and kiwi. In December 2023, DYMATIZE ENTERPRISES, LLC, a sports nutrition company, announced the expansion of its high-performance ISO100 protein powder product line by partnering with DD IP Holder LLC. With this collaboration, the company launched a new range of protein powders with the flavor and taste of Glazed Donuts from DD IP Holder LLC.

Sports Nutrition Market Breakdown – by Region

Various manufacturers in the sports nutrition market are engaged in collaborations with athletes to expand their customer base, which is further boosting the growth of the sports nutrition market. For instance, in August 2023, Saquon Barkley, an All-Pro running back for New York's football team, teamed up with SIXSTAR, a sports nutrition company, and Kellogg Co. to launch new products of Six Star 100% Whey Protein Plus in Kellogg's Frosted Flakes and Froot Loops flavors. Also, in August 2023, ahead of the Paris 2024 Olympic Games, VOW Nutrition, a sports nutrition brand, collaborated with Team GB as the Official Nutrition Licensee. Moreover, BioSteel Sports Nutrition Inc. signed a partnership with Sergiño Dest, a defender for the U.S. Men's National Soccer Team. Such celebrity endorsement plays a vital role in boosting the sales of sports nutrition products.

Several manufacturers are focusing on mergers and acquisitions to expand their product portfolio and strengthen their brand presence in the sports nutrition market. For instance, in May 2024, NUTRIVEND, a sports nutrition company, announced the acquisition of CSN Supplements Ltd. This strategic investment is expected to help the company expand its customer base and product portfolio in the sports nutrition market.

According to the European Society of Cardiology, the sports nutritional supplements consumed by athletes to boost their overall performance can cause severe risks to the heart. Additionally, according to the Australian Sports Anti-Doping Authority, one in every five sports supplements contains banned ingredients such as anabolic drugs and stimulants. It was also stated that sports supplements contain large amounts of creatine and protein, which can lead to increased levels of urea and creatinine in the blood. Taking these supplements on a regular basis and prolonged usage can harm the body. Hence, several health-conscious consumers avoid taking sports supplements, which might hamper the sports supplements market growth.

The sports nutrition market analysis has been performed by considering the following segments: product type and distribution channel. In terms of product type, the market is segmented into supplements, bars, RTD beverages, and others. The supplements segment held a significant sports nutrition market share in 2023. Sports supplements are designed to provide an energy boost, enhance performance, and aid endurance throughout the workout or sports activities of the consumers. These performance-enhancer sports supplements, including powders, gummies, tablets, and capsules, are in high demand among athletes and bodybuilders. There is a rising engagement in physical activities among the population across the globe, followed by increasing participation in sports events, which drives the demand for sports supplements. Athletes and fitness enthusiasts usually consume sports supplements to boost overall performance, improve muscle endurance, enhance muscle strength, and facilitate muscle recovery. These benefits of sports supplements drive the demand for sports supplements over the forecast period.

In terms of revenue, North America held significant sports nutrition market share while, Asia Pacific is expected to register the highest CAGR during the forecast period. In Asia Pacific, the influence of global sporting events is rising. The region hosts the Asian Games, FIFA World Cup, marathons, and various sporting games. Numerous athletes participate in these events. These athletes require sports nutrition products, including protein powder and nutrition supplements, to improve their recovery and performance for the games. Sports nutrition supplements offer versatility and convenience, which make them an attractive option for fitness enthusiasts and athletes. Moreover, with rising urbanization and busy lifestyles, there is an increase in the population engaging in active lifestyles to maintain healthy living. Various key companies are primarily focusing on launching and expanding their sports nutrition product portfolio to strengthen their position in the Asia Pacific sports nutrition market in response to the rising demand in the region. For instance, in June 2023, Steadfast Nutrition expanded its sports nutrition product portfolio by launching four new supplements to enhance athletic performance and increase muscle strength.

The sports nutrition market forecast can help stakeholders plan their growth strategies. Glanbia plc; NOW Foods; Garden of Life; PepsiCo Inc.; Quest Nutrition LLC; Abbott Laboratories; Amway Corp; GNC Holdings, LLC; Worldwide Sport Nutritional Supplements; Inc.; and Herbalife Nutrition Ltd. are among the prominent players profiled in the sports nutrition market report. These market players are focusing on providing high-quality products to fulfill customer demand. They are also adopting strategies such as new product launches, capacity expansions, partnerships, and collaborations to stay competitive in the market. For instance, in February 2024, NOW Sports, the sports nutrition brand of industry-leading natural products manufacturer NOW, partnered with The Brooks Beasts Track Club as the official sports nutrition partner through 2024.

The sports nutrition market is segmented on the basis of product type, distribution channel, and geography. Based on product type, the market is segmented into supplements, bars, RTD beverages, and others. In terms of distribution channel, the market is segmented into supermarkets & hypermarkets, convenience stores, online retail, and others. The geographic scope of the sports nutrition market report focuses on North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. The North America market is further segmented into the US, Canada, and Mexico. The market in Europe is subsegmented into Germany, France, the UK, Italy, Spain, and the Rest of Europe. The Asia Pacific market is further segmented into China, India, Japan, Australia, South Korea, and the Rest of Asia Pacific. The sports nutrition market in the Middle East & Africa is further segmented into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. The market in South & Central America is further segmented into Brazil, Argentina, and the Rest of South & Central America.