Whitening Toothpaste Segment to Lead Market from 2021 to 2028
According to our new research study on "Teeth Whitening Kits Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by Product Type and Distribution Channel," the market is expected to grow from US$ 6,209.80 million in 2021 to US$ 9,626.04 million by 2028. It is estimated to grow at a CAGR of 6.5% during 2021–2028.
Factors driving the growth of the teeth whitening kits market are the consciousness about appearance and focus on building self-confidence, and easy availability of products. Side effects of products and misleading advertisements hinder the overall market growth. Increasing online sales are expected to provide lucrative opportunities for the global teeth whitening kits market in the coming years. Furthermore, rising inclination toward aesthetic dental procedures would act as a trend in the market during the forecast period.
Based on product type, the teeth whitening kits market is segmented into whitening toothpaste, whitening gels and strips, powders, teeth whitening kits device, and others. The whitening toothpaste segment accounted for the largest share in 2021. However, the whitening gels and strips segment is anticipated to register the highest CAGR during the forecast period. Teeth whitening strips are majorly adopted by consumers owing to their ease of application and affordable costs. Teeth whitening strips cost between US$15 and US$30. Also, the strips comprise 14% hydrogen peroxide that assists in removing both extrinsic and intrinsic tooth stains. Apart from that, teeth whitening gels are available at convenience stores, particularly as over-the-counter (OTC) products comprising bleaching ingredients that are advantageous for whitening the teeth and lightening tooth discoloration. Such aforementioned factors drive the teeth whitening kits market growth for the whitening gels and strips segment.
Impact of COVID-19 Pandemic on Teeth Whitening Kits Market
Tooth whitening is a standard dental procedure as many patients ask for it to improve their smiles, raise their confidence, and create a greater sense of well-being. COVID-19 pandemic put all dental procedures on hold as people were stuck at home, isolated, not working, and unable to do many usual activities. Additionally, dental procedures closed due to mandates imposed by the local government for minimizing the risk of cross-contamination within dental offices. As per the research article published in the British Dental Journal 2020, good oral hygiene is considered the best way to avoid airway infections in patients, especially among COVID-19 patients. Also, the study suggested by British Dental Journal states that the connection between oral microbiomes and COVID-19 complications should be further studied, as most of the comorbidities related to increased risk of complications in COVID-19 are also associated with oral biofilms and periodontal disease. As a result, dental practices witnessed a drastic drop in revenues due to the pandemic. For instance, dental procedures witnessed a reduction in income by more than 50%, and the private dental sector was more affected than the public sector in South and Central America.
With the gradual return to routine dentistry, the world has slowly returned to a new normal, and it is also a time to start rebuilding lives, the economy, and patients' smiles. For example, teeth whitening treatments continue to increase and are the most requested procedure in dentistry. It is a good time for promoting it as a profession for generating revenue post-COVID-19 pandemic. Additionally, to overcome losses due to the pandemic, teledentistry emerged as the best option for relieving patients' anxiety and stress. Teledentistry involves tips for maintaining oral health, avoiding the need for face-to-face dental appointments as dental problems can be prevented with regular dental care, and steps for minimizing risks of oral trauma. Therefore, the COVID-19 pandemic has accelerated the adoption of tooth whitening kits through retail pharmacies and online platforms worldwide. Thus, accelerating demand for such products bolster the teeth whitening kits market growth.
BRODIE & STONE; Colgate-Palmolive Company; Johnson and Johnson Services, Inc.; Unilever PLC; GlaxoSmithKline plc.; CCA Industries, Inc.; Proctor & Gamble; SUPERSMILE; Henkel AG & COMPANY; and KGAA are among the leading companies in the teeth whitening kits market. In March 2021, Colgate-Palmolive Company announced the launch of new product namely, "Optic White Pro Series Toothpaste". The product is made by the whitening professionals at Colgate. Colgate Optic White Pro Series formula contains 5% hydrogen peroxide, the highest level of hydrogen peroxide in an over-the-counter (OTC) whitening toothpaste.
Teeth Whitening Kits Market, by Region, 2021 (%)
Teeth Whitening Kits Market Global Analysis Report 2028
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Teeth Whitening Kits Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Product Type (Whitening Toothpaste, Whitening Gels and Strips, Powders, Teeth Whitening Kits Devices, and Others) and Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online Retail, and Others)
Teeth Whitening Kits Market Global Analysis Report 2028
Download Free SampleTeeth Whitening Kits Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Product Type (Whitening Toothpaste, Whitening Gels and Strips, Powders, Teeth Whitening Kits Devices, and Others) and Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online Retail, and Others)
The teeth whitening kits market is segmented on the basis of product type and distribution channel. Based on product type, the market is segmented into whitening toothpaste, whitening gels and strips, powders, teeth whitening kits device, and others. By distribution channel, the market is segmented into supermarkets & hypermarkets, convenience stores, online retail, and others. Geographically, the global market has been segmented into North America (the US, Canada, and Mexico), Europe (France, Germany, the UK, Spain, Italy, and the Rest of Europe), Asia Pacific (China, India, Japan, Australia, South Korea, and the Rest of APAC), Middle East & Africa (Saudi Arabia, the UAE, South Africa, and the Rest of MEA), and South & Central America (Brazil, Argentina, and the Rest of SCAM).
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