Tortilla Market is expected to reach US$ 45.18 Billion by 2031

Rising Popularity of Mexican Cuisines Bolsters Tortilla Market

According to our latest study on “Tortilla Market Size and Forecast (2021–2031), Global and Regional Growth Opportunity Analysis – by Source, Product Type, Category, and Distribution Channel,” the market is expected to grow from US$ 33.09 billion in 2023 to US$ 45.18 billion by 2031; it is estimated to register a CAGR of 4.0% from 2023 to 2031. The report highlights key factors driving the market growth and prominent players along with their developments in the market.

Tortillas are mainly made from flour of corn, wheat, chickpea, fava bean, multigrain, and others. The demand for tortillas is increasing globally with the rising inclination toward Mexican cuisine, growing number of Mexican restaurants, and the upsurging number of people exploring various global cuisines. Also, the rising trend of eating out is propelling the demand for tortilla dishes such as tacos, burritos, and quesadillas, driving the sales of tortillas. The demand for organic tortillas is also increasing as consumers prefer certified organic ingredients that are free from pesticides, genetically modified organisms (GMOs), and harmful chemicals.

Tortilla Market Breakdown – by Region

Mexican gastronomy has increasingly influenced global cuisine in recent years. It has introduced a variety of flavors, spices, and dishes that were previously unknown or underrepresented in other regions, offering a new and exciting culinary experience to people. Mexican cuisine is popular across various countries, such as the US, France, Denmark, Sweden, Italy, Canada, India, Australia, the Philippines, and Saudi Arabia. Rise in the immigration of Mexican people across the globe propels the popularity of Mexican food in various regions. Tortilla is majorly used in various traditional Mexican food products such as nachos, burritos, tacos, and fajitas. Mexican food has fascinated different regions because of its cultural significance and rich history. UNESCO 2010 recognized traditional Mexican cuisine as an Intangible Cultural Heritage of Humanity. This recognition has helped raise its awareness worldwide and has contributed to its growing popularity across the globe.

The surge in popularity of authentic Mexican food is attributed to consumers’ changing preferences. Many consumers prefer products that are healthy, inexpensive, and easy to prepare at home. Mexican food fulfills the demand of health and wellness-conscious consumers aiming to have fresh vegetables and beans in their diet. Moreover, ancient grains are becoming popular, and corn and amaranth are key ingredients in Mexican food items, including tortillas. Thus, the rising popularity of Mexican cuisines drives the tortilla market growth across the globe.

The tortilla market analysis has been performed by considering the following segments: source, product type, category, and distribution channel. Based on product type, the market is segmented into tortilla/tostada chips, taco shells, tortilla wraps, and others. The tortilla/tostada chips segment is anticipated to hold a significant tortilla market share by 2031. Tortilla chips are snacking products made from tortillas, which are thin and unleavened flatbreads made from wheat or corn flour. Gluten-free tortilla chips can be made using other legumes and grains, such as cassava, chickpeas, amaranth, teff, coconut, lentils, or sweet potatoes. The chips are used in chilaquiles, a traditional Mexican breakfast comprising fried tortillas, salsa, and eggs. These are commonly consumed with dips, salsas, guacamole, and other condiments. Tortilla chips are available in a variety of flavors and sizes. Thus, growing on-the-go consumption and emerging snacking trends across the world are expected to boost the demand for tortilla chips in the coming years.

The tortilla market report emphasizes the key factors driving the market. Rising strategic initiatives by key market players is one of the significant factors driving the growing market.

In terms of revenue, North America dominated the tortilla market share in 2023. The US has a significant group of Hispanic/Latino population that are people of Latin American or Spanish origins, including Mexican, Central & South American, Dominican, Puerto Rican, Cuban, and other Indigenous groups. According to the Latino Policy & Politics Institute, in FY2021, the US Latino population reached 62.5 million, which is 19% of the US population. Tortillas are a key ingredient in Mexico's popular traditional dishes such as tacos, burritos, chilaquiles, barbacoa, and quesadillas, which drives its consumption among the Hispanic population. Thus, the rising Hispanic population influences the North American tortilla market growth.

The tortilla market trends include the surging demand for clean-label and organic food products. Consumers' interest in identifying the ingredients on the product packaging has triggered their inclination toward clean-label products. They are becoming aware of the adverse health impacts associated with consuming various artificial food ingredients, such as colorants, flavors, texturizers, and emulsifiers. An understandable and clear label with thorough ingredient information attracts consumers. Using clean-label ingredients also assists manufacturers in their marketing and branding strategies. Thus, the rising demand for natural, organic, and clean-label products is expected to introduce new trends into the tortilla market during the forecast period.

The tortilla market forecast can help stakeholders plan their growth strategies. GRUMA SAB de CV, PepsiCo Inc, La Tortilla Factory Inc, Intersnack Group GmbH & Co KG, Aranda’s Tortilla Company Inc, Paulig Ltd, General Mills Inc, Conagra Brands Inc, Goya Foods Inc, Moctezuma Foods SRO, Komali Tortillas GmbH, Greendot Health Foods Pvt. Ltd., Paul’s Organics, Fresca Mexican Foods, Mi Rancho, Joy Food Products, Delibreads Europe S.L., Habanero Foods, Leighton Foods AS, and The Hain Celestial Group Inc are among the prominent players profiled in the tortilla market report. These market players are focusing on providing high-quality products to fulfill customer demand. They are also adopting strategies such as new product launches, capacity expansions, partnerships, and collaborations to stay competitive in the market. Further, in March 2021, Hilo Life, a company within PepsiCo’s Hive accelerator, launched an almond flour-based tortilla chip targeting keto and carb-conscious consumers. The chips are made from defatted almond flour to provide more protein than traditional almond flour without increasing the fat content.

The global tortilla market is segmented on the basis of source, product type, category, and distribution channel. In terms of source, the market is segmented into wheat, corn, and others. Based on product type, the tortilla market is divided into tortilla/tostada chips, taco shells, tortilla wraps, and others. The market for the tortilla/tostada chips segment is further bifurcated into corn chips and other chips. Based on category, the tortilla market is segmented into organic and conventional. By distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. By geography, the tortilla market is broadly segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. The North America market is further segmented into the US, Canada, and Mexico. The market in Europe is subsegmented into Germany, France, the UK, Italy, Spain, and the Rest of Europe. The Asia Pacific market is further segmented into China, India, Japan, Australia, South Korea, and the Rest of Asia Pacific. The tortilla market in the Middle East & Africa is further segmented into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. The market in South & Central America is further segmented into Brazil, Argentina, and the Rest of South & Central America.