US Loofah Market is expected to reach US$ 942.24 Million by 2031

Growing Awareness of Skin Health and Wellness

According to our new research study on “US Loofah Market Forecast to 2031 – by Product Type and Distribution Channel,” the market size was valued at US$ 628.09 million in 2023 and is projected to reach US$ 942.24 million by 2031; it is expected to register a CAGR of 5.2% during 2023–2031. The report highlights key factors propelling the market growth and prominent players along with their developments in the market.

Loofah is gaining immense popularity in the US market attributed to its excellent cleansing and exfoliating properties. It offers various benefits to improve skin health and consumer wellness. Loofah opens up pores, making it easier to remove excess dirt and oil from the skin, leaving the skin look smoother and fresher. It stimulates the skin tissues and promotes blood circulation in the body, reducing cellulite and helping the skin regain its elasticity.

There is a growing awareness among consumers about maintaining good skin health and reducing the signs of aging. Products such as loofah help in improving skin health through gentle exfoliation. Exfoliation is one of the simplest and most significant ways to prevent major skin issues. A few skin benefits of loofah are skin brightening, maximizing product absorption, and controlling skin breakouts. Thus, the growing awareness of skin health and wellness among consumers propels the demand for loofah in the US.

US Loofah Market Growth

US Loofah Market Trends

Market players increasingly prefer social media platforms to promote their products instead of traditional commercial advertising. YouTube videos and celebrity promotions on Instagram, Twitter, TikTok, and other social media platforms have significantly accelerated the demand for skincare and bath essentials in the country. Manufacturers collaborate with social media influencers through paid partnerships to promote and sell their products globally.

Several influencers, including dermatologists, natural and organic product promoters, and skincare routine professionals, upload various content on social media platforms such as Tiktok, Youtube, and Instagram. They share daily skincare and bath ritual reviews on various products they use and trusted brand endorsements and recommendations. For instance, in 2023, Krystalynn Gier, a famous influencer, collaborated with a bath essentials manufacturer, EcoTools Beauty, to promote their natural and sustainable loofahs. Manufacturers prefer promoting their products through these influencers to gain significant attention from the customers and encourage rapid purchasing decisions among customers.

In addition, with the rising demand for natural and sustainable loofah products, celebrities have launched their loofah brands in the US. For instance, Kylie Kristen, an American celebrity, has a brand named Kylie Cosmetics that offers loofah across the US. Such celebrity endorsements and social media influence boost the growing US loofah market size.

The US loofah market growth is attributed to the growing awareness of skin health and wellness in the country. There is a growing awareness among consumers about maintaining good skin health and reducing the signs of aging. A few skin benefits of using loofah are skin brightening, maximizing product absorption, controlling skin breakouts, and other benefits. Exfoliation is one of the simplest and most significant ways to prevent major skin issues. Rising awareness about the environmental impact of plastic products has shifted consumer preference toward natural and organic products. Therefore, consumers are increasingly preferring natural loofah. Also, rapid urbanization, high disposable income, and rising spending on bath and body products are among the significant factors driving the growth of loofah market in the US.

The expansion of retail chains and the availability of loofah in supermarkets and hypermarkets, specialty stores, online retail, and other distribution channels have made loofah more accessible to a wide consumer base in the country.

The production of natural and synthetic loofah is noncomplex and does not require high capital, owing to which a number of companies enter the loofah market in the US. The manufacturing process differs for natural and synthetic loofahs. For instance, the production process of natural loofah includes harvesting the luffa gourd seed for its fruit, which is further processed to extract its fibers. These fibers are soaked in water to separate them from the fruit’s seed and pulp. It is cleaned to get rid of the impurities and shaped into the desired forms, such as round or oval. Natural binding agents such as plant-based adhesives or cotton thread are used to bind the fibers together. The production of synthetic loofahs includes the extrusion or melting of synthetic materials such as polyester or nylon into long and thin strands. These strands are further texturized to produce a loofah-like texture. They are then molded into the desired shapes. Later, these strands are bonded using chemical bonding or heat.

Further, several domestic and global players operate in the US loofah market, making the product easily available in the market. This enables consumers to choose from a wide range of brands, resulting in high brand competition and creating challenges for the new company to create a position in the US loofah market.

The US loofah market is highly competitive, with the presence of various regional and international manufacturers having strong distribution networks and well-established customer bases. These players compete on the basis of product differentiation, quality, and prices. Moreover, consumers increasingly prefer organically and naturally produced products. Thus, to cater to this increasing demand, manufacturers are extensively investing in R&D to launch innovative products. These factors are expected to intensify the strong competition during the forecast period.

The US loofah market analysis has been performed by considering the following segments: product type and distribution channel. By product type, the market is segmented into loofah with handle and loofah without handle. The loofah without handle segment held a larger US loofah market share in 2023. The loofah without a handle is a popular bath and body care accessory, valued for its natural exfoliating properties and sustainable appeal. It offers great flexibility and is typically more compact, allowing for easier control during use. Natural loofahs are made from a fibrous plant, providing an eco-friendly alternative for consumers seeking natural skin care products. In the US, consumers are increasingly drawn toward biodegradable and plastic-free products, promoting healthy skin routines. Loofahs without a handle are commonly available in various shapes and sizes and sold at specialty stores and online marketplaces.

Based on distribution channel, the US loofah market report is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment held the largest share of the US loofah market in 2023. The online retail segment is expected to register the highest CAGR during the forecast period. E-commerce platforms are increasingly preferred by consumers owing to the convenience of remote shopping, availability of different brands, and free home delivery services.

Supermarkets and hypermarkets are large retail establishments that sell a wide range of products, including groceries, personal care, and household items. Consumers prefer buying loofah from supermarkets and hypermarkets due to the availability of products from various brands under one roof. Moreover, a convenient product arrangement in stores allows shoppers to find the right product quickly. They also offer multiple payment options, attractive discounts, and a pleasant shopping experience. Manufacturers of loofah prefer selling their products through supermarkets and hypermarkets owing to high customer footfall, wider customer reach, and extensive distribution networks of supermarkets and hypermarkets contributing to the US loofah market share.

NectarLife, PMD Beauty, Earth Therapeutics, Coty Inc, EcoTools Beauty, Zephyr Companies LLC, IMS Trading LLC, Natural Bath and Body Shop, Daily Concepts, and Finchberry are among the leading companies profiled in the US Loofah market report.

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