Premium Messaging Market Size and Forecasts (2021 - 2031), Global and Regional Share, Trends, and Growth Opportunity Analysis

MARKET OVERVIEW

Premium messaging is an option utilized for purchasing messaging programs or subscribe to them, offered by the third-party content providers at premium rates. These messaging programs are initiated through five or six-digit numbers, which are also called as short-codes. The short-codes are similar to a telephone number and are utilized to track text messages from mobile phones to interactive mobile messaging applications. These programs are advertised in all kinds of media such as radio, television, magazines, newspapers, and the Internet.

MARKET SCOPE

The "Global Premium Messaging Market Analysis to 2031" is a specialized and in-depth study with a special focus on the global market trend analysis. The report aims to provide an overview of the premium messaging market with detailed market segmentation by platform, application, industry vertical, and geography. The report provides key statistics on the market status of the leading premium messaging market players and offers key trends and opportunities in the market.

MARKET SEGMENTATION

•   Based on platform, the global premium messaging market is segmented into Cloud API messaging platform and traditional and managed messaging services.
  
•   On the basis of application, the market is segmented into customer relationship management services, inquiry and search services, authentication services, promotional and marketing services, pushed content services, notifications and alerts, and others.
  
•   Based on industry vertical, the market is segmented into BFSI, IT and telecom, media and entertainment, retail and e-commerce, travel and tourism, government, healthcare, and others.
  

MARKET DYNAMICS

Drivers:

•   The major factors driving the growth of the premium messaging market are the focus on enhancing customer interaction, increase in the mobile subscriber base, and surging adoption of A2P.
  
•   Mobile marketing and increased revenue for mobile network operators are likely to offer significant growth opportunities for the premium messaging market in the near future.
  

Restraints:

•   The increase in mobile messaging spam is anticipated to hinder the market during the forecast period.
  

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The premium messaging market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the premium messaging market in these regions.

IMPACT OF COVID-19 ON PREMIUM MESSAGING MARKET

COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.

MARKET PLAYERS

The report covers key developments in the premium messaging market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from premium messaging market are anticipated to lucrative growth opportunities in the future with the rising demand in the global market.

The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the premium messaging market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.

•   AT&T
  
•   Comviva
  
•   DIMOCO
  
•   Infobip ltd.
  
•   LINK Mobility
  
•   SAP
  
•   Sinch
  
•   Tata Communications
  
•   TWILIO INC.
  
•   tyntec
  
  

The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.

Premium Messaging Report Scope