360-Degree Camera Market Report (2021-2031) | The Insight Partners
The 360-Degree Camera Market is expected to register a CAGR of 25.3% from 2023 to 2031, with a market size expanding from US$ XX million in 2023 to US$ XX Million by 2031.
The report is segmented by Type (Budget Cameras, Middle Range Cameras, High-End Cameras), Resolution (1080p, 2k, 4k, Higher), Application (Sports, Concert, Film-Making, Panoramic Picture Art). The global analysis is further broken-down at regional level and major countries. The Report Offers the Value in USD for the above analysis and segments.
Purpose of the ReportThe report 360-Degree Camera Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
360-Degree Camera Market Segmentation
Type- Budget Cameras
- Middle Range Cameras
- High-End Cameras
- 1080p
- 2k
- 4k
- Higher
- Sports
- Concert
- Film-Making
- Panoramic Picture Art
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
Strategic Insights
360-Degree Camera Market Growth Drivers- Increasing Demand for Immersive Content: The growing consumer demand for immersive experiences, such as virtual reality (VR) and augmented reality (AR), is driving the 360-degree camera market. These cameras offer a unique way to capture immersive content, providing a panoramic view for users. Industries such as entertainment, gaming, tourism, and real estate are leveraging 360-degree cameras to create engaging, interactive content for their audiences, fueling market growth.
- Growth of Social Media and Streaming Platforms: The rise of social media platforms like Facebook, YouTube, and Instagram, along with the growing trend of live streaming, is another key driver for the 360-degree camera market. Users increasingly seek creative ways to capture and share content, with 360-degree cameras offering a more dynamic and interactive experience for viewers. As content creation continues to evolve, the demand for 360-degree cameras grows.
- Integration with Mobile and Wearable Devices: A key trend in the 360-degree camera market is the integration of these cameras with mobile phones and wearable devices. With the advancement of smartphone technology, manufacturers are creating 360-degree cameras that are compact, lightweight, and easily compatible with smartphones and wearables. This trend is making it easier for consumers to create and share immersive content on the go.
- Enhanced Features with AI and Stabilization Technology: The integration of artificial intelligence (AI) and enhanced stabilization technology in 360-degree cameras is a growing trend. AI algorithms help in real-time image stitching, enhancing the quality of captured content. Advanced stabilization features ensure smoother video recordings, particularly in dynamic environments, making 360-degree cameras more user-friendly and accessible for both professionals and casual users.
- Expansion in Virtual Reality (VR) and Gaming: The expansion of virtual reality (VR) and gaming industries presents a significant opportunity for the 360-degree camera market. As VR gaming and experiences become more popular, the demand for high-quality 360-degree content rises. Cameras that can capture immersive 360-degree video or images offer new possibilities for gaming experiences, attracting developers and content creators to integrate such cameras into their ecosystems.
- Growing Use in Real Estate and Tourism: The increasing adoption of 360-degree cameras in real estate and tourism sectors provides an opportunity for market growth. Real estate agencies use 360-degree cameras for virtual property tours, allowing potential buyers to experience a property remotely. Similarly, in tourism, destinations and attractions use 360-degree videos to offer virtual tours, enhancing customer engagement and broadening their reach.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the 360-Degree Camera Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the 360-Degree Camera Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Some of the customization options available based on the request are an additional 3-5 company profiles and country-specific analysis of 3-5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation# as our team would review the same and check the feasibility
Key players in the 360-degree camera market include 360flyv inc, Detu, Garmin ltd., Go Pro, Inc., Insta360, LG Electronics, Nikon Corporation, Ricoh Company ltd., Samsung Electronics Co., Ltd., and Yl Technology
Integration with AI and Cloud trends in the demand curve is likely to remain a key trend in the market.
The major factors driving the 360-degree camera market are:
1. Increased Popularity of Safety and Driver Assistance.
2.Technological Advancements
The 360-Degree Camera Market is estimated to witness a CAGR of 25.3% from 2023 to 2031
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 360-Degree Camera Market - By Type
1.3.2 360-Degree Camera Market - By Resolution
1.3.3 360-Degree Camera Market - By Application
1.3.4 360-Degree Camera Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. 360-DEGREE CAMERA MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. 360-DEGREE CAMERA MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. 360-DEGREE CAMERA MARKET - GLOBAL MARKET ANALYSIS
6.1. 360-DEGREE CAMERA - GLOBAL MARKET OVERVIEW
6.2. 360-DEGREE CAMERA - GLOBAL MARKET AND FORECAST TO 2027
6.3. MARKET POSITIONING/MARKET SHARE
7. 360-DEGREE CAMERA MARKET - REVENUE AND FORECASTS TO 2027 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. BUDGET CAMERAS
7.3.1. Overview
7.3.2. Budget Cameras Market Forecast and Analysis
7.4. MIDDLE RANGE CAMERAS
7.4.1. Overview
7.4.2. Middle Range Cameras Market Forecast and Analysis
7.5. HIGH-END CAMERAS
7.5.1. Overview
7.5.2. High-End Cameras Market Forecast and Analysis
8. 360-DEGREE CAMERA MARKET - REVENUE AND FORECASTS TO 2027 - RESOLUTION
8.1. OVERVIEW
8.2. RESOLUTION MARKET FORECASTS AND ANALYSIS
8.3. 1080P
8.3.1. Overview
8.3.2. 1080p Market Forecast and Analysis
8.4. 2K
8.4.1. Overview
8.4.2. 2k Market Forecast and Analysis
8.5. 4K
8.5.1. Overview
8.5.2. 4k Market Forecast and Analysis
8.6. HIGHER
8.6.1. Overview
8.6.2. Higher Market Forecast and Analysis
9. 360-DEGREE CAMERA MARKET - REVENUE AND FORECASTS TO 2027 - APPLICATION
9.1. OVERVIEW
9.2. APPLICATION MARKET FORECASTS AND ANALYSIS
9.3. SPORTS
9.3.1. Overview
9.3.2. Sports Market Forecast and Analysis
9.4. CONCERT
9.4.1. Overview
9.4.2. Concert Market Forecast and Analysis
9.5. FILM-MAKING
9.5.1. Overview
9.5.2. Film-Making Market Forecast and Analysis
9.6. PANORAMIC PICTURE ART
9.6.1. Overview
9.6.2. Panoramic Picture Art Market Forecast and Analysis
10. 360-DEGREE CAMERA MARKET REVENUE AND FORECASTS TO 2027 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America 360-Degree Camera Market Overview
10.1.2 North America 360-Degree Camera Market Forecasts and Analysis
10.1.3 North America 360-Degree Camera Market Forecasts and Analysis - By Type
10.1.4 North America 360-Degree Camera Market Forecasts and Analysis - By Resolution
10.1.5 North America 360-Degree Camera Market Forecasts and Analysis - By Application
10.1.6 North America 360-Degree Camera Market Forecasts and Analysis - By Countries
10.1.6.1 United States 360-Degree Camera Market
10.1.6.1.1 United States 360-Degree Camera Market by Type
10.1.6.1.2 United States 360-Degree Camera Market by Resolution
10.1.6.1.3 United States 360-Degree Camera Market by Application
10.1.6.2 Canada 360-Degree Camera Market
10.1.6.2.1 Canada 360-Degree Camera Market by Type
10.1.6.2.2 Canada 360-Degree Camera Market by Resolution
10.1.6.2.3 Canada 360-Degree Camera Market by Application
10.1.6.3 Mexico 360-Degree Camera Market
10.1.6.3.1 Mexico 360-Degree Camera Market by Type
10.1.6.3.2 Mexico 360-Degree Camera Market by Resolution
10.1.6.3.3 Mexico 360-Degree Camera Market by Application
10.2. EUROPE
10.2.1 Europe 360-Degree Camera Market Overview
10.2.2 Europe 360-Degree Camera Market Forecasts and Analysis
10.2.3 Europe 360-Degree Camera Market Forecasts and Analysis - By Type
10.2.4 Europe 360-Degree Camera Market Forecasts and Analysis - By Resolution
10.2.5 Europe 360-Degree Camera Market Forecasts and Analysis - By Application
10.2.6 Europe 360-Degree Camera Market Forecasts and Analysis - By Countries
10.2.6.1 Germany 360-Degree Camera Market
10.2.6.1.1 Germany 360-Degree Camera Market by Type
10.2.6.1.2 Germany 360-Degree Camera Market by Resolution
10.2.6.1.3 Germany 360-Degree Camera Market by Application
10.2.6.2 France 360-Degree Camera Market
10.2.6.2.1 France 360-Degree Camera Market by Type
10.2.6.2.2 France 360-Degree Camera Market by Resolution
10.2.6.2.3 France 360-Degree Camera Market by Application
10.2.6.3 Italy 360-Degree Camera Market
10.2.6.3.1 Italy 360-Degree Camera Market by Type
10.2.6.3.2 Italy 360-Degree Camera Market by Resolution
10.2.6.3.3 Italy 360-Degree Camera Market by Application
10.2.6.4 United Kingdom 360-Degree Camera Market
10.2.6.4.1 United Kingdom 360-Degree Camera Market by Type
10.2.6.4.2 United Kingdom 360-Degree Camera Market by Resolution
10.2.6.4.3 United Kingdom 360-Degree Camera Market by Application
10.2.6.5 Russia 360-Degree Camera Market
10.2.6.5.1 Russia 360-Degree Camera Market by Type
10.2.6.5.2 Russia 360-Degree Camera Market by Resolution
10.2.6.5.3 Russia 360-Degree Camera Market by Application
10.2.6.6 Rest of Europe 360-Degree Camera Market
10.2.6.6.1 Rest of Europe 360-Degree Camera Market by Type
10.2.6.6.2 Rest of Europe 360-Degree Camera Market by Resolution
10.2.6.6.3 Rest of Europe 360-Degree Camera Market by Application
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific 360-Degree Camera Market Overview
10.3.2 Asia-Pacific 360-Degree Camera Market Forecasts and Analysis
10.3.3 Asia-Pacific 360-Degree Camera Market Forecasts and Analysis - By Type
10.3.4 Asia-Pacific 360-Degree Camera Market Forecasts and Analysis - By Resolution
10.3.5 Asia-Pacific 360-Degree Camera Market Forecasts and Analysis - By Application
10.3.6 Asia-Pacific 360-Degree Camera Market Forecasts and Analysis - By Countries
10.3.6.1 Australia 360-Degree Camera Market
10.3.6.1.1 Australia 360-Degree Camera Market by Type
10.3.6.1.2 Australia 360-Degree Camera Market by Resolution
10.3.6.1.3 Australia 360-Degree Camera Market by Application
10.3.6.2 China 360-Degree Camera Market
10.3.6.2.1 China 360-Degree Camera Market by Type
10.3.6.2.2 China 360-Degree Camera Market by Resolution
10.3.6.2.3 China 360-Degree Camera Market by Application
10.3.6.3 India 360-Degree Camera Market
10.3.6.3.1 India 360-Degree Camera Market by Type
10.3.6.3.2 India 360-Degree Camera Market by Resolution
10.3.6.3.3 India 360-Degree Camera Market by Application
10.3.6.4 Japan 360-Degree Camera Market
10.3.6.4.1 Japan 360-Degree Camera Market by Type
10.3.6.4.2 Japan 360-Degree Camera Market by Resolution
10.3.6.4.3 Japan 360-Degree Camera Market by Application
10.3.6.5 South Korea 360-Degree Camera Market
10.3.6.5.1 South Korea 360-Degree Camera Market by Type
10.3.6.5.2 South Korea 360-Degree Camera Market by Resolution
10.3.6.5.3 South Korea 360-Degree Camera Market by Application
10.3.6.6 Rest of Asia-Pacific 360-Degree Camera Market
10.3.6.6.1 Rest of Asia-Pacific 360-Degree Camera Market by Type
10.3.6.6.2 Rest of Asia-Pacific 360-Degree Camera Market by Resolution
10.3.6.6.3 Rest of Asia-Pacific 360-Degree Camera Market by Application
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa 360-Degree Camera Market Overview
10.4.2 Middle East and Africa 360-Degree Camera Market Forecasts and Analysis
10.4.3 Middle East and Africa 360-Degree Camera Market Forecasts and Analysis - By Type
10.4.4 Middle East and Africa 360-Degree Camera Market Forecasts and Analysis - By Resolution
10.4.5 Middle East and Africa 360-Degree Camera Market Forecasts and Analysis - By Application
10.4.6 Middle East and Africa 360-Degree Camera Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa 360-Degree Camera Market
10.4.6.1.1 South Africa 360-Degree Camera Market by Type
10.4.6.1.2 South Africa 360-Degree Camera Market by Resolution
10.4.6.1.3 South Africa 360-Degree Camera Market by Application
10.4.6.2 Saudi Arabia 360-Degree Camera Market
10.4.6.2.1 Saudi Arabia 360-Degree Camera Market by Type
10.4.6.2.2 Saudi Arabia 360-Degree Camera Market by Resolution
10.4.6.2.3 Saudi Arabia 360-Degree Camera Market by Application
10.4.6.3 U.A.E 360-Degree Camera Market
10.4.6.3.1 U.A.E 360-Degree Camera Market by Type
10.4.6.3.2 U.A.E 360-Degree Camera Market by Resolution
10.4.6.3.3 U.A.E 360-Degree Camera Market by Application
10.4.6.4 Rest of Middle East and Africa 360-Degree Camera Market
10.4.6.4.1 Rest of Middle East and Africa 360-Degree Camera Market by Type
10.4.6.4.2 Rest of Middle East and Africa 360-Degree Camera Market by Resolution
10.4.6.4.3 Rest of Middle East and Africa 360-Degree Camera Market by Application
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America 360-Degree Camera Market Overview
10.5.2 South and Central America 360-Degree Camera Market Forecasts and Analysis
10.5.3 South and Central America 360-Degree Camera Market Forecasts and Analysis - By Type
10.5.4 South and Central America 360-Degree Camera Market Forecasts and Analysis - By Resolution
10.5.5 South and Central America 360-Degree Camera Market Forecasts and Analysis - By Application
10.5.6 South and Central America 360-Degree Camera Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil 360-Degree Camera Market
10.5.6.1.1 Brazil 360-Degree Camera Market by Type
10.5.6.1.2 Brazil 360-Degree Camera Market by Resolution
10.5.6.1.3 Brazil 360-Degree Camera Market by Application
10.5.6.2 Argentina 360-Degree Camera Market
10.5.6.2.1 Argentina 360-Degree Camera Market by Type
10.5.6.2.2 Argentina 360-Degree Camera Market by Resolution
10.5.6.2.3 Argentina 360-Degree Camera Market by Application
10.5.6.3 Rest of South and Central America 360-Degree Camera Market
10.5.6.3.1 Rest of South and Central America 360-Degree Camera Market by Type
10.5.6.3.2 Rest of South and Central America 360-Degree Camera Market by Resolution
10.5.6.3.3 Rest of South and Central America 360-Degree Camera Market by Application
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. 360-DEGREE CAMERA MARKET, KEY COMPANY PROFILES
12.1. 360FLY, INC.
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. DETU
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. GARMIN LTD.
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. GO PRO, INC.
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. INSTA360.
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. LG ELECTRONICS
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. NIKON CORPORATION
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. RICOH COMPANY LTD.
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. SAMSUNG ELECTRONICS CO., LTD.
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. YI TECHNOLOGY
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1. 360fly, inc.
2. Detu
3. Garmin ltd.
4. Go Pro, Inc.
5. Insta360.
6. LG Electronics
7. Nikon Corporation
8. Ricoh Company ltd.
9. Samsung Electronics Co., Ltd.
10. YI Technology
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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