4K TV Market Strategies and Share 2031
The 4K TV Market size is projected to reach US$ 1076.4 million by 2031 from US$ 191.34 million in 2023. The market is expected to register a CAGR of 24.1% during 2023–2031. The evolving consumer preferences are likely to remain a key trend in the market.
4K TV Market Analysis
- The global 4K TV market is expanding rapidly as consumers desire higher image quality. As people seek more immersive watching experiences, 4K TVs, which have higher resolution and clarity, are becoming increasingly popular. This need is driven by a desire for crisper graphics and more brilliant colors, particularly on larger screens.
- Furthermore, the proliferation of 4K content on various entertainment platforms is driving market expansion. Streaming providers, broadcasters, and content creators are creating a huge library of 4K material, such as movies, television shows, and sporting events. As a result, consumers are compelled to upgrade to 4K TVs to properly appreciate this content, driving market development.
4K TV Market Overview
- A 4K TV is a television with 4K resolution. That means the TV has 3,840 horizontal and 2,160 vertical pixels, for a total of approximately 8.3 million pixels. Resolutions for 4K TVs are typically listed as "3840 x 2160" in device specifications.
- 4K TVs contain four times as many pixels as regular Full HD (1920 x 1080) TVs. Even on TV displays of the same size, 4K TV picture quality is more bright and detailed due to the increased pixel density. This disparity is especially noticeable on large-screen televisions.
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4K TV Market: Strategic Insights
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4K TV Market Drivers and Opportunities
Growing Technological Advancement
- Major 4K TV manufacturers are concentrating on creating new technological solutions to improve their position. For instance, in June 2021, TCL, a Chinese business that designs, develops, and markets consumer electronics goods introduced its first novel technology—the micro-LED—with its small LED QLED 4K Android 11 TV C825. The technology behind micro-LEDs uses LEDs that are more compact than standard LEDs. OEMs can mount more LEDs into a given space since LEDs are compact to gain control of the captive TV/monitor. Thus, such advancements by market players will fuel the growth of the market.
The rising consumer demand for UHD technology devices
- The demand for UHD technology devices among consumers is increasing tremendously. A form of display resolution standard of at least 3840 by 2160 pixels (8.3 megapixels; 4K) is referred to as DHD technology. This technology produces highly fine and sharp images without sacrificing image quality, which enables manufacturers to produce larger TVs while giving consumers a better-looking, more colorful image.
- For instance, UHD's market share in the German TV set market increased to 75% in April 2021, according to Broadband TV News, a UK-based supplier of industry intelligence. Around 1.45 million TVs were sold in Germany in Q1 of 2021, of which around 1.1 million TVs were UHD models. Therefore, the 4K TV market is expanding due to increased customer demand for DHD technology devices.
4K TV Market Report Segmentation Analysis
The key segments that contributed to the derivation of the 4K TV Market analysis are screen size and end use.
- Based on screen size, the 4K TV Market is divided into below 52 inches, 52 65 inches, and above 65 inches.
- based on end use, the market is divided into multimode and single-mode lasers.
- Based on application, the market is divided into residential and commercial.
4K TV Market Share Analysis by Geography
- The 4K TV Market report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South & Central America.
- Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering 4K TV Market dynamics such as drivers, trends, and opportunities that are impacting the markets at the regional level.
- Also, the report covers PEST analysis, which involves the study of major factors that influence the 4K TV Market in these regions.
4K TV Market Report Scope
4K TV Market News and Recent Developments
The 4K TV Market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the 4K TV Market are listed below:
- Samsung announced India's Crystal Vision 4K TV lineup. The new Smart TV has an inbuilt IoT Hub, and the range boasts multi-voice assistant support, among other features. (Source: Samsung, Company Website, August 2023)
- Samsung, India’s largest consumer electronics company, announced a new era of AI TVs with the launch of its ultra-premium Neo QLED 8K, Neo QLED 4K, and OLED TVs at the ‘Unbox & Discover’ event at Samsung Opera House in Bengaluru. The 2024 line-up of Neo QLED 8K, Neo QLED 4K, and OLED TVs elevate your home entertainment experience with powerful, AI-driven solutions. (Source: Samsung, Newsletter, April 2024).
4K TV Market Report Coverage and Deliverables
The “4K TV Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:
- 4K TV Market size and forecast at global, regional, and country levels for all the key market segments covered under the scope.
- 4K TV Market trends as well as market dynamics such as drivers, restraints, and key opportunities.
- Detailed PEST/Porter’s Five Forces and SWOT analysis.
- 4K TV Market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments.
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the 4K TV Market.
- Detailed company profiles.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The global 4K TV Market is expected to grow at a CAGR of 24.1% during the forecast period 2023 - 2031.
Growing technological advancement is one of the major factors driving the 4K TV Market.
Evolving consumer preferences are anticipated to play a significant role in the global 4K TV Market in the coming years.
The leading players operating in the 4K TV Market are LG Electronics, Inc., Hisense Corporation Limited, Vu Technologies Pvt. Ltd., Sony Corporation, Sharp Corporation, Asus Tek Corporation, Koninklijke Philips N.V., Electronic Corporation, Panasonic Corporation, Innolux Corporation.
The report can be delivered in PDF/PPT format; we can also share the Excel dataset based on the request.
Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 4k TV Market - By Screen Size
1.3.2 4k TV Market - By End Use
1.3.3 4k TV Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. 4K TV MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. 4K TV MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. 4K TV MARKET - GLOBAL MARKET ANALYSIS
6.1. 4K TV - GLOBAL MARKET OVERVIEW
6.2. 4K TV - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. 4K TV MARKET - REVENUE AND FORECASTS TO 2028 - SCREEN SIZE
7.1. OVERVIEW
7.2. SCREEN SIZE MARKET FORECASTS AND ANALYSIS
7.3. BELOW 52 INCHES
7.3.1. Overview
7.3.2. Below 52 Inches Market Forecast and Analysis
7.4. 52 65 INCHES
7.4.1. Overview
7.4.2. 52 65 Inches Market Forecast and Analysis
7.5. ABOVE 65 INCHES
7.5.1. Overview
7.5.2. Above 65 inches Market Forecast and Analysis
8. 4K TV MARKET - REVENUE AND FORECASTS TO 2028 - END USE
8.1. OVERVIEW
8.2. END USE MARKET FORECASTS AND ANALYSIS
8.3. RESIDENTIAL
8.3.1. Overview
8.3.2. Residential Market Forecast and Analysis
8.4. COMMERCIAL
8.4.1. Overview
8.4.2. Commercial Market Forecast and Analysis
9. 4K TV MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America 4k TV Market Overview
9.1.2 North America 4k TV Market Forecasts and Analysis
9.1.3 North America 4k TV Market Forecasts and Analysis - By Screen Size
9.1.4 North America 4k TV Market Forecasts and Analysis - By End Use
9.1.5 North America 4k TV Market Forecasts and Analysis - By Countries
9.1.5.1 United States 4k TV Market
9.1.5.1.1 United States 4k TV Market by Screen Size
9.1.5.1.2 United States 4k TV Market by End Use
9.1.5.2 Canada 4k TV Market
9.1.5.2.1 Canada 4k TV Market by Screen Size
9.1.5.2.2 Canada 4k TV Market by End Use
9.1.5.3 Mexico 4k TV Market
9.1.5.3.1 Mexico 4k TV Market by Screen Size
9.1.5.3.2 Mexico 4k TV Market by End Use
9.2. EUROPE
9.2.1 Europe 4k TV Market Overview
9.2.2 Europe 4k TV Market Forecasts and Analysis
9.2.3 Europe 4k TV Market Forecasts and Analysis - By Screen Size
9.2.4 Europe 4k TV Market Forecasts and Analysis - By End Use
9.2.5 Europe 4k TV Market Forecasts and Analysis - By Countries
9.2.5.1 Germany 4k TV Market
9.2.5.1.1 Germany 4k TV Market by Screen Size
9.2.5.1.2 Germany 4k TV Market by End Use
9.2.5.2 France 4k TV Market
9.2.5.2.1 France 4k TV Market by Screen Size
9.2.5.2.2 France 4k TV Market by End Use
9.2.5.3 Italy 4k TV Market
9.2.5.3.1 Italy 4k TV Market by Screen Size
9.2.5.3.2 Italy 4k TV Market by End Use
9.2.5.4 United Kingdom 4k TV Market
9.2.5.4.1 United Kingdom 4k TV Market by Screen Size
9.2.5.4.2 United Kingdom 4k TV Market by End Use
9.2.5.5 Russia 4k TV Market
9.2.5.5.1 Russia 4k TV Market by Screen Size
9.2.5.5.2 Russia 4k TV Market by End Use
9.2.5.6 Rest of Europe 4k TV Market
9.2.5.6.1 Rest of Europe 4k TV Market by Screen Size
9.2.5.6.2 Rest of Europe 4k TV Market by End Use
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific 4k TV Market Overview
9.3.2 Asia-Pacific 4k TV Market Forecasts and Analysis
9.3.3 Asia-Pacific 4k TV Market Forecasts and Analysis - By Screen Size
9.3.4 Asia-Pacific 4k TV Market Forecasts and Analysis - By End Use
9.3.5 Asia-Pacific 4k TV Market Forecasts and Analysis - By Countries
9.3.5.1 Australia 4k TV Market
9.3.5.1.1 Australia 4k TV Market by Screen Size
9.3.5.1.2 Australia 4k TV Market by End Use
9.3.5.2 China 4k TV Market
9.3.5.2.1 China 4k TV Market by Screen Size
9.3.5.2.2 China 4k TV Market by End Use
9.3.5.3 India 4k TV Market
9.3.5.3.1 India 4k TV Market by Screen Size
9.3.5.3.2 India 4k TV Market by End Use
9.3.5.4 Japan 4k TV Market
9.3.5.4.1 Japan 4k TV Market by Screen Size
9.3.5.4.2 Japan 4k TV Market by End Use
9.3.5.5 South Korea 4k TV Market
9.3.5.5.1 South Korea 4k TV Market by Screen Size
9.3.5.5.2 South Korea 4k TV Market by End Use
9.3.5.6 Rest of Asia-Pacific 4k TV Market
9.3.5.6.1 Rest of Asia-Pacific 4k TV Market by Screen Size
9.3.5.6.2 Rest of Asia-Pacific 4k TV Market by End Use
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa 4k TV Market Overview
9.4.2 Middle East and Africa 4k TV Market Forecasts and Analysis
9.4.3 Middle East and Africa 4k TV Market Forecasts and Analysis - By Screen Size
9.4.4 Middle East and Africa 4k TV Market Forecasts and Analysis - By End Use
9.4.5 Middle East and Africa 4k TV Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa 4k TV Market
9.4.5.1.1 South Africa 4k TV Market by Screen Size
9.4.5.1.2 South Africa 4k TV Market by End Use
9.4.5.2 Saudi Arabia 4k TV Market
9.4.5.2.1 Saudi Arabia 4k TV Market by Screen Size
9.4.5.2.2 Saudi Arabia 4k TV Market by End Use
9.4.5.3 U.A.E 4k TV Market
9.4.5.3.1 U.A.E 4k TV Market by Screen Size
9.4.5.3.2 U.A.E 4k TV Market by End Use
9.4.5.4 Rest of Middle East and Africa 4k TV Market
9.4.5.4.1 Rest of Middle East and Africa 4k TV Market by Screen Size
9.4.5.4.2 Rest of Middle East and Africa 4k TV Market by End Use
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America 4k TV Market Overview
9.5.2 South and Central America 4k TV Market Forecasts and Analysis
9.5.3 South and Central America 4k TV Market Forecasts and Analysis - By Screen Size
9.5.4 South and Central America 4k TV Market Forecasts and Analysis - By End Use
9.5.5 South and Central America 4k TV Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil 4k TV Market
9.5.5.1.1 Brazil 4k TV Market by Screen Size
9.5.5.1.2 Brazil 4k TV Market by End Use
9.5.5.2 Argentina 4k TV Market
9.5.5.2.1 Argentina 4k TV Market by Screen Size
9.5.5.2.2 Argentina 4k TV Market by End Use
9.5.5.3 Rest of South and Central America 4k TV Market
9.5.5.3.1 Rest of South and Central America 4k TV Market by Screen Size
9.5.5.3.2 Rest of South and Central America 4k TV Market by End Use
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. 4K TV MARKET, KEY COMPANY PROFILES
11.1. CHANGHONG
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. HAIER INC.
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. HISENSE INTERNATIONAL CO. LTD
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. LG ELECTRONICS
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. PANASONIC CORPORATION
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. SAMSUNG ELECTRONICS CO. LTD.
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. SHARP CORPORATION
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. SONY CORPORATION
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. TOSHIBA CORPORATION
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. VIZIO INC.
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
The List of Companies
1. Changhong
2. Haier Inc.
3. Hisense International Co. LTD
4. LG Electronics
5. Panasonic Corporation
6. Samsung Electronics Co. Ltd.
7. Sharp Corporation
8. Sony Corporation
9. Toshiba Corporation
10. VIZIO Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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