A2P SMS Market Size, Share, Growth | Global Report [2025]
The A2P SMS Market accounted for US$ 44.12 Billion in 2017 and is expected to grow at a CAGR of 4.1% during the forecast period 2017 to 2025, to account for US$ US$ 60.55 Billion in 2025.
The A2P SMS market has experienced significant growth and adoption rate in the past few years and is expected to experience notable growth and adoption in years to come. The ubiquitous nature of SMS ensuring maximum reach out to customers who stay even in the remotest areas has prompted marketers to switch to this communication channel. The steady inclination towards using SMS for marketing and other allied activities has been very effective and consequently been adopted by various industry verticals. Apart from that, SMS has also been adopted for security authentication purposes proving to be of high worth to BFSI vertical. High adoptions of A2P SMS have resulted in the revenues of A2P SMS crossing P2P SMS and prompting companies to launch innovative products and solutions in it. Asia Pacific A2P SMS market region is expected to witness a CAGR growth rate of 4.7% in the coming years.
Market Insights
Ubiquitous nature of the SMS resulting in direct reach to the end customer
A2P SMS is the communication taking place between an application and a subscriber over messaging services for various purposes. With the evolution of smartphones accompanied with the emergence of OTT players in the market, the MNO’s have seen a sharp dip in the revenues earned from P2P (Peer-to-Peer) messaging services. However, there has been a parallel increase in the A2P SMS revenues for MNOs globally. This factor is strengthening the growth of A2P market.
Creation of Business as a Service platform by A2P messaging vendors
Specialized A2P SMS companies have the capacities to bring the technology and the business model to operators in a partnership that enables operators to deploy an A2P SMS platform with no CAPEX or OPEX and start enjoying the benefits of A2P SMS almost immediately. In this arrangement, the platform provider takes care not only of the technology but integration and platform maintenance and customer support as well. Despite the opportunities presented to them, operators sometimes aren’t capable to take advantage of A2P SMS. A2P SMS delivery and management is resources and time intensive but network operators would not prioritize it so high and invest in new technologies to take care of the above mentioned two factors.
A2P SMS Market – Type Insight
Based on the types, A2P SMS market is categorized into Traditional and Managed Messaging Services, Cloud API Messaging Platform. In the present time, A2P SMS is attaining high acceptance among various businesses and enterprises for reaching out to the masses and attaining marketing objectives. A new emerging technology for sending bulk SMS to end users which when exploited to its full potentials can give effective and efficient results to the operators. Cloud API is used to build applications in the cloud computing space. It provides a platform where the data can be stored, applications can interact with each other via data. Both vendor specific as well as cross platform interactions can take place through this interface. The added advantage with this type of message delivery for an organization is to use the benefits of cloud services. The major reason behind the high growth rate and adoption is that it provides end users ease and facility to quickly and easily develop applications in short period of time and achieve chargeability like per message fees. Thus, the cloud API messaging platform in A2P SMS market is projected to provide numerous lucrative business opportunities for the market players in the forecast period.
A2P SMS Market – Application Insight
The A2P SMS’s have an broad and extensive application portfolio and have been used in various activities such as interactive, pushed content services, promotional campaigns, CRM services and various other services. The application segment of global A2P SMS market is broadly classified into pushed content services, interactive services, promotional campaigns, CRM services and other services which includes Information Services, Workforce Management. The interactive services involve the response from the customers to complete a certain query or a task. Generally, the best use of interactive services in A2P SMS is done for 2-factor authentication for opening various social networking accounts. Checking the authenticity of the user via SMS tool proves to be the most effective method. Interactive services second biggest users are marketing campaigners. They use it to their great effect by connecting to the masses. Media & Entertainment, Banking, and Finance, and retail sector are among the largest users of interactive services of SMS to connect with their customers today. This factor is significantly driving A2P SMS market.
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A2P SMS Market: Strategic Insights
Market Size Value in US$ 44.12 Billion in 2017 Market Size Value by US$ 60.55 Billion by 2025 Growth rate CAGR of 4.1% from 2017 to 2025 Forecast Period 2017-2025 Base Year 2017
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A2P SMS Market: Strategic Insights
| Market Size Value in | US$ 44.12 Billion in 2017 |
| Market Size Value by | US$ 60.55 Billion by 2025 |
| Growth rate | CAGR of 4.1% from 2017 to 2025 |
| Forecast Period | 2017-2025 |
| Base Year | 2017 |
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The market initiative and new development was observed as the most adopted strategy in global A2P SMS market. Few of the recent strategies by some of the players operating in A2P SMS market landscape are listed below-
2018:CLX closes the acquisition of Unwired Communication ApS, (Copenhagen, Denmark) and purchased for DKK 148 mn on a cash and debt-free basis.
2017:CLX acquires Dialogue Group Ltd. Dialogue Group is the competitor of CLX especially in Australia and the UK countries. The acquisition enables CLX to be a mobile cloud communications market
2016:DIMOCO acquires premium SMS business of a leading Hungarian telecommunications service provider named Telekom New Media zrt. This further solidifies Dicomo’s position as a leading carrier billing provider in the Hungarian market.
A2P SMS Market Report Scope
Global A2p Sms Market – Segmentation
Global A2P SMS Market – By Types
- Cloud API Messaging Platform
- Traditional & Managed Messaging Services
Global A2P SMS Market – By Application
- Pushed Content Services
- Interactive Services
- Promotional Campaigns
- CRM Services
- Others Services
Global A2P SMS Market – By End-user
- Small & Medium Enterprise
- Large Enterprise
Global A2P SMS Market – By Vertical
- BFSI
- Media & Entertainment
- Travel & Transport
- Hospitality
- Retail
- Others
Global A2P SMS Market – By Geography
North America
- US
- Canada
- Mexico
Europe
- France
- Germany
- Italy
- Spain
- U.K
- Norway
- Sweden
- Denmark
- Hungary
- Bulgaria
- Montenegro
- Serbia
- Rest of Europe
Asia Pacific (APAC)
- Japan
- China
- India
- Australia
- Pakistan
- Bangladesh
- Myanmar
- Thailand
- Malaysia
- Rest of APAC
Middle East & Africa (MEA)
- Saudi Arabia
- South Africa
- UAE
- South America (SAM)
- Brazil
Global A2P SMS Market - Company Profiles
- ANAM Technologies
- CLX Communication AB
- DIMOCO Europe GmbH
- Infobip Ltd.
- Trillian Group
- Tyntec Ltd.
- Syniverse Technologies, LLC
- Tanla Solutions Limited
- Twilio, Inc.
- Nexmo INc.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Type ; By Application ; By Business Model ; By vertical
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
US, Canada, Mexico, UK, Germany, Spain, Italy, France, India, China, Japan, South Korea, Australia, UAE, Saudi Arabia, South Africa, Brazil, Argentina
TABLE OF CONTENTS
1. INTRODUCTION 17
1.1 SCOPE OF THE STUDY 17
1.2 THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE 17
2. KEY TAKEAWAYS 18
3. A2P SMS MARKET LANDSCAPE 19
3.1 MARKET OVERVIEW 19
3.2 MARKET SEGMENTATION 20
3.2.1 Global A2P SMS Market – By Type 22
3.2.2 Global A2P SMS Market – By Application 22
3.2.3 Global A2P SMS Market – By Business Model 22
3.2.4 Global A2P SMS Market – By Vertical 22
3.2.5 Global A2P SMS Market – By Geography 22
3.3 PEST ANALYSIS 24
3.3.1 North America PEST ANALYSIS 24
3.3.2 Europe PEST ANALYSIS 26
3.3.3 Asia Pacific PEST ANALYSIS 28
3.3.4 MEA PEST ANALYSIS 30
3.3.5 SAM PEST ANALYSIS 32
3.4 A2P SMS MARKET – ECOSYSTEM 34
4. A2P SMS MARKET – KEY INDUSTRY DYNAMICS 35
4.1 KEY MARKET DRIVERS 35
4.1.1 Ubiquitous nature of the SMS resulting in direct reach to the end customer 35
4.1.2 Increase in the number of mobile phone subscribers globally 35
4.1.3 High Rise in mobile based banking, healthcare services, retail & e-commerce transactional services 36
4.2 KEY MARKET RESTRAINTS 36
4.2.1 Impact on the revenues of telecom operator’s due to the increased excavation of Grey Routes 36
4.2.2 Illegal SIM farms threatening the revenues for A2P players 37
4.3 KEY MARKET OPPORTUNITIES 37
4.3.1 Creation of Business as a Service platform by A2P messaging vendors 37
4.4 FUTURE TRENDS 38
4.4.1 Convergence with IP based messaging 38
4.5 IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS 39
5. GLOBAL A2P SMS MARKET ANALYSIS – PREFFERED BUSINESS MODEL 40
5.1 COMMUNICATION AS A PLATFORM SERVICE (CPAAS) MODEL 40
5.2 TECHNOLOGY ROADMAP 43
5.3 REGULATORY OVERVIEW AND LIMITATIONS 43
5.4 GREY ROUTE TRAFIC ESTIMATES 46
5.4.1 Global Overview 46
5.4.2 Regional Overview 46
5.5 A2P SMS FIREWALL, AND REVENUE ASSURANCE PLATFORM DEPLOYMENT BY MOBILE OPERATOR 47
5.6 REGIONAL A2P SMS TERMINATION AVERAGE PRICING ANALYSIS 49
6. A2P SMS - GLOBAL MARKET ANALYSIS 50
6.1 GLOBAL A2P SMS MARKET OVERVIEW 50
6.2 GLOBAL A2P SMS MARKET FORECAST AND ANALYSIS 50
6.3 A2P SMS MARKET – MARKET ANALYSIS OF KEY PLAYERS, 2015 51
6.3.1 Global A2P SMS Market – Market Analysis of Key Players, 2015 51
7. A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – TYPES 53
7.1 OVERVIEW 53
7.2 GLOBAL A2P SMS MARKET BREAKDOWN, BY TYPES, 2017 & 2025 53
7.3 TRADITIONAL & MANAGED MESSAGING SERVICES 54
7.3.1 Overview 54
7.3.2 Global Traditional & Managed Messaging Services Market Revenue and Forecasts to 2025 (US$ Bn) 54
7.4 CLOUD API MESSAGING PLATFORM 55
7.4.1 Overview 55
7.4.2 Global Cloud API Messaging Platform Market Revenue and Forecasts to 2025 (US$ Bn) 55
8. GLOBAL A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – APPLICATION 56
8.1 OVERVIEW 56
8.2 GLOBAL A2P SMS MARKET BREAKDOWN, BY APPLICATION, 2017 & 2025 56
8.3 PUSHED CONTENT SERVICES 57
8.3.1 Overview 57
8.3.2 Global Pushed Content Services Market Revenue and Forecasts to 2025 (US$ Bn) 57
8.4 INTERACTIVE SERVICES 58
8.4.1 Overview 58
8.4.2 Global Interactive Services Market Revenue and Forecasts to 2025 (US$ Bn) 58
8.5 PROMOTIONAL CAMPAIGNS 59
8.5.1 Overview 59
8.5.2 Global Promotional Campaigns Market Revenue and Forecasts to 2025 (US$ Bn) 59
8.6 CRM SERVICES 60
8.6.1 Overview 60
8.6.2 Global CRM Services Market Revenue and Forecasts to 2025 (US$ Bn) 60
8.7 OTHER SERVICES 61
8.7.1 Overview 61
8.7.2 Global Other Services Market Revenue and Forecasts to 2025 (US$ Bn) 61
9. GLOBAL A2P SMS MARKET REVENUE AND FORECASTS TO 2025– BUSINESS MODEL 62
9.1 OVERVIEW 62
9.2 GLOBAL A2P SMS MARKET BREAKDOWN, BY BUSINESS MODEL, 2017 & 2025 62
9.3 SMALL AND MEDIUM ENTERPRISE 63
9.3.1 Overview 63
9.3.2 Global Small and Medium Enterprise Market Revenue and Forecasts to 2025 (US$ Bn) 63
9.4 LARGE ENTERPRISE 64
9.4.1 Overview 64
9.4.2 Global Large Enterprise Market Revenue and Forecasts to 2025 (US$ Bn) 64
10. GLOBAL A2P SMS MARKET REVENUE AND FORECASTS TO 2025– VERTICAL 65
10.1 OVERVIEW 65
10.2 GLOBAL A2P SMS MARKET BREAKDOWN, BY VERTICAL, 2017 & 2025 65
10.3 BFSI MARKET 66
10.3.1 Overview 66
10.3.2 Global BFSI Market Forecast and Analysis to 2025 (US$ Bn) 66
10.4 MEDIA & ENTERTAINMENT 67
10.4.1 Overview 67
10.4.2 Global Media & Entertainment Market Revenue and Forecasts to 2025 (US$ Bn) 67
10.5 TRAVEL & TRANSPORT 68
10.5.1 Overview 68
10.5.2 Global Travel &Transport Market Revenue and Forecasts to 2025 (US$ Bn) 68
10.6 HOSPITALITY 69
10.6.1 Overview 69
10.6.2 Global Hospitality Market Revenue and Forecasts to 2025 (US$ Bn) 69
10.7 RETAIL 70
10.7.1 Overview 70
10.7.2 Global Retail Market Revenue and Forecasts to 2025 (US$ Bn) 70
10.8 OTHERS 71
10.8.1 Overview 71
10.8.2 Global Others Market Revenue and Forecasts to 2025 (US$ Bn) 71
11. GLOBAL A2P SMS MARKET – GEOGRAPHICAL ANALYSIS 73
11.1 OVERVIEW 73
11.2 NORTH AMERICA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 74
11.2.1 Overview 74
11.2.2 North America A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 74
11.2.3 North America A2P SMS Market Breakdown by Key Countries 75
11.2.3.1 U.S. A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 76
11.2.3.2 Canada A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 77
11.2.3.3 Mexico A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 78
11.2.4 North America A2P SMS Market Breakdown by Type 79
11.2.5 North America A2P SMS Market Breakdown by Application 80
11.2.6 North America A2P SMS Market Breakdown by Business Model 81
11.2.7 North America A2P SMS Market Breakdown by Vertical 82
11.3 EUROPE A2P SMS MARKET REVENUE AND FORECASTS TO 2025 83
11.3.1 Overview 83
11.3.2 Europe A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 83
11.3.3 Europe A2P SMS Market Breakdown by Countries 84
11.3.3.1 France A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 85
11.3.3.2 Germany A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 86
11.3.3.3 Italy A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 87
11.3.3.4 Spain A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 88
11.3.3.5 U.K A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 89
11.3.3.6 Norway A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 90
11.3.3.7 Sweden A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 91
11.3.3.8 Denmark A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 92
11.3.3.9 Hungary A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 93
11.3.3.10 Bulgaria A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 94
11.3.3.11 Montenegro A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 94
11.3.3.12 Serbia A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 95
11.3.3.13 Rest of Europe A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 95
11.3.4 Europe A2P SMS Market Breakdown by Type 96
11.3.5 Europe A2P SMS Market Breakdown by Application 97
11.3.6 Europe A2P SMS Market Breakdown by Business Model 98
11.3.7 Europe A2P SMS Market Breakdown by Vertical 99
11.4 ASIA PACIFIC (APAC) A2P SMS MARKET REVENUE AND FORECASTS TO 2025 100
11.4.1 Overview 100
11.4.2 Asia Pacific A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 100
11.4.3 Asia Pacific A2P SMS Market Breakdown by Countries 101
11.4.3.1 Australia A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 101
11.4.3.2 China A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 102
11.4.3.3 India A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 103
11.4.3.4 Japan A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 103
11.4.3.5 Pakistan A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 104
11.4.3.6 Bangladesh A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 104
11.4.3.7 Myanmar A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 105
11.4.3.8 Thailand A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 105
11.4.3.9 Malaysia A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 106
11.4.3.10 Rest of APAC A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 106
11.4.4 Asia Pacific A2P SMS Market Breakdown by Type 107
11.4.5 Asia Pacific A2P SMS Market Breakdown by Application 108
11.4.6 Asia Pacific A2P SMS Market Breakdown by Business Model 109
11.4.7 Asia Pacific A2P SMS Market Breakdown by Vertical 110
11.5 MIDDLE EAST & AFRICA (MEA) A2P SMS MARKET REVENUE AND FORECASTS TO 2025 111
11.5.1 Overview 111
11.5.2 Middle East & Africa A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 111
11.5.3 Middle East & Africa A2P SMS Market Breakdown by Countries 112
11.5.3.1 South Africa A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 112
11.5.3.2 Saudi Arabia A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 113
11.5.3.3 UAE A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 113
11.5.3.4 Rest of MEA A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 114
11.5.4 Middle East & Africa A2P SMS Market Breakdown by Type 114
11.5.5 Middle East & Africa A2P SMS Market Breakdown by Application 115
11.5.6 Middle East & Africa A2P SMS Market Breakdown by Business Model 116
11.5.7 Middle East & Africa A2P SMS Market Breakdown by Vertical 117
11.6 SOUTH AMERICA (SAM) A2P SMS MARKET REVENUE AND FORECASTS TO 2025 118
11.6.1 Overview 118
11.6.2 South America A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 118
11.6.3 South America A2P SMS Market Breakdown by Countries 119
11.6.3.1 Brazil A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 119
11.6.3.2 Rest of SAM A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 120
11.6.4 South America A2P SMS Market Breakdown by Type 120
11.6.5 South America A2P SMS Market Breakdown by Application 121
11.6.6 South America A2P SMS Market Breakdown by Business Model 122
11.6.7 South America A2P SMS Market Breakdown by Vertical 123
12. INDUSTRY LANDSCAPE 124
12.1 MERGER & ACQUISITIONS 124
12.2 MARKET INITIATIVES 124
12.3 NEW DEVELOPMENTS 126
12.4 INVESTMENT SCENARIO 127
12.5 OTHERS 127
13. COMPETETIVE LANDSCAPE 128
13.1 COMPETETIVE PRODUCT MAPING 128
14. A2P SMS MARKET, KEY COMPANY PROFILES 129
14.1 ANAM TECHNLOGIES 129
14.1.1 Key Facts 129
14.1.2 Business Description 129
14.1.3 Financial Overview 129
14.1.4 SWOT Analysis 130
14.1.5 Key Developments 131
14.2 CLX COMMUNICATIONS AB 133
14.2.1 Key Facts 133
14.2.2 Business Description 133
14.2.3 Financial Overview 134
14.2.4 SWOT Analysis 134
14.2.5 Key Developments 135
14.3 DIMOCO EUROPE GMBH 137
14.3.1 Key Facts 137
14.3.2 Business Description 137
14.3.3 Financial Overview 137
14.3.4 SWOT Analysis 138
14.3.5 Key Developments 139
14.4 INFOBIP LTD. 140
14.4.1 Key Facts 140
14.4.2 Business Description 140
14.4.3 Financial Overview 140
14.4.4 SWOT Analysis 141
14.4.5 Key Developments 142
14.5 TRILLIAN GROUP 143
14.5.1 Key Facts 143
14.5.2 Business Description 143
14.5.3 Financial Overview 143
14.5.4 SWOT Analysis 144
14.5.5 Key Developments 145
14.6.3 Financial Overview 146
14.6.5 Key Developments 148
14.7 SYNIVERSE TECHNOLOGIES, LLC 149
14.7.1 Key Facts 149
14.7.2 Business Description 149
14.7.3 Financial Overview 149
14.7.4 SWOT Analysis 150
14.7.5 Key Developments 151
14.8 TANLA SOLUTIONS LIMITED 152
14.8.1 Key Facts 152
14.8.2 Business Description 152
14.8.3 Financial Overview 153
14.8.4 SWOT Analysis 153
14.8.5 Key Developments 155
14.9 TWILIO, INC. 156
14.9.1 Key Facts 156
14.9.2 Business Description 156
14.9.3 Financial Overview 157
14.9.4 SWOT Analysis 157
14.9.5 Key Developments 159
14.10 NEXMO INC. 160
14.10.1 Key Facts 160
14.10.2 Business Description 160
14.10.3 Financial Overview 160
14.10.4 SWOT Analysis 161
14.10.5 Key Developments 162
15. APPENDIX 163
15.1.1 About The Insight Partners 163
15.2 GLOSSARY OF TERMS 164
15.3 METHODOLOGY 165
15.3.1 Coverage 165
15.3.2 Secondary Research 165
15.3.3 Primary Research 166
LIST OF TABLES
TABLE 1. REGULATORY OVERVIEW AND LIMITATIONS GLOBALLY 43
TABLE 2. GLOBAL A2P SMS MARKET FORECAST 51
TABLE 3. PROMINENT A2P SMS MESSAGING SERVICE PROVIDERS REGION WISE 52
TABLE 4. NORTH AMERICA A2P SMS REVENUE AND FORECASTS TO 2025 – BY TYPE (US$ BN) 79
TABLE 5. NORTH AMERICA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – BY APPLICATION (US$ BN) 80
TABLE 6. NORTH AMERICA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – BY BUSINESS MODEL (US$ BN) 81
TABLE 7. NORTH AMERICA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – BY VERTCAL (US$ BN) 82
TABLE 8. EUROPE A2P SMS REVENUE AND FORECASTS TO 2025 – BY TYPE (US$ BN) 97
TABLE 9. EUROPE A2P SMS REVENUE AND FORECASTS TO 2025 – BY APPLICATION (US$ BN) 97
TABLE 10. EUROPE A2P SMS REVENUE AND FORECASTS TO 2025 – BY BUSINESS MODEL (US$ BN) 98
TABLE 11. EUROPE A2P SMS REVENUE AND FORECASTS TO 2025 – BY VERTICAL (US$ BN) 99
TABLE 12. ASIA PACIFIC A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – BY TYPE (US$ BN) 107
TABLE 13. ASIA PACIFIC A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – BY APPLICATION (US$ BN) 108
TABLE 14. ASIA PACIFIC A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – BY BUSINESS MODEL (US$ BN) 109
TABLE 15. ASIA PACIFIC A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – BY VERTICAL (US$ BN) 110
TABLE 16. MIDDLE EAST & AFRICA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – BY TYPE (US$ BN) 115
TABLE 17. MIDDLE EAST & AFRICA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – BY APPLICATION (US$ BN) 115
TABLE 18. MIDDLE EAST & AFRICA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – BY BUSINESS MODEL (US$ BN) 116
TABLE 19. MIDDLE EAST & AFRICA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – BY VERTICAL (US$ BN) 117
TABLE 20. SOUTH AMERICA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – BY TYPE (US$ BN) 121
TABLE 21. SOUTH AMERICA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – BY APPLICATION (US$ BN) 121
TABLE 22. SOUTH AMERICA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – BY BUSINESS MODEL (US$ BN) 122
TABLE 23. SOUTH AMERICA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – BY VERTICAL (US$ BN) 123
TABLE 24. GLOSSARY OF TERM: A2P SMS MARKET 164
LIST OF FIGURES
FIGURE 1. A2P SMS MARKET, GLOBAL REVENUE (US$ BN), 2017 & 2025 18
FIGURE 2. A2P SMS MARKET SEGMENTATION 20
FIGURE 3. A2P SMS MARKET SEGMENTATION 21
FIGURE 4. NORTH AMERICA PEST ANALYSIS 24
FIGURE 5. EUROPE AMERICA PEST ANALYSIS 25
FIGURE 6. ASIA PACIFIC PEST ANALYSIS 26
FIGURE 7. MEA PEST ANALYSIS 27
FIGURE 8. SAM PEST ANALYSIS 28
FIGURE 9. A2P SMS MARKET – ECOSYSTEM 29
FIGURE 10. A2P SMS MARKET IMPACT ANALYSIS OF DRIVER AND RESTRAINTS 34
FIGURE 11. COMMUNICATION AS A PLATFORM MODEL 35
FIGURE 12. GREY ROUTE REVENUE ESTIMATE, BY REGION, 2015 (%) 41
FIGURE 13. GREY ROUTE SMS TRAFFIC ESTIMATE, BY REGION, 2015 (%) 42
FIGURE 14. GLOBAL DEPLOYMENT, BY REGION, 2016 (%) 42
FIGURE 15. FIREWALL & REVENUE ASSURANCE PLATFORM ANNUAL DEPLOYMENT, BY REGION,
2016 (%) 43
FIGURE 16. A2P SMS PRICING ANALYSIS, BY REGION, 2016 (%) 44
FIGURE 17. GLOBAL A2P SMS MARKET 45
FIGURE 18. GLOBAL A2P SMS MARKET FORECAST AND ANALYSIS 46
FIGURE 19. GLOBAL A2P SMS MARKET BREAKDOWN BY TYPE 48
FIGURE 20. GLOBAL TRADITIONAL & MANAGED MESSAGING SERVICES MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 49
FIGURE 21. GLOBAL CLOUD API MESSAGING PLATFORM MARKET REVENUE AND FORECASTS
TO 2025 (US$ BN) 50
FIGURE 22. GLOBAL A2P SMS MARKET BREAKDOWN, BY APPLICATION, 2017 & 2025 (%) 51
FIGURE 23. GLOBAL PUSHED CONTENT SERVICES MARKET REVENUE AND FORECASTS TO 2025
(US$ BN) 52
FIGURE 24. GLOBAL INTERACTIVE SERVICES MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 53
FIGURE 25. GLOBAL PROMOTIONAL CAMPAIGNS MARKET REVENUE AND FORECASTS TO 2025
(US$ BN) 54
FIGURE 26. GLOBAL CRM SERVICES MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 56
FIGURE 27. GLOBAL OTHER SERVICES MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 57
FIGURE 28. GLOBAL A2P SMS MARKET BREAKDOWN, BY BUSINESS MODEL, 2017 & 2025 (%) 58
FIGURE 29. GLOBAL SMALL AND MEDIUM ENTERPRISE MARKET REVENUE AND FORECASTS
TO 2025 (US$ BN) 59
FIGURE 30. GLOBAL LARGE ENTERPRISE MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 60
FIGURE 31. GLOBAL A2P SMS MARKET BREAKDOWN, BY VERTICAL, 2017-2025(%) 61
FIGURE 32. GLOBAL BFSI MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 62
FIGURE 33. GLOBAL MEDIA & ENTERTAINMENT MARKET REVENUE AND FORECASTS TO 2025
(US$ BN) 63
FIGURE 34. GLOBAL TRAVEL & TRANSPORT MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 64
FIGURE 35. GLOBAL HOSPITALITY MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 65
FIGURE 36. GLOBAL RETAIL MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 66
FIGURE 37. GLOBAL OTHERS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 68
FIGURE 38. A2P SMS, GLOBAL BREAKDOWN BY REGIONS, 2017-2025 (%) 69
FIGURE 39. NORTH AMERICA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 70
FIGURE 40. NORTH AMERICA A2P SMS MARKET BREAKDOWN BY KEY COUNTRIES, 2017-2025 (%) 71
FIGURE 41. U.S. A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 72
FIGURE 42. CANADA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 73
FIGURE 43. MEXICO A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 74
FIGURE 44. NORTH AMERICA A2P SMS MARKET BREAKDOWN BY TYPE, 2017-2025 (%) 75
FIGURE 45. NORTH AMERICA A2P SMS MARKET BREAKDOWN BY APPLICATION, 2017-2025 (%) 76
FIGURE 46. NORTH AMERICA A2P SMS MARKET BREAKDOWN BY BUSINESS MODEL, 2017-2025 (%) 77
FIGURE 47. NORTH AMERICA A2P SMS MARKET BREAKDOWN BY VERTICAL, 2017-2025 (%) 78
FIGURE 48. EUROPE A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 79
FIGURE 49. EUROPE A2P SMS MARKET BREAKDOWN BY KEY COUNTRIES, 2017-2025 (%) 80
FIGURE 50. FRANCE A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 81
FIGURE 51. GERMANY A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 82
FIGURE 52. ITALY A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 83
FIGURE 53. SPAIN A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 84
FIGURE 54. U.K A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 85
FIGURE 55. NORWAY A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 86
FIGURE 56. SWEDEN A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 87
FIGURE 57. DENMARK A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 88
FIGURE 58. HUNGARY A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 89
FIGURE 59. BULGARIA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 90
FIGURE 60. MONTENEGRO A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 90
FIGURE 61. SERBIA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 91
FIGURE 62. REST OF EUROPE A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 92
FIGURE 63. EUROPE A2P SMS MARKET BREAKDOWN BY TYPE, 2017-2025 (%) 92
FIGURE 64. EUROPE A2P SMS MARKET BREAKDOWN BY APPLICATION MARKET, 2017- 2025 (%) 93
FIGURE 65. EUROPE A2P SMS MARKET BREAKDOWN BY BUSINESS MODEL, 2016-2025 (%) 94
FIGURE 66. EUROPE A2P SMS MARKET BREAKDOWN BY VERTICAL, 2017-2025 (%) 95
FIGURE 67. ASIA PACIFIC A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 96
FIGURE 68. ASIA PACIFIC A2P SMS MARKET BREAKDOWN BY KEY COUNTRIES, 2017-2025 (%) 97
FIGURE 69. AUSTRALIA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 98
FIGURE 70. CHINA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 98
FIGURE 71. INDIA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 99
FIGURE 72. JAPAN A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 99
FIGURE 73. PAKISTAN A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 100
FIGURE 74. BANGLADESH A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 100
FIGURE 75. MYANMAR A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 101
FIGURE 76. THAILAND A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 101
FIGURE 77. MALAYSIA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 102
FIGURE 78. REST OF APAC A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 102
FIGURE 79. ASIA PACIFIC A2P SMS MARKET BREAKDOWN BY TYPE, 2017-2025 (%) 103
FIGURE 80. ASIA PACIFIC A2P SMS MARKET BREAKDOWN BY APPLICATION, 2017-2025 (%) 104
FIGURE 81. ASIA PACIFIC A2P SMS MARKET BREAKDOWN BY BUSINESS MODEL, 2017-2025 (%) 105
FIGURE 82. ASIA PACIFIC A2P SMS MARKET BREAKDOWN BY VERTICAL, 2017-2025 (%) 106
FIGURE 83. MEA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 107
FIGURE 84. MIDDLE EAST & AFRICA A2P SMS MARKET BREAKDOWN BY KEY COUNTRIES,
2017-2025 (%) 108
FIGURE 85. SOUTH AFRICA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 108
FIGURE 86. SAUDI ARABIA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 109
FIGURE 87. UAE A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 109
FIGURE 88. REST OF MEA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 110
FIGURE 89. MIDDLE EAST & AFRICA A2P SMS MARKET BREAKDOWN BY TYPE, 2017-2025 (%) 110
FIGURE 90. MIDDLE EAST & AFRICA A2P SMS MARKET BREAKDOWN BY APPLICATION,
2017-2025 (%) 111
FIGURE 91. MIDDLE EAST & AFRICA A2P SMS MARKET BREAKDOWN BY BUSINESS MODEL,
2017-2025 (%) 112
FIGURE 92. MIDDLE EAST & AFRICA A2P SMS MARKET BREAKDOWN BY VERTICAL, 2017-2025 (%) 113
FIGURE 93. SOUTH AMERICA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 114
FIGURE 94. SOUTH AMERICA A2P SMS MARKET BREAKDOWN BY KEY COUNTRIES, 2025 (%) 115
FIGURE 95. BRAZIL A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 115
FIGURE 96. REST OF SAM A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 116
FIGURE 97. SOUTH AMERICA A2P SMS MARKET BREAKDOWN BY TYPE, 2017-2025 (%) 116
FIGURE 98. SOUTH AMERICA A2P SMS MARKET BREAKDOWN BY APPLICATION, 2017-2025 (%) 117
FIGURE 99. SOUTH AMERICA A2P SMS MARKET BREAKDOWN BY BUSINESS MODEL, 2017-2025(%) 118
FIGURE 100. SOUTH AMERICA A2P SMS MARKET BREAKDOWN BY VERTICAL, 2017-2025 (%) 119
FIGURE 101. COMPETETIVE PRODUCT MAPPING OF TOP 10 COMPANIES 124
The List of Companies - Global A2P SMS Market
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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