Account-based marketing is a strategic move that engages the marketing resources to more specific target segments or accounts resulting in improved sales. Account-based marketing is typically used by sales organizations in order to increase account relevance, engage with higher deals and get the best value out of their marketing activities. ABM helps the vendor to get insights into the company's spending on marketing. Account-based marketing is extensively used by various industry verticals such as BFSI, retail, government, healthcare, manufacturing and other industries to broaden their customer base.
MARKET SCOPE
The "Global Account-Based Marketing Market Analysis to 2031" is a specialized and in-depth study with a special focus on the global market trend analysis. The report aims to provide an overview of the account-based marketing market with detailed market segmentation by account type, service offerings, deployment mode, end-user industry, and geography. The report provides key statistics on the market status of the leading account-based marketing market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
- Based on account type, the global account-based marketing market is segmented into one-to-one account, one-to-few account, and one-to-many account.
- Based on service offerings, the market is segmented into managed service, and professional service.
- Based on deployment mode, the market is segmented into on-premise and cloud.
- Based on end-user industry, the market is segmented into BFSI, e-commerce, healthcare & pharmaceutical, consumer electronics, and others.
MARKET DYNAMICS
Drivers:
- The growing popularity of cloud-based solutions and big data analytics the account based marketing (ABM) is experiencing a high demand for account based marketing solutions. Organizations are increasingly adopting account based marketing to boost their sales. Factors such as growing need for identifying right audience, the popularity of social media and analytics are the major factors that are expected to drive the growth of account based marketing market.
Restraints:
- Lack of awareness of ABM solutions is anticipated to restrict the growth of the market in the forecast period.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The account-based marketing market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the account-based marketing market in these regions.
IMPACT OF COVID-19 ON ACCOUNT-BASED MARKETING MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The account-based marketing market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the account-based marketing market in these regions.
IMPACT OF COVID-19 ON ACCOUNT-BASED MARKETING MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.
MARKET PLAYERS
The report covers key developments in the account-based marketing market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from account-based marketing market are anticipated to lucrative growth opportunities in the future with the rising demand in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the account-based marketing market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- HubSpot, Inc.
- TECHTARGET
- DEMANDBASE, Inc.
- Adobe
- 6Sense Insights, Inc.
- Inside View
- Act-on Software, Inc.
- Adaptive Intelligence, Inc.
- Kwanzoo
- INTEGRATE
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Account-Based Marketing (ABM) Market - By Account Type
1.3.2 Account-Based Marketing (ABM) Market - By Service Offerings
1.3.3 Account-Based Marketing (ABM) Market - By Deployment Mode
1.3.4 Account-Based Marketing (ABM) Market - By End-user Industry
1.3.5 Account-Based Marketing (ABM) Market - By Region
1.3.5.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. ACCOUNT-BASED MARKETING (ABM) MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. ACCOUNT-BASED MARKETING (ABM) MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. ACCOUNT-BASED MARKETING (ABM) MARKET - GLOBAL MARKET ANALYSIS
6.1. ACCOUNT-BASED - GLOBAL MARKET OVERVIEW
6.2. ACCOUNT-BASED - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. ACCOUNT-BASED MARKETING (ABM) MARKET - REVENUE AND FORECASTS TO 2028 - ACCOUNT TYPE
7.1. OVERVIEW
7.2. ACCOUNT TYPE MARKET FORECASTS AND ANALYSIS
7.3. ONE-TO-ONE ACCOUNT
7.3.1. Overview
7.3.2. One-to-One Account Market Forecast and Analysis
7.4. ONE-TO-FEW ACCOUNT
7.4.1. Overview
7.4.2. One-to-Few Account Market Forecast and Analysis
7.5. ONE-TO-MANY ACCOUNT
7.5.1. Overview
7.5.2. One-to-Many Account Market Forecast and Analysis
8. ACCOUNT-BASED MARKETING (ABM) MARKET - REVENUE AND FORECASTS TO 2028 - SERVICE OFFERINGS
8.1. OVERVIEW
8.2. SERVICE OFFERINGS MARKET FORECASTS AND ANALYSIS
8.3. MANAGED SERVICE
8.3.1. Overview
8.3.2. Managed Service Market Forecast and Analysis
8.4. PROFESSIONAL SERVICE
8.4.1. Overview
8.4.2. Professional Service Market Forecast and Analysis
9. ACCOUNT-BASED MARKETING (ABM) MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT MODE
9.1. OVERVIEW
9.2. DEPLOYMENT MODE MARKET FORECASTS AND ANALYSIS
9.3. ON-PREMISE
9.3.1. Overview
9.3.2. On-Premise Market Forecast and Analysis
9.4. CLOUD
9.4.1. Overview
9.4.2. Cloud Market Forecast and Analysis
10. ACCOUNT-BASED MARKETING (ABM) MARKET - REVENUE AND FORECASTS TO 2028 - END-USER INDUSTRY
10.1. OVERVIEW
10.2. END-USER INDUSTRY MARKET FORECASTS AND ANALYSIS
10.3. BFSI
10.3.1. Overview
10.3.2. BFSI Market Forecast and Analysis
10.4. E-COMMERCE
10.4.1. Overview
10.4.2. e-Commerce Market Forecast and Analysis
10.5. HEALTHCARE & PHARMACEUTICAL
10.5.1. Overview
10.5.2. Healthcare & Pharmaceutical Market Forecast and Analysis
10.6. CONSUMER ELECTRONICS
10.6.1. Overview
10.6.2. Consumer Electronics Market Forecast and Analysis
10.7. OTHER
10.7.1. Overview
10.7.2. Other Market Forecast and Analysis
11. ACCOUNT-BASED MARKETING (ABM) MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
11.1. NORTH AMERICA
11.1.1 North America Account-Based Marketing (ABM) Market Overview
11.1.2 North America Account-Based Marketing (ABM) Market Forecasts and Analysis
11.1.3 North America Account-Based Marketing (ABM) Market Forecasts and Analysis - By Account Type
11.1.4 North America Account-Based Marketing (ABM) Market Forecasts and Analysis - By Service Offerings
11.1.5 North America Account-Based Marketing (ABM) Market Forecasts and Analysis - By Deployment Mode
11.1.6 North America Account-Based Marketing (ABM) Market Forecasts and Analysis - By End-user Industry
11.1.7 North America Account-Based Marketing (ABM) Market Forecasts and Analysis - By Countries
11.1.7.1 United States Account-Based Marketing (ABM) Market
11.1.7.1.1 United States Account-Based Marketing (ABM) Market by Account Type
11.1.7.1.2 United States Account-Based Marketing (ABM) Market by Service Offerings
11.1.7.1.3 United States Account-Based Marketing (ABM) Market by Deployment Mode
11.1.7.1.4 United States Account-Based Marketing (ABM) Market by End-user Industry
11.1.7.2 Canada Account-Based Marketing (ABM) Market
11.1.7.2.1 Canada Account-Based Marketing (ABM) Market by Account Type
11.1.7.2.2 Canada Account-Based Marketing (ABM) Market by Service Offerings
11.1.7.2.3 Canada Account-Based Marketing (ABM) Market by Deployment Mode
11.1.7.2.4 Canada Account-Based Marketing (ABM) Market by End-user Industry
11.1.7.3 Mexico Account-Based Marketing (ABM) Market
11.1.7.3.1 Mexico Account-Based Marketing (ABM) Market by Account Type
11.1.7.3.2 Mexico Account-Based Marketing (ABM) Market by Service Offerings
11.1.7.3.3 Mexico Account-Based Marketing (ABM) Market by Deployment Mode
11.1.7.3.4 Mexico Account-Based Marketing (ABM) Market by End-user Industry
11.2. EUROPE
11.2.1 Europe Account-Based Marketing (ABM) Market Overview
11.2.2 Europe Account-Based Marketing (ABM) Market Forecasts and Analysis
11.2.3 Europe Account-Based Marketing (ABM) Market Forecasts and Analysis - By Account Type
11.2.4 Europe Account-Based Marketing (ABM) Market Forecasts and Analysis - By Service Offerings
11.2.5 Europe Account-Based Marketing (ABM) Market Forecasts and Analysis - By Deployment Mode
11.2.6 Europe Account-Based Marketing (ABM) Market Forecasts and Analysis - By End-user Industry
11.2.7 Europe Account-Based Marketing (ABM) Market Forecasts and Analysis - By Countries
11.2.7.1 Germany Account-Based Marketing (ABM) Market
11.2.7.1.1 Germany Account-Based Marketing (ABM) Market by Account Type
11.2.7.1.2 Germany Account-Based Marketing (ABM) Market by Service Offerings
11.2.7.1.3 Germany Account-Based Marketing (ABM) Market by Deployment Mode
11.2.7.1.4 Germany Account-Based Marketing (ABM) Market by End-user Industry
11.2.7.2 France Account-Based Marketing (ABM) Market
11.2.7.2.1 France Account-Based Marketing (ABM) Market by Account Type
11.2.7.2.2 France Account-Based Marketing (ABM) Market by Service Offerings
11.2.7.2.3 France Account-Based Marketing (ABM) Market by Deployment Mode
11.2.7.2.4 France Account-Based Marketing (ABM) Market by End-user Industry
11.2.7.3 Italy Account-Based Marketing (ABM) Market
11.2.7.3.1 Italy Account-Based Marketing (ABM) Market by Account Type
11.2.7.3.2 Italy Account-Based Marketing (ABM) Market by Service Offerings
11.2.7.3.3 Italy Account-Based Marketing (ABM) Market by Deployment Mode
11.2.7.3.4 Italy Account-Based Marketing (ABM) Market by End-user Industry
11.2.7.4 United Kingdom Account-Based Marketing (ABM) Market
11.2.7.4.1 United Kingdom Account-Based Marketing (ABM) Market by Account Type
11.2.7.4.2 United Kingdom Account-Based Marketing (ABM) Market by Service Offerings
11.2.7.4.3 United Kingdom Account-Based Marketing (ABM) Market by Deployment Mode
11.2.7.4.4 United Kingdom Account-Based Marketing (ABM) Market by End-user Industry
11.2.7.5 Russia Account-Based Marketing (ABM) Market
11.2.7.5.1 Russia Account-Based Marketing (ABM) Market by Account Type
11.2.7.5.2 Russia Account-Based Marketing (ABM) Market by Service Offerings
11.2.7.5.3 Russia Account-Based Marketing (ABM) Market by Deployment Mode
11.2.7.5.4 Russia Account-Based Marketing (ABM) Market by End-user Industry
11.2.7.6 Rest of Europe Account-Based Marketing (ABM) Market
11.2.7.6.1 Rest of Europe Account-Based Marketing (ABM) Market by Account Type
11.2.7.6.2 Rest of Europe Account-Based Marketing (ABM) Market by Service Offerings
11.2.7.6.3 Rest of Europe Account-Based Marketing (ABM) Market by Deployment Mode
11.2.7.6.4 Rest of Europe Account-Based Marketing (ABM) Market by End-user Industry
11.3. ASIA-PACIFIC
11.3.1 Asia-Pacific Account-Based Marketing (ABM) Market Overview
11.3.2 Asia-Pacific Account-Based Marketing (ABM) Market Forecasts and Analysis
11.3.3 Asia-Pacific Account-Based Marketing (ABM) Market Forecasts and Analysis - By Account Type
11.3.4 Asia-Pacific Account-Based Marketing (ABM) Market Forecasts and Analysis - By Service Offerings
11.3.5 Asia-Pacific Account-Based Marketing (ABM) Market Forecasts and Analysis - By Deployment Mode
11.3.6 Asia-Pacific Account-Based Marketing (ABM) Market Forecasts and Analysis - By End-user Industry
11.3.7 Asia-Pacific Account-Based Marketing (ABM) Market Forecasts and Analysis - By Countries
11.3.7.1 Australia Account-Based Marketing (ABM) Market
11.3.7.1.1 Australia Account-Based Marketing (ABM) Market by Account Type
11.3.7.1.2 Australia Account-Based Marketing (ABM) Market by Service Offerings
11.3.7.1.3 Australia Account-Based Marketing (ABM) Market by Deployment Mode
11.3.7.1.4 Australia Account-Based Marketing (ABM) Market by End-user Industry
11.3.7.2 China Account-Based Marketing (ABM) Market
11.3.7.2.1 China Account-Based Marketing (ABM) Market by Account Type
11.3.7.2.2 China Account-Based Marketing (ABM) Market by Service Offerings
11.3.7.2.3 China Account-Based Marketing (ABM) Market by Deployment Mode
11.3.7.2.4 China Account-Based Marketing (ABM) Market by End-user Industry
11.3.7.3 India Account-Based Marketing (ABM) Market
11.3.7.3.1 India Account-Based Marketing (ABM) Market by Account Type
11.3.7.3.2 India Account-Based Marketing (ABM) Market by Service Offerings
11.3.7.3.3 India Account-Based Marketing (ABM) Market by Deployment Mode
11.3.7.3.4 India Account-Based Marketing (ABM) Market by End-user Industry
11.3.7.4 Japan Account-Based Marketing (ABM) Market
11.3.7.4.1 Japan Account-Based Marketing (ABM) Market by Account Type
11.3.7.4.2 Japan Account-Based Marketing (ABM) Market by Service Offerings
11.3.7.4.3 Japan Account-Based Marketing (ABM) Market by Deployment Mode
11.3.7.4.4 Japan Account-Based Marketing (ABM) Market by End-user Industry
11.3.7.5 South Korea Account-Based Marketing (ABM) Market
11.3.7.5.1 South Korea Account-Based Marketing (ABM) Market by Account Type
11.3.7.5.2 South Korea Account-Based Marketing (ABM) Market by Service Offerings
11.3.7.5.3 South Korea Account-Based Marketing (ABM) Market by Deployment Mode
11.3.7.5.4 South Korea Account-Based Marketing (ABM) Market by End-user Industry
11.3.7.6 Rest of Asia-Pacific Account-Based Marketing (ABM) Market
11.3.7.6.1 Rest of Asia-Pacific Account-Based Marketing (ABM) Market by Account Type
11.3.7.6.2 Rest of Asia-Pacific Account-Based Marketing (ABM) Market by Service Offerings
11.3.7.6.3 Rest of Asia-Pacific Account-Based Marketing (ABM) Market by Deployment Mode
11.3.7.6.4 Rest of Asia-Pacific Account-Based Marketing (ABM) Market by End-user Industry
11.4. MIDDLE EAST AND AFRICA
11.4.1 Middle East and Africa Account-Based Marketing (ABM) Market Overview
11.4.2 Middle East and Africa Account-Based Marketing (ABM) Market Forecasts and Analysis
11.4.3 Middle East and Africa Account-Based Marketing (ABM) Market Forecasts and Analysis - By Account Type
11.4.4 Middle East and Africa Account-Based Marketing (ABM) Market Forecasts and Analysis - By Service Offerings
11.4.5 Middle East and Africa Account-Based Marketing (ABM) Market Forecasts and Analysis - By Deployment Mode
11.4.6 Middle East and Africa Account-Based Marketing (ABM) Market Forecasts and Analysis - By End-user Industry
11.4.7 Middle East and Africa Account-Based Marketing (ABM) Market Forecasts and Analysis - By Countries
11.4.7.1 South Africa Account-Based Marketing (ABM) Market
11.4.7.1.1 South Africa Account-Based Marketing (ABM) Market by Account Type
11.4.7.1.2 South Africa Account-Based Marketing (ABM) Market by Service Offerings
11.4.7.1.3 South Africa Account-Based Marketing (ABM) Market by Deployment Mode
11.4.7.1.4 South Africa Account-Based Marketing (ABM) Market by End-user Industry
11.4.7.2 Saudi Arabia Account-Based Marketing (ABM) Market
11.4.7.2.1 Saudi Arabia Account-Based Marketing (ABM) Market by Account Type
11.4.7.2.2 Saudi Arabia Account-Based Marketing (ABM) Market by Service Offerings
11.4.7.2.3 Saudi Arabia Account-Based Marketing (ABM) Market by Deployment Mode
11.4.7.2.4 Saudi Arabia Account-Based Marketing (ABM) Market by End-user Industry
11.4.7.3 U.A.E Account-Based Marketing (ABM) Market
11.4.7.3.1 U.A.E Account-Based Marketing (ABM) Market by Account Type
11.4.7.3.2 U.A.E Account-Based Marketing (ABM) Market by Service Offerings
11.4.7.3.3 U.A.E Account-Based Marketing (ABM) Market by Deployment Mode
11.4.7.3.4 U.A.E Account-Based Marketing (ABM) Market by End-user Industry
11.4.7.4 Rest of Middle East and Africa Account-Based Marketing (ABM) Market
11.4.7.4.1 Rest of Middle East and Africa Account-Based Marketing (ABM) Market by Account Type
11.4.7.4.2 Rest of Middle East and Africa Account-Based Marketing (ABM) Market by Service Offerings
11.4.7.4.3 Rest of Middle East and Africa Account-Based Marketing (ABM) Market by Deployment Mode
11.4.7.4.4 Rest of Middle East and Africa Account-Based Marketing (ABM) Market by End-user Industry
11.5. SOUTH AND CENTRAL AMERICA
11.5.1 South and Central America Account-Based Marketing (ABM) Market Overview
11.5.2 South and Central America Account-Based Marketing (ABM) Market Forecasts and Analysis
11.5.3 South and Central America Account-Based Marketing (ABM) Market Forecasts and Analysis - By Account Type
11.5.4 South and Central America Account-Based Marketing (ABM) Market Forecasts and Analysis - By Service Offerings
11.5.5 South and Central America Account-Based Marketing (ABM) Market Forecasts and Analysis - By Deployment Mode
11.5.6 South and Central America Account-Based Marketing (ABM) Market Forecasts and Analysis - By End-user Industry
11.5.7 South and Central America Account-Based Marketing (ABM) Market Forecasts and Analysis - By Countries
11.5.7.1 Brazil Account-Based Marketing (ABM) Market
11.5.7.1.1 Brazil Account-Based Marketing (ABM) Market by Account Type
11.5.7.1.2 Brazil Account-Based Marketing (ABM) Market by Service Offerings
11.5.7.1.3 Brazil Account-Based Marketing (ABM) Market by Deployment Mode
11.5.7.1.4 Brazil Account-Based Marketing (ABM) Market by End-user Industry
11.5.7.2 Argentina Account-Based Marketing (ABM) Market
11.5.7.2.1 Argentina Account-Based Marketing (ABM) Market by Account Type
11.5.7.2.2 Argentina Account-Based Marketing (ABM) Market by Service Offerings
11.5.7.2.3 Argentina Account-Based Marketing (ABM) Market by Deployment Mode
11.5.7.2.4 Argentina Account-Based Marketing (ABM) Market by End-user Industry
11.5.7.3 Rest of South and Central America Account-Based Marketing (ABM) Market
11.5.7.3.1 Rest of South and Central America Account-Based Marketing (ABM) Market by Account Type
11.5.7.3.2 Rest of South and Central America Account-Based Marketing (ABM) Market by Service Offerings
11.5.7.3.3 Rest of South and Central America Account-Based Marketing (ABM) Market by Deployment Mode
11.5.7.3.4 Rest of South and Central America Account-Based Marketing (ABM) Market by End-user Industry
12. INDUSTRY LANDSCAPE
12.1. MERGERS AND ACQUISITIONS
12.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
12.3. NEW PRODUCT LAUNCHES
12.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
13. ACCOUNT-BASED MARKETING (ABM) MARKET, KEY COMPANY PROFILES
13.1. HUBSPOT, INC.
13.1.1. Key Facts
13.1.2. Business Description
13.1.3. Products and Services
13.1.4. Financial Overview
13.1.5. SWOT Analysis
13.1.6. Key Developments
13.2. TECHTARGET
13.2.1. Key Facts
13.2.2. Business Description
13.2.3. Products and Services
13.2.4. Financial Overview
13.2.5. SWOT Analysis
13.2.6. Key Developments
13.3. DEMANDBASE, INC.
13.3.1. Key Facts
13.3.2. Business Description
13.3.3. Products and Services
13.3.4. Financial Overview
13.3.5. SWOT Analysis
13.3.6. Key Developments
13.4. ADOBE
13.4.1. Key Facts
13.4.2. Business Description
13.4.3. Products and Services
13.4.4. Financial Overview
13.4.5. SWOT Analysis
13.4.6. Key Developments
13.5. 6SENSE INSIGHTS, INC.
13.5.1. Key Facts
13.5.2. Business Description
13.5.3. Products and Services
13.5.4. Financial Overview
13.5.5. SWOT Analysis
13.5.6. Key Developments
13.6. INSIDE VIEW
13.6.1. Key Facts
13.6.2. Business Description
13.6.3. Products and Services
13.6.4. Financial Overview
13.6.5. SWOT Analysis
13.6.6. Key Developments
13.7. ACT-ON SOFTWARE, INC.
13.7.1. Key Facts
13.7.2. Business Description
13.7.3. Products and Services
13.7.4. Financial Overview
13.7.5. SWOT Analysis
13.7.6. Key Developments
13.8. ADAPTIVE INTELLIGENCE, INC.
13.8.1. Key Facts
13.8.2. Business Description
13.8.3. Products and Services
13.8.4. Financial Overview
13.8.5. SWOT Analysis
13.8.6. Key Developments
13.9. KWANZOO
13.9.1. Key Facts
13.9.2. Business Description
13.9.3. Products and Services
13.9.4. Financial Overview
13.9.5. SWOT Analysis
13.9.6. Key Developments
13.10. INTEGRATE
13.10.1. Key Facts
13.10.2. Business Description
13.10.3. Products and Services
13.10.4. Financial Overview
13.10.5. SWOT Analysis
13.10.6. Key Developments
14. APPENDIX
14.1. ABOUT THE INSIGHT PARTNERS
14.2. GLOSSARY OF TERMS
1. HubSpot, Inc.
2. TECHTARGET
3. DEMANDBASE, Inc.
4. Adobe
5. 6Sense Insights, Inc.
6. Inside View
7. Act-on Software, Inc.
8. Adaptive Intelligence, Inc.
9. Kwanzoo
10. INTEGRATE
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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