Acrylic Acid Market Dynamics 2021-2031
Acrylic acid is a colorless liquid which is characterized by a distinctive acrid odor at room temperature and pressure. Acrylic acid is used on a large scale for the manufacture of plastics, latex, floor polish, in polymer solutions for coatings applications, emulsion polymers, paint formulations, leather finishing, paper coatings and it is also used as a chemical intermediate. Traditionally, Acrylic acid has been used as the raw material for acrylic esters, methyl acrylate, ethyl acrylate, butyl acrylate, and 2-ethylhexyl acrylate. The bulk acrylates were used to produce solvent-based acrylic resins, but environmental concerns over solvent use led to the development of water-based acrylics.
MARKET DYNAMICS
The acrylic acid market is anticipated to grow rapidly in the forecast period owing to driving factors such as flourishing personal care industries in developed and developing countries and rising consumption of surface coatings, adhesives and sealants, and surfactants. The demand for acrylic acid is rising owing to its characteristics such as hardness, glass transition temperatures, durability, and tackiness, which further boost to the market growth. Moreover, upsurge demand for the superabsorbent polymers and increasing end users are positively contributing to the market growth. However, stringent government regulations with respect to human health and fluctuating raw material prices are the major factors restricting the overall growth of the market.
MARKET SCOPE
The "Global Acrylic acid Market Analysis to 2031" is a specialized and in-depth study of Chemicals and Materials industry with a special focus on the global market trend analysis. The report aims to provide an overview of the acrylic acid market with detailed market segmentation by derivative type and application and geography. The global acrylic acid market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading acrylic acid market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global acrylic acid market is segmented on the basis of derivative type and application. On the basis of derivatives type, the acrylic acid market is segmented into acrylic esters, acrylic polymers and other derivatives. The acrylic esters segment is divided into methyl acrylate, ethyl acrylate, butyl acrylate and ethyhexyl acrylate. Likewise, the acrylic polymers is divided into crylic elastomers, super absorbent polymers and water treatment polymers. Other derivatives include ammonium polyacrylate and cyanopolyacrylate. The acrylic acid market on the basis of the application is classified into adhesives & sealants, cement modifiers, diapers, paper industry, surface coating, textile and others.
REGIONAL FRAMEWORKThe report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global acrylic acid market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The acrylic acid market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the acrylic acid market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the acrylic acid in these regions.
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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global acrylic acid market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The acrylic acid market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the acrylic acid market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the acrylic acid in these regions.
MARKET PLAYERSThe reports cover key developments in the acrylic acid market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from acrylic acid market are anticipated to lucrative growth opportunities in the future with the rising demand for Acrylic acid in the global market. Below mentioned is the list of few companies engaged in the acrylic acid market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the acrylic acid market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Arkema S.A.
- BASF SE
- Evonik Industries AG
- LG Chem
- Myriant Corporation
- NIPPON SHOKUBAI CO., LTD
- SIBUR
- SUNVIC CHEMICAL
- The Dow Chemical Company
- The Lubrizol Corporation
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Acrylic Acid Market - By Derivatives Type
1.3.2 Acrylic Acid Market - By Application
1.3.3 Acrylic Acid Market - By Region
1.3.3.1 By Country
2. KEY TAKEWAYS
3. RESEARCH METHODOLOGY
4. ACRYLIC ACID MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. ACRYLIC ACID MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. ACRYLIC ACID MARKET - GLOBAL MARKET ANALYSIS
6.1. ACRYLIC ACID - GLOBAL MARKET OVERVIEW
6.2. ACRYLIC ACID - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. ACRYLIC ACID MARKET - REVENUE AND FORECASTS TO 2028 - DERIVATIVES TYPE
7.1. OVERVIEW
7.2. DERIVATIVES TYPE MARKET FORECASTS AND ANALYSIS
7.3. ACRYLIC ESTERS
7.3.1. Overview
7.3.2. Acrylic Esters Market Forecast and Analysis
7.3.3. Methyl Acrylate Market
7.3.3.1. Overview
7.3.3.2. Methyl Acrylate Market Forecast and Analysis
7.3.4. Ethyl Acrylate Market
7.3.4.1. Overview
7.3.4.2. Ethyl Acrylate Market Forecast and Analysis
7.3.5. Butyl Acrylate Market
7.3.5.1. Overview
7.3.5.2. Butyl Acrylate Market Forecast and Analysis
7.3.6. Ethyhexyl Acrylate Market
7.3.6.1. Overview
7.3.6.2. Ethyhexyl Acrylate Market Forecast and Analysis
7.4. ACRYLIC POLYMERS
7.4.1. Overview
7.4.2. Acrylic Polymers Market Forecast and Analysis
7.4.3. Crylic Elastomers Market
7.4.3.1. Overview
7.4.3.2. Crylic Elastomers Market Forecast and Analysis
7.4.4. Super Absorbent Polymers Market
7.4.4.1. Overview
7.4.4.2. Super Absorbent Polymers Market Forecast and Analysis
7.4.5. Water Treatment Polymers Market
7.4.5.1. Overview
7.4.5.2. Water Treatment Polymers Market Forecast and Analysis
7.5. OTHER DERIVATIVES
7.5.1. Overview
7.5.2. Other Derivatives Market Forecast and Analysis
7.5.3. Ammonium Polyacrylate Market
7.5.3.1. Overview
7.5.3.2. Ammonium Polyacrylate Market Forecast and Analysis
7.5.4. Cyanopolyacrylate Market
7.5.4.1. Overview
7.5.4.2. Cyanopolyacrylate Market Forecast and Analysis
8. ACRYLIC ACID MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
8.1. OVERVIEW
8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
8.3. ADHESIVES & SEALANTS
8.3.1. Overview
8.3.2. Adhesives & Sealants Market Forecast and Analysis
8.4. CEMENT MODIFIERS
8.4.1. Overview
8.4.2. Cement Modifiers Market Forecast and Analysis
8.5. DIAPERS
8.5.1. Overview
8.5.2. Diapers Market Forecast and Analysis
8.6. PAPER INDUSTRY
8.6.1. Overview
8.6.2. Paper Industry Market Forecast and Analysis
8.7. SURFACE COATING
8.7.1. Overview
8.7.2. Surface Coating Market Forecast and Analysis
8.8. TEXTILE
8.8.1. Overview
8.8.2. Textile Market Forecast and Analysis
8.9. OTHERS
8.9.1. Overview
8.9.2. Others Market Forecast and Analysis
9. ACRYLIC ACID MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Acrylic Acid Market Overview
9.1.2 North America Acrylic Acid Market Forecasts and Analysis
9.1.3 North America Acrylic Acid Market Forecasts and Analysis - By Derivatives Type
9.1.4 North America Acrylic Acid Market Forecasts and Analysis - By Application
9.1.5 North America Acrylic Acid Market Forecasts and Analysis - By Countries
9.1.5.1 United States Acrylic Acid Market
9.1.5.1.1 United States Acrylic Acid Market by Derivatives Type
9.1.5.1.2 United States Acrylic Acid Market by Application
9.1.5.2 Canada Acrylic Acid Market
9.1.5.2.1 Canada Acrylic Acid Market by Derivatives Type
9.1.5.2.2 Canada Acrylic Acid Market by Application
9.1.5.3 Mexico Acrylic Acid Market
9.1.5.3.1 Mexico Acrylic Acid Market by Derivatives Type
9.1.5.3.2 Mexico Acrylic Acid Market by Application
9.2. EUROPE
9.2.1 Europe Acrylic Acid Market Overview
9.2.2 Europe Acrylic Acid Market Forecasts and Analysis
9.2.3 Europe Acrylic Acid Market Forecasts and Analysis - By Derivatives Type
9.2.4 Europe Acrylic Acid Market Forecasts and Analysis - By Application
9.2.5 Europe Acrylic Acid Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Acrylic Acid Market
9.2.5.1.1 Germany Acrylic Acid Market by Derivatives Type
9.2.5.1.2 Germany Acrylic Acid Market by Application
9.2.5.2 France Acrylic Acid Market
9.2.5.2.1 France Acrylic Acid Market by Derivatives Type
9.2.5.2.2 France Acrylic Acid Market by Application
9.2.5.3 Italy Acrylic Acid Market
9.2.5.3.1 Italy Acrylic Acid Market by Derivatives Type
9.2.5.3.2 Italy Acrylic Acid Market by Application
9.2.5.4 United Kingdom Acrylic Acid Market
9.2.5.4.1 United Kingdom Acrylic Acid Market by Derivatives Type
9.2.5.4.2 United Kingdom Acrylic Acid Market by Application
9.2.5.5 Russia Acrylic Acid Market
9.2.5.5.1 Russia Acrylic Acid Market by Derivatives Type
9.2.5.5.2 Russia Acrylic Acid Market by Application
9.2.5.6 Rest of Europe Acrylic Acid Market
9.2.5.6.1 Rest of Europe Acrylic Acid Market by Derivatives Type
9.2.5.6.2 Rest of Europe Acrylic Acid Market by Application
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Acrylic Acid Market Overview
9.3.2 Asia-Pacific Acrylic Acid Market Forecasts and Analysis
9.3.3 Asia-Pacific Acrylic Acid Market Forecasts and Analysis - By Derivatives Type
9.3.4 Asia-Pacific Acrylic Acid Market Forecasts and Analysis - By Application
9.3.5 Asia-Pacific Acrylic Acid Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Acrylic Acid Market
9.3.5.1.1 Australia Acrylic Acid Market by Derivatives Type
9.3.5.1.2 Australia Acrylic Acid Market by Application
9.3.5.2 China Acrylic Acid Market
9.3.5.2.1 China Acrylic Acid Market by Derivatives Type
9.3.5.2.2 China Acrylic Acid Market by Application
9.3.5.3 India Acrylic Acid Market
9.3.5.3.1 India Acrylic Acid Market by Derivatives Type
9.3.5.3.2 India Acrylic Acid Market by Application
9.3.5.4 Japan Acrylic Acid Market
9.3.5.4.1 Japan Acrylic Acid Market by Derivatives Type
9.3.5.4.2 Japan Acrylic Acid Market by Application
9.3.5.5 South Korea Acrylic Acid Market
9.3.5.5.1 South Korea Acrylic Acid Market by Derivatives Type
9.3.5.5.2 South Korea Acrylic Acid Market by Application
9.3.5.6 Rest of Asia-Pacific Acrylic Acid Market
9.3.5.6.1 Rest of Asia-Pacific Acrylic Acid Market by Derivatives Type
9.3.5.6.2 Rest of Asia-Pacific Acrylic Acid Market by Application
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Acrylic Acid Market Overview
9.4.2 Middle East and Africa Acrylic Acid Market Forecasts and Analysis
9.4.3 Middle East and Africa Acrylic Acid Market Forecasts and Analysis - By Derivatives Type
9.4.4 Middle East and Africa Acrylic Acid Market Forecasts and Analysis - By Application
9.4.5 Middle East and Africa Acrylic Acid Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Acrylic Acid Market
9.4.5.1.1 South Africa Acrylic Acid Market by Derivatives Type
9.4.5.1.2 South Africa Acrylic Acid Market by Application
9.4.5.2 Saudi Arabia Acrylic Acid Market
9.4.5.2.1 Saudi Arabia Acrylic Acid Market by Derivatives Type
9.4.5.2.2 Saudi Arabia Acrylic Acid Market by Application
9.4.5.3 U.A.E Acrylic Acid Market
9.4.5.3.1 U.A.E Acrylic Acid Market by Derivatives Type
9.4.5.3.2 U.A.E Acrylic Acid Market by Application
9.4.5.4 Rest of Middle East and Africa Acrylic Acid Market
9.4.5.4.1 Rest of Middle East and Africa Acrylic Acid Market by Derivatives Type
9.4.5.4.2 Rest of Middle East and Africa Acrylic Acid Market by Application
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Acrylic Acid Market Overview
9.5.2 South and Central America Acrylic Acid Market Forecasts and Analysis
9.5.3 South and Central America Acrylic Acid Market Forecasts and Analysis - By Derivatives Type
9.5.4 South and Central America Acrylic Acid Market Forecasts and Analysis - By Application
9.5.5 South and Central America Acrylic Acid Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Acrylic Acid Market
9.5.5.1.1 Brazil Acrylic Acid Market by Derivatives Type
9.5.5.1.2 Brazil Acrylic Acid Market by Application
9.5.5.2 Argentina Acrylic Acid Market
9.5.5.2.1 Argentina Acrylic Acid Market by Derivatives Type
9.5.5.2.2 Argentina Acrylic Acid Market by Application
9.5.5.3 Rest of South and Central America Acrylic Acid Market
9.5.5.3.1 Rest of South and Central America Acrylic Acid Market by Derivatives Type
9.5.5.3.2 Rest of South and Central America Acrylic Acid Market by Application
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. ACRYLIC ACID MARKET, KEY COMPANY PROFILES
11.1. ARKEMA S.A.
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. BASF SE
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. EVONIK INDUSTRIES AG
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. LG CHEM
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. MYRIANT CORPORATION
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. NIPPON SHOKUBAI CO., LTD
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. SIBUR
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. SUNVIC CHEMICAL
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. THE DOW CHEMICAL COMPANY
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. THE LUBRIZOL CORPORATION
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1. Arkema S.A.
2. BASF SE
3. Evonik Industries AG
4. LG Chem
5. Myriant Corporation
6. NIPPON SHOKUBAI CO., LTD
7. SIBUR
8. SUNVIC CHEMICAL
9. The Dow Chemical Company
10. The Lubrizol Corporation
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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