Adaptive Cruise Control Market Dynamics - 2021 to 2031
The Adaptive Cruise Control Market is expected to register a CAGR of 12.5% from 2023 to 2031, with a market size expanding from US$ XX million in 2023 to US$ XX Million by 2031.
The report is segmented by Technology (LiDAR, Laser, Radar); Vehicle Type (Passenger Cars, Commercial Vehicles), The global analysis is further broken-down at regional level and major countries. The Report Offers the Value in USD for the above analysis and segments.
Purpose of the ReportThe report Adaptive Cruise Control Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Adaptive Cruise Control Market Segmentation
Technology- LiDAR
- Laser
- Radar
- Passenger Cars
- Commercial Vehicles
Strategic Insights
Adaptive Cruise Control Market Growth Drivers- Increased consumer awareness: As more and more consumers are getting aware of the safety features of vehicles, the demand for sophisticated safety technologies such as adaptive cruise control systems is also increasing. Manufacturers need to equip their vehicles with these systems to meet consumers' expectations and improve the safety rating.
- Regulatory Pressure and Safety Standards: The governments and safety organizations are enforcing strict regulations and safety standards on vehicles. The stringent regulatory environment is making automakers adopt ACC technologies to meet the required safety standards, which is propelling market growth. Governments around the world are implementing more rigorous safety standards for vehicles that are forcing car manufacturers to fit vehicles with advanced safety features like adaptive cruise control. Governments are doing this to curtail road traffic fatalities and improve public safety. In the U.S. and other parts of Europe, governments are now forcing car manufacturers to include ADAS technologies, such as ACC, in new models. For instance, the European Union has required that new cars include such features as automatic emergency braking, which is often used in combination with adaptive cruise control.
- Advancements in Sensors and Radar Systems: ACC systems use a variety of sensors, radar, and camera technologies to detect the distance, speed, and movement of vehicles ahead. Recent advances in these sensor technologies have significantly improved the performance, reliability, and affordability of ACC systems. Radar and lidar technologies have advanced so that ACC systems can more accurately detect objects at higher distances, even in rainy or foggy conditions and night driving. With decreasing sensor and radar technology costs, ACC is being fitted to wider model ranges of vehicles by automobile manufacturers, including mid-range and entry-level models.
- Traffic Congestion and Need for Convenience: Growing urbanization and increasing road traffic congestion are driving demand for technologies that reduce the stress of driving, especially in stop-and-go traffic. ACC helps because it automatically adjusts to match speed with traffic flow, thus making it quite useful for dense urban or highway traffic. The rising time spent in traffic, especially while commuting, has been encouraging drivers to seek technologies that make driving less tiring. ACC gives the advantage of providing constant speed and proper following distance, thus calling for acceleration and braking less frequently. Low-speed capability is more common in ACCs to enable them to perform under stop-and-go conditions of traffic. This is good because it does not make drivers do too much in heavy traffic as they will just go by the pace.
- Shift Towards Electric Vehicles: The popularity of electric and hybrid vehicles, usually fitting the description of ADAS, also contributes to increasing adoption for ACC. Electric and hybrid vehicles are known for carrying more complex electrical and sensor systems that perfectly complement the functionality that ACC provides. Most electric and hybrid vehicles, especially premium vehicle manufacturers, carry the installation of ACC as standard in the vehicle. This would integrate ACC into the electric vehicles and will support the trend for more intelligent and automated driving systems in the EV market. Electric and hybrid vehicles are mostly marketed for their high-tech features, and ACC is seen as a premium feature that adds value to the vehicle. Sales for electric and hybrid vehicles continue to increase, which means an increasing number of consumers will start accepting ACC.
- Integration of Automatic Cruise Control (ACC) in Low Cost Vehicles: Initially, ACC was used mainly in luxury vehicles. However, with the decline of the cost of sensor technologies, there is much room to include ACC in middle-class and budget vehicles. Companies targeting middle-income customers, especially in emerging economies, can offer ACC as standard or optional features in budget vehicles, thus significantly increasing the penetration of ACC in the market. In regions such as Asia-Pacific, Latin America, and Africa, where car ownership is fast growing, ACC-equipped vehicles can be launched at relatively lower price points, hence reaching a broader demographic segment.
- Demand from Aftermarket Operations: With increasing ACC adoption, companies are offered the opportunity to supply aftermarket ACC systems that may be fit onto older vehicles where new vehicle sales are less prevalent. Aftermarket firms may design and sell retrofit kits of ACC for vehicles without such an installed facility. This will give them the chance to capture revenue for companies marketing towards drivers who want to enhance safety and comfort of their vehicle. Partnering with service providers for vehicle repair and maintenance to make ACC installation and upgrades available will increase take up for this technology among the older vehicles.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Adaptive Cruise Control Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Adaptive Cruise Control Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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Frequently Asked Questions
Some of the customization options available based on the request are an additional 3-5 company profiles and country-specific analysis of 3-5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
The leading players operating in the Adaptive Cruise Control Market include Aptiv PLC, Autoliv Inc., Continental AG, Denso Corporation, General Electric Company, Honeywell International, Inc., Robert Bosch GmbH, Siemens AG, Valeo SA, ZF Friedrichshafen AG
User Experience and Customization is the key future trend of the Adaptive Cruise Control Market
The Adaptive Cruise Control Market is estimated to witness a CAGR of 12.5% from 2023 to 2031
The major factors driving the Adaptive Cruise Control Market are: Increased consumer awareness#Regulatory Pressure and Safety Standards
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Adaptive Cruise Control Market - By Technology
1.3.2 Adaptive Cruise Control Market - By Vehicle Type
1.3.3 Adaptive Cruise Control Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. ADAPTIVE CRUISE CONTROL MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. ADAPTIVE CRUISE CONTROL MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. ADAPTIVE CRUISE CONTROL MARKET - GLOBAL MARKET ANALYSIS
6.1. ADAPTIVE CRUISE CONTROL - GLOBAL MARKET OVERVIEW
6.2. ADAPTIVE CRUISE CONTROL - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. ADAPTIVE CRUISE CONTROL MARKET - REVENUE AND FORECASTS TO 2028 - TECHNOLOGY
7.1. OVERVIEW
7.2. TECHNOLOGY MARKET FORECASTS AND ANALYSIS
7.3. LIDAR
7.3.1. Overview
7.3.2. LiDAR Market Forecast and Analysis
7.4. LASER
7.4.1. Overview
7.4.2. Laser Market Forecast and Analysis
7.5. RADAR
7.5.1. Overview
7.5.2. Radar Market Forecast and Analysis
8. ADAPTIVE CRUISE CONTROL MARKET - REVENUE AND FORECASTS TO 2028 - VEHICLE TYPE
8.1. OVERVIEW
8.2. VEHICLE TYPE MARKET FORECASTS AND ANALYSIS
8.3. PASSENGER CARS
8.3.1. Overview
8.3.2. Passenger Cars Market Forecast and Analysis
8.4. COMMERCIAL VEHICLES
8.4.1. Overview
8.4.2. Commercial Vehicles Market Forecast and Analysis
9. ADAPTIVE CRUISE CONTROL MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Adaptive Cruise Control Market Overview
9.1.2 North America Adaptive Cruise Control Market Forecasts and Analysis
9.1.3 North America Adaptive Cruise Control Market Forecasts and Analysis - By Technology
9.1.4 North America Adaptive Cruise Control Market Forecasts and Analysis - By Vehicle Type
9.1.5 North America Adaptive Cruise Control Market Forecasts and Analysis - By Countries
9.1.5.1 United States Adaptive Cruise Control Market
9.1.5.1.1 United States Adaptive Cruise Control Market by Technology
9.1.5.1.2 United States Adaptive Cruise Control Market by Vehicle Type
9.1.5.2 Canada Adaptive Cruise Control Market
9.1.5.2.1 Canada Adaptive Cruise Control Market by Technology
9.1.5.2.2 Canada Adaptive Cruise Control Market by Vehicle Type
9.1.5.3 Mexico Adaptive Cruise Control Market
9.1.5.3.1 Mexico Adaptive Cruise Control Market by Technology
9.1.5.3.2 Mexico Adaptive Cruise Control Market by Vehicle Type
9.2. EUROPE
9.2.1 Europe Adaptive Cruise Control Market Overview
9.2.2 Europe Adaptive Cruise Control Market Forecasts and Analysis
9.2.3 Europe Adaptive Cruise Control Market Forecasts and Analysis - By Technology
9.2.4 Europe Adaptive Cruise Control Market Forecasts and Analysis - By Vehicle Type
9.2.5 Europe Adaptive Cruise Control Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Adaptive Cruise Control Market
9.2.5.1.1 Germany Adaptive Cruise Control Market by Technology
9.2.5.1.2 Germany Adaptive Cruise Control Market by Vehicle Type
9.2.5.2 France Adaptive Cruise Control Market
9.2.5.2.1 France Adaptive Cruise Control Market by Technology
9.2.5.2.2 France Adaptive Cruise Control Market by Vehicle Type
9.2.5.3 Italy Adaptive Cruise Control Market
9.2.5.3.1 Italy Adaptive Cruise Control Market by Technology
9.2.5.3.2 Italy Adaptive Cruise Control Market by Vehicle Type
9.2.5.4 United Kingdom Adaptive Cruise Control Market
9.2.5.4.1 United Kingdom Adaptive Cruise Control Market by Technology
9.2.5.4.2 United Kingdom Adaptive Cruise Control Market by Vehicle Type
9.2.5.5 Russia Adaptive Cruise Control Market
9.2.5.5.1 Russia Adaptive Cruise Control Market by Technology
9.2.5.5.2 Russia Adaptive Cruise Control Market by Vehicle Type
9.2.5.6 Rest of Europe Adaptive Cruise Control Market
9.2.5.6.1 Rest of Europe Adaptive Cruise Control Market by Technology
9.2.5.6.2 Rest of Europe Adaptive Cruise Control Market by Vehicle Type
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Adaptive Cruise Control Market Overview
9.3.2 Asia-Pacific Adaptive Cruise Control Market Forecasts and Analysis
9.3.3 Asia-Pacific Adaptive Cruise Control Market Forecasts and Analysis - By Technology
9.3.4 Asia-Pacific Adaptive Cruise Control Market Forecasts and Analysis - By Vehicle Type
9.3.5 Asia-Pacific Adaptive Cruise Control Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Adaptive Cruise Control Market
9.3.5.1.1 Australia Adaptive Cruise Control Market by Technology
9.3.5.1.2 Australia Adaptive Cruise Control Market by Vehicle Type
9.3.5.2 China Adaptive Cruise Control Market
9.3.5.2.1 China Adaptive Cruise Control Market by Technology
9.3.5.2.2 China Adaptive Cruise Control Market by Vehicle Type
9.3.5.3 India Adaptive Cruise Control Market
9.3.5.3.1 India Adaptive Cruise Control Market by Technology
9.3.5.3.2 India Adaptive Cruise Control Market by Vehicle Type
9.3.5.4 Japan Adaptive Cruise Control Market
9.3.5.4.1 Japan Adaptive Cruise Control Market by Technology
9.3.5.4.2 Japan Adaptive Cruise Control Market by Vehicle Type
9.3.5.5 South Korea Adaptive Cruise Control Market
9.3.5.5.1 South Korea Adaptive Cruise Control Market by Technology
9.3.5.5.2 South Korea Adaptive Cruise Control Market by Vehicle Type
9.3.5.6 Rest of Asia-Pacific Adaptive Cruise Control Market
9.3.5.6.1 Rest of Asia-Pacific Adaptive Cruise Control Market by Technology
9.3.5.6.2 Rest of Asia-Pacific Adaptive Cruise Control Market by Vehicle Type
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Adaptive Cruise Control Market Overview
9.4.2 Middle East and Africa Adaptive Cruise Control Market Forecasts and Analysis
9.4.3 Middle East and Africa Adaptive Cruise Control Market Forecasts and Analysis - By Technology
9.4.4 Middle East and Africa Adaptive Cruise Control Market Forecasts and Analysis - By Vehicle Type
9.4.5 Middle East and Africa Adaptive Cruise Control Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Adaptive Cruise Control Market
9.4.5.1.1 South Africa Adaptive Cruise Control Market by Technology
9.4.5.1.2 South Africa Adaptive Cruise Control Market by Vehicle Type
9.4.5.2 Saudi Arabia Adaptive Cruise Control Market
9.4.5.2.1 Saudi Arabia Adaptive Cruise Control Market by Technology
9.4.5.2.2 Saudi Arabia Adaptive Cruise Control Market by Vehicle Type
9.4.5.3 U.A.E Adaptive Cruise Control Market
9.4.5.3.1 U.A.E Adaptive Cruise Control Market by Technology
9.4.5.3.2 U.A.E Adaptive Cruise Control Market by Vehicle Type
9.4.5.4 Rest of Middle East and Africa Adaptive Cruise Control Market
9.4.5.4.1 Rest of Middle East and Africa Adaptive Cruise Control Market by Technology
9.4.5.4.2 Rest of Middle East and Africa Adaptive Cruise Control Market by Vehicle Type
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Adaptive Cruise Control Market Overview
9.5.2 South and Central America Adaptive Cruise Control Market Forecasts and Analysis
9.5.3 South and Central America Adaptive Cruise Control Market Forecasts and Analysis - By Technology
9.5.4 South and Central America Adaptive Cruise Control Market Forecasts and Analysis - By Vehicle Type
9.5.5 South and Central America Adaptive Cruise Control Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Adaptive Cruise Control Market
9.5.5.1.1 Brazil Adaptive Cruise Control Market by Technology
9.5.5.1.2 Brazil Adaptive Cruise Control Market by Vehicle Type
9.5.5.2 Argentina Adaptive Cruise Control Market
9.5.5.2.1 Argentina Adaptive Cruise Control Market by Technology
9.5.5.2.2 Argentina Adaptive Cruise Control Market by Vehicle Type
9.5.5.3 Rest of South and Central America Adaptive Cruise Control Market
9.5.5.3.1 Rest of South and Central America Adaptive Cruise Control Market by Technology
9.5.5.3.2 Rest of South and Central America Adaptive Cruise Control Market by Vehicle Type
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. ADAPTIVE CRUISE CONTROL MARKET, KEY COMPANY PROFILES
11.1. AUTOLIV INC.
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. CONTINENTAL AG
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. DELPHI AUTOMOTIVE PLC
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. DENSO CORPORATION
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. FORD MOTOR COMPANY
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. HYUNDAI MOBIS
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. MAGNA INTERNATIONAL INC
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. ROBERT BOSCH GMBH
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. WABCO
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. ZF FRIEDRICHSHAFEN
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1.AUTOLIV INC.
2.CONTINENTAL AG
3.DELPHI AUTOMOTIVE PLC
4.DENSO CORPORATION
5.FORD MOTOR COMPANY
6.HYUNDAI MOBIS
7.MAGNA INTERNATIONAL INC
8.ROBERT BOSCH GMBH
9.WABCO
10.ZF FRIEDRICHSHAFEN
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
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Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
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Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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