Adult Gummy Vitamin Market Scope and Size by 2031
The Adult Gummy Vitamin Market is expected to register a CAGR of 12.3% from 2023 to 2031, with a market size expanding from US$ XX million in 2023 to US$ XX Million by 2031.
The Adult Gummy Vitamin Market Report is segmented by Product into the following subsegments: Single Vitamins and Multi-vitamins. It is also segmented by Application, including Food Supplements, Vitamin Deficiency, Weight Management, Immunity, and Others. The global analysis is broken down at the regional level and by major countries. The market evaluation is presented in US$ for the above segmental analysis, with projections through 2031.
Purpose of the ReportThe report Adult Gummy Vitamin Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Adult Gummy Vitamin Market Segmentation
Product- Single Vitamins
- Multi-vitamins
- Food Supplements
- Vitamin Deficiency
- Weight Management
- Immunity
- Others.
Strategic Insights
Adult Gummy Vitamin Market Growth Drivers- Rising consumer awareness of preventive health and wellness: More consumers are becoming aware of the need for good preventive health and wellness. As such, there is a growing demand for dietary supplements. Adult gummy vitamins are becoming popular among consumers, as they are more palatable and easier to ingest than regular pills.
- Aging Population and the Focus on Healthy Aging: For North America and Europe, whose population is aging, healthful aging is increasingly focused on. This brings the product to the aging consumer base and drives growth as gummy vitamins typically sell as vitamin support for bones, heart, and cognitive health.
- Rising Demand for Convenience and Taste: Gummies are construed as one of the fun ways to take vitamins. Pleasing taste and ease of consumption make them an attractive supplement for adults who dislike swallowing pills and others seeking a tastier supplement experience.
- Plant-based, Vegan, and All Natural Ingredients: In the gummy market, consumers are asking for more plant-based, vegan, and all-natural. Consumers now better understand what is going into their supplements, so gummies are under pressure to have a natural, non-GMO, and organic ingredient.
- Personalization and Customized Vitamins: In addition to technological innovations and the increasing consumer interests in personal well-being, more brands are nowadays offering gummy vitamins for personalization. As the level of gummy vitamin consumption among consumers increases worldwide, mainly based on most health needs such as immune support, energy, or even sleep, the demand for customized gummy supplements will further increase.
- E-commerce and Direct-to-Consumer Sales Channels: More people now shop online, which has been a huge sales boost for adult gummy vitamins. E-commerce and the DTC model are of great importance to brands that want to expand into the market or directly reach health-conscious customers.
- Expanding Product Offerings to Target Specific Health Benefits: There is an opportunity to expand product offerings to target specific health concerns, such as skin health, digestive health, and joint health. Creating specialized gummy vitamins for these areas can help brands tap into niche markets and cater to specific consumer needs.
- International Market Expansion: While the adult gummy vitamin market is growing in developed markets like the US and Europe, emerging markets (e.g., Asia-Pacific, Latin America, and the Middle East) are underpenetrated. Expanding into these regions represents a major opportunity for brands to increase their global footprint.
- Strategic Partnerships with Health Influencers: Partnering with influencers in the health and wellness space or collaborating with healthcare professionals could help brands boost consumer trust and improve product visibility. Influencers can help educate consumers on the benefits of adult gummy vitamins, especially in markets where gummies are still relatively new.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Adult Gummy Vitamin Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Adult Gummy Vitamin Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The market is expected to register a CAGR of 12.3% during 2023–2031.
Some of the key drivers of this market include increase demand for convenient as well as effective dietary supplements, especially among adults who are looking for alternatives to traditional pills and tablets.
The future trends in the Adult Gummy Vitamin Market include the expansion of plant-based and organic gummy vitamins and innovation in formulation that will target specific health concerns such as immunity, heart health and digestive support.
ABH Labs, LLC, Aktiv Organic Limited, The Ferrara Candy Company, Gemini Pharmaceutical, Gimbal's Gummy Vitamins, Santa Cruz Nutritionals, Lonza, Makers Nutrition, LLC, Nature's Bounty, Inc. (NBTY, Inc.), Nutra Solutions USA are the leading participants of this market,
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Adult Gummy Vitamin Market - By Product
1.3.2 Adult Gummy Vitamin Market - By Application
1.3.3 Adult Gummy Vitamin Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. ADULT GUMMY VITAMIN MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. ADULT GUMMY VITAMIN MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. ADULT GUMMY VITAMIN MARKET - GLOBAL MARKET ANALYSIS
6.1. ADULT GUMMY VITAMIN - GLOBAL MARKET OVERVIEW
6.2. ADULT GUMMY VITAMIN - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. ADULT GUMMY VITAMIN MARKET - REVENUE AND FORECASTS TO 2028 - PRODUCT
7.1. OVERVIEW
7.2. PRODUCT MARKET FORECASTS AND ANALYSIS
7.3. SINGLE VITAMINS
7.3.1. Overview
7.3.2. Single Vitamins Market Forecast and Analysis
7.4. MULTI-VITAMINS
7.4.1. Overview
7.4.2. Multi-vitamins Market Forecast and Analysis
8. ADULT GUMMY VITAMIN MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
8.1. OVERVIEW
8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
8.3. FOOD SUPPLEMENTS
8.3.1. Overview
8.3.2. Food Supplements Market Forecast and Analysis
8.4. VITAMIN DEFICIENCY
8.4.1. Overview
8.4.2. Vitamin Deficiency Market Forecast and Analysis
8.5. WEIGHT MANAGEMENT
8.5.1. Overview
8.5.2. Weight Management Market Forecast and Analysis
8.6. IMMUNITY
8.6.1. Overview
8.6.2. Immunity Market Forecast and Analysis
8.7. OTHERS.
8.7.1. Overview
8.7.2. Others. Market Forecast and Analysis
9. ADULT GUMMY VITAMIN MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Adult Gummy Vitamin Market Overview
9.1.2 North America Adult Gummy Vitamin Market Forecasts and Analysis
9.1.3 North America Adult Gummy Vitamin Market Forecasts and Analysis - By Product
9.1.4 North America Adult Gummy Vitamin Market Forecasts and Analysis - By Application
9.1.5 North America Adult Gummy Vitamin Market Forecasts and Analysis - By Countries
9.1.5.1 United States Adult Gummy Vitamin Market
9.1.5.1.1 United States Adult Gummy Vitamin Market by Product
9.1.5.1.2 United States Adult Gummy Vitamin Market by Application
9.1.5.2 Canada Adult Gummy Vitamin Market
9.1.5.2.1 Canada Adult Gummy Vitamin Market by Product
9.1.5.2.2 Canada Adult Gummy Vitamin Market by Application
9.1.5.3 Mexico Adult Gummy Vitamin Market
9.1.5.3.1 Mexico Adult Gummy Vitamin Market by Product
9.1.5.3.2 Mexico Adult Gummy Vitamin Market by Application
9.2. EUROPE
9.2.1 Europe Adult Gummy Vitamin Market Overview
9.2.2 Europe Adult Gummy Vitamin Market Forecasts and Analysis
9.2.3 Europe Adult Gummy Vitamin Market Forecasts and Analysis - By Product
9.2.4 Europe Adult Gummy Vitamin Market Forecasts and Analysis - By Application
9.2.5 Europe Adult Gummy Vitamin Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Adult Gummy Vitamin Market
9.2.5.1.1 Germany Adult Gummy Vitamin Market by Product
9.2.5.1.2 Germany Adult Gummy Vitamin Market by Application
9.2.5.2 France Adult Gummy Vitamin Market
9.2.5.2.1 France Adult Gummy Vitamin Market by Product
9.2.5.2.2 France Adult Gummy Vitamin Market by Application
9.2.5.3 Italy Adult Gummy Vitamin Market
9.2.5.3.1 Italy Adult Gummy Vitamin Market by Product
9.2.5.3.2 Italy Adult Gummy Vitamin Market by Application
9.2.5.4 United Kingdom Adult Gummy Vitamin Market
9.2.5.4.1 United Kingdom Adult Gummy Vitamin Market by Product
9.2.5.4.2 United Kingdom Adult Gummy Vitamin Market by Application
9.2.5.5 Rest of Europe Adult Gummy Vitamin Market
9.2.5.5.1 Rest of Europe Adult Gummy Vitamin Market by Product
9.2.5.5.2 Rest of Europe Adult Gummy Vitamin Market by Application
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Adult Gummy Vitamin Market Overview
9.3.2 Asia-Pacific Adult Gummy Vitamin Market Forecasts and Analysis
9.3.3 Asia-Pacific Adult Gummy Vitamin Market Forecasts and Analysis - By Product
9.3.4 Asia-Pacific Adult Gummy Vitamin Market Forecasts and Analysis - By Application
9.3.5 Asia-Pacific Adult Gummy Vitamin Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Adult Gummy Vitamin Market
9.3.5.1.1 Australia Adult Gummy Vitamin Market by Product
9.3.5.1.2 Australia Adult Gummy Vitamin Market by Application
9.3.5.2 China Adult Gummy Vitamin Market
9.3.5.2.1 China Adult Gummy Vitamin Market by Product
9.3.5.2.2 China Adult Gummy Vitamin Market by Application
9.3.5.3 India Adult Gummy Vitamin Market
9.3.5.3.1 India Adult Gummy Vitamin Market by Product
9.3.5.3.2 India Adult Gummy Vitamin Market by Application
9.3.5.4 Japan Adult Gummy Vitamin Market
9.3.5.4.1 Japan Adult Gummy Vitamin Market by Product
9.3.5.4.2 Japan Adult Gummy Vitamin Market by Application
9.3.5.5 South Korea Adult Gummy Vitamin Market
9.3.5.5.1 South Korea Adult Gummy Vitamin Market by Product
9.3.5.5.2 South Korea Adult Gummy Vitamin Market by Application
9.3.5.6 Rest of Asia-Pacific Adult Gummy Vitamin Market
9.3.5.6.1 Rest of Asia-Pacific Adult Gummy Vitamin Market by Product
9.3.5.6.2 Rest of Asia-Pacific Adult Gummy Vitamin Market by Application
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Adult Gummy Vitamin Market Overview
9.4.2 Middle East and Africa Adult Gummy Vitamin Market Forecasts and Analysis
9.4.3 Middle East and Africa Adult Gummy Vitamin Market Forecasts and Analysis - By Product
9.4.4 Middle East and Africa Adult Gummy Vitamin Market Forecasts and Analysis - By Application
9.4.5 Middle East and Africa Adult Gummy Vitamin Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Adult Gummy Vitamin Market
9.4.5.1.1 South Africa Adult Gummy Vitamin Market by Product
9.4.5.1.2 South Africa Adult Gummy Vitamin Market by Application
9.4.5.2 Saudi Arabia Adult Gummy Vitamin Market
9.4.5.2.1 Saudi Arabia Adult Gummy Vitamin Market by Product
9.4.5.2.2 Saudi Arabia Adult Gummy Vitamin Market by Application
9.4.5.3 U.A.E Adult Gummy Vitamin Market
9.4.5.3.1 U.A.E Adult Gummy Vitamin Market by Product
9.4.5.3.2 U.A.E Adult Gummy Vitamin Market by Application
9.4.5.4 Rest of Middle East and Africa Adult Gummy Vitamin Market
9.4.5.4.1 Rest of Middle East and Africa Adult Gummy Vitamin Market by Product
9.4.5.4.2 Rest of Middle East and Africa Adult Gummy Vitamin Market by Application
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Adult Gummy Vitamin Market Overview
9.5.2 South and Central America Adult Gummy Vitamin Market Forecasts and Analysis
9.5.3 South and Central America Adult Gummy Vitamin Market Forecasts and Analysis - By Product
9.5.4 South and Central America Adult Gummy Vitamin Market Forecasts and Analysis - By Application
9.5.5 South and Central America Adult Gummy Vitamin Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Adult Gummy Vitamin Market
9.5.5.1.1 Brazil Adult Gummy Vitamin Market by Product
9.5.5.1.2 Brazil Adult Gummy Vitamin Market by Application
9.5.5.2 Argentina Adult Gummy Vitamin Market
9.5.5.2.1 Argentina Adult Gummy Vitamin Market by Product
9.5.5.2.2 Argentina Adult Gummy Vitamin Market by Application
9.5.5.3 Rest of South and Central America Adult Gummy Vitamin Market
9.5.5.3.1 Rest of South and Central America Adult Gummy Vitamin Market by Product
9.5.5.3.2 Rest of South and Central America Adult Gummy Vitamin Market by Application
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. ADULT GUMMY VITAMIN MARKET, KEY COMPANY PROFILES
11.1. ABH LABS, LLC
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. AKTIV ORGANIC LIMITED
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. THE FERRARA CANDY COMPANY
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. GEMINI PHARMACEUTICAL
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. GIMBAL'S GUMMY VITAMINS
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. SANTA CRUZ NUTRITIONALS
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. LONZA
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. MAKERS NUTRITION, LLC
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. NATURE'S BOUNTY, INC. (NBTY, INC.)
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. NUTRA SOLUTIONS USA
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
The List of Companies
1. ABH Labs, LLC
2. Aktiv Organic Limited
3. The Ferrara Candy Company
4. Gemini Pharmaceutical
5. Gimbal's Gummy Vitamins
6. Santa Cruz Nutritionals
7. Lonza
8. Makers Nutrition, LLC
9. Nature's Bounty, Inc. (NBTY, Inc.)
10. Nutra Solutions USA
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.