Advertising Intelligence Solution Market Developments by 2031
Advertising intelligence solutions help in creating competitive intelligence, advertising transparency, and better brand strategy. In terms of competitive intelligence, advertising intelligence solutions help in tracking ads run by competitors and their ad spending. Ad intelligence software is used to create transparency in ads regarding where and how the ad spend is allocated. Also, advertising intelligence solutions help in providing brand owners, and media agencies critical competitive edge over its peers. Advertising intelligence solutions are used to consolidate reporting from various advertising platforms, including Instagram ads, Google shopping ads, Gmail ads, YouTube ads, Google search ads, Facebook ads, Google display ads, messenger ads, audience network ads, and many more.
MARKET DYNAMICS
A major driver of the global advertising intelligence solution market is a rise in the number of mobile advertising impressions from all major ad networks and app data. Increase in demand among end-users for identifying competition and spend distribution, ensuring brand safety, creating budget transparency, improving performance, and saving money is likely to propel the market. Advertising intelligence solutions also help in providing creative direction and networks. Advertising intelligence solution market is expected to boost the market in the coming years.
MARKET SCOPE
The "Global Advertising Intelligence Solution Market Analysis to 2031" is a specialized and in-depth study of the advertising intelligence solution market with a special focus on the global market trend analysis. The report aims to provide an overview of advertising intelligence solution market with detailed market segmentation by component, deployment model, application, enterprise size, end-use industry. The global advertising intelligence solution market expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading advertising intelligence solution market player and offers key trends and opportunities in the advertising intelligence solution market.
MARKET SEGMENTATION
The global advertising intelligence solution market is segmented on the basis of component, deployment model, application, enterprise size, end-use industry. On the basis of component, market is segmented as solution, service. On the basis of deployment model, market is segmented as premise solutions, cloud based solutions. On the basis of application, market is segmented as competitor spying, ad transparency, performance monitoring. On the basis of enterprise size, market is segmented as small enterprise, medium enterprise, large enterprise. On the basis of end-user industry market is segmented as telecommunication and IT, retail and e-commerce, government, media and entertainment, transportation and logistics, health care, BFSI, manufacturing, others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global advertising intelligence solution market based on various segments. It also provides market size and forecast estimates from year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The advertising intelligence solution market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting advertising intelligence solution market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the advertising intelligence solution market in these regions.
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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global advertising intelligence solution market based on various segments. It also provides market size and forecast estimates from year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The advertising intelligence solution market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting advertising intelligence solution market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the advertising intelligence solution market in these regions.
MARKET PLAYERS
The reports cover key developments in the advertising intelligence solution market organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from advertising intelligence solution market are anticipated to lucrative growth opportunities in the future with the rising demand for advertising intelligence solution market. Below mentioned is the list of few companies engaged in the advertising intelligence solution market.
The report also includes the profiles of key advertising intelligence solution market companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.
- Sensor Tower Inc
- Pathmatics Inc.
- Ebiquity plc
- Kantar Media
- The Nielsen Company LLC
- SAS Institute Inc
- Accenture
- Mobile Action
- MediaRadar
- Vendasta
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1.INTRODUCTION
1.1.SCOPE OF THE STUDY
1.2.THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3.MARKET SEGMENTATION
1.3.1Advertising Intelligence Solution Market - By Component
1.3.2Advertising Intelligence Solution Market - By Deployment Model
1.3.3Advertising Intelligence Solution Market - By Enterprise Size
1.3.4Advertising Intelligence Solution Market - By Application
1.3.5Advertising Intelligence Solution Market - By End-Use Industry
1.3.6Advertising Intelligence Solution Market - By Region
1.3.6.1By Country
2.KEY TAKEAWAYS
3.RESEARCH METHODOLOGY
4.ADVERTISING INTELLIGENCE SOLUTION MARKET LANDSCAPE
4.1.OVERVIEW
4.2.PORTER'S FIVE FORCES ANALYSIS
4.2.1Bargaining Power of Buyers
4.2.1Bargaining Power of Suppliers
4.2.1Threat of Substitute
4.2.1Threat of New Entrants
4.2.1Competitive Rivalry
4.3.ECOSYSTEM ANALYSIS
4.4.EXPERT OPINIONS
5.ADVERTISING INTELLIGENCE SOLUTION MARKET - KEY MARKET DYNAMICS
5.1.KEY MARKET DRIVERS
5.2.KEY MARKET RESTRAINTS
5.3.KEY MARKET OPPORTUNITIES
5.4.FUTURE TRENDS
5.5.IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6.ADVERTISING INTELLIGENCE SOLUTION MARKET - GLOBAL MARKET ANALYSIS
6.1.ADVERTISING INTELLIGENCE SOLUTION - GLOBAL MARKET OVERVIEW
6.2.ADVERTISING INTELLIGENCE SOLUTION - GLOBAL MARKET AND FORECAST TO 2028
6.3.MARKET POSITIONING/MARKET SHARE
7.ADVERTISING INTELLIGENCE SOLUTION MARKET - REVENUE AND FORECASTS TO 2028 " COMPONENT
7.1.OVERVIEW
7.2.COMPONENT MARKET FORECASTS AND ANALYSIS
7.3.SOLUTION
7.3.1.Overview
7.3.2.Solution Market Forecast and Analysis
7.4.SERVICES
7.4.1.Overview
7.4.2.Services Market Forecast and Analysis
8.ADVERTISING INTELLIGENCE SOLUTION MARKET - REVENUE AND FORECASTS TO 2028 " DEPLOYMENT MODEL
8.1.OVERVIEW
8.2.DEPLOYMENT MODEL MARKET FORECASTS AND ANALYSIS
8.3.PREMISE SOLUTIONS
8.3.1.Overview
8.3.2.Premise Solutions Market Forecast and Analysis
8.4.CLOUD BASED SOLUTIONS
8.4.1.Overview
8.4.2.Cloud Based Solutions Market Forecast and Analysis
9.ADVERTISING INTELLIGENCE SOLUTION MARKET - REVENUE AND FORECASTS TO 2028 " ENTERPRISE SIZE
9.1.OVERVIEW
9.2.ENTERPRISE SIZE MARKET FORECASTS AND ANALYSIS
9.3.SMALL ENTERPRISES
9.3.1.Overview
9.3.2.Small Enterprises Market Forecast and Analysis
9.4.MEDIUM ENTERPRISES
9.4.1.Overview
9.4.2.Medium Enterprises Market Forecast and Analysis
9.5.LARGE ENTERPRISES
9.5.1.Overview
9.5.2.Large Enterprises Market Forecast and Analysis
10.ADVERTISING INTELLIGENCE SOLUTION MARKET - REVENUE AND FORECASTS TO 2028 " APPLICATION
10.1.OVERVIEW
10.2.APPLICATION MARKET FORECASTS AND ANALYSIS
10.3.COMPETITOR SPYING
10.3.1.Overview
10.3.2.Competitor Spying Market Forecast and Analysis
10.4.AD TRANSPARENCY
10.4.1.Overview
10.4.2.Ad Transparency Market Forecast and Analysis
10.5.PERFORMANCE MONITORING
10.5.1.Overview
10.5.2.Performance Monitoring Market Forecast and Analysis
11.ADVERTISING INTELLIGENCE SOLUTION MARKET - REVENUE AND FORECASTS TO 2028 " END-USE INDUSTRY
11.1.OVERVIEW
11.2.END-USE INDUSTRY MARKET FORECASTS AND ANALYSIS
11.3.TELECOMMUNICATION AND IT
11.3.1.Overview
11.3.2.Telecommunication and IT Market Forecast and Analysis
11.4.RETAIL AND E-COMMERCE
11.4.1.Overview
11.4.2.Retail and E-commerce Market Forecast and Analysis
11.5.GOVERNMENT
11.5.1.Overview
11.5.2.Government Market Forecast and Analysis
11.6.MEDIA AND ENTERTAINMENT
11.6.1.Overview
11.6.2.Media and Entertainment Market Forecast and Analysis
11.7.TRANSPORTATION AND LOGISTICS
11.7.1.Overview
11.7.2.Transportation and Logistics Market Forecast and Analysis
11.8.HEALTH CARE
11.8.1.Overview
11.8.2.Health Care Market Forecast and Analysis
11.9.BFSI
11.9.1.Overview
11.9.2.BFSI Market Forecast and Analysis
11.10.MANUFACTURING
11.10.1.Overview
11.10.2.Manufacturing Market Forecast and Analysis
11.11.OTHERS
11.11.1.Overview
11.11.2.Others Market Forecast and Analysis
12.ADVERTISING INTELLIGENCE SOLUTION MARKET REVENUE AND FORECASTS TO 2028 " GEOGRAPHICAL ANALYSIS
12.1.NORTH AMERICA
12.1.1North America Advertising Intelligence Solution Market Overview
12.1.2North America Advertising Intelligence Solution Market Forecasts and Analysis
12.1.3North America Advertising Intelligence Solution Market Forecasts and Analysis - By Component
12.1.4North America Advertising Intelligence Solution Market Forecasts and Analysis - By Deployment Model
12.1.5North America Advertising Intelligence Solution Market Forecasts and Analysis - By Enterprise Size
12.1.6North America Advertising Intelligence Solution Market Forecasts and Analysis - By Application
12.1.7North America Advertising Intelligence Solution Market Forecasts and Analysis - By End-Use Industry
12.1.8North America Advertising Intelligence Solution Market Forecasts and Analysis - By Countries
12.1.8.1United States Advertising Intelligence Solution Market
12.1.8.1.1United States Advertising Intelligence Solution Market by Component
12.1.8.1.2United States Advertising Intelligence Solution Market by Deployment Model
12.1.8.1.3United States Advertising Intelligence Solution Market by Enterprise Size
12.1.8.1.4United States Advertising Intelligence Solution Market by Application
12.1.8.1.5United States Advertising Intelligence Solution Market by End-Use Industry
12.1.8.2Canada Advertising Intelligence Solution Market
12.1.8.2.1Canada Advertising Intelligence Solution Market by Component
12.1.8.2.2Canada Advertising Intelligence Solution Market by Deployment Model
12.1.8.2.3Canada Advertising Intelligence Solution Market by Enterprise Size
12.1.8.2.4Canada Advertising Intelligence Solution Market by Application
12.1.8.2.5Canada Advertising Intelligence Solution Market by End-Use Industry
12.1.8.3Mexico Advertising Intelligence Solution Market
12.1.8.3.1Mexico Advertising Intelligence Solution Market by Component
12.1.8.3.2Mexico Advertising Intelligence Solution Market by Deployment Model
12.1.8.3.3Mexico Advertising Intelligence Solution Market by Enterprise Size
12.1.8.3.4Mexico Advertising Intelligence Solution Market by Application
12.1.8.3.5Mexico Advertising Intelligence Solution Market by End-Use Industry
12.2.EUROPE
12.2.1Europe Advertising Intelligence Solution Market Overview
12.2.2Europe Advertising Intelligence Solution Market Forecasts and Analysis
12.2.3Europe Advertising Intelligence Solution Market Forecasts and Analysis - By Component
12.2.4Europe Advertising Intelligence Solution Market Forecasts and Analysis - By Deployment Model
12.2.5Europe Advertising Intelligence Solution Market Forecasts and Analysis - By Enterprise Size
12.2.6Europe Advertising Intelligence Solution Market Forecasts and Analysis - By Application
12.2.7Europe Advertising Intelligence Solution Market Forecasts and Analysis - By End-Use Industry
12.2.8Europe Advertising Intelligence Solution Market Forecasts and Analysis - By Countries
12.2.8.1Germany Advertising Intelligence Solution Market
12.2.8.1.1Germany Advertising Intelligence Solution Market by Component
12.2.8.1.2Germany Advertising Intelligence Solution Market by Deployment Model
12.2.8.1.3Germany Advertising Intelligence Solution Market by Enterprise Size
12.2.8.1.4Germany Advertising Intelligence Solution Market by Application
12.2.8.1.5Germany Advertising Intelligence Solution Market by End-Use Industry
12.2.8.2France Advertising Intelligence Solution Market
12.2.8.2.1France Advertising Intelligence Solution Market by Component
12.2.8.2.2France Advertising Intelligence Solution Market by Deployment Model
12.2.8.2.3France Advertising Intelligence Solution Market by Enterprise Size
12.2.8.2.4France Advertising Intelligence Solution Market by Application
12.2.8.2.5France Advertising Intelligence Solution Market by End-Use Industry
12.2.8.3Italy Advertising Intelligence Solution Market
12.2.8.3.1Italy Advertising Intelligence Solution Market by Component
12.2.8.3.2Italy Advertising Intelligence Solution Market by Deployment Model
12.2.8.3.3Italy Advertising Intelligence Solution Market by Enterprise Size
12.2.8.3.4Italy Advertising Intelligence Solution Market by Application
12.2.8.3.5Italy Advertising Intelligence Solution Market by End-Use Industry
12.2.8.4United Kingdom Advertising Intelligence Solution Market
12.2.8.4.1United Kingdom Advertising Intelligence Solution Market by Component
12.2.8.4.2United Kingdom Advertising Intelligence Solution Market by Deployment Model
12.2.8.4.3United Kingdom Advertising Intelligence Solution Market by Enterprise Size
12.2.8.4.4United Kingdom Advertising Intelligence Solution Market by Application
12.2.8.4.5United Kingdom Advertising Intelligence Solution Market by End-Use Industry
12.2.8.5Russia Advertising Intelligence Solution Market
12.2.8.5.1Russia Advertising Intelligence Solution Market by Component
12.2.8.5.2Russia Advertising Intelligence Solution Market by Deployment Model
12.2.8.5.3Russia Advertising Intelligence Solution Market by Enterprise Size
12.2.8.5.4Russia Advertising Intelligence Solution Market by Application
12.2.8.5.5Russia Advertising Intelligence Solution Market by End-Use Industry
12.2.8.6Rest of Europe Advertising Intelligence Solution Market
12.2.8.6.1Rest of Europe Advertising Intelligence Solution Market by Component
12.2.8.6.2Rest of Europe Advertising Intelligence Solution Market by Deployment Model
12.2.8.6.3Rest of Europe Advertising Intelligence Solution Market by Enterprise Size
12.2.8.6.4Rest of Europe Advertising Intelligence Solution Market by Application
12.2.8.6.5Rest of Europe Advertising Intelligence Solution Market by End-Use Industry
12.3.ASIA-PACIFIC
12.3.1Asia-Pacific Advertising Intelligence Solution Market Overview
12.3.2Asia-Pacific Advertising Intelligence Solution Market Forecasts and Analysis
12.3.3Asia-Pacific Advertising Intelligence Solution Market Forecasts and Analysis - By Component
12.3.4Asia-Pacific Advertising Intelligence Solution Market Forecasts and Analysis - By Deployment Model
12.3.5Asia-Pacific Advertising Intelligence Solution Market Forecasts and Analysis - By Enterprise Size
12.3.6Asia-Pacific Advertising Intelligence Solution Market Forecasts and Analysis - By Application
12.3.7Asia-Pacific Advertising Intelligence Solution Market Forecasts and Analysis - By End-Use Industry
12.3.8Asia-Pacific Advertising Intelligence Solution Market Forecasts and Analysis - By Countries
12.3.8.1Australia Advertising Intelligence Solution Market
12.3.8.1.1Australia Advertising Intelligence Solution Market by Component
12.3.8.1.2Australia Advertising Intelligence Solution Market by Deployment Model
12.3.8.1.3Australia Advertising Intelligence Solution Market by Enterprise Size
12.3.8.1.4Australia Advertising Intelligence Solution Market by Application
12.3.8.1.5Australia Advertising Intelligence Solution Market by End-Use Industry
12.3.8.2China Advertising Intelligence Solution Market
12.3.8.2.1China Advertising Intelligence Solution Market by Component
12.3.8.2.2China Advertising Intelligence Solution Market by Deployment Model
12.3.8.2.3China Advertising Intelligence Solution Market by Enterprise Size
12.3.8.2.4China Advertising Intelligence Solution Market by Application
12.3.8.2.5China Advertising Intelligence Solution Market by End-Use Industry
12.3.8.3India Advertising Intelligence Solution Market
12.3.8.3.1India Advertising Intelligence Solution Market by Component
12.3.8.3.2India Advertising Intelligence Solution Market by Deployment Model
12.3.8.3.3India Advertising Intelligence Solution Market by Enterprise Size
12.3.8.3.4India Advertising Intelligence Solution Market by Application
12.3.8.3.5India Advertising Intelligence Solution Market by End-Use Industry
12.3.8.4Japan Advertising Intelligence Solution Market
12.3.8.4.1Japan Advertising Intelligence Solution Market by Component
12.3.8.4.2Japan Advertising Intelligence Solution Market by Deployment Model
12.3.8.4.3Japan Advertising Intelligence Solution Market by Enterprise Size
12.3.8.4.4Japan Advertising Intelligence Solution Market by Application
12.3.8.4.5Japan Advertising Intelligence Solution Market by End-Use Industry
12.3.8.5South Korea Advertising Intelligence Solution Market
12.3.8.5.1South Korea Advertising Intelligence Solution Market by Component
12.3.8.5.2South Korea Advertising Intelligence Solution Market by Deployment Model
12.3.8.5.3South Korea Advertising Intelligence Solution Market by Enterprise Size
12.3.8.5.4South Korea Advertising Intelligence Solution Market by Application
12.3.8.5.5South Korea Advertising Intelligence Solution Market by End-Use Industry
12.3.8.6Rest of Asia-Pacific Advertising Intelligence Solution Market
12.3.8.6.1Rest of Asia-Pacific Advertising Intelligence Solution Market by Component
12.3.8.6.2Rest of Asia-Pacific Advertising Intelligence Solution Market by Deployment Model
12.3.8.6.3Rest of Asia-Pacific Advertising Intelligence Solution Market by Enterprise Size
12.3.8.6.4Rest of Asia-Pacific Advertising Intelligence Solution Market by Application
12.3.8.6.5Rest of Asia-Pacific Advertising Intelligence Solution Market by End-Use Industry
12.4.MIDDLE EAST AND AFRICA
12.4.1Middle East and Africa Advertising Intelligence Solution Market Overview
12.4.2Middle East and Africa Advertising Intelligence Solution Market Forecasts and Analysis
12.4.3Middle East and Africa Advertising Intelligence Solution Market Forecasts and Analysis - By Component
12.4.4Middle East and Africa Advertising Intelligence Solution Market Forecasts and Analysis - By Deployment Model
12.4.5Middle East and Africa Advertising Intelligence Solution Market Forecasts and Analysis - By Enterprise Size
12.4.6Middle East and Africa Advertising Intelligence Solution Market Forecasts and Analysis - By Application
12.4.7Middle East and Africa Advertising Intelligence Solution Market Forecasts and Analysis - By End-Use Industry
12.4.8Middle East and Africa Advertising Intelligence Solution Market Forecasts and Analysis - By Countries
12.4.8.1South Africa Advertising Intelligence Solution Market
12.4.8.1.1South Africa Advertising Intelligence Solution Market by Component
12.4.8.1.2South Africa Advertising Intelligence Solution Market by Deployment Model
12.4.8.1.3South Africa Advertising Intelligence Solution Market by Enterprise Size
12.4.8.1.4South Africa Advertising Intelligence Solution Market by Application
12.4.8.1.5South Africa Advertising Intelligence Solution Market by End-Use Industry
12.4.8.2Saudi Arabia Advertising Intelligence Solution Market
12.4.8.2.1Saudi Arabia Advertising Intelligence Solution Market by Component
12.4.8.2.2Saudi Arabia Advertising Intelligence Solution Market by Deployment Model
12.4.8.2.3Saudi Arabia Advertising Intelligence Solution Market by Enterprise Size
12.4.8.2.4Saudi Arabia Advertising Intelligence Solution Market by Application
12.4.8.2.5Saudi Arabia Advertising Intelligence Solution Market by End-Use Industry
12.4.8.3U.A.E Advertising Intelligence Solution Market
12.4.8.3.1U.A.E Advertising Intelligence Solution Market by Component
12.4.8.3.2U.A.E Advertising Intelligence Solution Market by Deployment Model
12.4.8.3.3U.A.E Advertising Intelligence Solution Market by Enterprise Size
12.4.8.3.4U.A.E Advertising Intelligence Solution Market by Application
12.4.8.3.5U.A.E Advertising Intelligence Solution Market by End-Use Industry
12.4.8.4Rest of Middle East and Africa Advertising Intelligence Solution Market
12.4.8.4.1Rest of Middle East and Africa Advertising Intelligence Solution Market by Component
12.4.8.4.2Rest of Middle East and Africa Advertising Intelligence Solution Market by Deployment Model
12.4.8.4.3Rest of Middle East and Africa Advertising Intelligence Solution Market by Enterprise Size
12.4.8.4.4Rest of Middle East and Africa Advertising Intelligence Solution Market by Application
12.4.8.4.5Rest of Middle East and Africa Advertising Intelligence Solution Market by End-Use Industry
12.5.SOUTH AND CENTRAL AMERICA
12.5.1South and Central America Advertising Intelligence Solution Market Overview
12.5.2South and Central America Advertising Intelligence Solution Market Forecasts and Analysis
12.5.3South and Central America Advertising Intelligence Solution Market Forecasts and Analysis - By Component
12.5.4South and Central America Advertising Intelligence Solution Market Forecasts and Analysis - By Deployment Model
12.5.5South and Central America Advertising Intelligence Solution Market Forecasts and Analysis - By Enterprise Size
12.5.6South and Central America Advertising Intelligence Solution Market Forecasts and Analysis - By Application
12.5.7South and Central America Advertising Intelligence Solution Market Forecasts and Analysis - By End-Use Industry
12.5.8South and Central America Advertising Intelligence Solution Market Forecasts and Analysis - By Countries
12.5.8.1Brazil Advertising Intelligence Solution Market
12.5.8.1.1Brazil Advertising Intelligence Solution Market by Component
12.5.8.1.2Brazil Advertising Intelligence Solution Market by Deployment Model
12.5.8.1.3Brazil Advertising Intelligence Solution Market by Enterprise Size
12.5.8.1.4Brazil Advertising Intelligence Solution Market by Application
12.5.8.1.5Brazil Advertising Intelligence Solution Market by End-Use Industry
12.5.8.2Argentina Advertising Intelligence Solution Market
12.5.8.2.1Argentina Advertising Intelligence Solution Market by Component
12.5.8.2.2Argentina Advertising Intelligence Solution Market by Deployment Model
12.5.8.2.3Argentina Advertising Intelligence Solution Market by Enterprise Size
12.5.8.2.4Argentina Advertising Intelligence Solution Market by Application
12.5.8.2.5Argentina Advertising Intelligence Solution Market by End-Use Industry
12.5.8.3Rest of South and Central America Advertising Intelligence Solution Market
12.5.8.3.1Rest of South and Central America Advertising Intelligence Solution Market by Component
12.5.8.3.2Rest of South and Central America Advertising Intelligence Solution Market by Deployment Model
12.5.8.3.3Rest of South and Central America Advertising Intelligence Solution Market by Enterprise Size
12.5.8.3.4Rest of South and Central America Advertising Intelligence Solution Market by Application
12.5.8.3.5Rest of South and Central America Advertising Intelligence Solution Market by End-Use Industry
13.INDUSTRY LANDSCAPE
13.1.MERGERS AND ACQUISITIONS
13.2.AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
13.3.NEW PRODUCT LAUNCHES
13.4.EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
14.ADVERTISING INTELLIGENCE SOLUTION MARKET, KEY COMPANY PROFILES
14.1.SENSOR TOWER INC
14.1.1.Key Facts
14.1.2.Business Description
14.1.3.Products and Services
14.1.4.Financial Overview
14.1.5.SWOT Analysis
14.1.6.Key Developments
14.2.PATHMATICS INC.
14.2.1.Key Facts
14.2.2.Business Description
14.2.3.Products and Services
14.2.4.Financial Overview
14.2.5.SWOT Analysis
14.2.6.Key Developments
14.3.EBIQUITY PLC
14.3.1.Key Facts
14.3.2.Business Description
14.3.3.Products and Services
14.3.4.Financial Overview
14.3.5.SWOT Analysis
14.3.6.Key Developments
14.4.KANTAR MEDIA
14.4.1.Key Facts
14.4.2.Business Description
14.4.3.Products and Services
14.4.4.Financial Overview
14.4.5.SWOT Analysis
14.4.6.Key Developments
14.5.THE NIELSEN COMPANY LLC
14.5.1.Key Facts
14.5.2.Business Description
14.5.3.Products and Services
14.5.4.Financial Overview
14.5.5.SWOT Analysis
14.5.6.Key Developments
14.6.SAS INSTITUTE INC
14.6.1.Key Facts
14.6.2.Business Description
14.6.3.Products and Services
14.6.4.Financial Overview
14.6.5.SWOT Analysis
14.6.6.Key Developments
14.7.ACCENTURE
14.7.1.Key Facts
14.7.2.Business Description
14.7.3.Products and Services
14.7.4.Financial Overview
14.7.5.SWOT Analysis
14.7.6.Key Developments
14.8.MOBILE ACTION
14.8.1.Key Facts
14.8.2.Business Description
14.8.3.Products and Services
14.8.4.Financial Overview
14.8.5.SWOT Analysis
14.8.6.Key Developments
14.9.MEDIARADAR
14.9.1.Key Facts
14.9.2.Business Description
14.9.3.Products and Services
14.9.4.Financial Overview
14.9.5.SWOT Analysis
14.9.6.Key Developments
14.10.VENDASTA
14.10.1.Key Facts
14.10.2.Business Description
14.10.3.Products and Services
14.10.4.Financial Overview
14.10.5.SWOT Analysis
14.10.6.Key Developments
15.APPENDIX
15.1.ABOUT THE INSIGHT PARTNERS
15.2.GLOSSARY OF TERMS
1. Sensor Tower Inc
2. Pathmatics Inc.
3. Ebiquity plc
4. Kantar Media
5. The Nielsen Company LLC
6. SAS Institute Inc
7. Accenture
8. Mobile Action
9. MediaRadar
10. Vendasta
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.