Advertising Video on Demand (AVoD) Market Size and Forecasts (2021 - 2031), Global and Regional Share, Trends, and Growth Opportunity Analysis
Advertising video on demand (AVoD) refers to a type of video on demand service where the user is not asked to pay for the content; however, the revenue is earned from platforms or advertising agencies. Advertising video on demand solutions enables content owners to test, launch, and optimize video content's Over the Top (OTT) viability. YouTube is an example of the AVoD platform. YouTube allows users to browse the content without any monetization on the content and inserts advertisements while the video is playing. AVoD platform offers a part of the advertisement revenue to the broadcaster as an incentive. To earn the revenue from advertisements, the content owner requires a large audience. It is the audience volume that decides the viability of the business model.
MARKET DYNAMICS
Rising subscriber base due to high-speed internet services is one of the major factors fuelling market growth. Moreover, with demand for increased bandwidth, streaming of higher resolution videos presents an opportunity for operators, as they can leverage their network expertise to provide a superior quality of service by moving toward more advanced 4G networks. Hence, improvements in the quality of video formats is likely to boost opportunities for increasing the subscriptions of advertising video on demand (AVOD).
MARKET SCOPE
The "Global Advertising Video On Demand (AVoD) Market Analysis to 2031" is a specialized and in-depth study of the advertising video on demand (AVoD) market with a special focus on the global market trend analysis. The report aims to provide an overview of advertising video on demand (AVoD) market with detailed market segmentation by content, ad type. The global advertising video on demand (AVoD) market expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading advertising video on demand (AVoD) market player and offers key trends and opportunities in the advertising video on demand (AVoD) market.
MARKET SEGMENTATION
The global advertising video on demand (AVoD) market is segmented on the basis of content, ad type. On the basis of content, market is segmented as media and entertainment, sports, education, travel and tourism, others. On the basis of ad type, market is segmented as pre-roll advertisement, mid-roll advertisement, post-roll advertisements
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global advertising video on demand (AVoD) market based on various segments. It also provides market size and forecast estimates from year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The advertising video on demand (AVoD) market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting advertising video on demand (AVoD) market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the advertising video on demand (AVoD) market in these regions.
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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global advertising video on demand (AVoD) market based on various segments. It also provides market size and forecast estimates from year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The advertising video on demand (AVoD) market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting advertising video on demand (AVoD) market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the advertising video on demand (AVoD) market in these regions.
MARKET PLAYERS
The reports cover key developments in the advertising video on demand (AVoD) market organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from advertising video on demand (AVoD) market are anticipated to lucrative growth opportunities in the future with the rising demand for advertising video on demand (AVoD) market. Below mentioned is the list of few companies engaged in the advertising video on demand (AVoD) market.
The report also includes the profiles of key advertising video on demand (AVoD) market companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.
- Tubi, Inc.
- PopcornFlix
- Roku, Inc.
- Zype Inc
- Muvi LLC
- VIXY
- VdoCipher Media Solutions Pvt. Ltd.
- Muvi LLC
- Clearbridge Mobile
- ClipBucket
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1.INTRODUCTION
1.1.SCOPE OF THE STUDY
1.2.THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3.MARKET SEGMENTATION
1.3.1Advertising Video On Demand (AVoD) Market - By Content
1.3.2Advertising Video On Demand (AVoD) Market - By Ad-Type
1.3.3Advertising Video On Demand (AVoD) Market - By Region
1.3.3.1By Country
2.KEY TAKEAWAYS
3.RESEARCH METHODOLOGY
4.ADVERTISING VIDEO ON DEMAND (AVOD) MARKET LANDSCAPE
4.1.OVERVIEW
4.2.PEST ANALYSIS
4.2.1North America - Pest Analysis
4.2.2Europe - Pest Analysis
4.2.3Asia-Pacific - Pest Analysis
4.2.4Middle East and Africa - Pest Analysis
4.2.5South and Central America - Pest Analysis
4.3.ECOSYSTEM ANALYSIS
4.4.EXPERT OPINIONS
5.ADVERTISING VIDEO ON DEMAND (AVOD) MARKET - KEY MARKET DYNAMICS
5.1.KEY MARKET DRIVERS
5.2.KEY MARKET RESTRAINTS
5.3.KEY MARKET OPPORTUNITIES
5.4.FUTURE TRENDS
5.5.IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6.ADVERTISING VIDEO ON DEMAND (AVOD) MARKET - GLOBAL MARKET ANALYSIS
6.1.ADVERTISING VIDEO ON DEMAND (AVOD) - GLOBAL MARKET OVERVIEW
6.2.ADVERTISING VIDEO ON DEMAND (AVOD) - GLOBAL MARKET AND FORECAST TO 2028
6.3.MARKET POSITIONING/MARKET SHARE
7.ADVERTISING VIDEO ON DEMAND (AVOD) MARKET - REVENUE AND FORECASTS TO 2028 â" CONTENT
7.1.OVERVIEW
7.2.CONTENT MARKET FORECASTS AND ANALYSIS
7.3.MEDIA AND ENTERTAINMENT
7.3.1.Overview
7.3.2.Media and Entertainment Market Forecast and Analysis
7.4.SPORTS
7.4.1.Overview
7.4.2.Sports Market Forecast and Analysis
7.5.EDUCATION
7.5.1.Overview
7.5.2.Education Market Forecast and Analysis
7.6.TRAVEL AND TOURISM
7.6.1.Overview
7.6.2.Travel and Tourism Market Forecast and Analysis
7.7.OTHERS
7.7.1.Overview
7.7.2.Others Market Forecast and Analysis
8.ADVERTISING VIDEO ON DEMAND (AVOD) MARKET - REVENUE AND FORECASTS TO 2028 â" AD-TYPE
8.1.OVERVIEW
8.2.AD-TYPE MARKET FORECASTS AND ANALYSIS
8.3.PRE-ROLL ADVERTISEMENT
8.3.1.Overview
8.3.2.Pre-Roll Advertisement Market Forecast and Analysis
8.4.MID-ROLL ADVERTISEMENT
8.4.1.Overview
8.4.2.Mid-Roll Advertisement Market Forecast and Analysis
8.5.POST-ROLL ADVERTISEMENTS
8.5.1.Overview
8.5.2.Post-Roll Advertisements Market Forecast and Analysis
9.ADVERTISING VIDEO ON DEMAND (AVOD) MARKET REVENUE AND FORECASTS TO 2028 â" GEOGRAPHICAL ANALYSIS
9.1.NORTH AMERICA
9.1.1North America Advertising Video On Demand (AVoD) Market Overview
9.1.2North America Advertising Video On Demand (AVoD) Market Forecasts and Analysis
9.1.3North America Advertising Video On Demand (AVoD) Market Forecasts and Analysis - By Content
9.1.4North America Advertising Video On Demand (AVoD) Market Forecasts and Analysis - By Ad-Type
9.1.5North America Advertising Video On Demand (AVoD) Market Forecasts and Analysis - By Countries
9.1.5.1United States Advertising Video On Demand (AVoD) Market
9.1.5.1.1United States Advertising Video On Demand (AVoD) Market by Content
9.1.5.1.2United States Advertising Video On Demand (AVoD) Market by Ad-Type
9.1.5.2Canada Advertising Video On Demand (AVoD) Market
9.1.5.2.1Canada Advertising Video On Demand (AVoD) Market by Content
9.1.5.2.2Canada Advertising Video On Demand (AVoD) Market by Ad-Type
9.1.5.3Mexico Advertising Video On Demand (AVoD) Market
9.1.5.3.1Mexico Advertising Video On Demand (AVoD) Market by Content
9.1.5.3.2Mexico Advertising Video On Demand (AVoD) Market by Ad-Type
9.2.EUROPE
9.2.1Europe Advertising Video On Demand (AVoD) Market Overview
9.2.2Europe Advertising Video On Demand (AVoD) Market Forecasts and Analysis
9.2.3Europe Advertising Video On Demand (AVoD) Market Forecasts and Analysis - By Content
9.2.4Europe Advertising Video On Demand (AVoD) Market Forecasts and Analysis - By Ad-Type
9.2.5Europe Advertising Video On Demand (AVoD) Market Forecasts and Analysis - By Countries
9.2.5.1Germany Advertising Video On Demand (AVoD) Market
9.2.5.1.1Germany Advertising Video On Demand (AVoD) Market by Content
9.2.5.1.2Germany Advertising Video On Demand (AVoD) Market by Ad-Type
9.2.5.2France Advertising Video On Demand (AVoD) Market
9.2.5.2.1France Advertising Video On Demand (AVoD) Market by Content
9.2.5.2.2France Advertising Video On Demand (AVoD) Market by Ad-Type
9.2.5.3Italy Advertising Video On Demand (AVoD) Market
9.2.5.3.1Italy Advertising Video On Demand (AVoD) Market by Content
9.2.5.3.2Italy Advertising Video On Demand (AVoD) Market by Ad-Type
9.2.5.4United Kingdom Advertising Video On Demand (AVoD) Market
9.2.5.4.1United Kingdom Advertising Video On Demand (AVoD) Market by Content
9.2.5.4.2United Kingdom Advertising Video On Demand (AVoD) Market by Ad-Type
9.2.5.5Russia Advertising Video On Demand (AVoD) Market
9.2.5.5.1Russia Advertising Video On Demand (AVoD) Market by Content
9.2.5.5.2Russia Advertising Video On Demand (AVoD) Market by Ad-Type
9.2.5.6Rest of Europe Advertising Video On Demand (AVoD) Market
9.2.5.6.1Rest of Europe Advertising Video On Demand (AVoD) Market by Content
9.2.5.6.2Rest of Europe Advertising Video On Demand (AVoD) Market by Ad-Type
9.3.ASIA-PACIFIC
9.3.1Asia-Pacific Advertising Video On Demand (AVoD) Market Overview
9.3.2Asia-Pacific Advertising Video On Demand (AVoD) Market Forecasts and Analysis
9.3.3Asia-Pacific Advertising Video On Demand (AVoD) Market Forecasts and Analysis - By Content
9.3.4Asia-Pacific Advertising Video On Demand (AVoD) Market Forecasts and Analysis - By Ad-Type
9.3.5Asia-Pacific Advertising Video On Demand (AVoD) Market Forecasts and Analysis - By Countries
9.3.5.1Australia Advertising Video On Demand (AVoD) Market
9.3.5.1.1Australia Advertising Video On Demand (AVoD) Market by Content
9.3.5.1.2Australia Advertising Video On Demand (AVoD) Market by Ad-Type
9.3.5.2China Advertising Video On Demand (AVoD) Market
9.3.5.2.1China Advertising Video On Demand (AVoD) Market by Content
9.3.5.2.2China Advertising Video On Demand (AVoD) Market by Ad-Type
9.3.5.3India Advertising Video On Demand (AVoD) Market
9.3.5.3.1India Advertising Video On Demand (AVoD) Market by Content
9.3.5.3.2India Advertising Video On Demand (AVoD) Market by Ad-Type
9.3.5.4Japan Advertising Video On Demand (AVoD) Market
9.3.5.4.1Japan Advertising Video On Demand (AVoD) Market by Content
9.3.5.4.2Japan Advertising Video On Demand (AVoD) Market by Ad-Type
9.3.5.5South Korea Advertising Video On Demand (AVoD) Market
9.3.5.5.1South Korea Advertising Video On Demand (AVoD) Market by Content
9.3.5.5.2South Korea Advertising Video On Demand (AVoD) Market by Ad-Type
9.3.5.6Rest of Asia-Pacific Advertising Video On Demand (AVoD) Market
9.3.5.6.1Rest of Asia-Pacific Advertising Video On Demand (AVoD) Market by Content
9.3.5.6.2Rest of Asia-Pacific Advertising Video On Demand (AVoD) Market by Ad-Type
9.4.MIDDLE EAST AND AFRICA
9.4.1Middle East and Africa Advertising Video On Demand (AVoD) Market Overview
9.4.2Middle East and Africa Advertising Video On Demand (AVoD) Market Forecasts and Analysis
9.4.3Middle East and Africa Advertising Video On Demand (AVoD) Market Forecasts and Analysis - By Content
9.4.4Middle East and Africa Advertising Video On Demand (AVoD) Market Forecasts and Analysis - By Ad-Type
9.4.5Middle East and Africa Advertising Video On Demand (AVoD) Market Forecasts and Analysis - By Countries
9.4.5.1South Africa Advertising Video On Demand (AVoD) Market
9.4.5.1.1South Africa Advertising Video On Demand (AVoD) Market by Content
9.4.5.1.2South Africa Advertising Video On Demand (AVoD) Market by Ad-Type
9.4.5.2Saudi Arabia Advertising Video On Demand (AVoD) Market
9.4.5.2.1Saudi Arabia Advertising Video On Demand (AVoD) Market by Content
9.4.5.2.2Saudi Arabia Advertising Video On Demand (AVoD) Market by Ad-Type
9.4.5.3U.A.E Advertising Video On Demand (AVoD) Market
9.4.5.3.1U.A.E Advertising Video On Demand (AVoD) Market by Content
9.4.5.3.2U.A.E Advertising Video On Demand (AVoD) Market by Ad-Type
9.4.5.4Rest of Middle East and Africa Advertising Video On Demand (AVoD) Market
9.4.5.4.1Rest of Middle East and Africa Advertising Video On Demand (AVoD) Market by Content
9.4.5.4.2Rest of Middle East and Africa Advertising Video On Demand (AVoD) Market by Ad-Type
9.5.SOUTH AND CENTRAL AMERICA
9.5.1South and Central America Advertising Video On Demand (AVoD) Market Overview
9.5.2South and Central America Advertising Video On Demand (AVoD) Market Forecasts and Analysis
9.5.3South and Central America Advertising Video On Demand (AVoD) Market Forecasts and Analysis - By Content
9.5.4South and Central America Advertising Video On Demand (AVoD) Market Forecasts and Analysis - By Ad-Type
9.5.5South and Central America Advertising Video On Demand (AVoD) Market Forecasts and Analysis - By Countries
9.5.5.1Brazil Advertising Video On Demand (AVoD) Market
9.5.5.1.1Brazil Advertising Video On Demand (AVoD) Market by Content
9.5.5.1.2Brazil Advertising Video On Demand (AVoD) Market by Ad-Type
9.5.5.2Argentina Advertising Video On Demand (AVoD) Market
9.5.5.2.1Argentina Advertising Video On Demand (AVoD) Market by Content
9.5.5.2.2Argentina Advertising Video On Demand (AVoD) Market by Ad-Type
9.5.5.3Rest of South and Central America Advertising Video On Demand (AVoD) Market
9.5.5.3.1Rest of South and Central America Advertising Video On Demand (AVoD) Market by Content
9.5.5.3.2Rest of South and Central America Advertising Video On Demand (AVoD) Market by Ad-Type
10.INDUSTRY LANDSCAPE
10.1.MERGERS AND ACQUISITIONS
10.2.AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3.NEW PRODUCT LAUNCHES
10.4.EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11.ADVERTISING VIDEO ON DEMAND (AVOD) MARKET, KEY COMPANY PROFILES
11.1.TUBI, INC.
11.1.1.Key Facts
11.1.2.Business Description
11.1.3.Products and Services
11.1.4.Financial Overview
11.1.5.SWOT Analysis
11.1.6.Key Developments
11.2.POPCORNFLIX
11.2.1.Key Facts
11.2.2.Business Description
11.2.3.Products and Services
11.2.4.Financial Overview
11.2.5.SWOT Analysis
11.2.6.Key Developments
11.3.ROKU, INC.
11.3.1.Key Facts
11.3.2.Business Description
11.3.3.Products and Services
11.3.4.Financial Overview
11.3.5.SWOT Analysis
11.3.6.Key Developments
11.4.ZYPE INC
11.4.1.Key Facts
11.4.2.Business Description
11.4.3.Products and Services
11.4.4.Financial Overview
11.4.5.SWOT Analysis
11.4.6.Key Developments
11.5.MUVI LLC
11.5.1.Key Facts
11.5.2.Business Description
11.5.3.Products and Services
11.5.4.Financial Overview
11.5.5.SWOT Analysis
11.5.6.Key Developments
11.6.VIXY
11.6.1.Key Facts
11.6.2.Business Description
11.6.3.Products and Services
11.6.4.Financial Overview
11.6.5.SWOT Analysis
11.6.6.Key Developments
11.7.VDOCIPHER MEDIA SOLUTIONS PVT. LTD.
11.7.1.Key Facts
11.7.2.Business Description
11.7.3.Products and Services
11.7.4.Financial Overview
11.7.5.SWOT Analysis
11.7.6.Key Developments
11.8.MUVI LLC
11.8.1.Key Facts
11.8.2.Business Description
11.8.3.Products and Services
11.8.4.Financial Overview
11.8.5.SWOT Analysis
11.8.6.Key Developments
11.9.CLEARBRIDGE MOBILE
11.9.1.Key Facts
11.9.2.Business Description
11.9.3.Products and Services
11.9.4.Financial Overview
11.9.5.SWOT Analysis
11.9.6.Key Developments
11.10.CLIPBUCKET
11.10.1.Key Facts
11.10.2.Business Description
11.10.3.Products and Services
11.10.4.Financial Overview
11.10.5.SWOT Analysis
11.10.6.Key Developments
12.APPENDIX
12.1.ABOUT THE INSIGHT PARTNERS
12.2.GLOSSARY OF TERMS
1. Tubi, Inc.
2. PopcornFlix
3. Roku, Inc.
4. Zype Inc
5. Muvi LLC
6. VIXY
7. VdoCipher Media Solutions Pvt. Ltd.
8. Muvi LLC
9. Clearbridge Mobile
10. ClipBucket
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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