Air Mattress and Beds Market Key Players Analysis 2031
An air mattress and bed is a type of inflatable mattress. The majority of air mattresses and beds are made of rubber or plastic. Because of its mobility, it is a popular product for camping vacations. These products are becoming increasingly popular because of their odor-free nature, excellent durability, and ability to inflate to full size quickly. Air mattresses and beds can provide pressure relief and improved blood circulation to the individual resting on them.
MARKET DYNAMICS
Urbanization, increasing spending power, and increased awareness of a healthy lifestyle among consumers are the main force that motivates consumers to spend on air mattresses and beds. The business sector, such as hotels and hospitals, dominates the air mattress and beds market. The increased need for extra beds has created a possibility for the air mattress and beds industry. The expansion of air mattresses in the residential sector is fueled by spacing saving characteristics, easy availability, and the nuclear family.
MARKET SCOPE
The "Global Air Mattress and Beds Market Analysis to 2031" is a specialized and in-depth study of the consumer goods industry with a particular focus on the global market trend analysis. The report aims to provide an overview of the air mattress and beds market with detailed market segmentation based on product type, size and distribution channel. The global air mattress and beds market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading air mattress and beds market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global air mattress and beds market is segmented into product type, size and distribution channel. By product type, the air mattress and beds market is classified into regular and medicated. By size, the air mattress and beds market is classified into twin, full, king, and queen. By distribution channel, the air mattress and beds market is classified into supermarkets and hypermarkets, specialty stores, online retail and others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry, including both qualitative and quantitative information. It provides an overview and forecast of the global air mattress and beds market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 concerning five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South America. The air mattress and beds market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally, along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the air mattress and beds market from both demand and supply side. Further, it evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trends. The report also provides exhaustive PEST analysis for all five regions, namely; North America, Europe, APAC, MEA, and South America, after evaluating political, economic, social, and technological factors affecting the air mattress and beds in these regions.
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The report provides a detailed overview of the industry, including both qualitative and quantitative information. It provides an overview and forecast of the global air mattress and beds market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 concerning five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South America. The air mattress and beds market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally, along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the air mattress and beds market from both demand and supply side. Further, it evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trends. The report also provides exhaustive PEST analysis for all five regions, namely; North America, Europe, APAC, MEA, and South America, after evaluating political, economic, social, and technological factors affecting the air mattress and beds in these regions.
MARKET PLAYERS
The report covers vital developments in the air mattress and beds as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals, and others, such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions and partnerships & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market players from the air mattress and beds are anticipated to lucrative growth opportunities in the future with the rising demand for air mattress and beds in the global market. Below mentioned is the list of few companies engaged in the air mattress and beds market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the air mattress and beds market. Besides, the report focuses on leading industry players with information such as company profiles, products and services offered, financial information of the last three years, the critical development in the past five years.
- The Coleman Company, Inc.
- Somnio LLC
- Intex Recreation Corp.
- Insta-bed
- Lazery Sleep
- King Koil Airbeds
- Active Era
- Zobon Inc.
- EnerPlex
- Luno
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1.INTRODUCTION
1.1.SCOPE OF THE STUDY
1.2.THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3.MARKET SEGMENTATION
1.3.1Air Mattress And Beds Market - By Product Type
1.3.2Air Mattress And Beds Market - By Size
1.3.3Air Mattress And Beds Market - By Distribution Channel
1.3.4Air Mattress And Beds Market - By Region
1.3.4.1By Country
2.KEY TAKEAWAYS
3.RESEARCH METHODOLOGY
4.AIR MATTRESS AND BEDS MARKET LANDSCAPE
4.1.OVERVIEW
4.2.PORTER'S FIVE FORCES ANALYSIS
4.2.1Bargaining Power of Buyers
4.2.1Bargaining Power of Suppliers
4.2.1Threat of Substitute
4.2.1Threat of New Entrants
4.2.1Competitive Rivalry
4.3.EXPERT OPINIONS
5.AIR MATTRESS AND BEDS MARKET - KEY MARKET DYNAMICS
5.1.KEY MARKET DRIVERS
5.2.KEY MARKET RESTRAINTS
5.3.KEY MARKET OPPORTUNITIES
5.4.FUTURE TRENDS
5.5.IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6.AIR MATTRESS AND BEDS MARKET - GLOBAL MARKET ANALYSIS
6.1.AIR MATTRESS AND BEDS - GLOBAL MARKET OVERVIEW
6.2.AIR MATTRESS AND BEDS - GLOBAL MARKET AND FORECAST TO 2028
6.3.MARKET POSITIONING/MARKET SHARE
7.AIR MATTRESS AND BEDS MARKET - REVENUE AND FORECASTS TO 2028 " PRODUCT TYPE
7.1.OVERVIEW
7.2.PRODUCT TYPE MARKET FORECASTS AND ANALYSIS
7.3.REGULAR
7.3.1.Overview
7.3.2.Regular Market Forecast and Analysis
7.4.MEDICATED
7.4.1.Overview
7.4.2.Medicated Market Forecast and Analysis
8.AIR MATTRESS AND BEDS MARKET - REVENUE AND FORECASTS TO 2028 " SIZE
8.1.OVERVIEW
8.2.SIZE MARKET FORECASTS AND ANALYSIS
8.3.TWIN
8.3.1.Overview
8.3.2.Twin Market Forecast and Analysis
8.4.FULL
8.4.1.Overview
8.4.2.Full Market Forecast and Analysis
8.5.KING
8.5.1.Overview
8.5.2.King Market Forecast and Analysis
8.6.QUEEN
8.6.1.Overview
8.6.2.Queen Market Forecast and Analysis
9.AIR MATTRESS AND BEDS MARKET - REVENUE AND FORECASTS TO 2028 " DISTRIBUTION CHANNEL
9.1.OVERVIEW
9.2.DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
9.3.SUPERMARKETS AND HYPERMARKETS
9.3.1.Overview
9.3.2.Supermarkets and Hypermarkets Market Forecast and Analysis
9.4.SPECIALTY STORES
9.4.1.Overview
9.4.2.Specialty Stores Market Forecast and Analysis
9.5.ONLINE RETAIL
9.5.1.Overview
9.5.2.Online Retail Market Forecast and Analysis
9.6.OTHERS
9.6.1.Overview
9.6.2.Others Market Forecast and Analysis
10.AIR MATTRESS AND BEDS MARKET REVENUE AND FORECASTS TO 2028 " GEOGRAPHICAL ANALYSIS
10.1.NORTH AMERICA
10.1.1North America Air Mattress And Beds Market Overview
10.1.2North America Air Mattress And Beds Market Forecasts and Analysis
10.1.3North America Air Mattress And Beds Market Forecasts and Analysis - By Product Type
10.1.4North America Air Mattress And Beds Market Forecasts and Analysis - By Size
10.1.5North America Air Mattress And Beds Market Forecasts and Analysis - By Distribution Channel
10.1.6North America Air Mattress And Beds Market Forecasts and Analysis - By Countries
10.1.6.1United States Air Mattress And Beds Market
10.1.6.1.1United States Air Mattress And Beds Market by Product Type
10.1.6.1.2United States Air Mattress And Beds Market by Size
10.1.6.1.3United States Air Mattress And Beds Market by Distribution Channel
10.1.6.2Canada Air Mattress And Beds Market
10.1.6.2.1Canada Air Mattress And Beds Market by Product Type
10.1.6.2.2Canada Air Mattress And Beds Market by Size
10.1.6.2.3Canada Air Mattress And Beds Market by Distribution Channel
10.1.6.3Mexico Air Mattress And Beds Market
10.1.6.3.1Mexico Air Mattress And Beds Market by Product Type
10.1.6.3.2Mexico Air Mattress And Beds Market by Size
10.1.6.3.3Mexico Air Mattress And Beds Market by Distribution Channel
10.2.EUROPE
10.2.1Europe Air Mattress And Beds Market Overview
10.2.2Europe Air Mattress And Beds Market Forecasts and Analysis
10.2.3Europe Air Mattress And Beds Market Forecasts and Analysis - By Product Type
10.2.4Europe Air Mattress And Beds Market Forecasts and Analysis - By Size
10.2.5Europe Air Mattress And Beds Market Forecasts and Analysis - By Distribution Channel
10.2.6Europe Air Mattress And Beds Market Forecasts and Analysis - By Countries
10.2.6.1Germany Air Mattress And Beds Market
10.2.6.1.1Germany Air Mattress And Beds Market by Product Type
10.2.6.1.2Germany Air Mattress And Beds Market by Size
10.2.6.1.3Germany Air Mattress And Beds Market by Distribution Channel
10.2.6.2France Air Mattress And Beds Market
10.2.6.2.1France Air Mattress And Beds Market by Product Type
10.2.6.2.2France Air Mattress And Beds Market by Size
10.2.6.2.3France Air Mattress And Beds Market by Distribution Channel
10.2.6.3Italy Air Mattress And Beds Market
10.2.6.3.1Italy Air Mattress And Beds Market by Product Type
10.2.6.3.2Italy Air Mattress And Beds Market by Size
10.2.6.3.3Italy Air Mattress And Beds Market by Distribution Channel
10.2.6.4United Kingdom Air Mattress And Beds Market
10.2.6.4.1United Kingdom Air Mattress And Beds Market by Product Type
10.2.6.4.2United Kingdom Air Mattress And Beds Market by Size
10.2.6.4.3United Kingdom Air Mattress And Beds Market by Distribution Channel
10.2.6.5Russia Air Mattress And Beds Market
10.2.6.5.1Russia Air Mattress And Beds Market by Product Type
10.2.6.5.2Russia Air Mattress And Beds Market by Size
10.2.6.5.3Russia Air Mattress And Beds Market by Distribution Channel
10.2.6.6Rest of Europe Air Mattress And Beds Market
10.2.6.6.1Rest of Europe Air Mattress And Beds Market by Product Type
10.2.6.6.2Rest of Europe Air Mattress And Beds Market by Size
10.2.6.6.3Rest of Europe Air Mattress And Beds Market by Distribution Channel
10.3.ASIA-PACIFIC
10.3.1Asia-Pacific Air Mattress And Beds Market Overview
10.3.2Asia-Pacific Air Mattress And Beds Market Forecasts and Analysis
10.3.3Asia-Pacific Air Mattress And Beds Market Forecasts and Analysis - By Product Type
10.3.4Asia-Pacific Air Mattress And Beds Market Forecasts and Analysis - By Size
10.3.5Asia-Pacific Air Mattress And Beds Market Forecasts and Analysis - By Distribution Channel
10.3.6Asia-Pacific Air Mattress And Beds Market Forecasts and Analysis - By Countries
10.3.6.1Australia Air Mattress And Beds Market
10.3.6.1.1Australia Air Mattress And Beds Market by Product Type
10.3.6.1.2Australia Air Mattress And Beds Market by Size
10.3.6.1.3Australia Air Mattress And Beds Market by Distribution Channel
10.3.6.2China Air Mattress And Beds Market
10.3.6.2.1China Air Mattress And Beds Market by Product Type
10.3.6.2.2China Air Mattress And Beds Market by Size
10.3.6.2.3China Air Mattress And Beds Market by Distribution Channel
10.3.6.3India Air Mattress And Beds Market
10.3.6.3.1India Air Mattress And Beds Market by Product Type
10.3.6.3.2India Air Mattress And Beds Market by Size
10.3.6.3.3India Air Mattress And Beds Market by Distribution Channel
10.3.6.4Japan Air Mattress And Beds Market
10.3.6.4.1Japan Air Mattress And Beds Market by Product Type
10.3.6.4.2Japan Air Mattress And Beds Market by Size
10.3.6.4.3Japan Air Mattress And Beds Market by Distribution Channel
10.3.6.5South Korea Air Mattress And Beds Market
10.3.6.5.1South Korea Air Mattress And Beds Market by Product Type
10.3.6.5.2South Korea Air Mattress And Beds Market by Size
10.3.6.5.3South Korea Air Mattress And Beds Market by Distribution Channel
10.3.6.6Rest of Asia-Pacific Air Mattress And Beds Market
10.3.6.6.1Rest of Asia-Pacific Air Mattress And Beds Market by Product Type
10.3.6.6.2Rest of Asia-Pacific Air Mattress And Beds Market by Size
10.3.6.6.3Rest of Asia-Pacific Air Mattress And Beds Market by Distribution Channel
10.4.MIDDLE EAST AND AFRICA
10.4.1Middle East and Africa Air Mattress And Beds Market Overview
10.4.2Middle East and Africa Air Mattress And Beds Market Forecasts and Analysis
10.4.3Middle East and Africa Air Mattress And Beds Market Forecasts and Analysis - By Product Type
10.4.4Middle East and Africa Air Mattress And Beds Market Forecasts and Analysis - By Size
10.4.5Middle East and Africa Air Mattress And Beds Market Forecasts and Analysis - By Distribution Channel
10.4.6Middle East and Africa Air Mattress And Beds Market Forecasts and Analysis - By Countries
10.4.6.1South Africa Air Mattress And Beds Market
10.4.6.1.1South Africa Air Mattress And Beds Market by Product Type
10.4.6.1.2South Africa Air Mattress And Beds Market by Size
10.4.6.1.3South Africa Air Mattress And Beds Market by Distribution Channel
10.4.6.2Saudi Arabia Air Mattress And Beds Market
10.4.6.2.1Saudi Arabia Air Mattress And Beds Market by Product Type
10.4.6.2.2Saudi Arabia Air Mattress And Beds Market by Size
10.4.6.2.3Saudi Arabia Air Mattress And Beds Market by Distribution Channel
10.4.6.3U.A.E Air Mattress And Beds Market
10.4.6.3.1U.A.E Air Mattress And Beds Market by Product Type
10.4.6.3.2U.A.E Air Mattress And Beds Market by Size
10.4.6.3.3U.A.E Air Mattress And Beds Market by Distribution Channel
10.4.6.4Rest of Middle East and Africa Air Mattress And Beds Market
10.4.6.4.1Rest of Middle East and Africa Air Mattress And Beds Market by Product Type
10.4.6.4.2Rest of Middle East and Africa Air Mattress And Beds Market by Size
10.4.6.4.3Rest of Middle East and Africa Air Mattress And Beds Market by Distribution Channel
10.5.SOUTH AND CENTRAL AMERICA
10.5.1South and Central America Air Mattress And Beds Market Overview
10.5.2South and Central America Air Mattress And Beds Market Forecasts and Analysis
10.5.3South and Central America Air Mattress And Beds Market Forecasts and Analysis - By Product Type
10.5.4South and Central America Air Mattress And Beds Market Forecasts and Analysis - By Size
10.5.5South and Central America Air Mattress And Beds Market Forecasts and Analysis - By Distribution Channel
10.5.6South and Central America Air Mattress And Beds Market Forecasts and Analysis - By Countries
10.5.6.1Brazil Air Mattress And Beds Market
10.5.6.1.1Brazil Air Mattress And Beds Market by Product Type
10.5.6.1.2Brazil Air Mattress And Beds Market by Size
10.5.6.1.3Brazil Air Mattress And Beds Market by Distribution Channel
10.5.6.2Argentina Air Mattress And Beds Market
10.5.6.2.1Argentina Air Mattress And Beds Market by Product Type
10.5.6.2.2Argentina Air Mattress And Beds Market by Size
10.5.6.2.3Argentina Air Mattress And Beds Market by Distribution Channel
10.5.6.3Rest of South and Central America Air Mattress And Beds Market
10.5.6.3.1Rest of South and Central America Air Mattress And Beds Market by Product Type
10.5.6.3.2Rest of South and Central America Air Mattress And Beds Market by Size
10.5.6.3.3Rest of South and Central America Air Mattress And Beds Market by Distribution Channel
11.INDUSTRY LANDSCAPE
11.1.MERGERS AND ACQUISITIONS
11.2.AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3.NEW PRODUCT LAUNCHES
11.4.EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12.AIR MATTRESS AND BEDS MARKET, KEY COMPANY PROFILES
12.1.THE COLEMAN COMPANY, INC.
12.1.1.Key Facts
12.1.2.Business Description
12.1.3.Products and Services
12.1.4.Financial Overview
12.1.5.SWOT Analysis
12.1.6.Key Developments
12.2.SOMNIO LLC
12.2.1.Key Facts
12.2.2.Business Description
12.2.3.Products and Services
12.2.4.Financial Overview
12.2.5.SWOT Analysis
12.2.6.Key Developments
12.3.INTEX RECREATION CORP.
12.3.1.Key Facts
12.3.2.Business Description
12.3.3.Products and Services
12.3.4.Financial Overview
12.3.5.SWOT Analysis
12.3.6.Key Developments
12.4.INSTA-BED
12.4.1.Key Facts
12.4.2.Business Description
12.4.3.Products and Services
12.4.4.Financial Overview
12.4.5.SWOT Analysis
12.4.6.Key Developments
12.5.LAZERY SLEEP
12.5.1.Key Facts
12.5.2.Business Description
12.5.3.Products and Services
12.5.4.Financial Overview
12.5.5.SWOT Analysis
12.5.6.Key Developments
12.6.KING KOIL AIRBEDS
12.6.1.Key Facts
12.6.2.Business Description
12.6.3.Products and Services
12.6.4.Financial Overview
12.6.5.SWOT Analysis
12.6.6.Key Developments
12.7.ACTIVE ERA
12.7.1.Key Facts
12.7.2.Business Description
12.7.3.Products and Services
12.7.4.Financial Overview
12.7.5.SWOT Analysis
12.7.6.Key Developments
12.8.ZOBON INC.
12.8.1.Key Facts
12.8.2.Business Description
12.8.3.Products and Services
12.8.4.Financial Overview
12.8.5.SWOT Analysis
12.8.6.Key Developments
12.9.ENERPLEX
12.9.1.Key Facts
12.9.2.Business Description
12.9.3.Products and Services
12.9.4.Financial Overview
12.9.5.SWOT Analysis
12.9.6.Key Developments
12.10.LUNO
12.10.1.Key Facts
12.10.2.Business Description
12.10.3.Products and Services
12.10.4.Financial Overview
12.10.5.SWOT Analysis
12.10.6.Key Developments
13.APPENDIX
13.1.ABOUT THE INSIGHT PARTNERS
13.2.GLOSSARY OF TERMS
1.The Coleman Company, Inc.
2.Somnio LLC
3.Intex Recreation Corp.
4.Insta-bed
5.Lazery Sleep
6.King Koil Airbeds
7.Active Era
8.Zobon Inc.
9.EnerPlex
10.Luno
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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