Air Treatment System Market SWOT Analysis by 2031
MARKET INTRODUCTION
Air Treatment System is used to purify the air which contains many allergens and pollutants. This treatment is heavily used in the HVAC systems for commercial, industrial, spacecraft, farm buildings & installations, and many more. Through filters such as absorbent filters, air filters, heaters, air washers, conditioners, and more, the Air Treatment System removes impurities from the air.
MARKET DYNAMICS
With continuous growth in urbanization and industrialization, several Air Treatment System devices are getting deployed at a large number of sectors. Also, the introduction of strict rules and regulations related to the emission of industrial wastes and their treatment, the Air Treatment System market is rising at an exponential rate. Moreover, an increase in the adoption rate of Air Treatment System during semiconductor fabrication is expected to create tremendous opportunities for Air Treatment System market further.
MARKET SCOPE
The "Global Air Treatment System Market Analysis to 2031" is a specialized and in-depth study of the electronics and semiconductor industry with a special focus on the global market trend analysis. The report aims to provide an overview of the Air Treatment System market with detailed market segmentation by type, technology, industry vertical, and geography. The global Air Treatment System market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading Air Treatment System market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global Air Treatment System market is segmented on the basis of type, technology, and industry vertical. Based on type, the market is segmented into humidifier, de-humidifier, and air purifier. On the basis of technology, the Air Treatment System market is segmented into ionic filters, HEPA filters, UV filters, activated carbon, electrostatic precipitators, and others. The Air Treatment System market on the basis of the industry vertical is classified into commercial, residential, and industrial.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global Air Treatment System market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The Air Treatment System market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the Air Treatment System market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South & Central America after evaluating political, economic, social and technological factors affecting the Air Treatment System in these regions.
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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global Air Treatment System market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The Air Treatment System market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the Air Treatment System market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South & Central America after evaluating political, economic, social and technological factors affecting the Air Treatment System in these regions.
MARKET PLAYERS
The reports cover key developments in the Air Treatment System market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from Air Treatment System market are anticipated to lucrative growth opportunities in the future with the rising demand for Air Treatment System in the global market. Below mentioned is the list of few companies engaged in the Air Treatment System market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the Air Treatment System market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Atlas Copco AB
- Ahlstrom-Munksjo
- Camfil
- Donaldson Company, Inc.
- De'Longhi Appliances S.r.l.
- Freudenberg Filtration Technologies SE & Co. KG
- LG Electronics
- Panasonic Corporation
- Parker Hannifin Corp
- Winix Inc.
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
TABLE OF CONTENTS
1.INTRODUCTION
1.1.SCOPE OF THE STUDY
1.2.THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3.MARKET SEGMENTATION
1.3.1Air Treatment System Market - By Type
1.3.2Air Treatment System Market - By Technology
1.3.3Air Treatment System Market - By Industry Vertical
1.3.4Air Treatment System Market - By Region
1.3.4.1By Country
2.KEY TAKEWAYS
3.RESEARCH METHODOLOGY
4.AIR TREATMENT SYSTEM MARKET LANDSCAPE
4.1.OVERVIEW
4.2.PEST ANALYSIS
4.2.1North America - Pest Analysis
4.2.2Europe - Pest Analysis
4.2.3Asia-Pacific - Pest Analysis
4.2.4Middle East and Africa - Pest Analysis
4.2.5South and Central America - Pest Analysis
4.3.ECOSYSTEM ANALYSIS
4.4.EXPERT OPINIONS
5.AIR TREATMENT SYSTEM MARKET - KEY MARKET DYNAMICS
5.1.KEY MARKET DRIVERS
5.2.KEY MARKET RESTRAINTS
5.3.KEY MARKET OPPORTUNITIES
5.4.FUTURE TRENDS
5.5.IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6.AIR TREATMENT SYSTEM MARKET - GLOBAL MARKET ANALYSIS
6.1.AIR TREATMENT SYSTEM - GLOBAL MARKET OVERVIEW
6.2.AIR TREATMENT SYSTEM - GLOBAL MARKET AND FORECAST TO 2028
6.3.MARKET POSITIONING/MARKET SHARE
7.AIR TREATMENT SYSTEM MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1.OVERVIEW
7.2.TYPE MARKET FORECASTS AND ANALYSIS
7.3.HUMIDIFIER
7.3.1.Overview
7.3.2.Humidifier Market Forecast and Analysis
7.4.DE-HUMIDIFIER
7.4.1.Overview
7.4.2.De-humidifier Market Forecast and Analysis
7.5.AIR PURIFIER
7.5.1.Overview
7.5.2.Air Purifier Market Forecast and Analysis
8.AIR TREATMENT SYSTEM MARKET - REVENUE AND FORECASTS TO 2028 - TECHNOLOGY
8.1.OVERVIEW
8.2.TECHNOLOGY MARKET FORECASTS AND ANALYSIS
8.3.IONIC FILTERS
8.3.1.Overview
8.3.2.Ionic Filters Market Forecast and Analysis
8.4.HEPA FILTERS
8.4.1.Overview
8.4.2.HEPA Filters Market Forecast and Analysis
8.5.UV FILTERS
8.5.1.Overview
8.5.2.UV Filters Market Forecast and Analysis
8.6.ACTIVATED CARBON
8.6.1.Overview
8.6.2.Activated Carbon Market Forecast and Analysis
8.7.ELECTROSTATIC PRECIPITATORS
8.7.1.Overview
8.7.2.Electrostatic Precipitators Market Forecast and Analysis
8.8.OTHERS
8.8.1.Overview
8.8.2.Others Market Forecast and Analysis
9.AIR TREATMENT SYSTEM MARKET - REVENUE AND FORECASTS TO 2028 - INDUSTRY VERTICAL
9.1.OVERVIEW
9.2.INDUSTRY VERTICAL MARKET FORECASTS AND ANALYSIS
9.3.COMMERCIAL
9.3.1.Overview
9.3.2.Commercial Market Forecast and Analysis
9.4.RESIDENTIAL
9.4.1.Overview
9.4.2.Residential Market Forecast and Analysis
9.5.INDUSTRIAL
9.5.1.Overview
9.5.2.Industrial Market Forecast and Analysis
10.AIR TREATMENT SYSTEM MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1.NORTH AMERICA
10.1.1North America Air Treatment System Market Overview
10.1.2North America Air Treatment System Market Forecasts and Analysis
10.1.3North America Air Treatment System Market Forecasts and Analysis - By Type
10.1.4North America Air Treatment System Market Forecasts and Analysis - By Technology
10.1.5North America Air Treatment System Market Forecasts and Analysis - By Industry Vertical
10.1.6North America Air Treatment System Market Forecasts and Analysis - By Countries
10.1.6.1United States Air Treatment System Market
10.1.6.1.1United States Air Treatment System Market by Type
10.1.6.1.2United States Air Treatment System Market by Technology
10.1.6.1.3United States Air Treatment System Market by Industry Vertical
10.1.6.2Canada Air Treatment System Market
10.1.6.2.1Canada Air Treatment System Market by Type
10.1.6.2.2Canada Air Treatment System Market by Technology
10.1.6.2.3Canada Air Treatment System Market by Industry Vertical
10.2.EUROPE
10.2.1Europe Air Treatment System Market Overview
10.2.2Europe Air Treatment System Market Forecasts and Analysis
10.2.3Europe Air Treatment System Market Forecasts and Analysis - By Type
10.2.4Europe Air Treatment System Market Forecasts and Analysis - By Technology
10.2.5Europe Air Treatment System Market Forecasts and Analysis - By Industry Vertical
10.2.6Europe Air Treatment System Market Forecasts and Analysis - By Countries
10.2.6.1Germany Air Treatment System Market
10.2.6.1.1Germany Air Treatment System Market by Type
10.2.6.1.2Germany Air Treatment System Market by Technology
10.2.6.1.3Germany Air Treatment System Market by Industry Vertical
10.2.6.2France Air Treatment System Market
10.2.6.2.1France Air Treatment System Market by Type
10.2.6.2.2France Air Treatment System Market by Technology
10.2.6.2.3France Air Treatment System Market by Industry Vertical
10.2.6.3Italy Air Treatment System Market
10.2.6.3.1Italy Air Treatment System Market by Type
10.2.6.3.2Italy Air Treatment System Market by Technology
10.2.6.3.3Italy Air Treatment System Market by Industry Vertical
10.2.6.4United Kingdom Air Treatment System Market
10.2.6.4.1United Kingdom Air Treatment System Market by Type
10.2.6.4.2United Kingdom Air Treatment System Market by Technology
10.2.6.4.3United Kingdom Air Treatment System Market by Industry Vertical
10.2.6.5Russia Air Treatment System Market
10.2.6.5.1Russia Air Treatment System Market by Type
10.2.6.5.2Russia Air Treatment System Market by Technology
10.2.6.5.3Russia Air Treatment System Market by Industry Vertical
10.2.6.6Rest of Europe Air Treatment System Market
10.2.6.6.1Rest of Europe Air Treatment System Market by Type
10.2.6.6.2Rest of Europe Air Treatment System Market by Technology
10.2.6.6.3Rest of Europe Air Treatment System Market by Industry Vertical
10.3.ASIA-PACIFIC
10.3.1Asia-Pacific Air Treatment System Market Overview
10.3.2Asia-Pacific Air Treatment System Market Forecasts and Analysis
10.3.3Asia-Pacific Air Treatment System Market Forecasts and Analysis - By Type
10.3.4Asia-Pacific Air Treatment System Market Forecasts and Analysis - By Technology
10.3.5Asia-Pacific Air Treatment System Market Forecasts and Analysis - By Industry Vertical
10.3.6Asia-Pacific Air Treatment System Market Forecasts and Analysis - By Countries
10.3.6.1Australia Air Treatment System Market
10.3.6.1.1Australia Air Treatment System Market by Type
10.3.6.1.2Australia Air Treatment System Market by Technology
10.3.6.1.3Australia Air Treatment System Market by Industry Vertical
10.3.6.2China Air Treatment System Market
10.3.6.2.1China Air Treatment System Market by Type
10.3.6.2.2China Air Treatment System Market by Technology
10.3.6.2.3China Air Treatment System Market by Industry Vertical
10.3.6.3India Air Treatment System Market
10.3.6.3.1India Air Treatment System Market by Type
10.3.6.3.2India Air Treatment System Market by Technology
10.3.6.3.3India Air Treatment System Market by Industry Vertical
10.3.6.4Japan Air Treatment System Market
10.3.6.4.1Japan Air Treatment System Market by Type
10.3.6.4.2Japan Air Treatment System Market by Technology
10.3.6.4.3Japan Air Treatment System Market by Industry Vertical
10.3.6.5South Korea Air Treatment System Market
10.3.6.5.1South Korea Air Treatment System Market by Type
10.3.6.5.2South Korea Air Treatment System Market by Technology
10.3.6.5.3South Korea Air Treatment System Market by Industry Vertical
10.3.6.6Rest of Asia-Pacific Air Treatment System Market
10.3.6.6.1Rest of Asia-Pacific Air Treatment System Market by Type
10.3.6.6.2Rest of Asia-Pacific Air Treatment System Market by Technology
10.3.6.6.3Rest of Asia-Pacific Air Treatment System Market by Industry Vertical
10.4.MIDDLE EAST AND AFRICA
10.4.1Middle East and Africa Air Treatment System Market Overview
10.4.2Middle East and Africa Air Treatment System Market Forecasts and Analysis
10.4.3Middle East and Africa Air Treatment System Market Forecasts and Analysis - By Type
10.4.4Middle East and Africa Air Treatment System Market Forecasts and Analysis - By Technology
10.4.5Middle East and Africa Air Treatment System Market Forecasts and Analysis - By Industry Vertical
10.4.6Middle East and Africa Air Treatment System Market Forecasts and Analysis - By Countries
10.4.6.1South Africa Air Treatment System Market
10.4.6.1.1South Africa Air Treatment System Market by Type
10.4.6.1.2South Africa Air Treatment System Market by Technology
10.4.6.1.3South Africa Air Treatment System Market by Industry Vertical
10.4.6.2Saudi Arabia Air Treatment System Market
10.4.6.2.1Saudi Arabia Air Treatment System Market by Type
10.4.6.2.2Saudi Arabia Air Treatment System Market by Technology
10.4.6.2.3Saudi Arabia Air Treatment System Market by Industry Vertical
10.4.6.3Rest of Middle East and Africa Air Treatment System Market
10.4.6.3.1Rest of Middle East and Africa Air Treatment System Market by Type
10.4.6.3.2Rest of Middle East and Africa Air Treatment System Market by Technology
10.4.6.3.3Rest of Middle East and Africa Air Treatment System Market by Industry Vertical
10.5.SOUTH AND CENTRAL AMERICA
10.5.1South and Central America Air Treatment System Market Overview
10.5.2South and Central America Air Treatment System Market Forecasts and Analysis
10.5.3South and Central America Air Treatment System Market Forecasts and Analysis - By Type
10.5.4South and Central America Air Treatment System Market Forecasts and Analysis - By Technology
10.5.5South and Central America Air Treatment System Market Forecasts and Analysis - By Industry Vertical
10.5.6South and Central America Air Treatment System Market Forecasts and Analysis - By Countries
10.5.6.1Brazil Air Treatment System Market
10.5.6.1.1Brazil Air Treatment System Market by Type
10.5.6.1.2Brazil Air Treatment System Market by Technology
10.5.6.1.3Brazil Air Treatment System Market by Industry Vertical
10.5.6.2Argentina Air Treatment System Market
10.5.6.2.1Argentina Air Treatment System Market by Type
10.5.6.2.2Argentina Air Treatment System Market by Technology
10.5.6.2.3Argentina Air Treatment System Market by Industry Vertical
10.5.6.3Rest of South and Central America Air Treatment System Market
10.5.6.3.1Rest of South and Central America Air Treatment System Market by Type
10.5.6.3.2Rest of South and Central America Air Treatment System Market by Technology
10.5.6.3.3Rest of South and Central America Air Treatment System Market by Industry Vertical
11.INDUSTRY LANDSCAPE
11.1.MERGERS AND ACQUISITIONS
11.2.AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3.NEW PRODUCT LAUNCHES
11.4.EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12.AIR TREATMENT SYSTEM MARKET, KEY COMPANY PROFILES
12.1.ATLAS COPCO AB
12.1.1.Key Facts
12.1.2.Business Description
12.1.3.Products and Services
12.1.4.Financial Overview
12.1.5.SWOT Analysis
12.1.6.Key Developments
12.2.AHLSTROM-MUNKSJö
12.2.1.Key Facts
12.2.2.Business Description
12.2.3.Products and Services
12.2.4.Financial Overview
12.2.5.SWOT Analysis
12.2.6.Key Developments
12.3.CAMFIL
12.3.1.Key Facts
12.3.2.Business Description
12.3.3.Products and Services
12.3.4.Financial Overview
12.3.5.SWOT Analysis
12.3.6.Key Developments
12.4.DONALDSON COMPANY INC.
12.4.1.Key Facts
12.4.2.Business Description
12.4.3.Products and Services
12.4.4.Financial Overview
12.4.5.SWOT Analysis
12.4.6.Key Developments
12.5.DE’LONGHI APPLIANCES S.R.L.
12.5.1.Key Facts
12.5.2.Business Description
12.5.3.Products and Services
12.5.4.Financial Overview
12.5.5.SWOT Analysis
12.5.6.Key Developments
12.6.FREUDENBERG FILTRATION TECHNOLOGIES SE AND CO. KG
12.6.1.Key Facts
12.6.2.Business Description
12.6.3.Products and Services
12.6.4.Financial Overview
12.6.5.SWOT Analysis
12.6.6.Key Developments
12.7.LG ELECTRONICS
12.7.1.Key Facts
12.7.2.Business Description
12.7.3.Products and Services
12.7.4.Financial Overview
12.7.5.SWOT Analysis
12.7.6.Key Developments
12.8.PANASONIC CORPORATION
12.8.1.Key Facts
12.8.2.Business Description
12.8.3.Products and Services
12.8.4.Financial Overview
12.8.5.SWOT Analysis
12.8.6.Key Developments
12.9.PARKER HANNIFIN CORP
12.9.1.Key Facts
12.9.2.Business Description
12.9.3.Products and Services
12.9.4.Financial Overview
12.9.5.SWOT Analysis
12.9.6.Key Developments
12.10.WINIX INC.
12.10.1.Key Facts
12.10.2.Business Description
12.10.3.Products and Services
12.10.4.Financial Overview
12.10.5.SWOT Analysis
12.10.6.Key Developments
13.APPENDIX
13.1.ABOUT THE INSIGHT PARTNERS
13.2.GLOSSARY OF TERMS
1. Atlas Copco AB
2. Ahlstrom-Munksjo
3. Camfil
4. Donaldson Company Inc.
5. De'Longhi Appliances S. r. l.
6. Freudenberg Filtration Technologies SE and Co. KG
7. LG Electronics
8. Panasonic Corporation
9. PARKER HANNIFIN CORP
10. Winix Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.