Airport Digital Signage System Market Size and Forecasts (2021 - 2031), Global and Regional Share, Trends, and Growth Opportunity Analysis
The airport digital signage system is an advanced technology used to display information regarding flights, directions, and other marketing information to passengers. Digitalization plays a vital role in the aviation industry and enhances the operations and passenger experience at airports. Enhanced content management control and real-time updating of information are the key features augmenting the adoption of digital signage at airports. The airport digital signage system market is anticipated to grow due to the increasing demand for digitalized promotion of products and services to attract passengers.
MARKET SCOPE
The "Global Airport Digital Signage System Market Analysis to 2028" is a specialized and in-depth study of the aerospace and defense industry with a special focus on the global market trend analysis. The report aims to provide an overview of the Airport digital signage system market with detailed market segmentation by technology, software, system type, and geography. The report provides key statistics on the market status of the leading Airport digital signage system market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
- Based on technology, the market is segmented as LCD or plasma, OLED, and LED display.
- On the basis of the software the market is segmented into content management software and distribution and scheduling software.
- On the basis of system type, the market is segmented into indoor digital signage and outdoor digital signage.
MARKET DYNAMICS
Drivers:
- Growing technological advancement and lowering prices of large sized digital signage are boosting the market growth.
- Increasing investment for airport digitalization from emerging nations bolster the market growth.
Restraints:
- The high installation cost requiring supporting infrastructure of network, cabling, and various hardware limits the market growth.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The Airport digital signage system market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trends. The report also provides exhaustive Porter's Five Forces analysis, highlighting the factors affecting the Airport digital signage system market in these regions
IMPACT OF COVID-19 ON AIRPORT DIGITAL SIGNAGE SYSTEM MARKET
The outbreak of the COVID-19 has severely impacted the aviation and travel industries. The busiest airport across the world experienced a significant drop in passenger and cargo traffic. The airport operators faced significant losses in revenue generation. However, COVID - 19 pandemic is a driving factor for the market, as airports opted for more digital solutions to maintain social distancing and continue the airport operations. For instance, Delta Airlines has implemented the self-contained totems displays for passenger guidance. Digital signage has changed the way of operations at airports to meet COVID - 19 regulatory requirements with enhanced safety solutions.
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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The Airport digital signage system market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trends. The report also provides exhaustive Porter's Five Forces analysis, highlighting the factors affecting the Airport digital signage system market in these regions
IMPACT OF COVID-19 ON AIRPORT DIGITAL SIGNAGE SYSTEM MARKET
The outbreak of the COVID-19 has severely impacted the aviation and travel industries. The busiest airport across the world experienced a significant drop in passenger and cargo traffic. The airport operators faced significant losses in revenue generation. However, COVID - 19 pandemic is a driving factor for the market, as airports opted for more digital solutions to maintain social distancing and continue the airport operations. For instance, Delta Airlines has implemented the self-contained totems displays for passenger guidance. Digital signage has changed the way of operations at airports to meet COVID - 19 regulatory requirements with enhanced safety solutions.
MARKET PLAYERS
The report covers key developments in the Airport digital signage system market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from Airport digital signage system market are anticipated to lucrative growth opportunities in the future with the rising demand for Airport digital signage system in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the Airport digital signage system market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Broadsign International, Inc.
- Cisco
- Corum Digital Corporation
- Israk Solutions Sdn. Bhd.
- NEC Display Solutions
- PADS4 & NDS
- Panasonic Corporation
- SAMSUNG
- Visix, Inc.
- Winmate Inc.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1.INTRODUCTION
1.1.SCOPE OF THE STUDY
1.2.THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3.MARKET SEGMENTATION
1.3.1Airport Digital Signage System Market - By Technology
1.3.2Airport Digital Signage System Market - By Software
1.3.3Airport Digital Signage System Market - By System Type
1.3.4Airport Digital Signage System Market - By Region
1.3.4.1By Country
2.KEY TAKEAWAYS
3.RESEARCH METHODOLOGY
4.AIRPORT DIGITAL SIGNAGE SYSTEM MARKET LANDSCAPE
4.1.OVERVIEW
4.2.PORTER'S FIVE FORCES ANALYSIS
4.2.1Bargaining Power of Buyers
4.2.1Bargaining Power of Suppliers
4.2.1Threat of Substitute
4.2.1Threat of New Entrants
4.2.1Competitive Rivalry
4.3.ECOSYSTEM ANALYSIS
4.4.EXPERT OPINIONS
5.AIRPORT DIGITAL SIGNAGE SYSTEM MARKET - KEY MARKET DYNAMICS
5.1.KEY MARKET DRIVERS
5.2.KEY MARKET RESTRAINTS
5.3.KEY MARKET OPPORTUNITIES
5.4.FUTURE TRENDS
5.5.IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6.AIRPORT DIGITAL SIGNAGE SYSTEM MARKET - GLOBAL MARKET ANALYSIS
6.1.AIRPORT DIGITAL SIGNAGE SYSTEM - GLOBAL MARKET OVERVIEW
6.2.AIRPORT DIGITAL SIGNAGE SYSTEM - GLOBAL MARKET AND FORECAST TO 2028
6.3.MARKET POSITIONING/MARKET SHARE
7.AIRPORT DIGITAL SIGNAGE SYSTEM MARKET - REVENUE AND FORECASTS TO 2028 â" TECHNOLOGY
7.1.OVERVIEW
7.2.TECHNOLOGY MARKET FORECASTS AND ANALYSIS
7.3.LCD OR PLASMA
7.3.1.Overview
7.3.2.LCD or Plasma Market Forecast and Analysis
7.4.OLED
7.4.1.Overview
7.4.2.OLED Market Forecast and Analysis
7.5.LED DISPLAY
7.5.1.Overview
7.5.2.LED Display Market Forecast and Analysis
8.AIRPORT DIGITAL SIGNAGE SYSTEM MARKET - REVENUE AND FORECASTS TO 2028 â" SOFTWARE
8.1.OVERVIEW
8.2.SOFTWARE MARKET FORECASTS AND ANALYSIS
8.3.CONTENT MANAGEMENT SOFTWARE
8.3.1.Overview
8.3.2.Content Management Software Market Forecast and Analysis
8.4.DISTRIBUTION AND SCHEDULING SOFTWARE
8.4.1.Overview
8.4.2.Distribution and Scheduling Software Market Forecast and Analysis
9.AIRPORT DIGITAL SIGNAGE SYSTEM MARKET - REVENUE AND FORECASTS TO 2028 â" SYSTEM TYPE
9.1.OVERVIEW
9.2.SYSTEM TYPE MARKET FORECASTS AND ANALYSIS
9.3.INDOOR DIGITAL SIGNAGE
9.3.1.Overview
9.3.2.Indoor Digital Signage Market Forecast and Analysis
9.4.OUTDOOR DIGITAL SIGNAGE
9.4.1.Overview
9.4.2.Outdoor Digital Signage Market Forecast and Analysis
10.AIRPORT DIGITAL SIGNAGE SYSTEM MARKET REVENUE AND FORECASTS TO 2028 â" GEOGRAPHICAL ANALYSIS
10.1.NORTH AMERICA
10.1.1North America Airport Digital Signage System Market Overview
10.1.2North America Airport Digital Signage System Market Forecasts and Analysis
10.1.3North America Airport Digital Signage System Market Forecasts and Analysis - By Technology
10.1.4North America Airport Digital Signage System Market Forecasts and Analysis - By Software
10.1.5North America Airport Digital Signage System Market Forecasts and Analysis - By System Type
10.1.6North America Airport Digital Signage System Market Forecasts and Analysis - By Countries
10.1.6.1United States Airport Digital Signage System Market
10.1.6.1.1United States Airport Digital Signage System Market by Technology
10.1.6.1.2United States Airport Digital Signage System Market by Software
10.1.6.1.3United States Airport Digital Signage System Market by System Type
10.1.6.2Canada Airport Digital Signage System Market
10.1.6.2.1Canada Airport Digital Signage System Market by Technology
10.1.6.2.2Canada Airport Digital Signage System Market by Software
10.1.6.2.3Canada Airport Digital Signage System Market by System Type
10.1.6.3Mexico Airport Digital Signage System Market
10.1.6.3.1Mexico Airport Digital Signage System Market by Technology
10.1.6.3.2Mexico Airport Digital Signage System Market by Software
10.1.6.3.3Mexico Airport Digital Signage System Market by System Type
10.2.EUROPE
10.2.1Europe Airport Digital Signage System Market Overview
10.2.2Europe Airport Digital Signage System Market Forecasts and Analysis
10.2.3Europe Airport Digital Signage System Market Forecasts and Analysis - By Technology
10.2.4Europe Airport Digital Signage System Market Forecasts and Analysis - By Software
10.2.5Europe Airport Digital Signage System Market Forecasts and Analysis - By System Type
10.2.6Europe Airport Digital Signage System Market Forecasts and Analysis - By Countries
10.2.6.1Germany Airport Digital Signage System Market
10.2.6.1.1Germany Airport Digital Signage System Market by Technology
10.2.6.1.2Germany Airport Digital Signage System Market by Software
10.2.6.1.3Germany Airport Digital Signage System Market by System Type
10.2.6.2France Airport Digital Signage System Market
10.2.6.2.1France Airport Digital Signage System Market by Technology
10.2.6.2.2France Airport Digital Signage System Market by Software
10.2.6.2.3France Airport Digital Signage System Market by System Type
10.2.6.3Italy Airport Digital Signage System Market
10.2.6.3.1Italy Airport Digital Signage System Market by Technology
10.2.6.3.2Italy Airport Digital Signage System Market by Software
10.2.6.3.3Italy Airport Digital Signage System Market by System Type
10.2.6.4United Kingdom Airport Digital Signage System Market
10.2.6.4.1United Kingdom Airport Digital Signage System Market by Technology
10.2.6.4.2United Kingdom Airport Digital Signage System Market by Software
10.2.6.4.3United Kingdom Airport Digital Signage System Market by System Type
10.2.6.5Russia Airport Digital Signage System Market
10.2.6.5.1Russia Airport Digital Signage System Market by Technology
10.2.6.5.2Russia Airport Digital Signage System Market by Software
10.2.6.5.3Russia Airport Digital Signage System Market by System Type
10.2.6.6Rest of Europe Airport Digital Signage System Market
10.2.6.6.1Rest of Europe Airport Digital Signage System Market by Technology
10.2.6.6.2Rest of Europe Airport Digital Signage System Market by Software
10.2.6.6.3Rest of Europe Airport Digital Signage System Market by System Type
10.3.ASIA-PACIFIC
10.3.1Asia-Pacific Airport Digital Signage System Market Overview
10.3.2Asia-Pacific Airport Digital Signage System Market Forecasts and Analysis
10.3.3Asia-Pacific Airport Digital Signage System Market Forecasts and Analysis - By Technology
10.3.4Asia-Pacific Airport Digital Signage System Market Forecasts and Analysis - By Software
10.3.5Asia-Pacific Airport Digital Signage System Market Forecasts and Analysis - By System Type
10.3.6Asia-Pacific Airport Digital Signage System Market Forecasts and Analysis - By Countries
10.3.6.1Australia Airport Digital Signage System Market
10.3.6.1.1Australia Airport Digital Signage System Market by Technology
10.3.6.1.2Australia Airport Digital Signage System Market by Software
10.3.6.1.3Australia Airport Digital Signage System Market by System Type
10.3.6.2China Airport Digital Signage System Market
10.3.6.2.1China Airport Digital Signage System Market by Technology
10.3.6.2.2China Airport Digital Signage System Market by Software
10.3.6.2.3China Airport Digital Signage System Market by System Type
10.3.6.3India Airport Digital Signage System Market
10.3.6.3.1India Airport Digital Signage System Market by Technology
10.3.6.3.2India Airport Digital Signage System Market by Software
10.3.6.3.3India Airport Digital Signage System Market by System Type
10.3.6.4Japan Airport Digital Signage System Market
10.3.6.4.1Japan Airport Digital Signage System Market by Technology
10.3.6.4.2Japan Airport Digital Signage System Market by Software
10.3.6.4.3Japan Airport Digital Signage System Market by System Type
10.3.6.5South Korea Airport Digital Signage System Market
10.3.6.5.1South Korea Airport Digital Signage System Market by Technology
10.3.6.5.2South Korea Airport Digital Signage System Market by Software
10.3.6.5.3South Korea Airport Digital Signage System Market by System Type
10.3.6.6Rest of Asia-Pacific Airport Digital Signage System Market
10.3.6.6.1Rest of Asia-Pacific Airport Digital Signage System Market by Technology
10.3.6.6.2Rest of Asia-Pacific Airport Digital Signage System Market by Software
10.3.6.6.3Rest of Asia-Pacific Airport Digital Signage System Market by System Type
10.4.MIDDLE EAST AND AFRICA
10.4.1Middle East and Africa Airport Digital Signage System Market Overview
10.4.2Middle East and Africa Airport Digital Signage System Market Forecasts and Analysis
10.4.3Middle East and Africa Airport Digital Signage System Market Forecasts and Analysis - By Technology
10.4.4Middle East and Africa Airport Digital Signage System Market Forecasts and Analysis - By Software
10.4.5Middle East and Africa Airport Digital Signage System Market Forecasts and Analysis - By System Type
10.4.6Middle East and Africa Airport Digital Signage System Market Forecasts and Analysis - By Countries
10.4.6.1South Africa Airport Digital Signage System Market
10.4.6.1.1South Africa Airport Digital Signage System Market by Technology
10.4.6.1.2South Africa Airport Digital Signage System Market by Software
10.4.6.1.3South Africa Airport Digital Signage System Market by System Type
10.4.6.2Saudi Arabia Airport Digital Signage System Market
10.4.6.2.1Saudi Arabia Airport Digital Signage System Market by Technology
10.4.6.2.2Saudi Arabia Airport Digital Signage System Market by Software
10.4.6.2.3Saudi Arabia Airport Digital Signage System Market by System Type
10.4.6.3U.A.E Airport Digital Signage System Market
10.4.6.3.1U.A.E Airport Digital Signage System Market by Technology
10.4.6.3.2U.A.E Airport Digital Signage System Market by Software
10.4.6.3.3U.A.E Airport Digital Signage System Market by System Type
10.4.6.4Rest of Middle East and Africa Airport Digital Signage System Market
10.4.6.4.1Rest of Middle East and Africa Airport Digital Signage System Market by Technology
10.4.6.4.2Rest of Middle East and Africa Airport Digital Signage System Market by Software
10.4.6.4.3Rest of Middle East and Africa Airport Digital Signage System Market by System Type
10.5.SOUTH AND CENTRAL AMERICA
10.5.1South and Central America Airport Digital Signage System Market Overview
10.5.2South and Central America Airport Digital Signage System Market Forecasts and Analysis
10.5.3South and Central America Airport Digital Signage System Market Forecasts and Analysis - By Technology
10.5.4South and Central America Airport Digital Signage System Market Forecasts and Analysis - By Software
10.5.5South and Central America Airport Digital Signage System Market Forecasts and Analysis - By System Type
10.5.6South and Central America Airport Digital Signage System Market Forecasts and Analysis - By Countries
10.5.6.1Brazil Airport Digital Signage System Market
10.5.6.1.1Brazil Airport Digital Signage System Market by Technology
10.5.6.1.2Brazil Airport Digital Signage System Market by Software
10.5.6.1.3Brazil Airport Digital Signage System Market by System Type
10.5.6.2Argentina Airport Digital Signage System Market
10.5.6.2.1Argentina Airport Digital Signage System Market by Technology
10.5.6.2.2Argentina Airport Digital Signage System Market by Software
10.5.6.2.3Argentina Airport Digital Signage System Market by System Type
10.5.6.3Rest of South and Central America Airport Digital Signage System Market
10.5.6.3.1Rest of South and Central America Airport Digital Signage System Market by Technology
10.5.6.3.2Rest of South and Central America Airport Digital Signage System Market by Software
10.5.6.3.3Rest of South and Central America Airport Digital Signage System Market by System Type
11.INDUSTRY LANDSCAPE
11.1.MERGERS AND ACQUISITIONS
11.2.AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3.NEW PRODUCT LAUNCHES
11.4.EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12.AIRPORT DIGITAL SIGNAGE SYSTEM MARKET, KEY COMPANY PROFILES
12.1.BROADSIGN INTERNATIONAL, INC
12.1.1.Key Facts
12.1.2.Business Description
12.1.3.Products and Services
12.1.4.Financial Overview
12.1.5.SWOT Analysis
12.1.6.Key Developments
12.2.CISCO
12.2.1.Key Facts
12.2.2.Business Description
12.2.3.Products and Services
12.2.4.Financial Overview
12.2.5.SWOT Analysis
12.2.6.Key Developments
12.3.CORUM DIGITAL CORPORATIONÂ
12.3.1.Key Facts
12.3.2.Business Description
12.3.3.Products and Services
12.3.4.Financial Overview
12.3.5.SWOT Analysis
12.3.6.Key Developments
12.4.ISRAK SOLUTIONS SDN. BHD.
12.4.1.Key Facts
12.4.2.Business Description
12.4.3.Products and Services
12.4.4.Financial Overview
12.4.5.SWOT Analysis
12.4.6.Key Developments
12.5.NEC DISPLAY SOLUTIONS
12.5.1.Key Facts
12.5.2.Business Description
12.5.3.Products and Services
12.5.4.Financial Overview
12.5.5.SWOT Analysis
12.5.6.Key Developments
12.6.PADS4 & NDS
12.6.1.Key Facts
12.6.2.Business Description
12.6.3.Products and Services
12.6.4.Financial Overview
12.6.5.SWOT Analysis
12.6.6.Key Developments
12.7.PANASONIC CORPORATION
12.7.1.Key Facts
12.7.2.Business Description
12.7.3.Products and Services
12.7.4.Financial Overview
12.7.5.SWOT Analysis
12.7.6.Key Developments
12.8.SAMSUNG
12.8.1.Key Facts
12.8.2.Business Description
12.8.3.Products and Services
12.8.4.Financial Overview
12.8.5.SWOT Analysis
12.8.6.Key Developments
12.9.VISIX, INC.
12.9.1.Key Facts
12.9.2.Business Description
12.9.3.Products and Services
12.9.4.Financial Overview
12.9.5.SWOT Analysis
12.9.6.Key Developments
12.10.WINMATE INC.
12.10.1.Key Facts
12.10.2.Business Description
12.10.3.Products and Services
12.10.4.Financial Overview
12.10.5.SWOT Analysis
12.10.6.Key Developments
13.APPENDIX
13.1.ABOUT THE INSIGHT PARTNERS
13.2.GLOSSARY OF TERMS
1.BroadSign International, Inc
2.Cisco
3.Corum Digital CorporationÂ
4.Israk Solutions Sdn. Bhd.
5.NEC Display Solutions
6.PADS4 & NDS
7.Panasonic Corporation
8.SAMSUNG
9.Visix, Inc.
10.Winmate Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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