Airport Retail Market Strategies and Share 2031
The presence of many retail services of products in the airport to provide enhanced comfort to travellers is referred to as the airport retail market. Airport shopping also has a larger selection of merchandise and is a convenient option for passengers. Hotels, nursing homes, car rental shops, banks, drugstores, and other stores such as jewellery, books and magazines, gifts and crafts, clothes & accessories, grocery stores, and perfumes are all examples of airport retailing. It has become one of the most effective tactics for businesses to encourage and increase brand awareness in airports. Airports with low-cost airline fares are unable to generate significant aeronautical revenue. As a result, shift the focus to non-aeronautical businesses such as retail stores, restaurants, bars, and cafeterias. With the rise in demand for online services, retailers and operators are expanding their e-commerce presence. They use a variety of tactics to capitalize on the rising demand for duty-free online transactions.
MARKET DYNAMICS
The growth of the airport retail market is expected to be driven by a rise in disposable income, the availability of luxury goods at reasonable prices, and an increase in the number of passengers. The airport retailing market is expected to develop significantly due to a rise in tourism, lower airfares, increased airport investment to expand retail spaces, and the development of new terminals. One of the factors driving the growth of the airport retailing market is customer preference for a luxury lifestyle. Airport retail stores are duty-free, which means they are exempt from paying national or local taxes, which increases demand for retailing stores at airports. One of the factors anticipated to drive substantial growth in the airport retailing industry is the launch of high-end airports in some countries.
MARKET SCOPE
The "Global Airport Retail Market Analysis To 2031" is a specialized and in-depth study of the aerospace and defense industry with a special focus on the global airport retail market trend analysis. The airport retail market report aims to provide an overview of the airport retail market with detailed market segmentation by type, airport size, category, and geography. The global airport retail market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading airport retail market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global airport retail market is segmented on the basis of type, airport size and category. Based on type, the airport retail market is segmented into: direct retailer, department store, specialty retailer, supermarkets. On the basis of airport size, the airport retail market is segmented as: large airport, medium airport, small airport. On the basis of category, the airport retail market is segmented as: liquor and tobacco, perfumes and cosmetics, fashion and accessories, food and beverages, other
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global airport retail market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The airport retail market by each region is later sub-segmented by respective countries and segments. The airport retail market report covers the analysis and forecast of 17 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the airport retail market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive porter's five forcesanalysishighlighting factors affecting the airport retail market in these regions.
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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global airport retail market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The airport retail market by each region is later sub-segmented by respective countries and segments. The airport retail market report covers the analysis and forecast of 17 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the airport retail market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive porter's five forcesanalysishighlighting factors affecting the airport retail market in these regions.
MARKET PLAYERS
The reports cover key developments in the airport retail market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from airport retail market are anticipated to lucrative growth opportunities in the future with the rising demand for airport retail in the global market. Below mentioned is the list of few companies engaged in the airport retail market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the airport retail market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Autogrill S.p.A.Gebr.
- Bahrain Duty Free.
- DFS Group Ltd.
- Duty Free Americas, Inc
- Heinemann SE and Co. KG
- HUGO BOSS
- Lagardere Travel Retail
- LEVI STRAUSS and CO
- Lacoste S.A.
- Le Bridge Duty Free.
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Airport Retail Market - By Type
1.3.2 Airport Retail Market - By Airport Size
1.3.3 Airport Retail Market - By Category
1.3.4 Airport Retail Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. AIRPORT RETAIL MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. AIRPORT RETAIL MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. AIRPORT RETAIL MARKET - GLOBAL MARKET ANALYSIS
6.1. AIRPORT RETAIL - GLOBAL MARKET OVERVIEW
6.2. AIRPORT RETAIL - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. AIRPORT RETAIL MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. DIRECT RETAILER
7.3.1. Overview
7.3.2. Direct Retailer Market Forecast and Analysis
7.4. DEPARTMENT STORE
7.4.1. Overview
7.4.2. Department Store Market Forecast and Analysis
7.5. SPECIALTY RETAILER
7.5.1. Overview
7.5.2. Specialty Retailer Market Forecast and Analysis
7.6. SUPERMARKETS
7.6.1. Overview
7.6.2. Supermarkets Market Forecast and Analysis
8. AIRPORT RETAIL MARKET - REVENUE AND FORECASTS TO 2028 - AIRPORT SIZE
8.1. OVERVIEW
8.2. AIRPORT SIZE MARKET FORECASTS AND ANALYSIS
8.3. LARGE AIRPORT
8.3.1. Overview
8.3.2. Large Airport Market Forecast and Analysis
8.4. MEDIUM AIRPORT
8.4.1. Overview
8.4.2. Medium Airport Market Forecast and Analysis
8.5. SMALL AIRPORT
8.5.1. Overview
8.5.2. Small Airport Market Forecast and Analysis
9. AIRPORT RETAIL MARKET - REVENUE AND FORECASTS TO 2028 - CATEGORY
9.1. OVERVIEW
9.2. CATEGORY MARKET FORECASTS AND ANALYSIS
9.3. LIQUOR AND TOBACCO
9.3.1. Overview
9.3.2. Liquor and Tobacco Market Forecast and Analysis
9.4. PERFUMES AND COSMETICS
9.4.1. Overview
9.4.2. Perfumes and Cosmetics Market Forecast and Analysis
9.5. FASHION AND ACCESSORIES
9.5.1. Overview
9.5.2. Fashion and Accessories Market Forecast and Analysis
9.6. FOOD AND BEVERAGES
9.6.1. Overview
9.6.2. Food and Beverages Market Forecast and Analysis
9.7. OTHER
9.7.1. Overview
9.7.2. Other Market Forecast and Analysis
10. AIRPORT RETAIL MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Airport Retail Market Overview
10.1.2 North America Airport Retail Market Forecasts and Analysis
10.1.3 North America Airport Retail Market Forecasts and Analysis - By Type
10.1.4 North America Airport Retail Market Forecasts and Analysis - By Airport Size
10.1.5 North America Airport Retail Market Forecasts and Analysis - By Category
10.1.6 North America Airport Retail Market Forecasts and Analysis - By Countries
10.1.6.1 United States Airport Retail Market
10.1.6.1.1 United States Airport Retail Market by Type
10.1.6.1.2 United States Airport Retail Market by Airport Size
10.1.6.1.3 United States Airport Retail Market by Category
10.1.6.2 Canada Airport Retail Market
10.1.6.2.1 Canada Airport Retail Market by Type
10.1.6.2.2 Canada Airport Retail Market by Airport Size
10.1.6.2.3 Canada Airport Retail Market by Category
10.1.6.3 Mexico Airport Retail Market
10.1.6.3.1 Mexico Airport Retail Market by Type
10.1.6.3.2 Mexico Airport Retail Market by Airport Size
10.1.6.3.3 Mexico Airport Retail Market by Category
10.2. EUROPE
10.2.1 Europe Airport Retail Market Overview
10.2.2 Europe Airport Retail Market Forecasts and Analysis
10.2.3 Europe Airport Retail Market Forecasts and Analysis - By Type
10.2.4 Europe Airport Retail Market Forecasts and Analysis - By Airport Size
10.2.5 Europe Airport Retail Market Forecasts and Analysis - By Category
10.2.6 Europe Airport Retail Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Airport Retail Market
10.2.6.1.1 Germany Airport Retail Market by Type
10.2.6.1.2 Germany Airport Retail Market by Airport Size
10.2.6.1.3 Germany Airport Retail Market by Category
10.2.6.2 France Airport Retail Market
10.2.6.2.1 France Airport Retail Market by Type
10.2.6.2.2 France Airport Retail Market by Airport Size
10.2.6.2.3 France Airport Retail Market by Category
10.2.6.3 Italy Airport Retail Market
10.2.6.3.1 Italy Airport Retail Market by Type
10.2.6.3.2 Italy Airport Retail Market by Airport Size
10.2.6.3.3 Italy Airport Retail Market by Category
10.2.6.4 United Kingdom Airport Retail Market
10.2.6.4.1 United Kingdom Airport Retail Market by Type
10.2.6.4.2 United Kingdom Airport Retail Market by Airport Size
10.2.6.4.3 United Kingdom Airport Retail Market by Category
10.2.6.5 Rest of Europe Airport Retail Market
10.2.6.5.1 Rest of Europe Airport Retail Market by Type
10.2.6.5.2 Rest of Europe Airport Retail Market by Airport Size
10.2.6.5.3 Rest of Europe Airport Retail Market by Category
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Airport Retail Market Overview
10.3.2 Asia-Pacific Airport Retail Market Forecasts and Analysis
10.3.3 Asia-Pacific Airport Retail Market Forecasts and Analysis - By Type
10.3.4 Asia-Pacific Airport Retail Market Forecasts and Analysis - By Airport Size
10.3.5 Asia-Pacific Airport Retail Market Forecasts and Analysis - By Category
10.3.6 Asia-Pacific Airport Retail Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Airport Retail Market
10.3.6.1.1 Australia Airport Retail Market by Type
10.3.6.1.2 Australia Airport Retail Market by Airport Size
10.3.6.1.3 Australia Airport Retail Market by Category
10.3.6.2 China Airport Retail Market
10.3.6.2.1 China Airport Retail Market by Type
10.3.6.2.2 China Airport Retail Market by Airport Size
10.3.6.2.3 China Airport Retail Market by Category
10.3.6.3 India Airport Retail Market
10.3.6.3.1 India Airport Retail Market by Type
10.3.6.3.2 India Airport Retail Market by Airport Size
10.3.6.3.3 India Airport Retail Market by Category
10.3.6.4 Japan Airport Retail Market
10.3.6.4.1 Japan Airport Retail Market by Type
10.3.6.4.2 Japan Airport Retail Market by Airport Size
10.3.6.4.3 Japan Airport Retail Market by Category
10.3.6.5 South Korea Airport Retail Market
10.3.6.5.1 South Korea Airport Retail Market by Type
10.3.6.5.2 South Korea Airport Retail Market by Airport Size
10.3.6.5.3 South Korea Airport Retail Market by Category
10.3.6.6 Rest of Asia-Pacific Airport Retail Market
10.3.6.6.1 Rest of Asia-Pacific Airport Retail Market by Type
10.3.6.6.2 Rest of Asia-Pacific Airport Retail Market by Airport Size
10.3.6.6.3 Rest of Asia-Pacific Airport Retail Market by Category
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Airport Retail Market Overview
10.4.2 Middle East and Africa Airport Retail Market Forecasts and Analysis
10.4.3 Middle East and Africa Airport Retail Market Forecasts and Analysis - By Type
10.4.4 Middle East and Africa Airport Retail Market Forecasts and Analysis - By Airport Size
10.4.5 Middle East and Africa Airport Retail Market Forecasts and Analysis - By Category
10.4.6 Middle East and Africa Airport Retail Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Airport Retail Market
10.4.6.1.1 South Africa Airport Retail Market by Type
10.4.6.1.2 South Africa Airport Retail Market by Airport Size
10.4.6.1.3 South Africa Airport Retail Market by Category
10.4.6.2 Saudi Arabia Airport Retail Market
10.4.6.2.1 Saudi Arabia Airport Retail Market by Type
10.4.6.2.2 Saudi Arabia Airport Retail Market by Airport Size
10.4.6.2.3 Saudi Arabia Airport Retail Market by Category
10.4.6.3 U.A.E Airport Retail Market
10.4.6.3.1 U.A.E Airport Retail Market by Type
10.4.6.3.2 U.A.E Airport Retail Market by Airport Size
10.4.6.3.3 U.A.E Airport Retail Market by Category
10.4.6.4 Rest of Middle East and Africa Airport Retail Market
10.4.6.4.1 Rest of Middle East and Africa Airport Retail Market by Type
10.4.6.4.2 Rest of Middle East and Africa Airport Retail Market by Airport Size
10.4.6.4.3 Rest of Middle East and Africa Airport Retail Market by Category
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Airport Retail Market Overview
10.5.2 South and Central America Airport Retail Market Forecasts and Analysis
10.5.3 South and Central America Airport Retail Market Forecasts and Analysis - By Type
10.5.4 South and Central America Airport Retail Market Forecasts and Analysis - By Airport Size
10.5.5 South and Central America Airport Retail Market Forecasts and Analysis - By Category
10.5.6 South and Central America Airport Retail Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Airport Retail Market
10.5.6.1.1 Brazil Airport Retail Market by Type
10.5.6.1.2 Brazil Airport Retail Market by Airport Size
10.5.6.1.3 Brazil Airport Retail Market by Category
10.5.6.2 Rest of South and Central America Airport Retail Market
10.5.6.2.1 Rest of South and Central America Airport Retail Market by Type
10.5.6.2.2 Rest of South and Central America Airport Retail Market by Airport Size
10.5.6.2.3 Rest of South and Central America Airport Retail Market by Category
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. AIRPORT RETAIL MARKET, KEY COMPANY PROFILES
12.1. AUTOGRILL S.P.A.GEBR.
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. BAHRAIN DUTY FREE.
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. DFS GROUP LTD.
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. DUTY FREE AMERICAS, INC
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. HEINEMANN SE AND CO. KG
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. HUGO BOSS
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. LAGARDERE TRAVEL RETAIL
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. LEVI STRAUSS AND CO
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. LACOSTE S.A.
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. LE BRIDGE DUTY FREE.
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1. Autogrill S.p.A.Gebr.
2. Bahrain Duty Free.
3. DFS Group Ltd.
4. Duty Free Americas, Inc
5. Heinemann SE and Co. KG
6. HUGO BOSS
7. Lagardere Travel Retail
8. LEVI STRAUSS and CO
9. Lacoste S.A.
10. Le Bridge Duty Free.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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