Alpha Olefin Sulfonate (AOS) Market Size and Forecasts (2021 - 2031), Global and Regional Share, Trends, and Growth Opportunity Analysis
MARKET ANALYSIS
Alpha olefin sulfonate is a sulfate-free anionic surfactant used in shampoos, liquid detergents, and body washes due to its foaming and cleaning properties while being gentle on skin and clothes. It has excellent foaming and cleaning properties making it an ideal agent in dish washing liquids. Alpha olefin sulfonate is also used as a wetting and conditioning agent in concrete. It is also used for emulsion polymerization. In pesticides, it is used as an emulsifier. Further, it is used as an industrial foaming agent.
GROWTH DRIVERS AND CHALLENGES
The growth of the global cosmetics & personal care industry is one of the significant drivers for alpha olefin sulfonate market. With the rapid growth of the industry, consumers are also shifting their focus toward sulfate-free and paraben-free shampoos, soaps, and other hair care and skin care products due to harmful effects of conventional products on hair and skin. Alpha olefin sulfonate is a mild, non-sulfate surfactant which has excellent foaming and cleansing ability and does not cause potential damage to skin and hair. Therefore, it is being widely used in shampoos, conditioners, body wash, and liquid soaps. This factor is significantly driving the alpha olefin sulfonate market growth. Further, it is also witnessing immense demand as a concrete conditioning and wetting agent which is also driving the market growth.
REPORT SEGMENTATION AND SCOPE
The "Global Alpha Olefin Sulfonate Market Analysis to 2030" is a specialized and in-depth study with a major focus on the global alpha olefin sulfonate market trends and growth opportunities. The report aims to provide an overview of the global alpha olefin sulfonate market with detailed market segmentation by form, application, and geography. The global alpha olefin sulfonate market has been witnessing high growth over the recent past and is expected to continue this trend during the forecast period. The report provides key statistics on the consumption of alpha olefin sulfonate worldwide along with their demand in major regions and countries. In addition, the report provides the qualitative assessment of various factors affecting the alpha olefin sulfonate market performance in major regions and countries. The report also includes a comprehensive analysis of the leading players in the alpha olefin sulfonate market and their key strategic developments. Several analyses on the market dynamics are also included to help identify the key driving factors, market trends, and lucrative alpha olefin sulfonate market opportunities that would, in turn, aid in identifying the major revenue pockets.
Further, ecosystem analysis and Porter’s five forces analysis provide a 360-degree view of the global alpha olefin sulfonate market, which helps understand the entire supply chain and various factors affecting the market growth.
SEGMENTAL ANALYSIS
The global alpha olefin sulfonate market is segmented on the basis of form and application. Based on form, the alpha olefin sulfonate market is segmented as dry and liquid. The alpha olefin sulfonate market is categorized on the basis of application into industrial cleaners, household cleaners, personal care products, printing and dyeing, concrete, pesticides, and others.
Based on application, the personal care products segment is expected to account for a significant market share in 2022. There is an increasing demand for sulfate-free shampoos due to increasing awareness of harmful impacts of sulfate-based shampoos. Sulfate-based shampoos are harsh on scalp which leads to hairloss. Also, they can lead to scalp dryness, itchiness, and dandruff. Due to all these harmful effects, consumers are increasingly shifting toward sulfate-free shampoos. Therefore, alpha olefin sulfonate is expected to witness high demand as it is a mild, sulfate-free surfactant with excellent cleaning and foaming abilities. This factor is expected to boost the alpha olefin sulfonate market growth over the forecast period.
REGIONAL ANALYSIS
The report provides a detailed overview of the global alpha olefin sulfonate market with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. Asia Pacific is estimated to account for a significant share in the alpha olefin sulfonate market globally. The rapidly flourishing personal care industry in the region with increasing preference for sulfate-free shampoos and conditioners are the key factors driving the demand for alpha olefin sulfonates. Improving lifestyle of people, rising number of working women, increasing middle-class families, and availability of a wide range of personal care products across multiple retail channels are the significant factors boosting the personal care and cosmetics industries in Asia Pacific, thereby driving the alpha olefin sulfonate market.
INDUSTRY DEVELOPMENTS AND FUTURE OPPORTUNITIES
Partnership, acquisitions and new product launches were found to be the major strategies adopted by the players operating in the global alpha olefin sulfonate market.
In September 2022, Stefan Company entered into an agreement to acquire a US-based surfactant manufacturer PerformanX Specialty Chemicals, LLC. The acquisition will help the company to serve the rising demand for surfactants globally.
IMPACT OF COVID/IMPACT OF GEOPOLITICAL SCENARIO/IMPACT OF RECESSION
The COVID-19 pandemic adversely impacted the global economy and slowed the growth of various industries. The shutdown of multiple manufacturing plants and factories in North America, Europe, Asia Pacific, South & Central America, and the Middle East & Africa affected the global supply chain and negatively impacted the manufacturing, delivery schedules, and sales of various goods. Further, various companies announced possible delays in product deliveries and a slump in sales of their products. In addition, the global travel bans imposed by countries in Europe, Asia Pacific, and North America affected business collaborations and partnership opportunities. All these factors negatively affected the growth of the chemicals & materials industry and various markets related to this industry. The personal care industry also witnessed negative impacts of the pandemic as manufacturers were forced to shutdown their manufacturing facilities, hampering their production. Also, due to pandemic-induced recession, there was a decline in demand for premium cosmetics and personal care products which eventually hampered the demand for alpha olefin sulfonate. However, in 2021, as the government restrictions were relaxed and majority of the population were vaccinated, the marketplace witnessed recovery. Manufacturers operated with full capacity which helped them overcome the demand and supply gap. All these factors had a positive impact on the alpha olefin sulfonate market.
COMPETITIVE LANDSCAPE AND KEY COMPANIES
Some of the key players operating in the alpha olefin sulfonate market include CLARIANT; Kao Corporation; Nouryon; Solvay; Stepan Company; Pilot Chemical Corp.; Innospec; Enaspol a.s.; Lion Specialty Chemicals Co., Ltd.; and Univar Solutions Inc. among others.
REGIONAL FRAMEWORK
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Alpha Olefin Sulfonate (AOS) Market - By Type
1.3.2 Alpha Olefin Sulfonate (AOS) Market - By Application
1.3.3 Alpha Olefin Sulfonate (AOS) Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. ALPHA OLEFIN SULFONATE (AOS) MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. EXPERT OPINIONS
5. ALPHA OLEFIN SULFONATE (AOS) MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. ALPHA OLEFIN SULFONATE (AOS) MARKET - GLOBAL MARKET ANALYSIS
6.1. ALPHA OLEFIN SULFONATE (AOS) - GLOBAL MARKET OVERVIEW
6.2. ALPHA OLEFIN SULFONATE (AOS) - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. ALPHA OLEFIN SULFONATE (AOS) MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. LIQUID TYPE (35%-42%)
7.3.1. Overview
7.3.2. Liquid Type (35%-42%) Market Forecast and Analysis
7.4. PASTE TYPE (ABOUT 70%)
7.4.1. Overview
7.4.2. Paste Type (About 70%) Market Forecast and Analysis
7.5. POWDER TYPE (- 90%)
7.5.1. Overview
7.5.2. Powder Type (- 90%) Market Forecast and Analysis
7.6. NEEDLES TYPE (- 90%)
7.6.1. Overview
7.6.2. Needles Type (- 90%) Market Forecast and Analysis
8. ALPHA OLEFIN SULFONATE (AOS) MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
8.1. OVERVIEW
8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
8.3. PERSONAL CARE
8.3.1. Overview
8.3.2. Personal Care Market Forecast and Analysis
8.4. HOME CARE
8.4.1. Overview
8.4.2. Home Care Market Forecast and Analysis
8.5. INDUSTRIAL APPLICATIONS
8.5.1. Overview
8.5.2. Industrial Applications Market Forecast and Analysis
8.6. OTHERS
8.6.1. Overview
8.6.2. Others Market Forecast and Analysis
9. ALPHA OLEFIN SULFONATE (AOS) MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Alpha Olefin Sulfonate (AOS) Market Overview
9.1.2 North America Alpha Olefin Sulfonate (AOS) Market Forecasts and Analysis
9.1.3 North America Alpha Olefin Sulfonate (AOS) Market Forecasts and Analysis - By Type
9.1.4 North America Alpha Olefin Sulfonate (AOS) Market Forecasts and Analysis - By Application
9.1.5 North America Alpha Olefin Sulfonate (AOS) Market Forecasts and Analysis - By Countries
9.1.5.1 United States Alpha Olefin Sulfonate (AOS) Market
9.1.5.1.1 United States Alpha Olefin Sulfonate (AOS) Market by Type
9.1.5.1.2 United States Alpha Olefin Sulfonate (AOS) Market by Application
9.1.5.2 Canada Alpha Olefin Sulfonate (AOS) Market
9.1.5.2.1 Canada Alpha Olefin Sulfonate (AOS) Market by Type
9.1.5.2.2 Canada Alpha Olefin Sulfonate (AOS) Market by Application
9.1.5.3 Mexico Alpha Olefin Sulfonate (AOS) Market
9.1.5.3.1 Mexico Alpha Olefin Sulfonate (AOS) Market by Type
9.1.5.3.2 Mexico Alpha Olefin Sulfonate (AOS) Market by Application
9.2. EUROPE
9.2.1 Europe Alpha Olefin Sulfonate (AOS) Market Overview
9.2.2 Europe Alpha Olefin Sulfonate (AOS) Market Forecasts and Analysis
9.2.3 Europe Alpha Olefin Sulfonate (AOS) Market Forecasts and Analysis - By Type
9.2.4 Europe Alpha Olefin Sulfonate (AOS) Market Forecasts and Analysis - By Application
9.2.5 Europe Alpha Olefin Sulfonate (AOS) Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Alpha Olefin Sulfonate (AOS) Market
9.2.5.1.1 Germany Alpha Olefin Sulfonate (AOS) Market by Type
9.2.5.1.2 Germany Alpha Olefin Sulfonate (AOS) Market by Application
9.2.5.2 France Alpha Olefin Sulfonate (AOS) Market
9.2.5.2.1 France Alpha Olefin Sulfonate (AOS) Market by Type
9.2.5.2.2 France Alpha Olefin Sulfonate (AOS) Market by Application
9.2.5.3 Italy Alpha Olefin Sulfonate (AOS) Market
9.2.5.3.1 Italy Alpha Olefin Sulfonate (AOS) Market by Type
9.2.5.3.2 Italy Alpha Olefin Sulfonate (AOS) Market by Application
9.2.5.4 United Kingdom Alpha Olefin Sulfonate (AOS) Market
9.2.5.4.1 United Kingdom Alpha Olefin Sulfonate (AOS) Market by Type
9.2.5.4.2 United Kingdom Alpha Olefin Sulfonate (AOS) Market by Application
9.2.5.5 Russia Alpha Olefin Sulfonate (AOS) Market
9.2.5.5.1 Russia Alpha Olefin Sulfonate (AOS) Market by Type
9.2.5.5.2 Russia Alpha Olefin Sulfonate (AOS) Market by Application
9.2.5.6 Rest of Europe Alpha Olefin Sulfonate (AOS) Market
9.2.5.6.1 Rest of Europe Alpha Olefin Sulfonate (AOS) Market by Type
9.2.5.6.2 Rest of Europe Alpha Olefin Sulfonate (AOS) Market by Application
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Alpha Olefin Sulfonate (AOS) Market Overview
9.3.2 Asia-Pacific Alpha Olefin Sulfonate (AOS) Market Forecasts and Analysis
9.3.3 Asia-Pacific Alpha Olefin Sulfonate (AOS) Market Forecasts and Analysis - By Type
9.3.4 Asia-Pacific Alpha Olefin Sulfonate (AOS) Market Forecasts and Analysis - By Application
9.3.5 Asia-Pacific Alpha Olefin Sulfonate (AOS) Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Alpha Olefin Sulfonate (AOS) Market
9.3.5.1.1 Australia Alpha Olefin Sulfonate (AOS) Market by Type
9.3.5.1.2 Australia Alpha Olefin Sulfonate (AOS) Market by Application
9.3.5.2 China Alpha Olefin Sulfonate (AOS) Market
9.3.5.2.1 China Alpha Olefin Sulfonate (AOS) Market by Type
9.3.5.2.2 China Alpha Olefin Sulfonate (AOS) Market by Application
9.3.5.3 India Alpha Olefin Sulfonate (AOS) Market
9.3.5.3.1 India Alpha Olefin Sulfonate (AOS) Market by Type
9.3.5.3.2 India Alpha Olefin Sulfonate (AOS) Market by Application
9.3.5.4 Japan Alpha Olefin Sulfonate (AOS) Market
9.3.5.4.1 Japan Alpha Olefin Sulfonate (AOS) Market by Type
9.3.5.4.2 Japan Alpha Olefin Sulfonate (AOS) Market by Application
9.3.5.5 South Korea Alpha Olefin Sulfonate (AOS) Market
9.3.5.5.1 South Korea Alpha Olefin Sulfonate (AOS) Market by Type
9.3.5.5.2 South Korea Alpha Olefin Sulfonate (AOS) Market by Application
9.3.5.6 Rest of Asia-Pacific Alpha Olefin Sulfonate (AOS) Market
9.3.5.6.1 Rest of Asia-Pacific Alpha Olefin Sulfonate (AOS) Market by Type
9.3.5.6.2 Rest of Asia-Pacific Alpha Olefin Sulfonate (AOS) Market by Application
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Alpha Olefin Sulfonate (AOS) Market Overview
9.4.2 Middle East and Africa Alpha Olefin Sulfonate (AOS) Market Forecasts and Analysis
9.4.3 Middle East and Africa Alpha Olefin Sulfonate (AOS) Market Forecasts and Analysis - By Type
9.4.4 Middle East and Africa Alpha Olefin Sulfonate (AOS) Market Forecasts and Analysis - By Application
9.4.5 Middle East and Africa Alpha Olefin Sulfonate (AOS) Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Alpha Olefin Sulfonate (AOS) Market
9.4.5.1.1 South Africa Alpha Olefin Sulfonate (AOS) Market by Type
9.4.5.1.2 South Africa Alpha Olefin Sulfonate (AOS) Market by Application
9.4.5.2 Saudi Arabia Alpha Olefin Sulfonate (AOS) Market
9.4.5.2.1 Saudi Arabia Alpha Olefin Sulfonate (AOS) Market by Type
9.4.5.2.2 Saudi Arabia Alpha Olefin Sulfonate (AOS) Market by Application
9.4.5.3 U.A.E Alpha Olefin Sulfonate (AOS) Market
9.4.5.3.1 U.A.E Alpha Olefin Sulfonate (AOS) Market by Type
9.4.5.3.2 U.A.E Alpha Olefin Sulfonate (AOS) Market by Application
9.4.5.4 Rest of Middle East and Africa Alpha Olefin Sulfonate (AOS) Market
9.4.5.4.1 Rest of Middle East and Africa Alpha Olefin Sulfonate (AOS) Market by Type
9.4.5.4.2 Rest of Middle East and Africa Alpha Olefin Sulfonate (AOS) Market by Application
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Alpha Olefin Sulfonate (AOS) Market Overview
9.5.2 South and Central America Alpha Olefin Sulfonate (AOS) Market Forecasts and Analysis
9.5.3 South and Central America Alpha Olefin Sulfonate (AOS) Market Forecasts and Analysis - By Type
9.5.4 South and Central America Alpha Olefin Sulfonate (AOS) Market Forecasts and Analysis - By Application
9.5.5 South and Central America Alpha Olefin Sulfonate (AOS) Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Alpha Olefin Sulfonate (AOS) Market
9.5.5.1.1 Brazil Alpha Olefin Sulfonate (AOS) Market by Type
9.5.5.1.2 Brazil Alpha Olefin Sulfonate (AOS) Market by Application
9.5.5.2 Argentina Alpha Olefin Sulfonate (AOS) Market
9.5.5.2.1 Argentina Alpha Olefin Sulfonate (AOS) Market by Type
9.5.5.2.2 Argentina Alpha Olefin Sulfonate (AOS) Market by Application
9.5.5.3 Rest of South and Central America Alpha Olefin Sulfonate (AOS) Market
9.5.5.3.1 Rest of South and Central America Alpha Olefin Sulfonate (AOS) Market by Type
9.5.5.3.2 Rest of South and Central America Alpha Olefin Sulfonate (AOS) Market by Application
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. ALPHA OLEFIN SULFONATE (AOS) MARKET, KEY COMPANY PROFILES
11.1. AKZO NOBEL N.V
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. BENDALE CHEM
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. CLARIANT AG
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. ENASPOL A.S
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. GODREJ
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. HUNTSMAN CORPORATION
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. KAO CORPORATION
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. PILOT CHEMICAL COMPANY
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. SOLVAY S.A
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. STEPAN COMPANY
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
The List of Companies
1. Akzo Nobel N.V
2. Bendale Chem
3. Clariant AG
4. Enaspol A.S
5. Godrej
6. Huntsman Corporation
7. Kao Corporation
8. Pilot Chemical Company
9. Solvay S.A
10. Stepan Company
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
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- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
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Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
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- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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