The Anthocyanin Market is expected to register a CAGR of 5% from 2025 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
The Anthocyanin Market report is categorized by type into the following subsegments: Cyanidin, Malvidin, Delphinidin, Peonidin, and Others. It further presents an analysis based on source, i.e., Fruits, Vegetables, Flowers, and Others. The application sectors are Food and Beverage, Pharmaceuticals and Nutraceuticals, Personal Care, and Animal Feed. The global analysis is broken down at the regional level and major countries. The market evaluation is presented in US$ for the above segmental analysis.
Purpose of the ReportThe report Anthocyanin Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Anthocyanin Market Segmentation
Type- Cyanidin
- Malvidin
- Delphinidin
- Peonidin
- Others
- Fruits
- Vegetables
- Flowers
- Others
- Food and Beverage
- Pharmaceuticals and Nutraceuticals
- Personal Care
- Animal Feed
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
Strategic Insights
Anthocyanin Market Growth Drivers- Rising Demand in Personal Care Products: The antioxidant properties and the natural color make anthocyanin a prime source for lipsticks, body lotions, and face creams. Natural and plant-based products are the new favorite of many, so the demand for anthocyanin in personal care will continue to grow even more.
- Growing demand for nutritious and wellness-focused food: Consumers are becoming health-oriented, and their demand for natural-content products is increasing. Because they are antioxidants for human bodies, anthocyanins are considered functional food components by becoming the flavor of the day for many food and beverage products. Since they also have anti-inflammatory and anticancer properties, anthocyanins are functional food components.
- Increased demand for natural color agents: Synthetic food colorants are hazardous and an awareness of the same is slowly increasing, so the industries are shifting towards more natural anthocyanins in foods and beverages. Clean labeling and being healthy about food have been the global choice of consumers, which is generating high demand for natural colorants.
- Growing plant-based and clean-label products: Increasing demand for greater openness and transparency by consumers will necessitate that all that can be asked for is a natural product with clean labels. Anthocyanin, being naturally sourced and artificial-additive free, will find its proper place well under this trend mainly in food and personal care products.
- Regional growth of developing markets: The adoption of anthocyanin-based products is not confined to only the developed markets. There is an increasing awareness among consumers that natural ingredients wherein anthocyanins are present have health benefits around regions like Asia-Pacific and Latin America, which represents demand in food, beverages, and personal care.
- Personalization and Nutritive Solutions: Anthocyanins Rich Products -Companies develop rich product lines to support the demands of personalized nutrition for their consumers. Trends in Customized Functional Foods and Nutraceuticals Powered by Anthocyanins Trends in customized functional foods and nutraceuticals powered by anthocyanins are to take more significant momentum in the coming years.
- Substantial in the pharmaceuticals and nutraceuticals: Anthocyanins have emerged as substances with an expansive potential list of health benefits, such as ocular health improvement, support for cardiovascular function, and antioxidant properties, which will enable a large growth opportunity in the pharmaceutical and nutraceutical sectors.
- Technological Innovations in Extraction Processes: The costs would go down with continuous improvements in extraction and purification technologies of anthocyanins, and a wide range of applications will emerge for its production. Companies that invest in the advancement of extraction technique will garner a sizeable share of the market.
- Increasing Use of Anthocyanins in Animal Feed: Marrel Use of Anthocyanins as Feed Supplements in Animal Foods The use of anthocyanins as feed supplements to enhance animal health and pigmentation primarily from aquaculture and poultry sectors is growing at a rapid pace. This is still an untapped area, so this is the very important area in terms of the possibility to be developed.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Anthocyanin Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Anthocyanin Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Some of the customization options available based on request are additional 3-5 company profiles and country-specific analysis of 3-5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
Leading players include: ADM, Cayman Chemical, DDW The Color House, EXTRASYNTHESE, Kalsec Inc., ROHA, Sensient Technologies Corporation, Symrise, Synthite Industries Ltd., Vinayak Ingredients India Pvt Ltd.,
The Anthocyanin Market is estimated to reflect a 5% CAGR from 2023 to 2031.
The driving factors of the industry include health benefits attributed to the food items rich in anthocyanin, rise in demand for natural food colorants, and increasing demand for clean-label products among consumers.
Growth in the market is driven by trends such as the increasing demand for natural and organic foods, the use of anthocyanins in functional food products, and their cosmeceutical applications in the cosmetic industry, particularly in anti-aging products.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Anthocyanin Market - By Type
1.3.2 Anthocyanin Market - By Source
1.3.3 Anthocyanin Market - By Application
1.3.4 Anthocyanin Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. ANTHOCYANIN MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. EXPERT OPINIONS
5. ANTHOCYANIN MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. ANTHOCYANIN MARKET - GLOBAL MARKET ANALYSIS
6.1. ANTHOCYANIN - GLOBAL MARKET OVERVIEW
6.2. ANTHOCYANIN - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. ANTHOCYANIN MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. CYANIDIN
7.3.1. Overview
7.3.2. Cyanidin Market Forecast and Analysis
7.4. MALVIDIN
7.4.1. Overview
7.4.2. Malvidin Market Forecast and Analysis
7.5. DELPHINIDIN
7.5.1. Overview
7.5.2. Delphinidin Market Forecast and Analysis
7.6. PEONIDIN
7.6.1. Overview
7.6.2. Peonidin Market Forecast and Analysis
7.7. OTHERS
7.7.1. Overview
7.7.2. Others Market Forecast and Analysis
8. ANTHOCYANIN MARKET - REVENUE AND FORECASTS TO 2028 - SOURCE
8.1. OVERVIEW
8.2. SOURCE MARKET FORECASTS AND ANALYSIS
8.3. FRUITS
8.3.1. Overview
8.3.2. Fruits Market Forecast and Analysis
8.4. VEGETABLES
8.4.1. Overview
8.4.2. Vegetables Market Forecast and Analysis
8.5. FLOWERS
8.5.1. Overview
8.5.2. Flowers Market Forecast and Analysis
8.6. OTHERS
8.6.1. Overview
8.6.2. Others Market Forecast and Analysis
9. ANTHOCYANIN MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
9.1. OVERVIEW
9.2. APPLICATION MARKET FORECASTS AND ANALYSIS
9.3. FOOD AND BEVERAGE
9.3.1. Overview
9.3.2. Food and Beverage Market Forecast and Analysis
9.4. PHARMACEUTICALS AND NUTRACEUTICALS
9.4.1. Overview
9.4.2. Pharmaceuticals and Nutraceuticals Market Forecast and Analysis
9.5. PERSONAL CARE
9.5.1. Overview
9.5.2. Personal Care Market Forecast and Analysis
9.6. ANIMAL FEED
9.6.1. Overview
9.6.2. Animal Feed Market Forecast and Analysis
10. ANTHOCYANIN MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Anthocyanin Market Overview
10.1.2 North America Anthocyanin Market Forecasts and Analysis
10.1.3 North America Anthocyanin Market Forecasts and Analysis - By Type
10.1.4 North America Anthocyanin Market Forecasts and Analysis - By Source
10.1.5 North America Anthocyanin Market Forecasts and Analysis - By Application
10.1.6 North America Anthocyanin Market Forecasts and Analysis - By Countries
10.1.6.1 United States Anthocyanin Market
10.1.6.1.1 United States Anthocyanin Market by Type
10.1.6.1.2 United States Anthocyanin Market by Source
10.1.6.1.3 United States Anthocyanin Market by Application
10.1.6.2 Canada Anthocyanin Market
10.1.6.2.1 Canada Anthocyanin Market by Type
10.1.6.2.2 Canada Anthocyanin Market by Source
10.1.6.2.3 Canada Anthocyanin Market by Application
10.1.6.3 Mexico Anthocyanin Market
10.1.6.3.1 Mexico Anthocyanin Market by Type
10.1.6.3.2 Mexico Anthocyanin Market by Source
10.1.6.3.3 Mexico Anthocyanin Market by Application
10.2. EUROPE
10.2.1 Europe Anthocyanin Market Overview
10.2.2 Europe Anthocyanin Market Forecasts and Analysis
10.2.3 Europe Anthocyanin Market Forecasts and Analysis - By Type
10.2.4 Europe Anthocyanin Market Forecasts and Analysis - By Source
10.2.5 Europe Anthocyanin Market Forecasts and Analysis - By Application
10.2.6 Europe Anthocyanin Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Anthocyanin Market
10.2.6.1.1 Germany Anthocyanin Market by Type
10.2.6.1.2 Germany Anthocyanin Market by Source
10.2.6.1.3 Germany Anthocyanin Market by Application
10.2.6.2 France Anthocyanin Market
10.2.6.2.1 France Anthocyanin Market by Type
10.2.6.2.2 France Anthocyanin Market by Source
10.2.6.2.3 France Anthocyanin Market by Application
10.2.6.3 Italy Anthocyanin Market
10.2.6.3.1 Italy Anthocyanin Market by Type
10.2.6.3.2 Italy Anthocyanin Market by Source
10.2.6.3.3 Italy Anthocyanin Market by Application
10.2.6.4 United Kingdom Anthocyanin Market
10.2.6.4.1 United Kingdom Anthocyanin Market by Type
10.2.6.4.2 United Kingdom Anthocyanin Market by Source
10.2.6.4.3 United Kingdom Anthocyanin Market by Application
10.2.6.5 Russia Anthocyanin Market
10.2.6.5.1 Russia Anthocyanin Market by Type
10.2.6.5.2 Russia Anthocyanin Market by Source
10.2.6.5.3 Russia Anthocyanin Market by Application
10.2.6.6 Rest of Europe Anthocyanin Market
10.2.6.6.1 Rest of Europe Anthocyanin Market by Type
10.2.6.6.2 Rest of Europe Anthocyanin Market by Source
10.2.6.6.3 Rest of Europe Anthocyanin Market by Application
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Anthocyanin Market Overview
10.3.2 Asia-Pacific Anthocyanin Market Forecasts and Analysis
10.3.3 Asia-Pacific Anthocyanin Market Forecasts and Analysis - By Type
10.3.4 Asia-Pacific Anthocyanin Market Forecasts and Analysis - By Source
10.3.5 Asia-Pacific Anthocyanin Market Forecasts and Analysis - By Application
10.3.6 Asia-Pacific Anthocyanin Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Anthocyanin Market
10.3.6.1.1 Australia Anthocyanin Market by Type
10.3.6.1.2 Australia Anthocyanin Market by Source
10.3.6.1.3 Australia Anthocyanin Market by Application
10.3.6.2 China Anthocyanin Market
10.3.6.2.1 China Anthocyanin Market by Type
10.3.6.2.2 China Anthocyanin Market by Source
10.3.6.2.3 China Anthocyanin Market by Application
10.3.6.3 India Anthocyanin Market
10.3.6.3.1 India Anthocyanin Market by Type
10.3.6.3.2 India Anthocyanin Market by Source
10.3.6.3.3 India Anthocyanin Market by Application
10.3.6.4 Japan Anthocyanin Market
10.3.6.4.1 Japan Anthocyanin Market by Type
10.3.6.4.2 Japan Anthocyanin Market by Source
10.3.6.4.3 Japan Anthocyanin Market by Application
10.3.6.5 South Korea Anthocyanin Market
10.3.6.5.1 South Korea Anthocyanin Market by Type
10.3.6.5.2 South Korea Anthocyanin Market by Source
10.3.6.5.3 South Korea Anthocyanin Market by Application
10.3.6.6 Rest of Asia-Pacific Anthocyanin Market
10.3.6.6.1 Rest of Asia-Pacific Anthocyanin Market by Type
10.3.6.6.2 Rest of Asia-Pacific Anthocyanin Market by Source
10.3.6.6.3 Rest of Asia-Pacific Anthocyanin Market by Application
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Anthocyanin Market Overview
10.4.2 Middle East and Africa Anthocyanin Market Forecasts and Analysis
10.4.3 Middle East and Africa Anthocyanin Market Forecasts and Analysis - By Type
10.4.4 Middle East and Africa Anthocyanin Market Forecasts and Analysis - By Source
10.4.5 Middle East and Africa Anthocyanin Market Forecasts and Analysis - By Application
10.4.6 Middle East and Africa Anthocyanin Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Anthocyanin Market
10.4.6.1.1 South Africa Anthocyanin Market by Type
10.4.6.1.2 South Africa Anthocyanin Market by Source
10.4.6.1.3 South Africa Anthocyanin Market by Application
10.4.6.2 Saudi Arabia Anthocyanin Market
10.4.6.2.1 Saudi Arabia Anthocyanin Market by Type
10.4.6.2.2 Saudi Arabia Anthocyanin Market by Source
10.4.6.2.3 Saudi Arabia Anthocyanin Market by Application
10.4.6.3 U.A.E Anthocyanin Market
10.4.6.3.1 U.A.E Anthocyanin Market by Type
10.4.6.3.2 U.A.E Anthocyanin Market by Source
10.4.6.3.3 U.A.E Anthocyanin Market by Application
10.4.6.4 Rest of Middle East and Africa Anthocyanin Market
10.4.6.4.1 Rest of Middle East and Africa Anthocyanin Market by Type
10.4.6.4.2 Rest of Middle East and Africa Anthocyanin Market by Source
10.4.6.4.3 Rest of Middle East and Africa Anthocyanin Market by Application
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Anthocyanin Market Overview
10.5.2 South and Central America Anthocyanin Market Forecasts and Analysis
10.5.3 South and Central America Anthocyanin Market Forecasts and Analysis - By Type
10.5.4 South and Central America Anthocyanin Market Forecasts and Analysis - By Source
10.5.5 South and Central America Anthocyanin Market Forecasts and Analysis - By Application
10.5.6 South and Central America Anthocyanin Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Anthocyanin Market
10.5.6.1.1 Brazil Anthocyanin Market by Type
10.5.6.1.2 Brazil Anthocyanin Market by Source
10.5.6.1.3 Brazil Anthocyanin Market by Application
10.5.6.2 Argentina Anthocyanin Market
10.5.6.2.1 Argentina Anthocyanin Market by Type
10.5.6.2.2 Argentina Anthocyanin Market by Source
10.5.6.2.3 Argentina Anthocyanin Market by Application
10.5.6.3 Rest of South and Central America Anthocyanin Market
10.5.6.3.1 Rest of South and Central America Anthocyanin Market by Type
10.5.6.3.2 Rest of South and Central America Anthocyanin Market by Source
10.5.6.3.3 Rest of South and Central America Anthocyanin Market by Application
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. ANTHOCYANIN MARKET, KEY COMPANY PROFILES
12.1. ADM
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. CAYMAN CHEMICAL
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. DDW THE COLOR HOUSE
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. EXTRASYNTHESE
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. KALSEC INC.
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. ROHA
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. SENSIENT TECHNOLOGIES CORPORATION
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. SYMRISE
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. SYNTHITE INDUSTRIES LTD.
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. VINAYAK INGREDIENTS INDIA PVT LTD.
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1. ADM
2. Cayman Chemical
3. DDW The Color House
4. EXTRASYNTHESE
5. Kalsec Inc.
6. ROHA
7. Sensient Technologies Corporation
8. Symrise
9. Synthite Industries Ltd.
10. Vinayak Ingredients India Pvt Ltd.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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