Antimicrobial Additives Market Dynamics and Analysis by 2031
The Antimicrobial Additives Market is expected to register a CAGR of 6% from 2023 to 2031, with a market size expanding from US$ XX Million in 2023 to US$ XX Million by 2031.
The report is segmented by Type (Organic, Inorganic). The global analysis is further broken-down at regional level and major countries. The report further presents analysis based on Application (Plastic, Paints & Coatings, Pulp & Paper, Others). The global analysis is further broken-down at regional level and major countries. The market size and forecast at global, regional, and country levels for all the key market segments are covered under the scope. The report offers the value in USD for the above analysis and segments. The report provides key statistics on the market status of the key market players and offers market trends and opportunities.
Purpose of the ReportThe report Antimicrobial Additives Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Antimicrobial Additives Market Segmentation
Type- Organic
- Inorganic
- Plastic
- Paints & Coatings
- Pulp & Paper
- Others
- Healthcare
- Packaging
- Food & Beverage
- Construction
- Automotive
- Others
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
Strategic Insights
Antimicrobial Additives Market Growth Drivers- Rising Demand for Antimicrobial Agents: The modern population's use of antimicrobial agents has been noticeably helped by the rise in the hysteria concerning hygiene and health, particularly in this era when the outbreak of the COVID-19 pandemic is still fresh in the minds of everyone. More and more, these additives are finding their way into everyday goods like apparel, food and beverage containers, medical apparatus, and electrical devices in order to control the growth and spread of microorganisms thereby increasing shelf life and safety of the products.
- Regulations Driving Antimicrobial Use: There are also improving regulations globally for the safety of products with specific concern on medical and food packaging safety. Thus, other manufacturers are forced to use antimicrobial ingredients in their products in order to comply with the hygiene and safety requirements. This is especially so with sectors such as healthcare and food packaging where the consumers have to be protected from harmful microorganisms.
- Innovations Expanding Antimicrobial Applications: The manufacturing of newer and better antimicrobial additives which have a much more durable activity profiles has opened the doors to their usage in more fields like construction. This has been driven by the enhanced activity of controlling or preventing the growth of microorganisms, the use of new technologies such as nano-technology, and the growth of these markets in industries such as textiles, buildings and vehicles manufacturing.
- Smart Materials and IoT Integration Boost Demand for Antimicrobial Additives: With the rise of smart materials and their communicative technology-the Antimicrobial additive are being used more often in products like the wearables, the smart packaging, and the medical devices. These additives are likely to extend beyond just the antimicrobial feature, and provide capabilities such as monitoring the levels of hygiene in real time thereby improving the functionalities of the IoT devices and their safety.
- Rise of Bio-based Antimicrobial Additives: Focus has shifted towards the use of more natural sources of materials such as the plant extracts and essential oils , there is now a notable increase in the use of bio based antimicrobial additives due to the pressures from the market and the authorities to provide environmentally friendly alternatives. In addition to being friendly to the environment, these bio-based additives help in reducing waste associated with the traditional chemical based additives as they are designed to decompose, hence complementing the current tendency towards using environmentally sustainable components.
- Personal Care and Hygiene Sectors Fuel Growth of Antimicrobial Additives: The markets for personal care and hygiene are forecasted to emerge as strong growth drivers for antimicrobial additives in the forecast period. As consumers look for products with extra safety for the bacteria and the viruses, the use of antimicrobial additives in such products as cosmetics, skin care products and even sanitizers will keep increasing. This will be propelled by the demand of the consumers and the need to curb diseases mostly after the outbreak of covid 19.
- Integration of Antibacterials in Bioplastics and Eco-Friendly Products: Due to the growing concern over environmental effects, there is high potential for the application of antibacterials in bioplastics and other eco-friendly shielding agents. The use of biomedical plastic materials in manufacturing products such as packaging and textiles, which are obviously moving towards sustainability, will relentlessly affect the use of antimicrobial additives that can be blended into those green materials. This could especially target the regions that are aware of, if not fully practising, green principles in their activities.
- Rising Demand in Healthcare: Healthcare presents a notable market for antimicrobial additives due to the increasing need to protect medical devices and to reduce hospital acquired infections. More and more patient and health provider’s safety concerns will come antimicrobial additives to be used inside the products and appliances like catheters, implants, surgical instruments which will further widen the market within the medical arena.
- Consumer Products and Hygiene Sensitivity: Antimicrobial agents are already present in some consumer-focused products such as kitchen and electronic utensils and garments. With more hygiene sensitive products being called for by customers, antimicrobial substances will also be used for producing products such as the toothbrushes, phone and bed covers among others. Increasing consumer demand for hygiene coupled with increased understanding of the need for antimicrobial protection will ensure availability of abundant opportunities for growth.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Antimicrobial Additives Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Antimicrobial Additives Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The Antimicrobial Additives Market is estimated to witness a CAGR of 6% from 2023 to 2031
Growing awareness of hygiene and health concerns is driving the market growth
BASF SE
; Lonza Group
; Clariant International Ltd.
; Microban International
; DSM
; BioCote
; Troton
; Troy Corporation
; Rust-Oleum
; Sciessent
; AkzoNobel
; Addmaster (UK) Ltd.
; SABIC
; Kraton Polymers
; Ferro Corporation
Based on type, the organic segment is expected to witness the fastest growth during the forecast period
Based on geography, Asia Pacific held the largest share of the antimicrobial additives market due to the well-established manufacturing and growing healthcare industry across the region, coupled with continuous growth and development
Integration with smart materials and IoT devices is expected to be the key market trends
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Antimicrobial Additives Market - By Type
1.3.2 Antimicrobial Additives Market - By End-Use Industry
1.3.3 Antimicrobial Additives Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. ANTIMICROBIAL ADDITIVES MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. EXPERT OPINIONS
5. ANTIMICROBIAL ADDITIVES MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. ANTIMICROBIAL ADDITIVES MARKET - GLOBAL MARKET ANALYSIS
6.1. ANTIMICROBIAL ADDITIVES - GLOBAL MARKET OVERVIEW
6.2. ANTIMICROBIAL ADDITIVES - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. ANTIMICROBIAL ADDITIVES MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. SILVER
7.3.1. Overview
7.3.2. Silver Market Forecast and Analysis
7.4. COPPER
7.4.1. Overview
7.4.2. Copper Market Forecast and Analysis
7.5. ZINC
7.5.1. Overview
7.5.2. Zinc Market Forecast and Analysis
7.6. OTHERS
7.6.1. Overview
7.6.2. Others Market Forecast and Analysis
8. ANTIMICROBIAL ADDITIVES MARKET - REVENUE AND FORECASTS TO 2028 - END-USE INDUSTRY
8.1. OVERVIEW
8.2. END-USE INDUSTRY MARKET FORECASTS AND ANALYSIS
8.3. HEALTHCARE
8.3.1. Overview
8.3.2. Healthcare Market Forecast and Analysis
8.4. PACKAGING
8.4.1. Overview
8.4.2. Packaging Market Forecast and Analysis
8.5. FOOD AND BEVERAGE
8.5.1. Overview
8.5.2. Food and Beverage Market Forecast and Analysis
8.6. CONSTRUCTION
8.6.1. Overview
8.6.2. Construction Market Forecast and Analysis
8.7. AUTOMOTIVE
8.7.1. Overview
8.7.2. Automotive Market Forecast and Analysis
8.8. OTHERS
8.8.1. Overview
8.8.2. Others Market Forecast and Analysis
8.8.3. Agriculture Market
8.8.3.1. Overview
8.8.3.2. Agriculture Market Forecast and Analysis
8.8.4. Electronic Goods Market
8.8.4.1. Overview
8.8.4.2. Electronic Goods Market Forecast and Analysis
8.8.5. Personal Care Market
8.8.5.1. Overview
8.8.5.2. Personal Care Market Forecast and Analysis
8.8.6. Industrial Market
8.8.6.1. Overview
8.8.6.2. Industrial Market Forecast and Analysis
9. ANTIMICROBIAL ADDITIVES MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Antimicrobial Additives Market Overview
9.1.2 North America Antimicrobial Additives Market Forecasts and Analysis
9.1.3 North America Antimicrobial Additives Market Forecasts and Analysis - By Type
9.1.4 North America Antimicrobial Additives Market Forecasts and Analysis - By End-Use Industry
9.1.5 North America Antimicrobial Additives Market Forecasts and Analysis - By Countries
9.1.5.1 United States Antimicrobial Additives Market
9.1.5.1.1 United States Antimicrobial Additives Market by Type
9.1.5.1.2 United States Antimicrobial Additives Market by End-Use Industry
9.1.5.2 Canada Antimicrobial Additives Market
9.1.5.2.1 Canada Antimicrobial Additives Market by Type
9.1.5.2.2 Canada Antimicrobial Additives Market by End-Use Industry
9.1.5.3 Mexico Antimicrobial Additives Market
9.1.5.3.1 Mexico Antimicrobial Additives Market by Type
9.1.5.3.2 Mexico Antimicrobial Additives Market by End-Use Industry
9.2. EUROPE
9.2.1 Europe Antimicrobial Additives Market Overview
9.2.2 Europe Antimicrobial Additives Market Forecasts and Analysis
9.2.3 Europe Antimicrobial Additives Market Forecasts and Analysis - By Type
9.2.4 Europe Antimicrobial Additives Market Forecasts and Analysis - By End-Use Industry
9.2.5 Europe Antimicrobial Additives Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Antimicrobial Additives Market
9.2.5.1.1 Germany Antimicrobial Additives Market by Type
9.2.5.1.2 Germany Antimicrobial Additives Market by End-Use Industry
9.2.5.2 France Antimicrobial Additives Market
9.2.5.2.1 France Antimicrobial Additives Market by Type
9.2.5.2.2 France Antimicrobial Additives Market by End-Use Industry
9.2.5.3 Italy Antimicrobial Additives Market
9.2.5.3.1 Italy Antimicrobial Additives Market by Type
9.2.5.3.2 Italy Antimicrobial Additives Market by End-Use Industry
9.2.5.4 United Kingdom Antimicrobial Additives Market
9.2.5.4.1 United Kingdom Antimicrobial Additives Market by Type
9.2.5.4.2 United Kingdom Antimicrobial Additives Market by End-Use Industry
9.2.5.5 Russia Antimicrobial Additives Market
9.2.5.5.1 Russia Antimicrobial Additives Market by Type
9.2.5.5.2 Russia Antimicrobial Additives Market by End-Use Industry
9.2.5.6 Rest of Europe Antimicrobial Additives Market
9.2.5.6.1 Rest of Europe Antimicrobial Additives Market by Type
9.2.5.6.2 Rest of Europe Antimicrobial Additives Market by End-Use Industry
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Antimicrobial Additives Market Overview
9.3.2 Asia-Pacific Antimicrobial Additives Market Forecasts and Analysis
9.3.3 Asia-Pacific Antimicrobial Additives Market Forecasts and Analysis - By Type
9.3.4 Asia-Pacific Antimicrobial Additives Market Forecasts and Analysis - By End-Use Industry
9.3.5 Asia-Pacific Antimicrobial Additives Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Antimicrobial Additives Market
9.3.5.1.1 Australia Antimicrobial Additives Market by Type
9.3.5.1.2 Australia Antimicrobial Additives Market by End-Use Industry
9.3.5.2 China Antimicrobial Additives Market
9.3.5.2.1 China Antimicrobial Additives Market by Type
9.3.5.2.2 China Antimicrobial Additives Market by End-Use Industry
9.3.5.3 India Antimicrobial Additives Market
9.3.5.3.1 India Antimicrobial Additives Market by Type
9.3.5.3.2 India Antimicrobial Additives Market by End-Use Industry
9.3.5.4 Japan Antimicrobial Additives Market
9.3.5.4.1 Japan Antimicrobial Additives Market by Type
9.3.5.4.2 Japan Antimicrobial Additives Market by End-Use Industry
9.3.5.5 South Korea Antimicrobial Additives Market
9.3.5.5.1 South Korea Antimicrobial Additives Market by Type
9.3.5.5.2 South Korea Antimicrobial Additives Market by End-Use Industry
9.3.5.6 Rest of Asia-Pacific Antimicrobial Additives Market
9.3.5.6.1 Rest of Asia-Pacific Antimicrobial Additives Market by Type
9.3.5.6.2 Rest of Asia-Pacific Antimicrobial Additives Market by End-Use Industry
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Antimicrobial Additives Market Overview
9.4.2 Middle East and Africa Antimicrobial Additives Market Forecasts and Analysis
9.4.3 Middle East and Africa Antimicrobial Additives Market Forecasts and Analysis - By Type
9.4.4 Middle East and Africa Antimicrobial Additives Market Forecasts and Analysis - By End-Use Industry
9.4.5 Middle East and Africa Antimicrobial Additives Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Antimicrobial Additives Market
9.4.5.1.1 South Africa Antimicrobial Additives Market by Type
9.4.5.1.2 South Africa Antimicrobial Additives Market by End-Use Industry
9.4.5.2 Saudi Arabia Antimicrobial Additives Market
9.4.5.2.1 Saudi Arabia Antimicrobial Additives Market by Type
9.4.5.2.2 Saudi Arabia Antimicrobial Additives Market by End-Use Industry
9.4.5.3 U.A.E Antimicrobial Additives Market
9.4.5.3.1 U.A.E Antimicrobial Additives Market by Type
9.4.5.3.2 U.A.E Antimicrobial Additives Market by End-Use Industry
9.4.5.4 Rest of Middle East and Africa Antimicrobial Additives Market
9.4.5.4.1 Rest of Middle East and Africa Antimicrobial Additives Market by Type
9.4.5.4.2 Rest of Middle East and Africa Antimicrobial Additives Market by End-Use Industry
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Antimicrobial Additives Market Overview
9.5.2 South and Central America Antimicrobial Additives Market Forecasts and Analysis
9.5.3 South and Central America Antimicrobial Additives Market Forecasts and Analysis - By Type
9.5.4 South and Central America Antimicrobial Additives Market Forecasts and Analysis - By End-Use Industry
9.5.5 South and Central America Antimicrobial Additives Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Antimicrobial Additives Market
9.5.5.1.1 Brazil Antimicrobial Additives Market by Type
9.5.5.1.2 Brazil Antimicrobial Additives Market by End-Use Industry
9.5.5.2 Argentina Antimicrobial Additives Market
9.5.5.2.1 Argentina Antimicrobial Additives Market by Type
9.5.5.2.2 Argentina Antimicrobial Additives Market by End-Use Industry
9.5.5.3 Rest of South and Central America Antimicrobial Additives Market
9.5.5.3.1 Rest of South and Central America Antimicrobial Additives Market by Type
9.5.5.3.2 Rest of South and Central America Antimicrobial Additives Market by End-Use Industry
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. ANTIMICROBIAL ADDITIVES MARKET, KEY COMPANY PROFILES
11.1. THE DOW CHEMICAL COMPANY
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. POLYONE CORPORATION
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. SANITIZED AG
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. BIOCOTE LIMITED
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. KING PLASTIC CORPORATION
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. LYONDELLBASELL INDUSTRIES HOLDINGS B.V.
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. PLASTICS COLOR CORP.
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. LONZA
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. LIFE MATERIALS TECHNOLOGIES LTD.
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. KAFRIT INDUSTRIES
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
The List of Companies
- BASF SE
- Nutrition & Biosciences
- Microban International
- LyondellBasell Industries Holdings B.V.
- Avient
- BioCote Limited
- Novapura AG
- Clariant
- Americhem
- Blendcolours
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.