Antimicrobial Additives Market Insights and Growth by 2031
MARKET ANALYSIS
Antimicrobial additives impart antibacterial, antifungal, and antiviral properties to surfaces. Manufacturers can thus offer cleaner and more hygienic products, giving them an instant competitive edge. Food packaging often contains antimicrobial agents to prevent pathogenic and spoilage microorganisms from growing. Antimicrobial additives are also used in a variety of products such as bathroom accessories, kitchen appliances, and toys. Antimicrobial additives are available in various forms such as powder, liquid suspension, and masterbatch pellet. There are mainly two types of antimicrobial additives: organic and inorganic. Organic additives include phenolic compounds, isothiazolinone treatments, and zinc pyrithione among others. Inorganic antimicrobial additives include compounds based on metals such as copper, silver, and zinc.
GROWTH DRIVERS AND CHALLENGES
Rising demand for antimicrobial additives across food & beverage packaging, healthcare, among other industries due to increasing concerns regarding microbial contamination leading to health risks is one of the primary factors driving the antimicrobial additives market growth. In the food & beverage packaging, antimicrobial additives play a crucial role to increase the shelf life of the products by inhibiting, retarding, or inactivating the microbial growth. These additives are commonly used in packaging materials such as polyethylene, polyethylene terephthalate (PET), polypropylene (PP), and biodegradable materials made using polylactic acids (PLAs) to manufacture antimicrobial pouches, bags, labels, liners, wraps, and trays.
In the meat industry, antimicrobial additives help to inhibit the pathogenic bacterial growth inside the package keeping the meat fresh for a long time period. Thus, the advantages of antimicrobial additives in the food & beverage packaging industry is significantly driving the market growth.
REPORT SEGMENTATION AND SCOPE
The "Global Antimicrobial Additives Market Analysis to 2031" is a specialized and in-depth study with a major focus on the global antimicrobial additives market trends and growth opportunities. The report aims to provide an overview of the global antimicrobial additives market with detailed market segmentation by type, end-use industry, and geography. The global antimicrobial additives market has been witnessing high growth over the recent past and is expected to continue this trend during the forecast period. The report provides key statistics on the consumption of antimicrobial additives worldwide along with their demand in major regions and countries. In addition, the report provides the qualitative assessment of various factors affecting the antimicrobial additives market performance in major regions and countries. The report also includes a comprehensive analysis of the leading players in the antimicrobial additives market and their key strategic developments. Several analyses on the market dynamics are also included to help identify the key driving factors, market trends, and lucrative antimicrobial additives market opportunities that would, in turn, aid in identifying the major revenue pockets.
Further, ecosystem analysis and Porter’s five forces analysis provide a 360-degree view of the global antimicrobial additives market, which helps understand the entire supply chain and various factors affecting the market growth.
SEGMENTAL ANALYSIS
The global antimicrobial additives market is segmented on the basis of type and end-use industry. Based on type, the antimicrobial additives market is segmented as organic and inorganic. The antimicrobial additives market is categorized on the basis of end-use industry into healthcare, food & beverage, packaging, construction, and others.
Based on end-use industry, the packaging segment is expected to account for a significant market share in 2022. Over the past few years, the packaging industry is witnessing significant shift in technology due to rising demand for flexible and innovative packaging. In the food & beverage industry, packaging plays are key role in protecting the food products from bacterial and fungal growth, which keep the products safe for consumption and fresh. Antimicrobial additives in food packaging further increase the shelf-life of the products which is driving their demand across the packaging industry. Antimicrobial additives are also used in packaging of baby toys and personal care products to avoid infections and diseases. All these factors are driving the antimicrobial additives market growth.
REGIONAL ANALYSIS
The report provides a detailed overview of the global antimicrobial additives market with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. Asia Pacific is estimated to account for a significant share in the antimicrobial additives market globally. The presence of robust packaging industry in countries such as China, Japan, and India and increasing innovations and new product developments are the key factors providing strong growth potential to the antimicrobial additives market in the region.
INDUSTRY DEVELOPMENTS AND FUTURE OPPORTUNITIES
Partnership, acquisitions and new product launches were found to be the major strategies adopted by the players operating in the global antimicrobial additives market.
In May 2021, Avient Corporation launched three proprietary thermoplastic elastomer (TPE) formulations that contain antimicrobial additives to its GLS TPE portfolio. These products meet the JIS Z2801 and ASTM G21-15 standards and are resistance to bacterial, fungal, and mould growth.
In January 2022, Arxada, a specialty chemicals company, completed the merger with Troy Corp., one of the prominent manufacturers of microbial control solutions and performance additives.
IMPACT OF COVID/IMPACT OF GEOPOLITICAL SCENARIO/IMPACT OF RECESSION
The COVID-19 pandemic adversely impacted the global economy and slowed the growth of various industries. The shutdown of multiple manufacturing plants and factories in North America, Europe, Asia Pacific, South & Central America, and the Middle East & Africa affected the global supply chain and negatively impacted the manufacturing, delivery schedules, and sales of various goods. Further, various companies announced possible delays in product deliveries and a slump in sales of their products. In addition, the global travel bans imposed by countries in Europe, Asia Pacific, and North America affected business collaborations and partnership opportunities. All these factors negatively affected the growth of the chemicals & materials industry and various markets related to this industry. However, the pandemic triggered the development of anti-microbial surfaces and packaging materials that protect from infections and viruses. This factor had a positive impact on the antimicrobial additives market. Further, with the introduction of vaccine and relaxation of restrictions by the governments, the marketplace witnessed recovery. Manufacturers started working with full capacity which helped them to overcome the demand and supply gap.
COMPETITIVE LANDSCAPE AND KEY COMPANIES
Some of the key players operating in the antimicrobial additives market include BASF SE; Dupont; Avient Corporation; SANITIZED AG; Microban International, Ltd.; BioCote Limited; Milliken and Company; CLARIANT; Akzo Nobel N.V.; and Addmaster Ltd among others.
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Antimicrobial Additives Market - By Type
1.3.2 Antimicrobial Additives Market - By End-Use Industry
1.3.3 Antimicrobial Additives Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. ANTIMICROBIAL ADDITIVES MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. EXPERT OPINIONS
5. ANTIMICROBIAL ADDITIVES MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. ANTIMICROBIAL ADDITIVES MARKET - GLOBAL MARKET ANALYSIS
6.1. ANTIMICROBIAL ADDITIVES - GLOBAL MARKET OVERVIEW
6.2. ANTIMICROBIAL ADDITIVES - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. ANTIMICROBIAL ADDITIVES MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. SILVER
7.3.1. Overview
7.3.2. Silver Market Forecast and Analysis
7.4. COPPER
7.4.1. Overview
7.4.2. Copper Market Forecast and Analysis
7.5. ZINC
7.5.1. Overview
7.5.2. Zinc Market Forecast and Analysis
7.6. OTHERS
7.6.1. Overview
7.6.2. Others Market Forecast and Analysis
8. ANTIMICROBIAL ADDITIVES MARKET - REVENUE AND FORECASTS TO 2028 - END-USE INDUSTRY
8.1. OVERVIEW
8.2. END-USE INDUSTRY MARKET FORECASTS AND ANALYSIS
8.3. HEALTHCARE
8.3.1. Overview
8.3.2. Healthcare Market Forecast and Analysis
8.4. PACKAGING
8.4.1. Overview
8.4.2. Packaging Market Forecast and Analysis
8.5. FOOD AND BEVERAGE
8.5.1. Overview
8.5.2. Food and Beverage Market Forecast and Analysis
8.6. CONSTRUCTION
8.6.1. Overview
8.6.2. Construction Market Forecast and Analysis
8.7. AUTOMOTIVE
8.7.1. Overview
8.7.2. Automotive Market Forecast and Analysis
8.8. OTHERS
8.8.1. Overview
8.8.2. Others Market Forecast and Analysis
8.8.3. Agriculture Market
8.8.3.1. Overview
8.8.3.2. Agriculture Market Forecast and Analysis
8.8.4. Electronic Goods Market
8.8.4.1. Overview
8.8.4.2. Electronic Goods Market Forecast and Analysis
8.8.5. Personal Care Market
8.8.5.1. Overview
8.8.5.2. Personal Care Market Forecast and Analysis
8.8.6. Industrial Market
8.8.6.1. Overview
8.8.6.2. Industrial Market Forecast and Analysis
9. ANTIMICROBIAL ADDITIVES MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Antimicrobial Additives Market Overview
9.1.2 North America Antimicrobial Additives Market Forecasts and Analysis
9.1.3 North America Antimicrobial Additives Market Forecasts and Analysis - By Type
9.1.4 North America Antimicrobial Additives Market Forecasts and Analysis - By End-Use Industry
9.1.5 North America Antimicrobial Additives Market Forecasts and Analysis - By Countries
9.1.5.1 United States Antimicrobial Additives Market
9.1.5.1.1 United States Antimicrobial Additives Market by Type
9.1.5.1.2 United States Antimicrobial Additives Market by End-Use Industry
9.1.5.2 Canada Antimicrobial Additives Market
9.1.5.2.1 Canada Antimicrobial Additives Market by Type
9.1.5.2.2 Canada Antimicrobial Additives Market by End-Use Industry
9.1.5.3 Mexico Antimicrobial Additives Market
9.1.5.3.1 Mexico Antimicrobial Additives Market by Type
9.1.5.3.2 Mexico Antimicrobial Additives Market by End-Use Industry
9.2. EUROPE
9.2.1 Europe Antimicrobial Additives Market Overview
9.2.2 Europe Antimicrobial Additives Market Forecasts and Analysis
9.2.3 Europe Antimicrobial Additives Market Forecasts and Analysis - By Type
9.2.4 Europe Antimicrobial Additives Market Forecasts and Analysis - By End-Use Industry
9.2.5 Europe Antimicrobial Additives Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Antimicrobial Additives Market
9.2.5.1.1 Germany Antimicrobial Additives Market by Type
9.2.5.1.2 Germany Antimicrobial Additives Market by End-Use Industry
9.2.5.2 France Antimicrobial Additives Market
9.2.5.2.1 France Antimicrobial Additives Market by Type
9.2.5.2.2 France Antimicrobial Additives Market by End-Use Industry
9.2.5.3 Italy Antimicrobial Additives Market
9.2.5.3.1 Italy Antimicrobial Additives Market by Type
9.2.5.3.2 Italy Antimicrobial Additives Market by End-Use Industry
9.2.5.4 United Kingdom Antimicrobial Additives Market
9.2.5.4.1 United Kingdom Antimicrobial Additives Market by Type
9.2.5.4.2 United Kingdom Antimicrobial Additives Market by End-Use Industry
9.2.5.5 Russia Antimicrobial Additives Market
9.2.5.5.1 Russia Antimicrobial Additives Market by Type
9.2.5.5.2 Russia Antimicrobial Additives Market by End-Use Industry
9.2.5.6 Rest of Europe Antimicrobial Additives Market
9.2.5.6.1 Rest of Europe Antimicrobial Additives Market by Type
9.2.5.6.2 Rest of Europe Antimicrobial Additives Market by End-Use Industry
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Antimicrobial Additives Market Overview
9.3.2 Asia-Pacific Antimicrobial Additives Market Forecasts and Analysis
9.3.3 Asia-Pacific Antimicrobial Additives Market Forecasts and Analysis - By Type
9.3.4 Asia-Pacific Antimicrobial Additives Market Forecasts and Analysis - By End-Use Industry
9.3.5 Asia-Pacific Antimicrobial Additives Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Antimicrobial Additives Market
9.3.5.1.1 Australia Antimicrobial Additives Market by Type
9.3.5.1.2 Australia Antimicrobial Additives Market by End-Use Industry
9.3.5.2 China Antimicrobial Additives Market
9.3.5.2.1 China Antimicrobial Additives Market by Type
9.3.5.2.2 China Antimicrobial Additives Market by End-Use Industry
9.3.5.3 India Antimicrobial Additives Market
9.3.5.3.1 India Antimicrobial Additives Market by Type
9.3.5.3.2 India Antimicrobial Additives Market by End-Use Industry
9.3.5.4 Japan Antimicrobial Additives Market
9.3.5.4.1 Japan Antimicrobial Additives Market by Type
9.3.5.4.2 Japan Antimicrobial Additives Market by End-Use Industry
9.3.5.5 South Korea Antimicrobial Additives Market
9.3.5.5.1 South Korea Antimicrobial Additives Market by Type
9.3.5.5.2 South Korea Antimicrobial Additives Market by End-Use Industry
9.3.5.6 Rest of Asia-Pacific Antimicrobial Additives Market
9.3.5.6.1 Rest of Asia-Pacific Antimicrobial Additives Market by Type
9.3.5.6.2 Rest of Asia-Pacific Antimicrobial Additives Market by End-Use Industry
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Antimicrobial Additives Market Overview
9.4.2 Middle East and Africa Antimicrobial Additives Market Forecasts and Analysis
9.4.3 Middle East and Africa Antimicrobial Additives Market Forecasts and Analysis - By Type
9.4.4 Middle East and Africa Antimicrobial Additives Market Forecasts and Analysis - By End-Use Industry
9.4.5 Middle East and Africa Antimicrobial Additives Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Antimicrobial Additives Market
9.4.5.1.1 South Africa Antimicrobial Additives Market by Type
9.4.5.1.2 South Africa Antimicrobial Additives Market by End-Use Industry
9.4.5.2 Saudi Arabia Antimicrobial Additives Market
9.4.5.2.1 Saudi Arabia Antimicrobial Additives Market by Type
9.4.5.2.2 Saudi Arabia Antimicrobial Additives Market by End-Use Industry
9.4.5.3 U.A.E Antimicrobial Additives Market
9.4.5.3.1 U.A.E Antimicrobial Additives Market by Type
9.4.5.3.2 U.A.E Antimicrobial Additives Market by End-Use Industry
9.4.5.4 Rest of Middle East and Africa Antimicrobial Additives Market
9.4.5.4.1 Rest of Middle East and Africa Antimicrobial Additives Market by Type
9.4.5.4.2 Rest of Middle East and Africa Antimicrobial Additives Market by End-Use Industry
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Antimicrobial Additives Market Overview
9.5.2 South and Central America Antimicrobial Additives Market Forecasts and Analysis
9.5.3 South and Central America Antimicrobial Additives Market Forecasts and Analysis - By Type
9.5.4 South and Central America Antimicrobial Additives Market Forecasts and Analysis - By End-Use Industry
9.5.5 South and Central America Antimicrobial Additives Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Antimicrobial Additives Market
9.5.5.1.1 Brazil Antimicrobial Additives Market by Type
9.5.5.1.2 Brazil Antimicrobial Additives Market by End-Use Industry
9.5.5.2 Argentina Antimicrobial Additives Market
9.5.5.2.1 Argentina Antimicrobial Additives Market by Type
9.5.5.2.2 Argentina Antimicrobial Additives Market by End-Use Industry
9.5.5.3 Rest of South and Central America Antimicrobial Additives Market
9.5.5.3.1 Rest of South and Central America Antimicrobial Additives Market by Type
9.5.5.3.2 Rest of South and Central America Antimicrobial Additives Market by End-Use Industry
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. ANTIMICROBIAL ADDITIVES MARKET, KEY COMPANY PROFILES
11.1. THE DOW CHEMICAL COMPANY
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. POLYONE CORPORATION
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. SANITIZED AG
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. BIOCOTE LIMITED
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. KING PLASTIC CORPORATION
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. LYONDELLBASELL INDUSTRIES HOLDINGS B.V.
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. PLASTICS COLOR CORP.
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. LONZA
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. LIFE MATERIALS TECHNOLOGIES LTD.
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. KAFRIT INDUSTRIES
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
The List of Companies
- BASF SE
- Nutrition & Biosciences
- Microban International
- LyondellBasell Industries Holdings B.V.
- Avient
- BioCote Limited
- Novapura AG
- Clariant
- Americhem
- Blendcolours
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
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- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
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Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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