Antivirus Software Market Forecast, Trends, Scope by 2031
The Antivirus Software Market is expected to register a CAGR of 7.6% during 2023–2031. The integration of advanced technologies such as artificial intelligence (AI) and machine learning (ML) are likely to remain a key trend in the market.
Antivirus Software Market Analysis
- The antivirus software market will grow at a high rate over the forecast period due to the increasing number and complexity of cyber threats, which has resulted in the need to develop robust antivirus products for protection.
- The sudden shift to the remote work scenario due to the COVID-19 pandemic, the escalating pace of digital transformation and the increasing shift to digitization are among key factors boosting demand for robust protection against online attacks, which is fueling the growth of the antivirus software market.
- There is a clear opportunity for industry players to strengthen their initial security strategy and fortify their detection and remediation capabilities in order to meet growing demand and sustain competitive advantage.
- In addition, the growing focus on cloud-based antivirus software is also creating an opportunity for the growth of the antivirus software market.
Antivirus Software Market Overview
- The growth of the market in North America is driven by the rising prevalence of cyber threats, which in turn is driving the demand for secured online banking and payment transactions along with the usage of advanced technologies to protect digital infrastructures.
- The European market is poised for expansion due to the rising prevalence of cybercrimes, the usage of cloud-based solutions, and the requirement to enhance mobile and advanced technologies.
- Furthermore, Asia Pacific is also witnessing significant growth in the antivirus software market due to the rapidly growing number of cyber-attacks and huge digitalization penetration in the region.
Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Antivirus Software Market: Strategic Insights
Naveen
Have a question?
Naveen will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
Speak to Analyst
Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Antivirus Software Market: Strategic Insights
![antivirus-software-market](https://www.theinsightpartners.com/assets/rdimages/antivirus-software-market-img1.png)
![Analyst Image](https://www.theinsightpartners.com/assets/naveen-chittaragi.png)
Naveen
Have a question?
Naveen will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
![Analyst Image](https://www.theinsightpartners.com/assets/images/speak_analyst.gif)
Antivirus Software Market Drivers and Opportunities
Increasing Number of Cyber Threats
- The antivirus software market is being driven majorly by the rising threat scenarios from cyber attackers. Such attackers have escalated their threat activities to target individuals, organizations, and governmental systems. This leads to the need for highly advanced antivirus software solutions.
- Cybercriminals exploit various available hardware, software, and network layers to attack a system. A more lethal attack further necessitates enhanced antivirus software systems. The activity nature of the threat actors is constantly changing depending on the monetary incentives.
- Additionally, the attack vectors evolve and innovate themselves with the changing nature of cybercrime. This includes both the advanced analytics achieving sophisticated threat actions, as well as the changing attack surface.
- In this technological era, the number of cyber devices, such as tablets, smart devices, and even IoT devices, has elevated the attack surface. The traditional malware-based attacks now utilize zero-day attacks, which have worsened even more in recent times. Thus, such rising number of cyber activities worldwide is boosting the growth of the antivirus software market.
Adoption of Cloud-Based Antivirus Solution
- Cloud analysis is one of the modern techniques used in protecting against malwares. The antivirus usually carries out the malware calculation on a cloud, utilizing the server of the antivirus vendor to deal with the growing problems of manifesting continuously new variants of malware, through calculating huge amounts of data and then detecting new and innovative viruses. Since the majority of data analysis is executed on the provider's hardware, the cloud-antivirus software will detect threats much more quicker and more precisely compared with traditional versions of antivirus software.
- Moreover, modern cloud solutions provide high-security levels against new malicious attacks, which can significantly improve an organization's security.
- Furthermore, antiviruses on the cloud can scan data faster, occupy less space, keep an always high-level threat library and store malware definition on the cloud, implementing more advanced security strategies and scaling.
- With an ever-increasing demand for antivirus software by organizations seeking to protect their data, the demand for cloud based antivirus software is expected to increase, which is creating an opportunity for the growth of the antivirus software market in the forecasted period.
Antivirus Software Market Report Segmentation Analysis
Key segments that contributed to the derivation of the antivirus software market analysis are type, devices, and application.
- Based on type, the antivirus software market is divided into free antivirus and paid antivirus.
- On the basis of devices, the market is divided into desktop, laptop, smartphones, and others.
- Based on application, the antivirus software market is divided into individual users, enterprise users, government users, and others.
Antivirus Software Market Share Analysis by Geography
- Antivirus software market Report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South & Central America.
- Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering antivirus software market dynamics such as drivers, trends, and opportunities that are impacting the markets at the regional level.
- Also, the report covers PEST analysis, which involves the study of major factors that influence the antivirus software market in these regions.
Antivirus Software Market Report Scope
Antivirus Software Market News and Recent Developments
The Antivirus Software Market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the Antivirus Software Market are listed below:
- Trend Micro Incorporated, a global leader in cybersecurity, has unveiled the next generation of cybersecurity platforms, setting a new standard for strengthening security posture and threat defense. The new Trend Vision One platform release marks a significant leap forward in enterprise cybersecurity, encompassing robust attack surface risk management, cross-layer protection across hybrid environments, and next-generation XDR, now amplified by powerful generative AI technology. (Source: Trend Micro Incorporated, Company Website, June 2023)
- Galvanize, a Diligent brand and the global leader in SaaS governance, risk, and compliance (GRC) software, today announces a global strategic partnership with Turnkey Consulting, one of the world’s leading integrated risk management consultancies. The partnership allows Turnkey to offer Galvanize’s HighBond platform to customers as part of its comprehensive portfolio of technology-enabled solutions. (Source: Galvanize, Company Website, August 2021)
Antivirus Software Market Report Coverage and Deliverables
The “Antivirus Software Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:
- Antivirus software market size and forecast at global, regional, and country levels for all the key market segments covered under the scope.
- Antivirus software market trends as well as market dynamics such as drivers, restraints, and key opportunities.
- Detailed PEST/Porter’s Five Forces and SWOT analysis.
- Antivirus software market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments.
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the antivirus software market.
- Detailed company profiles.
![Report Coverage](https://www.theinsightpartners.com/assets/rdimages/report_coverage.png)
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
![Segment Covered](https://www.theinsightpartners.com/assets/rdimages/segment_covered.png)
Segment Covered
This text is related
to segments covered.
![Regional Scope](https://www.theinsightpartners.com/assets/rdimages/regional_scope.png)
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
![Country Scope](https://www.theinsightpartners.com/assets/rdimages/country_scope.png)
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The global antivirus software market is expected to grow at a CAGR of 7.6% during the forecast period 2023 - 2031.
The increasing number of cyber threats is one of the major factors driving the antivirus software market.
Integration of advanced technologies such as AI and ML is anticipated to play a significant role in the global antivirus software market in the coming years.
The leading players operating in the antivirus software market are AO Kaspersky Lab, Avast Software s.r.o., Bitdefender, ESET spol. s r.o., Fortinet Inc., F-Secure, McAfee LLC, NortonLifeLock Inc., Quick Heal Technologies Ltd, Sophos Ltd.
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
1 Introduction
1.1 Scope of Study
1.2 The Insight Partners Research Report Guidance
2 Key Takeaways
3 Antivirus Software Market Landscape
3.1 Market Overview
3.2 Market Segmentation
3.2.1 Antivirus Software Market - By Type
3.2.2 Antivirus Software Market - By Application
3.2.3 Antivirus Software Market - By Devices
3.2.4 Antivirus Software Market - By Region
3.2.4.1 By Countries
3.3 PEST Analysis
3.3.1 North America - PEST Analysis
3.3.2 Europe - PEST Analysis
3.3.3 Asia Pacific - PEST Analysis
3.3.4 Middle East and Africa - PEST Analysis
3.3.5 South America - PEST Analysis
4 Antivirus Software Market - Key Industry Dynamics
4.1 Key Market Drivers
4.2 Key Market Restraints
4.3 Key Market Opportunities
4.4 Future Trends
4.5 Impact Analysis
5 Antivirus Software Market Analysis- Global
5.1 Global Antivirus Software Market Overview
5.2 Global Antivirus Software Market Forecasts and Analysis
6 Antivirus Software Market Revenue and Forecasts to 2028 - Type
6.1 Overview
6.2 Type Market Forecasts and Analysis
6.3 Free Antivirus Software Market
6.3.1 Overview
6.3.2 Free Antivirus Software Market Forecasts and Analysis
6.4 Paid Antivirus Software Market
6.4.1 Overview
6.4.2 Paid Antivirus Software Market Forecasts and Analysis
7 Antivirus Software Market Revenue and Forecasts to 2028 - Applications
7.1 Overview
7.2 Applications Market Forecasts and Analysis
7.3 Individual Users Market
7.3.1 Overview
7.3.2 Individual Users Market Forecasts and Analysis
7.4 Enterprise Users Market
7.4.1 Overview
7.4.2 Enterprise Users Market Forecasts and Analysis
7.5 Government Users Market
7.5.1 Overview
7.5.2 Government Users Market Forecasts and Analysis
7.6 Others Market
7.6.1 Overview
7.6.2 Others Market Forecasts and Analysis
8 Antivirus Software Market Revenue and Forecasts to 2028 - Devices
8.1 Overview
8.2 Devices Market Forecasts and Analysis
8.3 Desktop Market
8.3.1 Overview
8.3.2 Desktop Market Forecasts and Analysis
8.4 Laptop Market
8.4.1 Overview
8.4.2 Laptop Market Forecasts and Analysis
8.5 Smart Phones Market
8.5.1 Overview
8.5.2 Smartphones Market Forecasts and Analysis
8.6 Others Market
8.6.1 Overview
8.6.2 Others Market Forecasts and Analysis
9 Antivirus Software Market Revenue and Forecasts to 2028 - Geographical Analysis
9.1 North America
9.1.1 North America Antivirus Software Market Overview
9.1.2 North America Antivirus Software Market Forecasts and Analysis
9.1.2.1 North America Market Forecasts and Analysis - By Countries
9.1.2.1.1 US market
9.1.2.1.2 Canada market
9.1.2.1.3 Mexico market
9.1.2.2 North America Market Forecasts and Analysis - By Type
9.1.2.3 North America Market Forecasts and Analysis - By Application
9.1.2.4 North America Market Forecasts and Analysis - By Devices
9.2 Europe
9.2.1 Europe Antivirus Software Market Overview
9.2.2 Europe Antivirus Software Market Forecasts and Analysis
9.2.2.1 Europe Market Forecasts and Analysis - By Countries
9.2.2.1.1 France market
9.2.2.1.2 Germany market
9.2.2.1.3 Italy market
9.2.2.1.4 Spain market
9.2.2.1.5 UK market
9.2.2.2 Europe Market Forecasts and Analysis - By Type
9.2.2.3 Europe Market Forecasts and Analysis - By Application
9.2.2.4 Europe Market Forecasts and Analysis - By Devices
9.3 Asia pacific (APAC)
9.3.1 Asia Pacific Antivirus Software Market Overview
9.3.2 Asia Pacific Antivirus Software Market Forecasts and Analysis
9.3.2.1 Asia Pacific Market Forecasts and Analysis - By Countries
9.3.2.1.1 Australia market
9.3.2.1.2 China market
9.3.2.1.3 India market
9.3.2.1.4 Japan market
9.3.2.2 Asia Pacific Market Forecasts and Analysis - By Type
9.3.2.3 Asia Pacific Market Forecasts and Analysis - By Application
9.3.2.4 Asia Pacific Market Forecasts and Analysis - By Devices
9.4 Middle East and Africa (MEA)
9.4.1 Middle East and Africa Antivirus Software Market Overview
9.4.2 Middle East and Africa Antivirus Software Market Forecasts and Analysis
9.4.2.1 Middle East and Africa Market Forecasts and Analysis - By Countries
9.4.2.1.1 South Africa market
9.4.2.1.2 Saudi Arabia market
9.4.2.1.3 UAE market
9.4.2.2 Middle East and Africa Market Forecasts and Analysis - By Type
9.4.2.3 Middle East and Africa Market Forecasts and Analysis - By Application
9.4.2.4 Middle East and Africa Market Forecasts and Analysis - By Devices
9.5 South America (SAM)
9.5.1 South America Antivirus Software Market Overview
9.5.2 South America Antivirus Software Market Forecasts and Analysis
9.5.2.1 South America Market Forecasts and Analysis - By Countries
9.5.2.1.1 Brazil market
9.5.2.2 South America Market Forecasts and Analysis - By Type
9.5.2.3 South America Market Forecasts and Analysis - By Application
9.5.2.4 South America Market Forecasts and Analysis - By Devices
10 Industry Landscape
10.1 Mergers & acquisitions
10.2 Market Initiatives
10.3 New developments
10.4 Investment scenarios
11 Competitive Landscape
11.1 Competitive Product mapping
11.2 Market Positioning/ Market Share
12 Antivirus Software Market, Key Company Profiles
12.1 Symantec Corporation
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Product
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Trend Micro Inc.
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Product
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Avast Software
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Product
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 McAfee, Inc.
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Product
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 F-Secure Corporation
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Product
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 AVG AntiVirus
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Product
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Bitdefender
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Product
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 Avira Operations GmbH & Co. KG
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Product
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 Fortinet, Inc.
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and Product
12.9.4 Financial Overview
12.9.5 SWOT Analysis
12.9.6 Key Developments
12.10 Bearing Kaspersky Lab
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Products and Product
12.10.4 Financial Overview
12.10.5 SWOT Analysis
12.10.6 Key Developments
13 Appendix
13.1 About The Insight Partners
13.2 Glossary of Terms
13.3 Research Methodology
The List of Companies
1. Symantec Corporation
2. Trend Micro Inc.
3. Avast Software
4. McAfee, Inc.
5. F-Secure Corporation
6. AVG AntiVirus
7. Bitdefender
8. Avira Operations GmbH & Co. KG
9. Fortinet, Inc.
10. Kaspersky Lab
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.