App Analytics Market Scope and Size by 2031
The app analytics market is expected to register a CAGR of 19.7% during 2023–2031. Integration with advanced technologies such as AI is likely to remain a key trend in the market.
App Analytics Market Analysis
- The app analytics market is experiencing robust growth, driven by various factors such as the increasing importance of user-centric app development growing need for comprehensive analytics solutions to optimize marketing strategies and enhance ad performance.
- Moreover, an increase in the use of apps for mobile advertising and a robust App Store Optimization (ASO) strategy is anticipated to create growth opportunities for the app analytics market.
App Analytics Market Overview
- App analytics are the tools used for tracking and analyzing the performance of web, mobile, and desktop applications to measure efficiency, success, and user engagement. It entails gathering, analyzing, and delivering meaningful insights data about application usage and metrics related to application delivery.
- App analytics solutions help businesses make data-driven decisions about app development, marketing tactics, and performance optimization by offering insightful data on user behavior, customer experience, and business outcomes.
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App Analytics Market: Strategic Insights
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Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
App Analytics Market: Strategic Insights
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App Analytics Market Drivers and Opportunities
Increasing Importance Of User-Centric App Development to Favor Market
- User-centric design (UCD) emphasizes the active and continuing involvement with users across every step of app development.
- By coordinating product development with user expectations, developers can produce apps that not only satisfy technical specifications but also connect with users.
- Understanding consumer purchasing behavior is becoming more important in order to develop more individualized marketing strategies, as a result of the emphasis on user-centric design.
- Due to this, there is a growing need for app analytics tools that offer multi-channel consumer views, customized messaging, and granular segmentation.
Increase In Use Of Apps For Mobile Advertising
- As the mobile advertising environment continues to grow, advertisers are using mobile app platforms to reach their intended audience by leveraging data like viewing habits, age, and geography.
- App analytics tools that may offer insights into user behavior, demographics, and preferences to optimize marketing campaigns and enhance user experience are in high demand.
App Analytics Market Report Segmentation Analysis
Key segments that contributed to the derivation of the app analytics market analysis are component, deployment, application and industry vertical.
- By component, the market is bifurcated into the solutions and services.
- By deployment, the market is bifurcated into cloud and on-premise
- Based on application, the market is segmented into advertising and marketing analytics, app performance analytics, user analytics, revenue analytics, and others.
- Based on industry vertical, the market is segmented into gaming, entertainment, IT & telecom, travel & hospitality, retail & e-commerce, BFSI, and others.
App Analytics Market Share Analysis by Geography
The geographic scope of the app analytics market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South & Central America.
- App analytics market report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South & Central America.
- Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering app analytics market dynamics such as drivers, trends, and opportunities that are impacting the markets at the regional level.
- Also, the report covers PEST analysis, which involves the study of major factors that influence the app analytics market in these regions.
App Analytics Market Report Scope
App Analytics Market News and Recent Developments
The app analytics market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the app analytics market are listed below:
- Snapchat has announced a range of new partnerships with third-party data tools and ad platforms in order to help ad partners make the most of their Snapchat campaigns. (Source: Snapchat, Press Releases, April 2024)
- ADA announced they have partnered with Databricks, the Data and AI company, to drive business value by unifying data and artificial intelligence (AI). The partnership is centered around bringing best-in-class technology to help solve complex business challenges for ADA’s enterprise customers across 12 markets in APAC, where ADA operates. Through this partnership, ADA will seamlessly integrate its data and AI expertise into Databricks, focusing on enhanced Ecommerce and Marketing Analytics. (Source: ADA, Press Releases, July 2024)
App Analytics Market Report Coverage and Deliverables
The “App Analytics Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:
- App analytics market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- App analytics market trends, as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed PEST/Porter’s Five Forces and SWOT analysis
- App analytics market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the app analytics market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
Some of the customization options available based on the request are an additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
The leading players operating in the app analytics market are Adobe; Localytics; AppsFlyer; CleverTap; Mixpanel; International Business Machines Corporation (IBM); AppDynamics (Cisco); App Annie; Appsee; and Countly
Integration with advanced technologies such as AI is anticipated to play a significant role in the global app analytics market in the coming years.
The global app analytics market is expected to grow at a CAGR of 19.7% during the forecast period 2024 - 2031.
The increasing importance of user-centric app development growing need for comprehensive analytics solutions to optimize marketing strategies and enhance ad performance are the major factors driving the app analytics market.
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 App Analytics Market - By Component
1.3.2 App Analytics Market - By Type
1.3.3 App Analytics Market - By Deployment
1.3.4 App Analytics Market - By Application
1.3.5 App Analytics Market - By End-User
1.3.6 App Analytics Market - By Region
1.3.6.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. APP ANALYTICS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. APP ANALYTICS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. APP ANALYTICS MARKET - GLOBAL MARKET ANALYSIS
6.1. APP ANALYTICS - GLOBAL MARKET OVERVIEW
6.2. APP ANALYTICS - GLOBAL MARKET AND FORECAST TO 2027
6.3. MARKET POSITIONING/MARKET SHARE
7. APP ANALYTICS MARKET - REVENUE AND FORECASTS TO 2027 - COMPONENT
7.1. OVERVIEW
7.2. COMPONENT MARKET FORECASTS AND ANALYSIS
7.3. SOFTWARE
7.3.1. Overview
7.3.2. Software Market Forecast and Analysis
7.4. SERVICE
7.4.1. Overview
7.4.2. Service Market Forecast and Analysis
8. APP ANALYTICS MARKET - REVENUE AND FORECASTS TO 2027 - TYPE
8.1. OVERVIEW
8.2. TYPE MARKET FORECASTS AND ANALYSIS
8.3. MOBILE APP ANALYTICS
8.3.1. Overview
8.3.2. Mobile App Analytics Market Forecast and Analysis
8.4. WEB APP ANALYTICS
8.4.1. Overview
8.4.2. Web App Analytics Market Forecast and Analysis
9. APP ANALYTICS MARKET - REVENUE AND FORECASTS TO 2027 - DEPLOYMENT
9.1. OVERVIEW
9.2. DEPLOYMENT MARKET FORECASTS AND ANALYSIS
9.3. ON-PREMISES
9.3.1. Overview
9.3.2. On-Premises Market Forecast and Analysis
9.4. CLOUD
9.4.1. Overview
9.4.2. Cloud Market Forecast and Analysis
10. APP ANALYTICS MARKET - REVENUE AND FORECASTS TO 2027 - APPLICATION
10.1. OVERVIEW
10.2. APPLICATION MARKET FORECASTS AND ANALYSIS
10.3. APP PERFORMANCE AND OPERATION
10.3.1. Overview
10.3.2. App Performance and Operation Market Forecast and Analysis
10.4. USER ANALYTICS
10.4.1. Overview
10.4.2. User Analytics Market Forecast and Analysis
10.5. MONITORING AND MARKETING ANALYTICS
10.5.1. Overview
10.5.2. Monitoring and Marketing Analytics Market Forecast and Analysis
10.6. OTHERS
10.6.1. Overview
10.6.2. Others Market Forecast and Analysis
11. APP ANALYTICS MARKET - REVENUE AND FORECASTS TO 2027 - END-USER
11.1. OVERVIEW
11.2. END-USER MARKET FORECASTS AND ANALYSIS
11.3. BFSI
11.3.1. Overview
11.3.2. BFSI Market Forecast and Analysis
11.4. RETAIL
11.4.1. Overview
11.4.2. Retail Market Forecast and Analysis
11.5. LOGISTICS AND TRANSPORTATION
11.5.1. Overview
11.5.2. Logistics and Transportation Market Forecast and Analysis
11.6. TELECOM AND IT
11.6.1. Overview
11.6.2. Telecom and IT Market Forecast and Analysis
11.7. OTHERS
11.7.1. Overview
11.7.2. Others Market Forecast and Analysis
12. APP ANALYTICS MARKET REVENUE AND FORECASTS TO 2027 - GEOGRAPHICAL ANALYSIS
12.1. NORTH AMERICA
12.1.1 North America App Analytics Market Overview
12.1.2 North America App Analytics Market Forecasts and Analysis
12.1.3 North America App Analytics Market Forecasts and Analysis - By Component
12.1.4 North America App Analytics Market Forecasts and Analysis - By Type
12.1.5 North America App Analytics Market Forecasts and Analysis - By Deployment
12.1.6 North America App Analytics Market Forecasts and Analysis - By Application
12.1.7 North America App Analytics Market Forecasts and Analysis - By End-User
12.1.8 North America App Analytics Market Forecasts and Analysis - By Countries
12.1.8.1 United States App Analytics Market
12.1.8.1.1 United States App Analytics Market by Component
12.1.8.1.2 United States App Analytics Market by Type
12.1.8.1.3 United States App Analytics Market by Deployment
12.1.8.1.4 United States App Analytics Market by Application
12.1.8.1.5 United States App Analytics Market by End-User
12.1.8.2 Canada App Analytics Market
12.1.8.2.1 Canada App Analytics Market by Component
12.1.8.2.2 Canada App Analytics Market by Type
12.1.8.2.3 Canada App Analytics Market by Deployment
12.1.8.2.4 Canada App Analytics Market by Application
12.1.8.2.5 Canada App Analytics Market by End-User
12.1.8.3 Mexico App Analytics Market
12.1.8.3.1 Mexico App Analytics Market by Component
12.1.8.3.2 Mexico App Analytics Market by Type
12.1.8.3.3 Mexico App Analytics Market by Deployment
12.1.8.3.4 Mexico App Analytics Market by Application
12.1.8.3.5 Mexico App Analytics Market by End-User
12.2. EUROPE
12.2.1 Europe App Analytics Market Overview
12.2.2 Europe App Analytics Market Forecasts and Analysis
12.2.3 Europe App Analytics Market Forecasts and Analysis - By Component
12.2.4 Europe App Analytics Market Forecasts and Analysis - By Type
12.2.5 Europe App Analytics Market Forecasts and Analysis - By Deployment
12.2.6 Europe App Analytics Market Forecasts and Analysis - By Application
12.2.7 Europe App Analytics Market Forecasts and Analysis - By End-User
12.2.8 Europe App Analytics Market Forecasts and Analysis - By Countries
12.2.8.1 Germany App Analytics Market
12.2.8.1.1 Germany App Analytics Market by Component
12.2.8.1.2 Germany App Analytics Market by Type
12.2.8.1.3 Germany App Analytics Market by Deployment
12.2.8.1.4 Germany App Analytics Market by Application
12.2.8.1.5 Germany App Analytics Market by End-User
12.2.8.2 France App Analytics Market
12.2.8.2.1 France App Analytics Market by Component
12.2.8.2.2 France App Analytics Market by Type
12.2.8.2.3 France App Analytics Market by Deployment
12.2.8.2.4 France App Analytics Market by Application
12.2.8.2.5 France App Analytics Market by End-User
12.2.8.3 Italy App Analytics Market
12.2.8.3.1 Italy App Analytics Market by Component
12.2.8.3.2 Italy App Analytics Market by Type
12.2.8.3.3 Italy App Analytics Market by Deployment
12.2.8.3.4 Italy App Analytics Market by Application
12.2.8.3.5 Italy App Analytics Market by End-User
12.2.8.4 United Kingdom App Analytics Market
12.2.8.4.1 United Kingdom App Analytics Market by Component
12.2.8.4.2 United Kingdom App Analytics Market by Type
12.2.8.4.3 United Kingdom App Analytics Market by Deployment
12.2.8.4.4 United Kingdom App Analytics Market by Application
12.2.8.4.5 United Kingdom App Analytics Market by End-User
12.2.8.5 Russia App Analytics Market
12.2.8.5.1 Russia App Analytics Market by Component
12.2.8.5.2 Russia App Analytics Market by Type
12.2.8.5.3 Russia App Analytics Market by Deployment
12.2.8.5.4 Russia App Analytics Market by Application
12.2.8.5.5 Russia App Analytics Market by End-User
12.2.8.6 Rest of Europe App Analytics Market
12.2.8.6.1 Rest of Europe App Analytics Market by Component
12.2.8.6.2 Rest of Europe App Analytics Market by Type
12.2.8.6.3 Rest of Europe App Analytics Market by Deployment
12.2.8.6.4 Rest of Europe App Analytics Market by Application
12.2.8.6.5 Rest of Europe App Analytics Market by End-User
12.3. ASIA-PACIFIC
12.3.1 Asia-Pacific App Analytics Market Overview
12.3.2 Asia-Pacific App Analytics Market Forecasts and Analysis
12.3.3 Asia-Pacific App Analytics Market Forecasts and Analysis - By Component
12.3.4 Asia-Pacific App Analytics Market Forecasts and Analysis - By Type
12.3.5 Asia-Pacific App Analytics Market Forecasts and Analysis - By Deployment
12.3.6 Asia-Pacific App Analytics Market Forecasts and Analysis - By Application
12.3.7 Asia-Pacific App Analytics Market Forecasts and Analysis - By End-User
12.3.8 Asia-Pacific App Analytics Market Forecasts and Analysis - By Countries
12.3.8.1 Australia App Analytics Market
12.3.8.1.1 Australia App Analytics Market by Component
12.3.8.1.2 Australia App Analytics Market by Type
12.3.8.1.3 Australia App Analytics Market by Deployment
12.3.8.1.4 Australia App Analytics Market by Application
12.3.8.1.5 Australia App Analytics Market by End-User
12.3.8.2 China App Analytics Market
12.3.8.2.1 China App Analytics Market by Component
12.3.8.2.2 China App Analytics Market by Type
12.3.8.2.3 China App Analytics Market by Deployment
12.3.8.2.4 China App Analytics Market by Application
12.3.8.2.5 China App Analytics Market by End-User
12.3.8.3 India App Analytics Market
12.3.8.3.1 India App Analytics Market by Component
12.3.8.3.2 India App Analytics Market by Type
12.3.8.3.3 India App Analytics Market by Deployment
12.3.8.3.4 India App Analytics Market by Application
12.3.8.3.5 India App Analytics Market by End-User
12.3.8.4 Japan App Analytics Market
12.3.8.4.1 Japan App Analytics Market by Component
12.3.8.4.2 Japan App Analytics Market by Type
12.3.8.4.3 Japan App Analytics Market by Deployment
12.3.8.4.4 Japan App Analytics Market by Application
12.3.8.4.5 Japan App Analytics Market by End-User
12.3.8.5 South Korea App Analytics Market
12.3.8.5.1 South Korea App Analytics Market by Component
12.3.8.5.2 South Korea App Analytics Market by Type
12.3.8.5.3 South Korea App Analytics Market by Deployment
12.3.8.5.4 South Korea App Analytics Market by Application
12.3.8.5.5 South Korea App Analytics Market by End-User
12.3.8.6 Rest of Asia-Pacific App Analytics Market
12.3.8.6.1 Rest of Asia-Pacific App Analytics Market by Component
12.3.8.6.2 Rest of Asia-Pacific App Analytics Market by Type
12.3.8.6.3 Rest of Asia-Pacific App Analytics Market by Deployment
12.3.8.6.4 Rest of Asia-Pacific App Analytics Market by Application
12.3.8.6.5 Rest of Asia-Pacific App Analytics Market by End-User
12.4. MIDDLE EAST AND AFRICA
12.4.1 Middle East and Africa App Analytics Market Overview
12.4.2 Middle East and Africa App Analytics Market Forecasts and Analysis
12.4.3 Middle East and Africa App Analytics Market Forecasts and Analysis - By Component
12.4.4 Middle East and Africa App Analytics Market Forecasts and Analysis - By Type
12.4.5 Middle East and Africa App Analytics Market Forecasts and Analysis - By Deployment
12.4.6 Middle East and Africa App Analytics Market Forecasts and Analysis - By Application
12.4.7 Middle East and Africa App Analytics Market Forecasts and Analysis - By End-User
12.4.8 Middle East and Africa App Analytics Market Forecasts and Analysis - By Countries
12.4.8.1 South Africa App Analytics Market
12.4.8.1.1 South Africa App Analytics Market by Component
12.4.8.1.2 South Africa App Analytics Market by Type
12.4.8.1.3 South Africa App Analytics Market by Deployment
12.4.8.1.4 South Africa App Analytics Market by Application
12.4.8.1.5 South Africa App Analytics Market by End-User
12.4.8.2 Saudi Arabia App Analytics Market
12.4.8.2.1 Saudi Arabia App Analytics Market by Component
12.4.8.2.2 Saudi Arabia App Analytics Market by Type
12.4.8.2.3 Saudi Arabia App Analytics Market by Deployment
12.4.8.2.4 Saudi Arabia App Analytics Market by Application
12.4.8.2.5 Saudi Arabia App Analytics Market by End-User
12.4.8.3 U.A.E App Analytics Market
12.4.8.3.1 U.A.E App Analytics Market by Component
12.4.8.3.2 U.A.E App Analytics Market by Type
12.4.8.3.3 U.A.E App Analytics Market by Deployment
12.4.8.3.4 U.A.E App Analytics Market by Application
12.4.8.3.5 U.A.E App Analytics Market by End-User
12.4.8.4 Rest of Middle East and Africa App Analytics Market
12.4.8.4.1 Rest of Middle East and Africa App Analytics Market by Component
12.4.8.4.2 Rest of Middle East and Africa App Analytics Market by Type
12.4.8.4.3 Rest of Middle East and Africa App Analytics Market by Deployment
12.4.8.4.4 Rest of Middle East and Africa App Analytics Market by Application
12.4.8.4.5 Rest of Middle East and Africa App Analytics Market by End-User
12.5. SOUTH AND CENTRAL AMERICA
12.5.1 South and Central America App Analytics Market Overview
12.5.2 South and Central America App Analytics Market Forecasts and Analysis
12.5.3 South and Central America App Analytics Market Forecasts and Analysis - By Component
12.5.4 South and Central America App Analytics Market Forecasts and Analysis - By Type
12.5.5 South and Central America App Analytics Market Forecasts and Analysis - By Deployment
12.5.6 South and Central America App Analytics Market Forecasts and Analysis - By Application
12.5.7 South and Central America App Analytics Market Forecasts and Analysis - By End-User
12.5.8 South and Central America App Analytics Market Forecasts and Analysis - By Countries
12.5.8.1 Brazil App Analytics Market
12.5.8.1.1 Brazil App Analytics Market by Component
12.5.8.1.2 Brazil App Analytics Market by Type
12.5.8.1.3 Brazil App Analytics Market by Deployment
12.5.8.1.4 Brazil App Analytics Market by Application
12.5.8.1.5 Brazil App Analytics Market by End-User
12.5.8.2 Argentina App Analytics Market
12.5.8.2.1 Argentina App Analytics Market by Component
12.5.8.2.2 Argentina App Analytics Market by Type
12.5.8.2.3 Argentina App Analytics Market by Deployment
12.5.8.2.4 Argentina App Analytics Market by Application
12.5.8.2.5 Argentina App Analytics Market by End-User
12.5.8.3 Rest of South and Central America App Analytics Market
12.5.8.3.1 Rest of South and Central America App Analytics Market by Component
12.5.8.3.2 Rest of South and Central America App Analytics Market by Type
12.5.8.3.3 Rest of South and Central America App Analytics Market by Deployment
12.5.8.3.4 Rest of South and Central America App Analytics Market by Application
12.5.8.3.5 Rest of South and Central America App Analytics Market by End-User
13. INDUSTRY LANDSCAPE
13.1. MERGERS AND ACQUISITIONS
13.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
13.3. NEW PRODUCT LAUNCHES
13.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
14. APP ANALYTICS MARKET, KEY COMPANY PROFILES
14.1. APPDYNAMICS (CISCO)
14.1.1. Key Facts
14.1.2. Business Description
14.1.3. Products and Services
14.1.4. Financial Overview
14.1.5. SWOT Analysis
14.1.6. Key Developments
14.2. ADOBE
14.2.1. Key Facts
14.2.2. Business Description
14.2.3. Products and Services
14.2.4. Financial Overview
14.2.5. SWOT Analysis
14.2.6. Key Developments
14.3. AMAZON(AWS)
14.3.1. Key Facts
14.3.2. Business Description
14.3.3. Products and Services
14.3.4. Financial Overview
14.3.5. SWOT Analysis
14.3.6. Key Developments
14.4. APP ANNIE
14.4.1. Key Facts
14.4.2. Business Description
14.4.3. Products and Services
14.4.4. Financial Overview
14.4.5. SWOT Analysis
14.4.6. Key Developments
14.5. APPSCATTER
14.5.1. Key Facts
14.5.2. Business Description
14.5.3. Products and Services
14.5.4. Financial Overview
14.5.5. SWOT Analysis
14.5.6. Key Developments
14.6. APPSEE
14.6.1. Key Facts
14.6.2. Business Description
14.6.3. Products and Services
14.6.4. Financial Overview
14.6.5. SWOT Analysis
14.6.6. Key Developments
14.7. GOOGLE
14.7.1. Key Facts
14.7.2. Business Description
14.7.3. Products and Services
14.7.4. Financial Overview
14.7.5. SWOT Analysis
14.7.6. Key Developments
14.8. IBM CORPORATION
14.8.1. Key Facts
14.8.2. Business Description
14.8.3. Products and Services
14.8.4. Financial Overview
14.8.5. SWOT Analysis
14.8.6. Key Developments
14.9. LOCALYTICS
14.9.1. Key Facts
14.9.2. Business Description
14.9.3. Products and Services
14.9.4. Financial Overview
14.9.5. SWOT Analysis
14.9.6. Key Developments
14.10. MIXPANEL
14.10.1. Key Facts
14.10.2. Business Description
14.10.3. Products and Services
14.10.4. Financial Overview
14.10.5. SWOT Analysis
14.10.6. Key Developments
15. APPENDIX
15.1. ABOUT THE INSIGHT PARTNERS
15.2. GLOSSARY OF TERMS
The List of Companies
1. AppDynamics (Cisco)
2. ADOBE
3. AMAZON(AWS)
4. APP ANNIE
5. APPSCATTER
6. APPSEE
7. GOOGLE
8. IBM Corporation
9. LOCALYTICS
10. MIXPANEL
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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