Asia Pacific Authentication and Brand Protection Market to Grow at a CAGR of 9.1% to reach US$ 1443.87 Million from 2020 to 2027
The APAC authentication and brand protection market is expected to grow from US$ 737.00 Mn in 2019 to US$ 1443.87 Mn by 2027; it is estimated to grow at a CAGR of 9.1% from 2020 to 2027.
China, India, Australia, Japan and South Korea are major economies in Europe. The APAC counterfeit product market is expanding at a rapid rate encompassing industries such as food & beverage, chemicals, consumer electronics, automotive components, medical devices and pharmaceutical, and agriculture. The end users in the current scenario are gaining knowledge about the benefits of authenticated products. In the past years, the medical device end users have incurred significant loss caused by duplicate products. Owing to this, these end users are progressively seeking to authenticate the medical devices. The medical device manufacturers are increasingly capitalizing on obtaining product authentication solutions, which enable them to satisfy their customers seeking authenticated products. This also allows manufacturers to retain long-term customers. This factor is catalyzing the growth of the Asia Pacific authentication and brand protection market. The supply of authenticating medicines is of utmost importance for pharmaceutical industries. With the growth in the circulation of fake medicines, the pharmaceutical manufacturers are challenged heavily, and pertaining to this; the manufacturers are procuring increased volumes of product authentication solutions. Similar to the medical device and pharmaceutical industry, the food & beverage industry is concerned for the growth of duplicate food & beverages. In the 21st century, the demand for packaged foods is on the rise, and several companies have emerged as a supplier of packaged foods. This has led to a rise in the number of fake and unauthenticated packaged food. The growing volume of duplicate food products has led the Food and Drug Administration (FDA) of several countries to imposed stringent laws towards the production of authenticated packaged foods. This factor is also boosting the growth of the authentication and brand protection market. As the COVID 19 pandemic continues to grow, it has hampered the authentication and brand protection market in APAC. The APAC region is hugely affected by a coronavirus, owing to a massive number of cases in China, the country is the most crucial manufacturer and industrial producer since it trades more manufacturing goods than any other country in the globe; it is also a world leader in several types of goods.With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the APAC authentication and brand protection market. The APAC authentication and brand protection market is expected to grow at a good CAGR during the forecast period.
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APAC Authentication and Brand Protection Market Segmentation
- APAC Authentication and Brand Protection market – By Type
- Overt
- Covert
- Forensic
- Digital
- APAC Authentication and Brand Protection market – By Technology
- Security Printing & Tamper Proof Labels
- Security Inks & Coatings
- OVDS and Holograms
- Unique Codes
- Bar Codes
- RFID
- Authentication ICS
- Others
- APAC Authentication and Brand Protection Market – By Application
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Type Technology, and Application
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Australia, China, Japan, South Korea
1.Introduction
1.1Study Scope
1.2The Insight Partners Research Report Guidance
1.3Market Segmentation
2.Key Takeaways
3.Research Methodology
3.1Coverage
3.2Secondary Research
3.3Primary Research
4.Authentication and Brand Protection Market Landscape
4.1Market Overview
4.2Asia-Pacific PEST Analysis
4.2.1Ecosystem Analysis
4.3Expert Opinions
5.Authentication and brand protection market – Key Industry Dynamics
5.1Drivers
5.1.1A Surge in Demand for Genuine Products
5.2Restraints
5.2.1Duplication of Authenticated Labeling
5.3Opportunity
5.3.1Development of Integrated Solutions
5.4Future Trend
5.4.1Leveraging Blockchain Technology
5.5Impact Analysis of Drivers and Restraints
6.Authentication and Brand Protection Market – APAC Market Analysis
6.1APAC Authentication and Brand Protection Market Overview
6.2APAC: Authentication and Brand Protection Market Forecast and Analysis
6.3Market Positioning – Key Players
7.Authentication and Brand Protection Market Analysis By Type
7.1Overview
7.2APAC Authentication and Brand Protection Market Breakdown, by Type, 2019 & 2027
7.3Overt
7.3.1Overt Market Revenue and Forecast to 2027 (US$ Million)
7.4Covert
7.4.1Overview
7.4.2Covert Market Revenue and Forecast to 2027 (US$ Million)
7.5Forensic
7.5.1Overview
7.5.2Forensic Market Revenue and Forecast to 2027 (US$ Million)
7.6Digital
7.6.1Overview
7.6.2Digital Market Revenue and Forecast to 2027 (US$ Million)
8.Authentication and Brand Protection Market Analysis By Technology
8.1Overview
8.2APAC Authentication and Brand Protection Market Breakdown, by Technology, 2019 & 2027
8.3Security Printing & Tamper Proof Labels
8.3.1Overview
8.3.2Security Printing & Tamper Proof Labels Market Revenue and Forecast to 2027 (US$ Million)
8.4Security Inks & Coatings
8.4.1Overview
8.4.2Security Inks & Coatings Market Revenue and Forecast to 2027 (US$ Million)
8.5Optically Variable Devices (OVDS) and Holograms
8.5.1Overview
8.5.2OVDS and Holograms Market Revenue and Forecast to 2027 (US$ Million)
8.6Unique Codes
8.6.1Overview
8.6.2Unique Codes Market Revenue and Forecast to 2027 (US$ Million)
8.7Bar Codes
8.7.1Overview
8.7.2Bar Codes Market Revenue and Forecast to 2027 (US$ Million)
8.8RFID
8.8.1Overview
8.8.2RFID Market Revenue and Forecast to 2027 (US$ Million)
8.9Authentication ICS
8.9.1Overview
8.9.2Authentication ICS Market Revenue and Forecast to 2027 (US$ Million)
8.10Others
8.10.1Overview
8.10.2Others Market Revenue and Forecast to 2027 (US$ Million)
9.Authentication and Brand Protection Market Analysis By Application
9.1Overview
9.2APAC Authentication and Brand Protection Market Breakdown, by Application, 2019 & 2027
9.3Medical
9.3.1Overview
9.3.2Medical Market Revenue and Forecast to 2027 (US$ Million)
9.4Automotive
9.4.1Overview
9.4.2Automotive Market Revenue and Forecast to 2027 (US$ Million)
9.5Food & Beverage
9.5.1Overview
9.5.2Food & Beverage Market Revenue and Forecast to 2027 (US$ Million)
9.6Chemical
9.6.1Overview
9.6.2Chemical Market Revenue and Forecast to 2027 (US$ Million)
9.7Consumer Electronics
9.7.1Overview
9.7.2Consumer Electronics Market Revenue and Forecast to 2027 (US$ Million)
9.8Others
9.8.1Overview
9.8.2Others Market Revenue and Forecast to 2027 (US$ Million)
10.Authentication and Brand Protection Market – Country Analysis
10.1Overview
10.1.1APAC: Authentication and Brand Protection Market, By Country
10.1.1.1Australia: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
10.1.1.1.1Australia: Authentication and Brand Protection Market, by Type
10.1.1.1.2Australia: Authentication and Brand Protection Market, by Technology
10.1.1.1.3Australia: Authentication and Brand Protection Market, by Application
10.1.1.2China: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
10.1.1.2.1China: Authentication and Brand Protection Market, by Type
10.1.1.2.2China: Authentication and Brand Protection Market, by Technology
10.1.1.2.3China: Authentication and Brand Protection Market, by Application
10.1.1.3India: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
10.1.1.3.1India: Authentication and Brand Protection Market, by Type
10.1.1.3.2India: Authentication and Brand Protection Market, by Technology
10.1.1.3.3India: Authentication and Brand Protection Market, by Application
10.1.1.4Japan: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
10.1.1.4.1Japan: Authentication and Brand Protection Market, by Type
10.1.1.4.2Japan: Authentication and Brand Protection Market, by Technology
10.1.1.4.3Japan: Authentication and Brand Protection Market, by Application
10.1.1.5South Korea: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
10.1.1.5.1South Korea: Authentication and Brand Protection Market, by Type
10.1.1.5.2South Korea: Authentication and Brand Protection Market, by Technology
10.1.1.5.3South Korea: Authentication and Brand Protection Market, by Application
10.1.1.6Rest of APAC: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
10.1.1.6.1Rest of APAC: Authentication and Brand Protection Market, by Type
10.1.1.6.2Rest of APAC: Authentication and Brand Protection Market, by Technology
10.1.1.6.3Rest of APAC: Authentication and Brand Protection Market, by Application
11.Impact of COVID-19 Pandemic on Authentication and Brand Protection Market
11.1APAC: Impact assessment of COVID-19 Pandemic
12.Authentication and Brand Protection Market- Industry Landscape
12.1Market Initiative
12.2Merger and Acquisition
12.3New Development
13.Company Profiles
13.1AlpVision SA
13.1.1Key Facts
13.1.2Business Description
13.1.3Products and Services
13.1.4Financial Overview
13.1.5SWOT Analysis
13.1.6Key Developments
13.2Applied DNA Sciences, Inc.
13.2.1Key Facts
13.2.2Business Description
13.2.3Products and Services
13.2.4Financial Overview
13.2.5SWOT Analysis
13.2.6Key Developments
13.3Eastman Kodak Company
13.3.1Key Facts
13.3.2Business Description
13.3.3Products and Services
13.3.4Financial Overview
13.3.5SWOT Analysis
13.3.6Key Developments
13.4De La Rue PLC
13.4.1Key Facts
13.4.2Business Description
13.4.3Products and Services
13.4.4Financial Overview
13.4.5SWOT Analysis
13.4.6Key Developments
13.5Avery Dennison Corporation
13.5.1Key Facts
13.5.2Business Description
13.5.3Products and Services
13.5.4Financial Overview
13.5.5SWOT Analysis
13.5.6Key Developments
13.63M
13.6.1Key Facts
13.6.2Business Description
13.6.3Products and Services
13.6.4Financial Overview
13.6.5SWOT Analysis
13.6.6Key Developments
13.7Arjo Solutions (Arjowiggins Security)
13.7.1Key Facts
13.7.2Business Description
13.7.3Products and Services
13.7.4Financial Overview
13.7.5SWOT Analysis
13.7.6Key Developments
14.Appendix
14.1About The Insight Partners
14.2Glossary of Terms
LIST OF TABLES
Table 1.APAC: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
Table 2.APAC Authentication and Brand Protection Market, By Country – Revenue and Forecast to 2027 (US$ Million)
Table 3.Australia Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2027 (US$ Million)
Table 4.Australia Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2027 (US$ Million)
Table 5.Australia Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2027 (US$ Million)
Table 6.China Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2027 (US$ Million)
Table 7.China Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2027 (US$ Million)
Table 8.China Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2027 (US$ Million)
Table 9.India Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2027 (US$ Million)
Table 10.India Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2027 (US$ Million)
Table 11.India Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2027 (US$ Million)
Table 12.Japan Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2027 (US$ Million)
Table 13.Japan Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2027 (US$ Million)
Table 14.Japan Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2027 (US$ Million)
Table 15.South Korea Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2027 (US$ Million)
Table 16.South Korea Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2027 (US$ Million)
Table 17.South Korea Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2027 (US$ Million)
Table 18.Rest of APAC Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2027 (US$ Million)
Table 19.Rest of APAC Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2027 (US$ Million)
Table 20.Rest of APAC Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2027 (US$ Million)
Table 21.Glossary of Term: Authentication and Brand Protection market
LIST OF FIGURES
Figure 1.APAC Authentication and Brand Protection Market Segmentation
Figure 2.APAC Authentication and Brand Protection Market Segmentation – By Country
Figure 3.Digital Authentication and Brand Protection Market – Market Overview
Figure 5.Digital Authentication and Brand Protection Market – Industry Landscape
Figure 6.Digital Authentication and Brand Protection is Expected to Grow at the Fastest Pace
Figure 7.Bar Codes Dominated the Authentication and Brand Protection Market in 2019
Figure 8.Consumer Electronics is Projected to Grow at the Fastest Pace
Figure 9.Asia-Pacific – PEST Analysis
Figure 10.APAC Authentication and Brand Protection Market, Ecosystem
Figure 11.APAC Authentication and Brand Protection Market Impact Analysis of Drivers and Restraints
Figure 12.APAC: Authentication and Brand Protection Market Forecast and Analysis (US$ Million)
Figure 13.APAC Authentication and Brand Protection Market Breakdown, By Type (2019 And 2027)
Figure 14.APAC Overt Market Revenue and Forecast to 2027(US$ Million)
Figure 15.APAC Covert Market Revenue and Forecast to 2027(US$ Million)
Figure 16.APAC Forensic Market Revenue and Forecast to 2027(US$ Million)
Figure 17.APAC Digital Market Revenue and Forecast to 2027(US$ Million)
Figure 18.APAC Authentication and Brand Protection Market Breakdown, By Technology (2019 And 2027)
Figure 19.APAC Security Printing & Tamper Proof Labels Market Revenue and Forecast to 2027(US$ Million)
Figure 20.APAC Security Inks & Coatings Market Revenue and Forecast to 2027(US$ Million)
Figure 21.APAC OVDS and Holograms Market Revenue and Forecast to 2027(US$ Million)
Figure 22.APAC Unique Codes Market Revenue and Forecast to 2027(US$ Million)
Figure 23.APAC Bar Codes Market Revenue and Forecast to 2027(US$ Million)
Figure 24.APAC RFID Market Revenue and Forecast to 2027(US$ Million)
Figure 25.APAC Authentication ICS Market Revenue and Forecast to 2027(US$ Million)
Figure 26.APAC Others Market Revenue and Forecast to 2027(US$ Million)
Figure 27.APAC Authentication and Brand Protection Market Breakdown, By Application (2019 And 2027)
Figure 28.APAC Medical Market Revenue and Forecast to 2027(US$ Million)
Figure 29.APAC Automotive Market Revenue and Forecast to 2027(US$ Million)
Figure 30.APAC Food & Beverage Market Revenue and Forecast to 2027(US$ Million)
Figure 31.APAC Chemical Market Revenue and Forecast to 2027(US$ Million)
Figure 32.APAC Consumer Electronics Market Revenue and Forecast to 2027(US$ Million)
Figure 33.APAC Others Market Revenue and Forecast to 2027(US$ Million)
Figure 34.APAC: Authentication and Brand Protection Market Revenue Share, By Country (2019 and 2027)
Figure 35.Australia: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
Figure 36.China: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
Figure 37.India: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
Figure 38.Japan: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
Figure 39.South Korea: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
Figure 40.Rest of APAC: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
Figure 41.Impact of COVID-19 Pandemic in APAC
- AlpVision SA
- Applied DNA Sciences, Inc.
- Eastman Kodak Company
- De La Rue PLC
- Avery Dennison Corporation
- 3M
- Arjo Solutions
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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