The personal care wipes market was valued at US$ 2,489.7 million in 2018 and is projected to reach US$ 4,135.6 million by 2027; it is expected to grow at a CAGR of 6.1% from 2019 to 2027.

Wipe is a small moist cloth that is used for cleaning surfaces. Various types of personal care wipes are commercially available such as baby personal care wipes, makeup removal personal care wipes, cooling personal care wipes, perfume personal care wipes, body personal care wipes, medical personal care wipes, general cleaning personal care wipes, intimate personal care wipes, nail polish removal personal care wipes, and antibacterial personal care wipes.  These personal care wipes are subjected to light rubbing or friction to remove dirt or liquid from the surface. The key advantage of personal care wipes is convenience. Using personal care wipes is quicker and easier than the alternative of dispensing a liquid and using another cloth or paper towel to clean or remove dust.

China contributed to the largest share in the Asia Pacific personal care wipes market. The growth of the personal care wipes market in this region is primarily attributed to the rising demand for personal care wipes among various endusers. Additionally, the demand for personal care products such as baby personal care wipes, hand and body wipes, and facial care wipes is increasing in developed countries such as the China and Japan due to rising concern of health and hygiene among the consumers. Moreover, surging demand for natural, chemical-free, and biodegradable personal care wipes is further projected to propel the demand for personal care wipes in the region. Moreover, the region has the presence of major personal care wipes manufacturers such as Procter & Gamble, Rockline Industries, Johnson & Johnson, and Edgewell Personal Care.

In December 2019, an outbreak of COVID-19began in Wuhan (China), and since then it has spread across the globeat a fast pace.The US, India, Spain, Russia, China, Italy, France, and Germany areamongst the worst affected countries in terms of positive cases, and reported deaths as of March 2020. According to the latest WHO figures updated on May 25, 2020, there are ~ 5,307,298 confirmed cases and 342,070 total deaths globally. The COVID-19outbreak has affected economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Consumer good industry is one of the major industries facing serious disruptions such as supply chain breaks, technology events cancellations, and office shutdowns as a result of this outbreak.China is known as a global hub of manufacturing and the largest raw material supplier for various industries. The overall market breakdown due to COVID-19 is affecting the growth of the personal care wipes market due to shutting down of factories, obstacle in supply chain, and downturn in world economy.

Asia Pacific Personal Care Wipes Market

Market Insights

Growth of Personal Care Industry

High disposable income and rising purchasing power are the factors enabling consumers to spend more on personal care products. Also, the growth of personal industries in developed and developing regions propels the demand for personal care products such as skin care and sanitizing. Moreover, rising concerns related to personal hygiene and increasing influence of social media and other promotional media have increased consumer awareness about health and hygiene products. This has significantly driven the demand for personal care products such as skin and personal care wipes. Personal care wipes are mainly used to maintain skin health and personal hygiene. Apart from maintaining personal and household hygiene, wet tissues and wipes exhibit antibacterial, exfoliating, and moisturizing properties. This factor has propelled the demand for wipes among health-conscious consumers in APAC region. To capitalize on the surging demand, key wipe manufacturers are introducing personal care wipes for both male and female skin types. The rapid growth of the personal care industry provides opportunities for wipe manufacturers to innovate their product offerings and packaging. This has further led to the introduction of innovative and upgraded products in the market and has helped leading producers to build brand appeal and loyalty among consumers. For instance, Johnson and Johnson's under the brand name Clean and Clear offers multipurpose wet facial wipes for purposes such as makeup removal, cleansing, miniaturization, and maintaining skin softness. This has led to an increase in the demand for multi-functional wet wipes, which would, in turn drive the growth of the personal care wipes market during the forecast period.

Product Type Market Insights

Based on product type, theAsia Pacificpersonal care wipes markethas been segmented into baby, facial and cosmetic, hand and body, flushable, and others. In 2018, the baby personal care wipes segment dominated the personal care wipes market. An increasing rate of childbirth, rising population of working women, coupled with modernization in healthcare practices, are the key factors propelling the demand for baby personal care wipes in Asia Pacific region.The shift toward healthy lifestyle and rising focus toward sanitation and well-being of babies has further driven the demand for antibacterial wipes for personal care applications.

Rest of Asia Pacific Personal Care Wipes Market, by Product Type – 2018 and 2027

Distribution Channel MarketInsights

Based on distribution channel, the Asia Pacificpersonal care wipesmarketis segmented into supermarkets and hypermarkets, convenience stores, online, and other distribution channel.The supermarket and hypermarket segment held the largest share ofthe Asia Pacificpersonal care wipes market in 2018. The presence of a strong network of supermarkets and hypermarkets in developed countrieshas propelled the sales of personal care wipes through personal care wipes over the past few years. Hypermarkets and supermarkets are self-help stores that provide a wide range of personal care wipes products such as baby personal care wipes, facial personal care wipes, disinfectant personal care wipes, and household personal care wipes. These products are placed in an organized way in different sections and shelves to attract customers. These types of stores offer an extensive choice of wipe products to consumers from different brands in one place at affordable prices compared to other distribution channels. This factor has led to increased sales of wipe products through supermarkets and hypermarkets.

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Asia Pacific Personal Care Wipes Market: Strategic Insights

Market Size Value in	US$ 2,489.7 Million in 2018
Market Size Value by	US$ 4,135.6 Million by 2027
Growth rate	CAGR of 6.1% from 2019-2027
Forecast Period	2019-2027
Base Year	2019

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Several strategic initiatives are commonly adopted by companies to expand their footprint worldwide. Diamond Wipes International Inc., Body Wipes Company, Procter & Gamble, and among others are the market players implementing thesestrategiesto enlarge the customer base and gain significant market share Asia Pacific, which in turn permits to maintain their brand name in the Asia Pacificmarket.

Report Spotlights

• Progressive industry trends in the Asia Pacificpersonal care wipes market that help players develop effective long-term strategies
• Business growth strategies adopted by developed and developing markets
• Quantitative analysis of the Asia Pacificpersonal care wipesmarket from 2017 to 2027
• Estimation of Asia Pacificpersonal care wipesdemand across various industries
• PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry to predict market growth
• Recent developments to understand the market competition and Asia Pacificdemand
• Market trends and outlook, coupled with factors driving and restraining the growth of the Asia Pacificpersonal care wipes market
• Decision-making process by understanding strategies that underpin commercial interest with regard to Asia Pacificpersonal care wipes market growth

• Asia Pacificpersonal care wipesmarket size at various nodes of market
• Detailed overview and segmentation of the Asia Pacificpersonal care wipesmarket, as well as its dynamics in the industry
• Asia Pacificpersonal care wipes market size in various regions with promising growth opportunities

Asia PacificPersonal Care WipesMarket – By Product Type

• Baby
• Facial and Cosmetic
• Hand and Body
• Flushable
• Others

Asia PacificPersonal Care WipesMarket – By Distribution Channel

• Supermarkets and Hypermarkets
• Specialty Store
• Online
• Commercial and Industrial
• Others

Company Profiles

• Body Wipe Company
• Diamond Wipes International
• Edgewell Personal  Care
• Johnson and Johnson
• Kimberly Clark Corporation
• Nice-Pak Products, Inc.
• Procter & Gamble
• Rockline Industries
• Unicharm International