The automotive horn market is expected to register a CAGR of 5.8% during 2023–2031. Manufacturers of automotive horn to focus on innovating their designs for efficient functionality and concentrating on lower tones that adhere with regional noise rules.
Automotive Horn Market Analysis
The automotive horn systems market has experienced a steady growth in recent years across the globe due to the increasing disposable income and rapid urbanisation in developing countries, sales of hybrid and electric vehicles, and environmental awareness and government regulations on carbon emissions. The automotive manufacturers are focusing on electrification of vehicles where “electric horn” is the highest demanding product type because these horns possess higher return and may be detected over a wide range of areas. Also, the stringent safety standards across several industries, increasing production of vehicles and sustainable aftermarket opportunities has also been contributing overall development of the automotive horn systems market in coming years.
Automotive Horn Market Overview
A surge in automotive vehicle sales is anticipated drive the automotive horn systems market. The design of an automotive horn offers customization, and the frequency and intensity of the sound can be changed, providing variety in the automobile industry. Manufacturers in the field are re designing upgrading models for the efficient functioning of softer and comparatively lower tones to make it suitable with regional noise laws. As an effect of rising health concerns and regulation certain frequencies are restricted, there has been need for new production options and offerings for in the automotive horn systems market.
With the development vehicle advances, implementing Internet of Things (IoT), and autonomous vehicles, increases the general productivity of the vehicle. With the evolution in automotive horn systems, the high decibel sound has been softened down by a bit to be perceptible, which is sufficient avoid crisis. A variety of air horns and electric horns with adaptable sounds is likewise is gaining traction worldwide. These horns have a higher recurrence and force, which can be recognized at a significant range.
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Automotive Horn Market: Strategic Insights
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Automotive Horn Market Drivers and Opportunities
Rise in Global Vehicle Production and Sales
Increasing global vehicle production and sales are boosting demand for automotive horn market due to rising disposable income, urbanisation is driving vehicle ownership. As consumers are purchasing more and more passengers’ vehicles also there has been increased need for commercial vehicle due to ongoing global trade the need for efficient low decibel horns that meet safety standards. Additional trend for electric vehicle is pushing ned for new models that could be mounted in electric vehicles.
Strict Safety Standards Set by Government
Stringent safety regulations and set standards by governments majorly in developing economics are propelling demand for automotive horn market. These regulations have made mandatory to meet specific sound levels and durability in various working conditions various working condition. This prevents unnecessary noises in factories, manufacturing plants. The push of this regulations is acting as a strong driver for advanced automotive horn market and encouraging continuous improvement.
Automotive Horn Market Report Segmentation Analysis
Key segments that contributed to the derivation of the automotive horn market analysis are horn type and vehicle type.
- Based on horn type, the automotive horn market is divided into Air Horn, Electric Horn.
- Based on vehicle type, the automotive horn market is divided into Two-wheelers, Passenger Cars, Light Commercial Vehicle, Medium and Heavy Commercial Vehicles
Automotive Horn Market Share Analysis by Geography
Automotive Horn Market Report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South & Central America. Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering automotive horn market dynamics such as drivers, trends, and opportunities that are impacting the markets at the regional level. Also, the report covers PEST analysis, which involves the study of major factors that influence the automotive horn market in these regions.
Automotive Horn Market Report Scope
Automotive Horn Market News and Recent Developments
The automotive horn market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the automotive horn market are listed below:
- German Company Hella partners with Steelbird to launch horns & spark plugs. This partnership is anticipated to augment company’s product portfolio. (Source: Steelbird, Company Website, August 2022)
Automotive Horn Market Report Coverage and Deliverables
The “Automotive Horn Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:
- Automotive horn market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Automotive horn market trends as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed PEST/Porter’s Five Forces and SWOT analysis
- Automotive horn market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the automotive horn market.
- Detailed company profiles

Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
This text is related
to segments covered.

Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
This text is related
to country scope.
Frequently Asked Questions
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
Rise in global vehicle production and sales is contributing to the automotive horn market growth.
The global automotive horn market is expected to grow at a CAGR of 5.8% during the forecast period 2023 - 2031.
Manufacturers of automotive horn to focus on innovating their designs for efficient functionality and concentrating on lower tones that adhere with regional noise rules.
The leading players operating in the automotive horn market are Uno Minda (India), Robert Bosch (Germany), HELLA (Germany), Fiamm (Italy), Mitsuba Corporation (Japan), Maruko Keihoki (Japan), Imasen Electric Industrial (Japan), Kleinn Automotive (US), Sun AutomobileCo., Ltd. (US), SORL Auto Parts (China), and Wolo Manufacturing (US).
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Automotive Horn Market - By Horn Type
1.3.2 Automotive Horn Market - By Vehicle Type
1.3.3 Automotive Horn Market - By Distribution Channel
1.3.4 Automotive Horn Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. AUTOMOTIVE HORN MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. AUTOMOTIVE HORN MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. AUTOMOTIVE HORN MARKET - GLOBAL MARKET ANALYSIS
6.1. AUTOMOTIVE HORN - GLOBAL MARKET OVERVIEW
6.2. AUTOMOTIVE HORN - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. AUTOMOTIVE HORN MARKET - REVENUE AND FORECASTS TO 2028 – HORN TYPE
7.1. OVERVIEW
7.2. HORN TYPE MARKET FORECASTS AND ANALYSIS
7.3. AIR HORN
7.3.1. Overview
7.3.2. Air Horn Market Forecast and Analysis
7.4. ELECTRIC HORN
7.4.1. Overview
7.4.2. Electric Horn Market Forecast and Analysis
8. AUTOMOTIVE HORN MARKET - REVENUE AND FORECASTS TO 2028 – VEHICLE TYPE
8.1. OVERVIEW
8.2. VEHICLE TYPE MARKET FORECASTS AND ANALYSIS
8.3. TWO-WHEELERS
8.3.1. Overview
8.3.2. Two-wheelers Market Forecast and Analysis
8.4. PASSENGER CARS
8.4.1. Overview
8.4.2. Passenger Cars Market Forecast and Analysis
8.5. LIGHT COMMERCIAL VEHICLE
8.5.1. Overview
8.5.2. Light Commercial Vehicle Market Forecast and Analysis
8.6. MEDIUM AND HEAVY COMMERCIAL VEHICLES
8.6.1. Overview
8.6.2. Medium and Heavy Commercial Vehicles Market Forecast and Analysis
9. AUTOMOTIVE HORN MARKET - REVENUE AND FORECASTS TO 2028 – DISTRIBUTION CHANNEL
9.1. OVERVIEW
9.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
9.3. ONLINE
9.3.1. Overview
9.3.2. Online Market Forecast and Analysis
9.4. OFFLINE
9.4.1. Overview
9.4.2. Offline Market Forecast and Analysis
10. AUTOMOTIVE HORN MARKET REVENUE AND FORECASTS TO 2028 – GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Automotive Horn Market Overview
10.1.2 North America Automotive Horn Market Forecasts and Analysis
10.1.3 North America Automotive Horn Market Forecasts and Analysis - By Horn Type
10.1.4 North America Automotive Horn Market Forecasts and Analysis - By Vehicle Type
10.1.5 North America Automotive Horn Market Forecasts and Analysis - By Distribution Channel
10.1.6 North America Automotive Horn Market Forecasts and Analysis - By Countries
10.1.6.1 United States Automotive Horn Market
10.1.6.1.1 United States Automotive Horn Market by Horn Type
10.1.6.1.2 United States Automotive Horn Market by Vehicle Type
10.1.6.1.3 United States Automotive Horn Market by Distribution Channel
10.1.6.2 Canada Automotive Horn Market
10.1.6.2.1 Canada Automotive Horn Market by Horn Type
10.1.6.2.2 Canada Automotive Horn Market by Vehicle Type
10.1.6.2.3 Canada Automotive Horn Market by Distribution Channel
10.1.6.3 Mexico Automotive Horn Market
10.1.6.3.1 Mexico Automotive Horn Market by Horn Type
10.1.6.3.2 Mexico Automotive Horn Market by Vehicle Type
10.1.6.3.3 Mexico Automotive Horn Market by Distribution Channel
10.2. EUROPE
10.2.1 Europe Automotive Horn Market Overview
10.2.2 Europe Automotive Horn Market Forecasts and Analysis
10.2.3 Europe Automotive Horn Market Forecasts and Analysis - By Horn Type
10.2.4 Europe Automotive Horn Market Forecasts and Analysis - By Vehicle Type
10.2.5 Europe Automotive Horn Market Forecasts and Analysis - By Distribution Channel
10.2.6 Europe Automotive Horn Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Automotive Horn Market
10.2.6.1.1 Germany Automotive Horn Market by Horn Type
10.2.6.1.2 Germany Automotive Horn Market by Vehicle Type
10.2.6.1.3 Germany Automotive Horn Market by Distribution Channel
10.2.6.2 France Automotive Horn Market
10.2.6.2.1 France Automotive Horn Market by Horn Type
10.2.6.2.2 France Automotive Horn Market by Vehicle Type
10.2.6.2.3 France Automotive Horn Market by Distribution Channel
10.2.6.3 Italy Automotive Horn Market
10.2.6.3.1 Italy Automotive Horn Market by Horn Type
10.2.6.3.2 Italy Automotive Horn Market by Vehicle Type
10.2.6.3.3 Italy Automotive Horn Market by Distribution Channel
10.2.6.4 United Kingdom Automotive Horn Market
10.2.6.4.1 United Kingdom Automotive Horn Market by Horn Type
10.2.6.4.2 United Kingdom Automotive Horn Market by Vehicle Type
10.2.6.4.3 United Kingdom Automotive Horn Market by Distribution Channel
10.2.6.5 Russia Automotive Horn Market
10.2.6.5.1 Russia Automotive Horn Market by Horn Type
10.2.6.5.2 Russia Automotive Horn Market by Vehicle Type
10.2.6.5.3 Russia Automotive Horn Market by Distribution Channel
10.2.6.6 Rest of Europe Automotive Horn Market
10.2.6.6.1 Rest of Europe Automotive Horn Market by Horn Type
10.2.6.6.2 Rest of Europe Automotive Horn Market by Vehicle Type
10.2.6.6.3 Rest of Europe Automotive Horn Market by Distribution Channel
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Automotive Horn Market Overview
10.3.2 Asia-Pacific Automotive Horn Market Forecasts and Analysis
10.3.3 Asia-Pacific Automotive Horn Market Forecasts and Analysis - By Horn Type
10.3.4 Asia-Pacific Automotive Horn Market Forecasts and Analysis - By Vehicle Type
10.3.5 Asia-Pacific Automotive Horn Market Forecasts and Analysis - By Distribution Channel
10.3.6 Asia-Pacific Automotive Horn Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Automotive Horn Market
10.3.6.1.1 Australia Automotive Horn Market by Horn Type
10.3.6.1.2 Australia Automotive Horn Market by Vehicle Type
10.3.6.1.3 Australia Automotive Horn Market by Distribution Channel
10.3.6.2 China Automotive Horn Market
10.3.6.2.1 China Automotive Horn Market by Horn Type
10.3.6.2.2 China Automotive Horn Market by Vehicle Type
10.3.6.2.3 China Automotive Horn Market by Distribution Channel
10.3.6.3 India Automotive Horn Market
10.3.6.3.1 India Automotive Horn Market by Horn Type
10.3.6.3.2 India Automotive Horn Market by Vehicle Type
10.3.6.3.3 India Automotive Horn Market by Distribution Channel
10.3.6.4 Japan Automotive Horn Market
10.3.6.4.1 Japan Automotive Horn Market by Horn Type
10.3.6.4.2 Japan Automotive Horn Market by Vehicle Type
10.3.6.4.3 Japan Automotive Horn Market by Distribution Channel
10.3.6.5 South Korea Automotive Horn Market
10.3.6.5.1 South Korea Automotive Horn Market by Horn Type
10.3.6.5.2 South Korea Automotive Horn Market by Vehicle Type
10.3.6.5.3 South Korea Automotive Horn Market by Distribution Channel
10.3.6.6 Rest of Asia-Pacific Automotive Horn Market
10.3.6.6.1 Rest of Asia-Pacific Automotive Horn Market by Horn Type
10.3.6.6.2 Rest of Asia-Pacific Automotive Horn Market by Vehicle Type
10.3.6.6.3 Rest of Asia-Pacific Automotive Horn Market by Distribution Channel
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Automotive Horn Market Overview
10.4.2 Middle East and Africa Automotive Horn Market Forecasts and Analysis
10.4.3 Middle East and Africa Automotive Horn Market Forecasts and Analysis - By Horn Type
10.4.4 Middle East and Africa Automotive Horn Market Forecasts and Analysis - By Vehicle Type
10.4.5 Middle East and Africa Automotive Horn Market Forecasts and Analysis - By Distribution Channel
10.4.6 Middle East and Africa Automotive Horn Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Automotive Horn Market
10.4.6.1.1 South Africa Automotive Horn Market by Horn Type
10.4.6.1.2 South Africa Automotive Horn Market by Vehicle Type
10.4.6.1.3 South Africa Automotive Horn Market by Distribution Channel
10.4.6.2 Saudi Arabia Automotive Horn Market
10.4.6.2.1 Saudi Arabia Automotive Horn Market by Horn Type
10.4.6.2.2 Saudi Arabia Automotive Horn Market by Vehicle Type
10.4.6.2.3 Saudi Arabia Automotive Horn Market by Distribution Channel
10.4.6.3 U.A.E Automotive Horn Market
10.4.6.3.1 U.A.E Automotive Horn Market by Horn Type
10.4.6.3.2 U.A.E Automotive Horn Market by Vehicle Type
10.4.6.3.3 U.A.E Automotive Horn Market by Distribution Channel
10.4.6.4 Rest of Middle East and Africa Automotive Horn Market
10.4.6.4.1 Rest of Middle East and Africa Automotive Horn Market by Horn Type
10.4.6.4.2 Rest of Middle East and Africa Automotive Horn Market by Vehicle Type
10.4.6.4.3 Rest of Middle East and Africa Automotive Horn Market by Distribution Channel
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Automotive Horn Market Overview
10.5.2 South and Central America Automotive Horn Market Forecasts and Analysis
10.5.3 South and Central America Automotive Horn Market Forecasts and Analysis - By Horn Type
10.5.4 South and Central America Automotive Horn Market Forecasts and Analysis - By Vehicle Type
10.5.5 South and Central America Automotive Horn Market Forecasts and Analysis - By Distribution Channel
10.5.6 South and Central America Automotive Horn Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Automotive Horn Market
10.5.6.1.1 Brazil Automotive Horn Market by Horn Type
10.5.6.1.2 Brazil Automotive Horn Market by Vehicle Type
10.5.6.1.3 Brazil Automotive Horn Market by Distribution Channel
10.5.6.2 Argentina Automotive Horn Market
10.5.6.2.1 Argentina Automotive Horn Market by Horn Type
10.5.6.2.2 Argentina Automotive Horn Market by Vehicle Type
10.5.6.2.3 Argentina Automotive Horn Market by Distribution Channel
10.5.6.3 Rest of South and Central America Automotive Horn Market
10.5.6.3.1 Rest of South and Central America Automotive Horn Market by Horn Type
10.5.6.3.2 Rest of South and Central America Automotive Horn Market by Vehicle Type
10.5.6.3.3 Rest of South and Central America Automotive Horn Market by Distribution Channel
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. AUTOMOTIVE HORN MARKET, KEY COMPANY PROFILES
12.1. DENSO CORPORATION
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. FCASPA
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. HORNBLASTERS
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. HADLEY
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. HELLA GMBH AND CO. KGAA
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. KLEINN AUTOMOTIVE AIR HORNS
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. MITSUBA CORP.
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. ROBERT BOSCH GMBH
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. SORL AUTO PARTS, INC.
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. WOLO
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
The List of Companies
1. Denso Corporation
2. FCASpA
3. HornBlasters
4. Hadley
5. HELLA GmbH and Co. KGaA
6. Kleinn Automotive Air Horns
7. Mitsuba Corp.
8. Robert Bosch GmBH
9. SORL Auto Parts, Inc.
10. Wolo
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.