Automotive Market Dynamics 2021-2031
The automotive marketing software market is expected to register a CAGR of 7.2% during 2023–2031. Omnichannel marketing approaches and virtual and augmented reality for enhanced customer experiences are likely to remain key trends in the market.
Automotive Marketing Software Market Analysis
- The adoption of Automotive Marketing Software is growing globally as more automotive companies embrace how it can help gain more transparency in customer engagement and build their marketing efforts in a more organized manner.
- The larger markets of North America and Europe are adopting automotive marketing software at a much higher rate, while the Asia-Pacific region is expected to grow at a higher pace.
- The adoption of automotive marketing software is not uniform and depends on several factors. Among the key factors, the company size is the most critical as small-scale industry players are still in the initial stages of adoption, while the largest automakers and their chain of dealerships have already adopted the technologies. The market is expected to grow further as more companies realize the need for more data-driven, personalized marketing strategies in the automotive industry.
Automotive Marketing Software Market Overview
- Auto dealers can use automotive marketing software to enhance their marketing initiatives to target customers and get their leads. Automotive marketing software can help customers improve their business, position the brand, and form a perfect brand identity to generate revenue. Automotive marketing software can use social media, paid ads services, and SEO marketing to leave a lasting impression on the customers by using their skills in marketing. Automotive markets a wide variety of cars to various customers.
- They are segmented into 5 geographic regions. Asia Pacific region, North America, South America, Europe, and the Middle East and Africa (MEA).
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Automotive Market: Strategic Insights
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Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Automotive Market: Strategic Insights
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Automotive Marketing Software Market Drivers and Opportunities
Shift from Traditional Marketing Practices to Digital Platforms to Favor the Market
- Presently, customers search for everything on the internet platforms. Traditional methods of marketing did not target the ads to a wider number of customers and were restricted to a smaller segment.
- Digital platforms help in keeping track of the customer's browsing and their interests. Automotive marketing software working with digital platforms allows easy interaction between the customers and the sellers.
- Mercedes Benz, a giant in the automotive industry, partnered with the movie Avatar, The Way of Water, to promote its electric vehicles. The promotion was tied to the ‘Earth is our Pandora’ campaign.
Adoption of Sustainable and Environment-Friendly Practices
- Presently, companies are adopting sustainable and eco-friendly practices. These practices are becoming an integrated part of the corporates in the 21st century.
- These practices are contributing significantly to the growth of automotive marketing software. Leading automotive companies are practicing sustainable practices and carrying out Corporate Social Responsibility.
- Maruti Suzuki India Ltd has taken up several education initiatives and organized healthcare campaigns in the remote areas around its manufacturing units. The company has also promised to develop environment-friendly vehicles and has launched several green initiatives.
Automotive Marketing Software Market Report Segmentation Analysis
Key segments that contributed to the derivation of the automotive marketing software market analysis are type and application.
- Based on type, the automotive marketing software market is divided into cloud-based and on-premise.
- Based on the application, the automotive marketing software market is divided into the new cars market and the used cars market.
Automotive Marketing Software Market Share Analysis by Geography
- Automotive Marketing Software Market Report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South & Central America.
- Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering Automotive Marketing Software market dynamics, such as drivers, trends, and opportunities that are impacting the markets at the regional level.
- Also, the report covers PEST analysis, which involves the study of major factors that influence the Automotive Marketing Software market in these regions.
Automotive Marketing Software Market Report Scope
Automotive Marketing Software Market News and Recent Developments
The automotive marketing software market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the automotive marketing software market are listed below:
- fullthrottle.ai's new media and audience planning tool helps agencies navigate a time-consuming process. With the Generative AI Audience Planner, businesses can now write out a challenge or goal and draft a first-party audience activation plan within minutes. (Source: fullthrottle.ai, Press Release, May 2024)
Automotive Marketing Software Market Report Coverage and Deliverables
The “Automotive Marketing Software Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:
- Automotive marketing software market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Automotive marketing software market trends as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed PEST/Porter’s Five Forces and SWOT analysis
- Automotive marketing software market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments in the automotive marketing software market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The report can be delivered in PDF/PPT format; we can also share the Excel dataset based on the request.
Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
The leading players operating in the automotive marketing software market are Friendemic, FullThrottle, Dealer.com, Cox Automotive, Yonyou, CDK Global, PureCars, SpinCar, Reynolds and Reynolds, AutoLoop, Epicor, ELEAD1ONE, Outsell.
Omnichannel marketing approaches and virtual and augmented reality for enhanced customer experiences are likely to remain key trends in the market.
The global Automotive Marketing Software market is expected to grow at a CAGR of 7.2% during the forecast period 2023 - 2031.
Increasing digitalization in the automotive industry and rising demand for data-driven marketing strategies are expected to drive the automotive marketing software market.
TABLE OF CONTENTS
1.INTRODUCTION
1.1.SCOPE OF THE STUDY
1.2.THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3.MARKET SEGMENTATION
1.3.1Automotive Marketing Software Market - By Deployment Type
1.3.2Automotive Marketing Software Market - By Application
1.3.3Automotive Marketing Software Market - By Region
1.3.3.1By Country
2.KEY TAKEAWAYS
3.RESEARCH METHODOLOGY
4.AUTOMOTIVE MARKETING SOFTWARE MARKET LANDSCAPE
4.1.OVERVIEW
4.2.PEST ANALYSIS
4.2.1North America - Pest Analysis
4.2.2Europe - Pest Analysis
4.2.3Asia-Pacific - Pest Analysis
4.2.4Middle East and Africa - Pest Analysis
4.2.5South and Central America - Pest Analysis
4.3.ECOSYSTEM ANALYSIS
4.4.EXPERT OPINIONS
5.AUTOMOTIVE MARKETING SOFTWARE MARKET - KEY MARKET DYNAMICS
5.1.KEY MARKET DRIVERS
5.2.KEY MARKET RESTRAINTS
5.3.KEY MARKET OPPORTUNITIES
5.4.FUTURE TRENDS
5.5.IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6.AUTOMOTIVE MARKETING SOFTWARE MARKET - GLOBAL MARKET ANALYSIS
6.1.AUTOMOTIVE - GLOBAL MARKET OVERVIEW
6.2.AUTOMOTIVE - GLOBAL MARKET AND FORECAST TO 2028
6.3.MARKET POSITIONING/MARKET SHARE
7.AUTOMOTIVE MARKETING SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT TYPE
7.1.OVERVIEW
7.2.DEPLOYMENT TYPE MARKET FORECASTS AND ANALYSIS
7.3.CLOUD-BASED
7.3.1.Overview
7.3.2.Cloud-Based Market Forecast and Analysis
7.4.ON-PREMISE
7.4.1.Overview
7.4.2.On-Premise Market Forecast and Analysis
8.AUTOMOTIVE MARKETING SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
8.1.OVERVIEW
8.2.APPLICATION MARKET FORECASTS AND ANALYSIS
8.3.NEW CARS MARKET
8.3.1.Overview
8.3.2.New Cars Market Market Forecast and Analysis
8.4.USED CARS MARKET
8.4.1.Overview
8.4.2.Used Cars Market Market Forecast and Analysis
9.AUTOMOTIVE MARKETING SOFTWARE MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1.NORTH AMERICA
9.1.1North America Automotive Marketing Software Market Overview
9.1.2North America Automotive Marketing Software Market Forecasts and Analysis
9.1.3North America Automotive Marketing Software Market Forecasts and Analysis - By Deployment Type
9.1.4North America Automotive Marketing Software Market Forecasts and Analysis - By Application
9.1.5North America Automotive Marketing Software Market Forecasts and Analysis - By Countries
9.1.5.1United States Automotive Marketing Software Market
9.1.5.1.1United States Automotive Marketing Software Market by Deployment Type
9.1.5.1.2United States Automotive Marketing Software Market by Application
9.1.5.2Canada Automotive Marketing Software Market
9.1.5.2.1Canada Automotive Marketing Software Market by Deployment Type
9.1.5.2.2Canada Automotive Marketing Software Market by Application
9.1.5.3Mexico Automotive Marketing Software Market
9.1.5.3.1Mexico Automotive Marketing Software Market by Deployment Type
9.1.5.3.2Mexico Automotive Marketing Software Market by Application
9.2.EUROPE
9.2.1Europe Automotive Marketing Software Market Overview
9.2.2Europe Automotive Marketing Software Market Forecasts and Analysis
9.2.3Europe Automotive Marketing Software Market Forecasts and Analysis - By Deployment Type
9.2.4Europe Automotive Marketing Software Market Forecasts and Analysis - By Application
9.2.5Europe Automotive Marketing Software Market Forecasts and Analysis - By Countries
9.2.5.1Germany Automotive Marketing Software Market
9.2.5.1.1Germany Automotive Marketing Software Market by Deployment Type
9.2.5.1.2Germany Automotive Marketing Software Market by Application
9.2.5.2France Automotive Marketing Software Market
9.2.5.2.1France Automotive Marketing Software Market by Deployment Type
9.2.5.2.2France Automotive Marketing Software Market by Application
9.2.5.3Italy Automotive Marketing Software Market
9.2.5.3.1Italy Automotive Marketing Software Market by Deployment Type
9.2.5.3.2Italy Automotive Marketing Software Market by Application
9.2.5.4United Kingdom Automotive Marketing Software Market
9.2.5.4.1United Kingdom Automotive Marketing Software Market by Deployment Type
9.2.5.4.2United Kingdom Automotive Marketing Software Market by Application
9.2.5.5Russia Automotive Marketing Software Market
9.2.5.5.1Russia Automotive Marketing Software Market by Deployment Type
9.2.5.5.2Russia Automotive Marketing Software Market by Application
9.2.5.6Rest of Europe Automotive Marketing Software Market
9.2.5.6.1Rest of Europe Automotive Marketing Software Market by Deployment Type
9.2.5.6.2Rest of Europe Automotive Marketing Software Market by Application
9.3.ASIA-PACIFIC
9.3.1Asia-Pacific Automotive Marketing Software Market Overview
9.3.2Asia-Pacific Automotive Marketing Software Market Forecasts and Analysis
9.3.3Asia-Pacific Automotive Marketing Software Market Forecasts and Analysis - By Deployment Type
9.3.4Asia-Pacific Automotive Marketing Software Market Forecasts and Analysis - By Application
9.3.5Asia-Pacific Automotive Marketing Software Market Forecasts and Analysis - By Countries
9.3.5.1Australia Automotive Marketing Software Market
9.3.5.1.1Australia Automotive Marketing Software Market by Deployment Type
9.3.5.1.2Australia Automotive Marketing Software Market by Application
9.3.5.2China Automotive Marketing Software Market
9.3.5.2.1China Automotive Marketing Software Market by Deployment Type
9.3.5.2.2China Automotive Marketing Software Market by Application
9.3.5.3India Automotive Marketing Software Market
9.3.5.3.1India Automotive Marketing Software Market by Deployment Type
9.3.5.3.2India Automotive Marketing Software Market by Application
9.3.5.4Japan Automotive Marketing Software Market
9.3.5.4.1Japan Automotive Marketing Software Market by Deployment Type
9.3.5.4.2Japan Automotive Marketing Software Market by Application
9.3.5.5South Korea Automotive Marketing Software Market
9.3.5.5.1South Korea Automotive Marketing Software Market by Deployment Type
9.3.5.5.2South Korea Automotive Marketing Software Market by Application
9.3.5.6Rest of Asia-Pacific Automotive Marketing Software Market
9.3.5.6.1Rest of Asia-Pacific Automotive Marketing Software Market by Deployment Type
9.3.5.6.2Rest of Asia-Pacific Automotive Marketing Software Market by Application
9.4.MIDDLE EAST AND AFRICA
9.4.1Middle East and Africa Automotive Marketing Software Market Overview
9.4.2Middle East and Africa Automotive Marketing Software Market Forecasts and Analysis
9.4.3Middle East and Africa Automotive Marketing Software Market Forecasts and Analysis - By Deployment Type
9.4.4Middle East and Africa Automotive Marketing Software Market Forecasts and Analysis - By Application
9.4.5Middle East and Africa Automotive Marketing Software Market Forecasts and Analysis - By Countries
9.4.5.1South Africa Automotive Marketing Software Market
9.4.5.1.1South Africa Automotive Marketing Software Market by Deployment Type
9.4.5.1.2South Africa Automotive Marketing Software Market by Application
9.4.5.2Saudi Arabia Automotive Marketing Software Market
9.4.5.2.1Saudi Arabia Automotive Marketing Software Market by Deployment Type
9.4.5.2.2Saudi Arabia Automotive Marketing Software Market by Application
9.4.5.3U.A.E Automotive Marketing Software Market
9.4.5.3.1U.A.E Automotive Marketing Software Market by Deployment Type
9.4.5.3.2U.A.E Automotive Marketing Software Market by Application
9.4.5.4Rest of Middle East and Africa Automotive Marketing Software Market
9.4.5.4.1Rest of Middle East and Africa Automotive Marketing Software Market by Deployment Type
9.4.5.4.2Rest of Middle East and Africa Automotive Marketing Software Market by Application
9.5.SOUTH AND CENTRAL AMERICA
9.5.1South and Central America Automotive Marketing Software Market Overview
9.5.2South and Central America Automotive Marketing Software Market Forecasts and Analysis
9.5.3South and Central America Automotive Marketing Software Market Forecasts and Analysis - By Deployment Type
9.5.4South and Central America Automotive Marketing Software Market Forecasts and Analysis - By Application
9.5.5South and Central America Automotive Marketing Software Market Forecasts and Analysis - By Countries
9.5.5.1Brazil Automotive Marketing Software Market
9.5.5.1.1Brazil Automotive Marketing Software Market by Deployment Type
9.5.5.1.2Brazil Automotive Marketing Software Market by Application
9.5.5.2Argentina Automotive Marketing Software Market
9.5.5.2.1Argentina Automotive Marketing Software Market by Deployment Type
9.5.5.2.2Argentina Automotive Marketing Software Market by Application
9.5.5.3Rest of South and Central America Automotive Marketing Software Market
9.5.5.3.1Rest of South and Central America Automotive Marketing Software Market by Deployment Type
9.5.5.3.2Rest of South and Central America Automotive Marketing Software Market by Application
10.INDUSTRY LANDSCAPE
10.1.MERGERS AND ACQUISITIONS
10.2.AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3.NEW PRODUCT LAUNCHES
10.4.EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11.AUTOMOTIVE MARKETING SOFTWARE MARKET, KEY COMPANY PROFILES
11.1.CDK GLOBAL LLC
11.1.1.Key Facts
11.1.2.Business Description
11.1.3.Products and Services
11.1.4.Financial Overview
11.1.5.SWOT Analysis
11.1.6.Key Developments
11.2.COX AUTOMOTIVE INC. (DEALER.COM)
11.2.1.Key Facts
11.2.2.Business Description
11.2.3.Products and Services
11.2.4.Financial Overview
11.2.5.SWOT Analysis
11.2.6.Key Developments
11.3.EPICOR SOFTWARE CORPORATION
11.3.1.Key Facts
11.3.2.Business Description
11.3.3.Products and Services
11.3.4.Financial Overview
11.3.5.SWOT Analysis
11.3.6.Key Developments
11.4.FRIENDEMIC
11.4.1.Key Facts
11.4.2.Business Description
11.4.3.Products and Services
11.4.4.Financial Overview
11.4.5.SWOT Analysis
11.4.6.Key Developments
11.5.FULLTHROTTLE
11.5.1.Key Facts
11.5.2.Business Description
11.5.3.Products and Services
11.5.4.Financial Overview
11.5.5.SWOT Analysis
11.5.6.Key Developments
11.6.KNOREX
11.6.1.Key Facts
11.6.2.Business Description
11.6.3.Products and Services
11.6.4.Financial Overview
11.6.5.SWOT Analysis
11.6.6.Key Developments
11.7.OUTSELL
11.7.1.Key Facts
11.7.2.Business Description
11.7.3.Products and Services
11.7.4.Financial Overview
11.7.5.SWOT Analysis
11.7.6.Key Developments
11.8.PURECARS TECHNOLOGIES, LLC
11.8.1.Key Facts
11.8.2.Business Description
11.8.3.Products and Services
11.8.4.Financial Overview
11.8.5.SWOT Analysis
11.8.6.Key Developments
11.9.SPINCAR
11.9.1.Key Facts
11.9.2.Business Description
11.9.3.Products and Services
11.9.4.Financial Overview
11.9.5.SWOT Analysis
11.9.6.Key Developments
11.10.THE REYNOLDS AND REYNOLDS COMPANY
11.10.1.Key Facts
11.10.2.Business Description
11.10.3.Products and Services
11.10.4.Financial Overview
11.10.5.SWOT Analysis
11.10.6.Key Developments
12.APPENDIX
12.1.ABOUT THE INSIGHT PARTNERS
12.2.GLOSSARY OF TERMS
The List of Companies
1. CDK Global LLC
2. Cox Automotive Inc. (Dealer.com)
3. Epicor Software Corporation
4. Friendemic
5. FullThrottle
6. KNOREX
7. Outsell
8. PureCars Technologies, LLC
9. Spincar
10. The Reynolds and Reynolds Company
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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