Backup-as-a-Service (BaaS) Market Strategies and Trends - 2031
The Backup-as-a-Service (BaaS) Market is expected to register a CAGR of 33.0% from 2023 to 2031, with a market size expanding from US$ XX million in 2023 to US$ XX Million by 2031.
The report is segmented by Type (Email Backup, Media Storage Backup, Others); Application (Online Backup, Cloud Backup); End-Use Industry (BFSI, Government and Public Sectors, Healthcare, Manufacturing, Media and Entertainment, Telecommunication and IT, Others). The global analysis is further broken-down at regional level and major countries. The report offers the value in USD for the above analysis and segments
Purpose of the ReportThe report Backup-as-a-Service (BaaS) Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Backup-as-a-Service (BaaS) Market Segmentation
Type- Email Backup
- Media Storage Backup
- Others
- Online Backup
- Cloud Backup
- BFSI
- Government and Public Sectors
- Healthcare
- Manufacturing
- Media and Entertainment
- Telecommunication and IT
- Others
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
Strategic Insights
Backup-as-a-Service (BaaS) Market Growth Drivers- Growing Data Volumes Across the Globe: The exponential growth of data generated by businesses across various sectors is a primary driver of the Backup-as-a-Service (BaaS) market. As organizations accumulate vast amounts of data from operations, transactions, and customer interactions, the need for effective and scalable backup solutions has intensified. BaaS offers businesses a reliable way to store, protect, and recover their critical data without the complexity of managing on-premises backup infrastructure. This demand for efficient data management solutions encourages companies to adopt BaaS as a means to safeguard their information against data loss, ensuring business continuity and compliance with regulatory standards.
- Increased Cybersecurity Threats in the World: The rising frequency and sophistication of cyberattacks, such as ransomware and data breaches, are significant drivers of the BaaS market. Organizations are increasingly aware of the vulnerabilities in their data security systems and the potential financial and reputational damage that can result from data loss. BaaS solutions provide robust protection against such threats by offering automated backups, encryption, and rapid recovery options. As businesses seek to enhance their cybersecurity posture and minimize risks associated with data loss, the adoption of BaaS continues to grow, making it an essential component of modern data protection strategies.
- Cost Efficiency and Flexibility: Businesses are continually looking for ways to optimize costs while maintaining effective data management practices. BaaS provides a cost-effective alternative to traditional backup solutions by eliminating the need for significant upfront investments in hardware and software. With BaaS, organizations can pay for only the storage they use, allowing for greater flexibility in budgeting and resource allocation. Additionally, the scalability of BaaS solutions enables companies to adjust their backup capacity as their data needs evolve, making it an attractive option for businesses looking to streamline operations and reduce IT overhead.
- Growing Adoption of Hybrid Backup Strategies: A significant trend in the BaaS market is the growing preference for hybrid backup strategies, which combine on-premises and cloud-based solutions. Organizations are recognizing the benefits of having both local and off-site backups to ensure data redundancy and rapid recovery capabilities. This approach allows businesses to balance performance and security while accommodating varying compliance requirements. As organizations seek to optimize their backup strategies, the demand for flexible hybrid BaaS solutions is expected to rise, influencing service offerings in the market.
- Emphasis on Automation and AI: Another emerging trend in the BaaS market is the increasing emphasis on automation and artificial intelligence (AI) to enhance backup processes. Automation streamlines backup schedules, reduces human error, and ensures consistent data protection practices. Meanwhile, AI technologies can analyze backup data to identify anomalies or potential failures, enabling proactive measures to mitigate risks. As organizations prioritize efficiency and reliability in their data management strategies, the integration of automation and AI into BaaS solutions will continue to shape market developments, leading to enhanced service offerings and improved customer satisfaction.
- Market Expansion in Small and Medium Enterprises (SMEs): The BaaS market holds significant opportunities for growth within small and medium enterprises (SMEs). Many SMEs face challenges in implementing effective backup solutions due to limited resources and expertise. BaaS providers can tailor their services to meet the specific needs of these businesses, offering affordable and easy-to-manage backup options. As awareness of data protection grows among SMEs, the demand for BaaS is likely to increase, presenting a lucrative market segment for service providers looking to expand their reach and capture new customers.
- Integration with Cloud Computing: The ongoing shift towards cloud computing presents ample opportunities for the BaaS market. As organizations increasingly migrate their operations to the cloud, integrating backup solutions with existing cloud infrastructures can enhance data protection and recovery processes. BaaS providers can leverage partnerships with cloud service providers to offer seamless solutions that align with customers' cloud strategies. This integration not only improves operational efficiency but also presents opportunities for cross-selling and upselling additional services, thus driving revenue growth for BaaS providers.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Backup-as-a-Service (BaaS) Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Backup-as-a-Service (BaaS) Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The Backup-as-a-Service (BaaS) Market is estimated to witness a CAGR of 33.0% from 2023 to 2031
Explosive growth in data and rising cyber threats and regulatory compliance requirements are the major factors driving the backup-as-a-service (BaaS) market
Adoption of cloud-based solutions to play a significant role in the global backup-as-a-service (BaaS) market in the coming years
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request
Some of the customization options available based on the request are an additional 3-5 company profiles and country-specific analysis of 3-5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation# as our team would review the same and check the feasibility
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Backup-as-a-Service (BaaS) Market - By Type
1.3.2 Backup-as-a-Service (BaaS) Market - By Application
1.3.3 Backup-as-a-Service (BaaS) Market - By End-Use Industry
1.3.4 Backup-as-a-Service (BaaS) Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. BACKUP-AS-A-SERVICE (BAAS) MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. BACKUP-AS-A-SERVICE (BAAS) MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. BACKUP-AS-A-SERVICE (BAAS) MARKET - GLOBAL MARKET ANALYSIS
6.1. BACKUP-AS-A-SERVICE (BAAS) - GLOBAL MARKET OVERVIEW
6.2. BACKUP-AS-A-SERVICE (BAAS) - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. BACKUP-AS-A-SERVICE (BAAS) MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. EMAIL BACKUP
7.3.1. Overview
7.3.2. Email Backup Market Forecast and Analysis
7.4. MEDIA STORAGE BACKUP
7.4.1. Overview
7.4.2. Media Storage Backup Market Forecast and Analysis
7.5. OTHERS
7.5.1. Overview
7.5.2. Others Market Forecast and Analysis
8. BACKUP-AS-A-SERVICE (BAAS) MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
8.1. OVERVIEW
8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
8.3. ONLINE BACKUP
8.3.1. Overview
8.3.2. Online Backup Market Forecast and Analysis
8.4. CLOUD BACKUP
8.4.1. Overview
8.4.2. Cloud Backup Market Forecast and Analysis
9. BACKUP-AS-A-SERVICE (BAAS) MARKET - REVENUE AND FORECASTS TO 2028 - END-USE INDUSTRY
9.1. OVERVIEW
9.2. END-USE INDUSTRY MARKET FORECASTS AND ANALYSIS
9.3. BFSI
9.3.1. Overview
9.3.2. BFSI Market Forecast and Analysis
9.4. GOVERNMENT AND PUBLIC SECTORS
9.4.1. Overview
9.4.2. Government and Public Sectors Market Forecast and Analysis
9.5. HEALTHCARE
9.5.1. Overview
9.5.2. Healthcare Market Forecast and Analysis
9.6. MANUFACTURING
9.6.1. Overview
9.6.2. Manufacturing Market Forecast and Analysis
9.7. MEDIA AND ENTERTAINMENT
9.7.1. Overview
9.7.2. Media and Entertainment Market Forecast and Analysis
9.8. TELECOMMUNICATION AND IT
9.8.1. Overview
9.8.2. Telecommunication and IT Market Forecast and Analysis
9.9. OTHERS
9.9.1. Overview
9.9.2. Others Market Forecast and Analysis
10. BACKUP-AS-A-SERVICE (BAAS) MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Backup-as-a-Service (BaaS) Market Overview
10.1.2 North America Backup-as-a-Service (BaaS) Market Forecasts and Analysis
10.1.3 North America Backup-as-a-Service (BaaS) Market Forecasts and Analysis - By Type
10.1.4 North America Backup-as-a-Service (BaaS) Market Forecasts and Analysis - By Application
10.1.5 North America Backup-as-a-Service (BaaS) Market Forecasts and Analysis - By End-Use Industry
10.1.6 North America Backup-as-a-Service (BaaS) Market Forecasts and Analysis - By Countries
10.1.6.1 United States Backup-as-a-Service (BaaS) Market
10.1.6.1.1 United States Backup-as-a-Service (BaaS) Market by Type
10.1.6.1.2 United States Backup-as-a-Service (BaaS) Market by Application
10.1.6.1.3 United States Backup-as-a-Service (BaaS) Market by End-Use Industry
10.1.6.2 Canada Backup-as-a-Service (BaaS) Market
10.1.6.2.1 Canada Backup-as-a-Service (BaaS) Market by Type
10.1.6.2.2 Canada Backup-as-a-Service (BaaS) Market by Application
10.1.6.2.3 Canada Backup-as-a-Service (BaaS) Market by End-Use Industry
10.1.6.3 Mexico Backup-as-a-Service (BaaS) Market
10.1.6.3.1 Mexico Backup-as-a-Service (BaaS) Market by Type
10.1.6.3.2 Mexico Backup-as-a-Service (BaaS) Market by Application
10.1.6.3.3 Mexico Backup-as-a-Service (BaaS) Market by End-Use Industry
10.2. EUROPE
10.2.1 Europe Backup-as-a-Service (BaaS) Market Overview
10.2.2 Europe Backup-as-a-Service (BaaS) Market Forecasts and Analysis
10.2.3 Europe Backup-as-a-Service (BaaS) Market Forecasts and Analysis - By Type
10.2.4 Europe Backup-as-a-Service (BaaS) Market Forecasts and Analysis - By Application
10.2.5 Europe Backup-as-a-Service (BaaS) Market Forecasts and Analysis - By End-Use Industry
10.2.6 Europe Backup-as-a-Service (BaaS) Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Backup-as-a-Service (BaaS) Market
10.2.6.1.1 Germany Backup-as-a-Service (BaaS) Market by Type
10.2.6.1.2 Germany Backup-as-a-Service (BaaS) Market by Application
10.2.6.1.3 Germany Backup-as-a-Service (BaaS) Market by End-Use Industry
10.2.6.2 France Backup-as-a-Service (BaaS) Market
10.2.6.2.1 France Backup-as-a-Service (BaaS) Market by Type
10.2.6.2.2 France Backup-as-a-Service (BaaS) Market by Application
10.2.6.2.3 France Backup-as-a-Service (BaaS) Market by End-Use Industry
10.2.6.3 Italy Backup-as-a-Service (BaaS) Market
10.2.6.3.1 Italy Backup-as-a-Service (BaaS) Market by Type
10.2.6.3.2 Italy Backup-as-a-Service (BaaS) Market by Application
10.2.6.3.3 Italy Backup-as-a-Service (BaaS) Market by End-Use Industry
10.2.6.4 United Kingdom Backup-as-a-Service (BaaS) Market
10.2.6.4.1 United Kingdom Backup-as-a-Service (BaaS) Market by Type
10.2.6.4.2 United Kingdom Backup-as-a-Service (BaaS) Market by Application
10.2.6.4.3 United Kingdom Backup-as-a-Service (BaaS) Market by End-Use Industry
10.2.6.5 Russia Backup-as-a-Service (BaaS) Market
10.2.6.5.1 Russia Backup-as-a-Service (BaaS) Market by Type
10.2.6.5.2 Russia Backup-as-a-Service (BaaS) Market by Application
10.2.6.5.3 Russia Backup-as-a-Service (BaaS) Market by End-Use Industry
10.2.6.6 Rest of Europe Backup-as-a-Service (BaaS) Market
10.2.6.6.1 Rest of Europe Backup-as-a-Service (BaaS) Market by Type
10.2.6.6.2 Rest of Europe Backup-as-a-Service (BaaS) Market by Application
10.2.6.6.3 Rest of Europe Backup-as-a-Service (BaaS) Market by End-Use Industry
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Backup-as-a-Service (BaaS) Market Overview
10.3.2 Asia-Pacific Backup-as-a-Service (BaaS) Market Forecasts and Analysis
10.3.3 Asia-Pacific Backup-as-a-Service (BaaS) Market Forecasts and Analysis - By Type
10.3.4 Asia-Pacific Backup-as-a-Service (BaaS) Market Forecasts and Analysis - By Application
10.3.5 Asia-Pacific Backup-as-a-Service (BaaS) Market Forecasts and Analysis - By End-Use Industry
10.3.6 Asia-Pacific Backup-as-a-Service (BaaS) Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Backup-as-a-Service (BaaS) Market
10.3.6.1.1 Australia Backup-as-a-Service (BaaS) Market by Type
10.3.6.1.2 Australia Backup-as-a-Service (BaaS) Market by Application
10.3.6.1.3 Australia Backup-as-a-Service (BaaS) Market by End-Use Industry
10.3.6.2 China Backup-as-a-Service (BaaS) Market
10.3.6.2.1 China Backup-as-a-Service (BaaS) Market by Type
10.3.6.2.2 China Backup-as-a-Service (BaaS) Market by Application
10.3.6.2.3 China Backup-as-a-Service (BaaS) Market by End-Use Industry
10.3.6.3 India Backup-as-a-Service (BaaS) Market
10.3.6.3.1 India Backup-as-a-Service (BaaS) Market by Type
10.3.6.3.2 India Backup-as-a-Service (BaaS) Market by Application
10.3.6.3.3 India Backup-as-a-Service (BaaS) Market by End-Use Industry
10.3.6.4 Japan Backup-as-a-Service (BaaS) Market
10.3.6.4.1 Japan Backup-as-a-Service (BaaS) Market by Type
10.3.6.4.2 Japan Backup-as-a-Service (BaaS) Market by Application
10.3.6.4.3 Japan Backup-as-a-Service (BaaS) Market by End-Use Industry
10.3.6.5 South Korea Backup-as-a-Service (BaaS) Market
10.3.6.5.1 South Korea Backup-as-a-Service (BaaS) Market by Type
10.3.6.5.2 South Korea Backup-as-a-Service (BaaS) Market by Application
10.3.6.5.3 South Korea Backup-as-a-Service (BaaS) Market by End-Use Industry
10.3.6.6 Rest of Asia-Pacific Backup-as-a-Service (BaaS) Market
10.3.6.6.1 Rest of Asia-Pacific Backup-as-a-Service (BaaS) Market by Type
10.3.6.6.2 Rest of Asia-Pacific Backup-as-a-Service (BaaS) Market by Application
10.3.6.6.3 Rest of Asia-Pacific Backup-as-a-Service (BaaS) Market by End-Use Industry
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Backup-as-a-Service (BaaS) Market Overview
10.4.2 Middle East and Africa Backup-as-a-Service (BaaS) Market Forecasts and Analysis
10.4.3 Middle East and Africa Backup-as-a-Service (BaaS) Market Forecasts and Analysis - By Type
10.4.4 Middle East and Africa Backup-as-a-Service (BaaS) Market Forecasts and Analysis - By Application
10.4.5 Middle East and Africa Backup-as-a-Service (BaaS) Market Forecasts and Analysis - By End-Use Industry
10.4.6 Middle East and Africa Backup-as-a-Service (BaaS) Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Backup-as-a-Service (BaaS) Market
10.4.6.1.1 South Africa Backup-as-a-Service (BaaS) Market by Type
10.4.6.1.2 South Africa Backup-as-a-Service (BaaS) Market by Application
10.4.6.1.3 South Africa Backup-as-a-Service (BaaS) Market by End-Use Industry
10.4.6.2 Saudi Arabia Backup-as-a-Service (BaaS) Market
10.4.6.2.1 Saudi Arabia Backup-as-a-Service (BaaS) Market by Type
10.4.6.2.2 Saudi Arabia Backup-as-a-Service (BaaS) Market by Application
10.4.6.2.3 Saudi Arabia Backup-as-a-Service (BaaS) Market by End-Use Industry
10.4.6.3 U.A.E Backup-as-a-Service (BaaS) Market
10.4.6.3.1 U.A.E Backup-as-a-Service (BaaS) Market by Type
10.4.6.3.2 U.A.E Backup-as-a-Service (BaaS) Market by Application
10.4.6.3.3 U.A.E Backup-as-a-Service (BaaS) Market by End-Use Industry
10.4.6.4 Rest of Middle East and Africa Backup-as-a-Service (BaaS) Market
10.4.6.4.1 Rest of Middle East and Africa Backup-as-a-Service (BaaS) Market by Type
10.4.6.4.2 Rest of Middle East and Africa Backup-as-a-Service (BaaS) Market by Application
10.4.6.4.3 Rest of Middle East and Africa Backup-as-a-Service (BaaS) Market by End-Use Industry
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Backup-as-a-Service (BaaS) Market Overview
10.5.2 South and Central America Backup-as-a-Service (BaaS) Market Forecasts and Analysis
10.5.3 South and Central America Backup-as-a-Service (BaaS) Market Forecasts and Analysis - By Type
10.5.4 South and Central America Backup-as-a-Service (BaaS) Market Forecasts and Analysis - By Application
10.5.5 South and Central America Backup-as-a-Service (BaaS) Market Forecasts and Analysis - By End-Use Industry
10.5.6 South and Central America Backup-as-a-Service (BaaS) Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Backup-as-a-Service (BaaS) Market
10.5.6.1.1 Brazil Backup-as-a-Service (BaaS) Market by Type
10.5.6.1.2 Brazil Backup-as-a-Service (BaaS) Market by Application
10.5.6.1.3 Brazil Backup-as-a-Service (BaaS) Market by End-Use Industry
10.5.6.2 Argentina Backup-as-a-Service (BaaS) Market
10.5.6.2.1 Argentina Backup-as-a-Service (BaaS) Market by Type
10.5.6.2.2 Argentina Backup-as-a-Service (BaaS) Market by Application
10.5.6.2.3 Argentina Backup-as-a-Service (BaaS) Market by End-Use Industry
10.5.6.3 Rest of South and Central America Backup-as-a-Service (BaaS) Market
10.5.6.3.1 Rest of South and Central America Backup-as-a-Service (BaaS) Market by Type
10.5.6.3.2 Rest of South and Central America Backup-as-a-Service (BaaS) Market by Application
10.5.6.3.3 Rest of South and Central America Backup-as-a-Service (BaaS) Market by End-Use Industry
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. BACKUP-AS-A-SERVICE (BAAS) MARKET, KEY COMPANY PROFILES
12.1. AMAZON WEB SERVICES, INC.
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. BROADCOM
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. CISCO SYSTEMS, INC.
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. DELL INC.
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. FUJITSU
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. GOOGLE LLC
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. IBM CORPORATION
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. MICROSOFT
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. NETAPP INC.
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. ORACLE
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1. Amazon Web Services, Inc.
2. Broadcom
3. Cisco Systems, Inc.
4. Dell Inc.
5. FUJITSU
6. Google LLC
7.IBM Corporation
8. Microsoft
9. NetApp Inc.
10. Oracle
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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