Beard Care Products Market 2021-2031: Share and Forecast
The Beard Care Products Market is expected to register a CAGR of 7.6% from 2023 to 2031, with a market size expanding from US$ XX million in 2023 to US$ XX Million by 2031.
The report on Beard Care Products Market conducts a deep analysis of the growing demand for the particular grooming product among the beard-growing men. It analyzes key segments like oils, balms, shampoos, and accessories with increasing popularity in facial hair trends and heightened awareness about grooming habits. The report further identifies that factors such as changes in the lifestyles of consumers and the increased impact of social media are most vital growth drivers. Moreover, it lists out major brands and their strategies and innovations. This report is important for stakeholders in the industry of beard care as it gives detailed information on market size and predictions.
Purpose of the ReportThe report Beard Care Products Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Beard Care Products Market Segmentation
Product Type- Oil
- Wax
- Shampoo and Conditioner
- Others
- supermarkets and hypermarkets
- specialty stores
- online retail
- others
Strategic Insights
Beard Care Products Market Growth Drivers- Awareness on Grooming: Such awareness among men toward grooming, especially millennials and Gen Z, is increasing the demand for beard oil, balm, and other beard care kits. As per recent surveys, about 55% of males between the age of 18-34 use grooming products, which is an indication of a cultural shift associated with personal care.
- Social media influence: The high influence of social media together with celebrity endorsement created greater awareness for beard care brands; high-quality products became people's increasing investment.
- Demand for Natural: Natural and organic ingredients also dominate the trend; consumers increasingly huge numbers-demand to be free from chemicals harmful to health, a part of broader health and wellness trends.
- Expansion of e-commerce: More e-commerce websites put these products within easy reach, which contributes further to the rising beard care products market share. Dedicated sections to men's grooming in retailers are also driving the market presence. The increasing rise of facial hairs in fashion and lifestyle has made beard care an essential product, boosting the beard care products market size and share.
- Multifunctional products: Multifunctional products in line with the grooming and skincare benefits attract many consumers, and brands will present all-in-one solutions to satisfy the convenience-seeking consumers.
- Personalization: Personalization is a key trend where companies begin offering customizable products as per the requirements and desires of individual customers to ensure that increased loyalty and satisfaction levels are not kept unaddressed.
- Sustainability: Sustainability and eco-friendliness in packaging will also become extremely important as consumers focus more and more on environmental impact, further making its way to influence beard care market trends. The trend also lies in subscription services as consumers subscribe for the regular delivery of their favorite products. Brand loyalty will be established as these services move forward. Grooming influencers are another trend on a roll, giving the products in front of their audience, and influencer marketing is the new-born kid in town. Improvement in formulation technology with the use of CBD and other healthy ingredients will be another area for a health-conscious consumer. Overall, these trends describe the dynamic, constantly changing market environment that will provide an opportunity for expansion and innovation in the beard care business.
- Entering the emerging markets: Exploring markets where male grooming is now being developed will drastically increase beard care product market share. Customization options will comprise personalized grooming kits for various types of hair and consumer preferences. It is along these lines that experienced consumers will wish to try something special.
- Direct Selling: The brands can also use barbershops and salons as direct selling points, which will enable the brands to gain customers' trust and loyalty. Companies can also seek social media as a platform to reach their target audience and new lines of products.
- E-commerce Expansion: This expansion in e-commerce translates into significant need for strategic and robust sales investments in the online segment to claim a large market share. Besides, the growth potential also includes product development suited to specific markets. Currently, for example, "beard care products for ethnic hair types" is a niche area that is open to growth. With these strategies, businesses will be capable enough to balance themselves in the competitive landscape, innovation, and continual evolving consumer demand in the beard care market.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Beard Care Products Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Beard Care Products Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
Have a question?
Shejal
Shejal will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
Speak to Analyst
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The market is expected to register a CAGR of 7.6% during 2023–2031
Increasing grooming consciousness among younger men drives the beard care products market. For example, while 55% of males aged 18-34 are customers of grooming products, influence from social media, demand for natural ingredients, and expanded e-commerce access further expands the size and share of the market.
Emerging trends would include multifunctional products that blend grooming and skincare, personalization, and sustainability in packaging. Subscription services and influencer marketing will continue to rise, while growth in product formulation improvements toward health-conscious consumers will attract diverse end-users to expand innovations further.
Key players in this market are - L'Oréal SA, Unilever Plc, Edgewell Personal Care, The Estée Lauder Companies Inc, Honest Amish, Wild Willies, Procter and Gamble, The American Beard Company, Liberty Premium Grooming Co
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Beard Care Products Market - By Product Type
1.3.2 Beard Care Products Market - By Distribution Channel
1.3.3 Beard Care Products Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. BEARD CARE PRODUCTS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. BEARD CARE PRODUCTS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. BEARD CARE PRODUCTS MARKET - GLOBAL MARKET ANALYSIS
6.1. BEARD CARE PRODUCTS - GLOBAL MARKET OVERVIEW
6.2. BEARD CARE PRODUCTS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. BEARD CARE PRODUCTS MARKET - REVENUE AND FORECASTS TO 2028 - PRODUCT TYPE
7.1. OVERVIEW
7.2. PRODUCT TYPE MARKET FORECASTS AND ANALYSIS
7.3. OIL
7.3.1. Overview
7.3.2. oil Market Forecast and Analysis
7.4. WAX
7.4.1. Overview
7.4.2. wax Market Forecast and Analysis
7.5. SHAMPOO AND CONDITIONER
7.5.1. Overview
7.5.2. shampoo and conditioner Market Forecast and Analysis
7.6. OTHERS.
7.6.1. Overview
7.6.2. others. Market Forecast and Analysis
8. BEARD CARE PRODUCTS MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
8.1. OVERVIEW
8.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
8.3. SUPERMARKETS AND HYPERMARKETS
8.3.1. Overview
8.3.2. supermarkets and hypermarkets Market Forecast and Analysis
8.4. CONVENIENCE STORES
8.4.1. Overview
8.4.2. convenience stores Market Forecast and Analysis
8.5. ONLINE RETAIL
8.5.1. Overview
8.5.2. online retail Market Forecast and Analysis
8.6. OTHERS
8.6.1. Overview
8.6.2. others Market Forecast and Analysis
9. BEARD CARE PRODUCTS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Beard Care Products Market Overview
9.1.2 North America Beard Care Products Market Forecasts and Analysis
9.1.3 North America Beard Care Products Market Forecasts and Analysis - By Product Type
9.1.4 North America Beard Care Products Market Forecasts and Analysis - By Distribution Channel
9.1.5 North America Beard Care Products Market Forecasts and Analysis - By Countries
9.1.5.1 Canada Beard Care Products Market
9.1.5.1.1 Canada Beard Care Products Market by Product Type
9.1.5.1.2 Canada Beard Care Products Market by Distribution Channel
9.1.5.2 Mexico Beard Care Products Market
9.1.5.2.1 Mexico Beard Care Products Market by Product Type
9.1.5.2.2 Mexico Beard Care Products Market by Distribution Channel
9.1.5.3 US Beard Care Products Market
9.1.5.3.1 US Beard Care Products Market by Product Type
9.1.5.3.2 US Beard Care Products Market by Distribution Channel
9.2. EUROPE
9.2.1 Europe Beard Care Products Market Overview
9.2.2 Europe Beard Care Products Market Forecasts and Analysis
9.2.3 Europe Beard Care Products Market Forecasts and Analysis - By Product Type
9.2.4 Europe Beard Care Products Market Forecasts and Analysis - By Distribution Channel
9.2.5 Europe Beard Care Products Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Beard Care Products Market
9.2.5.1.1 Germany Beard Care Products Market by Product Type
9.2.5.1.2 Germany Beard Care Products Market by Distribution Channel
9.2.5.2 France Beard Care Products Market
9.2.5.2.1 France Beard Care Products Market by Product Type
9.2.5.2.2 France Beard Care Products Market by Distribution Channel
9.2.5.3 Italy Beard Care Products Market
9.2.5.3.1 Italy Beard Care Products Market by Product Type
9.2.5.3.2 Italy Beard Care Products Market by Distribution Channel
9.2.5.4 United Kingdom Beard Care Products Market
9.2.5.4.1 United Kingdom Beard Care Products Market by Product Type
9.2.5.4.2 United Kingdom Beard Care Products Market by Distribution Channel
9.2.5.5 Russia Beard Care Products Market
9.2.5.5.1 Russia Beard Care Products Market by Product Type
9.2.5.5.2 Russia Beard Care Products Market by Distribution Channel
9.2.5.6 Rest of Europe Beard Care Products Market
9.2.5.6.1 Rest of Europe Beard Care Products Market by Product Type
9.2.5.6.2 Rest of Europe Beard Care Products Market by Distribution Channel
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Beard Care Products Market Overview
9.3.2 Asia-Pacific Beard Care Products Market Forecasts and Analysis
9.3.3 Asia-Pacific Beard Care Products Market Forecasts and Analysis - By Product Type
9.3.4 Asia-Pacific Beard Care Products Market Forecasts and Analysis - By Distribution Channel
9.3.5 Asia-Pacific Beard Care Products Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Beard Care Products Market
9.3.5.1.1 Australia Beard Care Products Market by Product Type
9.3.5.1.2 Australia Beard Care Products Market by Distribution Channel
9.3.5.2 China Beard Care Products Market
9.3.5.2.1 China Beard Care Products Market by Product Type
9.3.5.2.2 China Beard Care Products Market by Distribution Channel
9.3.5.3 India Beard Care Products Market
9.3.5.3.1 India Beard Care Products Market by Product Type
9.3.5.3.2 India Beard Care Products Market by Distribution Channel
9.3.5.4 Japan Beard Care Products Market
9.3.5.4.1 Japan Beard Care Products Market by Product Type
9.3.5.4.2 Japan Beard Care Products Market by Distribution Channel
9.3.5.5 South Korea Beard Care Products Market
9.3.5.5.1 South Korea Beard Care Products Market by Product Type
9.3.5.5.2 South Korea Beard Care Products Market by Distribution Channel
9.3.5.6 Rest of Asia-Pacific Beard Care Products Market
9.3.5.6.1 Rest of Asia-Pacific Beard Care Products Market by Product Type
9.3.5.6.2 Rest of Asia-Pacific Beard Care Products Market by Distribution Channel
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Beard Care Products Market Overview
9.4.2 Middle East and Africa Beard Care Products Market Forecasts and Analysis
9.4.3 Middle East and Africa Beard Care Products Market Forecasts and Analysis - By Product Type
9.4.4 Middle East and Africa Beard Care Products Market Forecasts and Analysis - By Distribution Channel
9.4.5 Middle East and Africa Beard Care Products Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Beard Care Products Market
9.4.5.1.1 South Africa Beard Care Products Market by Product Type
9.4.5.1.2 South Africa Beard Care Products Market by Distribution Channel
9.4.5.2 Saudi Arabia Beard Care Products Market
9.4.5.2.1 Saudi Arabia Beard Care Products Market by Product Type
9.4.5.2.2 Saudi Arabia Beard Care Products Market by Distribution Channel
9.4.5.3 U.A.E Beard Care Products Market
9.4.5.3.1 U.A.E Beard Care Products Market by Product Type
9.4.5.3.2 U.A.E Beard Care Products Market by Distribution Channel
9.4.5.4 Rest of Middle East and Africa Beard Care Products Market
9.4.5.4.1 Rest of Middle East and Africa Beard Care Products Market by Product Type
9.4.5.4.2 Rest of Middle East and Africa Beard Care Products Market by Distribution Channel
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Beard Care Products Market Overview
9.5.2 South and Central America Beard Care Products Market Forecasts and Analysis
9.5.3 South and Central America Beard Care Products Market Forecasts and Analysis - By Product Type
9.5.4 South and Central America Beard Care Products Market Forecasts and Analysis - By Distribution Channel
9.5.5 South and Central America Beard Care Products Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Beard Care Products Market
9.5.5.1.1 Brazil Beard Care Products Market by Product Type
9.5.5.1.2 Brazil Beard Care Products Market by Distribution Channel
9.5.5.2 Argentina Beard Care Products Market
9.5.5.2.1 Argentina Beard Care Products Market by Product Type
9.5.5.2.2 Argentina Beard Care Products Market by Distribution Channel
9.5.5.3 Rest of South and Central America Beard Care Products Market
9.5.5.3.1 Rest of South and Central America Beard Care Products Market by Product Type
9.5.5.3.2 Rest of South and Central America Beard Care Products Market by Distribution Channel
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. BEARD CARE PRODUCTS MARKET, KEY COMPANY PROFILES
11.1. L’ORéAL SA
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. UNILEVER PLC
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. EDGEWELL PERSONAL CARE
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. THE ESTéE LAUDER COMPANIES INC
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. HONEST AMISH
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. WILD WILLIES
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. PROCTOR AND GAMBLE
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. THE AMERICAN BEARD COMPANY
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. LIBERTY PREMIUM GROOMING CO
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. ZED LIFESTYLE
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1. L'Oréal SA
2. Unilever Plc
3. Edgewell Personal Care
4. The Estée Lauder Companies Inc
5. Honest Amish
6. Wild Willies
7. Proctor and Gamble
8. The American Beard Company
9. Liberty Premium Grooming Co
10. Zed Lifestyle
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
Get Free Sample For