Bird Food Market Growth Report 2021 to 2031
The Bird Food Market is expected to register a CAGR of 3% from 2023 to 2031, with a market size expanding from US$ XX million in 2023 to US$ XX Million by 2031.
The report is divided into four sections: Bird Type (Wild Birds, Caged Birds), Product Type (Seed, Feed, Treats) and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail). The global analysis is broken down at the regional level and major countries. The market evaluation is presented in US$ for the above segmental analysis.
Purpose of the ReportThe report Bird Food Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Bird Food Market Segmentation
Bird Type- Wild Birds
- Caged Birds
- Seed
- Feed
- Treats
- Supermarkets and Hypermarkets
- Specialty Stores
- Online Retail
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
Strategic Insights
Bird Food Market Growth Drivers- Growing Pet Humanization: Treating pets like family members is a rising trend, leading to increased spending on pet care, including high-quality and specialized bird food.
- Rising Awareness of Nutritional Needs: Bird owners are becoming more educated about the specific dietary requirements of their avian companions, driving demand for nutritionally balanced and enriched bird food.
- E-commerce Growth: Online platforms provide convenient access to a wide variety of bird food options, facilitating easy purchases and reaching a broader customer base.
- Focus on Sustainability: Consumers are increasingly prioritizing eco-friendly and sustainable practices. This will drive demand for bird food produced with organic ingredients, minimal packaging, and sustainable sourcing.
- Personalized Nutrition: Advancements in nutrition science and technology will enable the development of personalized bird food blends tailored to individual bird species, ages, and health conditions.
- Technological Integration: Smart feeders and connected devices will allow for remote monitoring of bird food consumption, automatic refilling, and personalized feeding schedules.
- Developing Innovative Product Formulations: Creating novel and exciting bird food options, such as functional treats, gourmet blends, and innovative textures, can attract new customers and differentiate brands.
- Expanding into Niche Markets: Targeting specific bird species or addressing specialized dietary needs (e.g., for aging birds or birds with specific health concerns) can create lucrative market segments.
- Strengthening Brand Loyalty: Building strong customer relationships through personalized recommendations, loyalty programs, and educational resources can foster brand loyalty and repeat purchases.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Bird Food Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Bird Food Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Bird Food Market is expected to grow at a CAGR of 3% between 2023-2031
The driving factors impacting the Bird Food Market are: Growing Pet Humanization, Rising Awareness of Nutritional Needs and E-commerce Growth
The future trends of the Bird Food Market are: Focus on Sustainability, Personalized Nutrition and Technological Integration
The leading players of the market are: Wild Birds Unlimited, Inc., Bulldog Products, Des Moins Feed Co Inc., Kaytee Products, Inc., GLOBAL HARVEST FOODS, LLC., Pennington Seed, Inc., 3-D Pet Products, F.M. Brown's Sons, Inc., Wagner's LLC., Hartz
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
Some of the customization options available based on request are additional 3-5 company profiles and country-specific analysis of 3-5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Bird Food Market - By Bird Type
1.3.2 Bird Food Market - By Product Type
1.3.3 Bird Food Market - By Distribution Channel
1.3.4 Bird Food Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. BIRD FOOD MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. EXPERT OPINIONS
5. BIRD FOOD MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. BIRD FOOD MARKET - GLOBAL MARKET ANALYSIS
6.1. BIRD FOOD - GLOBAL MARKET OVERVIEW
6.2. BIRD FOOD - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING
7. BIRD FOOD MARKET - REVENUE AND FORECASTS TO 2028 - BIRD TYPE
7.1. OVERVIEW
7.2. BIRD TYPE MARKET FORECASTS AND ANALYSIS
7.3. WILD BIRDS
7.3.1. Overview
7.3.2. Wild Birds Market Forecast and Analysis
7.4. CAGED BIRDS
7.4.1. Overview
7.4.2. Caged Birds Market Forecast and Analysis
8. BIRD FOOD MARKET - REVENUE AND FORECASTS TO 2028 - PRODUCT TYPE
8.1. OVERVIEW
8.2. PRODUCT TYPE MARKET FORECASTS AND ANALYSIS
8.3. SEED
8.3.1. Overview
8.3.2. Seed Market Forecast and Analysis
8.4. FEED
8.4.1. Overview
8.4.2. Feed Market Forecast and Analysis
8.5. TREATS
8.5.1. Overview
8.5.2. Treats Market Forecast and Analysis
8.6. OTHERS
8.6.1. Overview
8.6.2. Others Market Forecast and Analysis
9. BIRD FOOD MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
9.1. OVERVIEW
9.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
9.3. SUPERMARKETS AND HYPERMARKETS
9.3.1. Overview
9.3.2. Supermarkets and Hypermarkets Market Forecast and Analysis
9.4. SPECIALTY STORES
9.4.1. Overview
9.4.2. Specialty Stores Market Forecast and Analysis
9.5. ONLINE RETAIL
9.5.1. Overview
9.5.2. Online Retail Market Forecast and Analysis
9.6. OTHERS
9.6.1. Overview
9.6.2. Others Market Forecast and Analysis
10. BIRD FOOD MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Bird Food Market Overview
10.1.2 North America Bird Food Market Forecasts and Analysis
10.1.3 North America Bird Food Market Forecasts and Analysis - By Bird Type
10.1.4 North America Bird Food Market Forecasts and Analysis - By Product Type
10.1.5 North America Bird Food Market Forecasts and Analysis - By Distribution Channel
10.1.6 North America Bird Food Market Forecasts and Analysis - By Countries
10.1.6.1 United States Bird Food Market
10.1.6.1.1 United States Bird Food Market by Bird Type
10.1.6.1.2 United States Bird Food Market by Product Type
10.1.6.1.3 United States Bird Food Market by Distribution Channel
10.1.6.2 Canada Bird Food Market
10.1.6.2.1 Canada Bird Food Market by Bird Type
10.1.6.2.2 Canada Bird Food Market by Product Type
10.1.6.2.3 Canada Bird Food Market by Distribution Channel
10.1.6.3 Mexico Bird Food Market
10.1.6.3.1 Mexico Bird Food Market by Bird Type
10.1.6.3.2 Mexico Bird Food Market by Product Type
10.1.6.3.3 Mexico Bird Food Market by Distribution Channel
10.2. EUROPE
10.2.1 Europe Bird Food Market Overview
10.2.2 Europe Bird Food Market Forecasts and Analysis
10.2.3 Europe Bird Food Market Forecasts and Analysis - By Bird Type
10.2.4 Europe Bird Food Market Forecasts and Analysis - By Product Type
10.2.5 Europe Bird Food Market Forecasts and Analysis - By Distribution Channel
10.2.6 Europe Bird Food Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Bird Food Market
10.2.6.1.1 Germany Bird Food Market by Bird Type
10.2.6.1.2 Germany Bird Food Market by Product Type
10.2.6.1.3 Germany Bird Food Market by Distribution Channel
10.2.6.2 France Bird Food Market
10.2.6.2.1 France Bird Food Market by Bird Type
10.2.6.2.2 France Bird Food Market by Product Type
10.2.6.2.3 France Bird Food Market by Distribution Channel
10.2.6.3 Italy Bird Food Market
10.2.6.3.1 Italy Bird Food Market by Bird Type
10.2.6.3.2 Italy Bird Food Market by Product Type
10.2.6.3.3 Italy Bird Food Market by Distribution Channel
10.2.6.4 United Kingdom Bird Food Market
10.2.6.4.1 United Kingdom Bird Food Market by Bird Type
10.2.6.4.2 United Kingdom Bird Food Market by Product Type
10.2.6.4.3 United Kingdom Bird Food Market by Distribution Channel
10.2.6.5 Russia Bird Food Market
10.2.6.5.1 Russia Bird Food Market by Bird Type
10.2.6.5.2 Russia Bird Food Market by Product Type
10.2.6.5.3 Russia Bird Food Market by Distribution Channel
10.2.6.6 Rest of Europe Bird Food Market
10.2.6.6.1 Rest of Europe Bird Food Market by Bird Type
10.2.6.6.2 Rest of Europe Bird Food Market by Product Type
10.2.6.6.3 Rest of Europe Bird Food Market by Distribution Channel
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Bird Food Market Overview
10.3.2 Asia-Pacific Bird Food Market Forecasts and Analysis
10.3.3 Asia-Pacific Bird Food Market Forecasts and Analysis - By Bird Type
10.3.4 Asia-Pacific Bird Food Market Forecasts and Analysis - By Product Type
10.3.5 Asia-Pacific Bird Food Market Forecasts and Analysis - By Distribution Channel
10.3.6 Asia-Pacific Bird Food Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Bird Food Market
10.3.6.1.1 Australia Bird Food Market by Bird Type
10.3.6.1.2 Australia Bird Food Market by Product Type
10.3.6.1.3 Australia Bird Food Market by Distribution Channel
10.3.6.2 China Bird Food Market
10.3.6.2.1 China Bird Food Market by Bird Type
10.3.6.2.2 China Bird Food Market by Product Type
10.3.6.2.3 China Bird Food Market by Distribution Channel
10.3.6.3 India Bird Food Market
10.3.6.3.1 India Bird Food Market by Bird Type
10.3.6.3.2 India Bird Food Market by Product Type
10.3.6.3.3 India Bird Food Market by Distribution Channel
10.3.6.4 Japan Bird Food Market
10.3.6.4.1 Japan Bird Food Market by Bird Type
10.3.6.4.2 Japan Bird Food Market by Product Type
10.3.6.4.3 Japan Bird Food Market by Distribution Channel
10.3.6.5 South Korea Bird Food Market
10.3.6.5.1 South Korea Bird Food Market by Bird Type
10.3.6.5.2 South Korea Bird Food Market by Product Type
10.3.6.5.3 South Korea Bird Food Market by Distribution Channel
10.3.6.6 Rest of Asia-Pacific Bird Food Market
10.3.6.6.1 Rest of Asia-Pacific Bird Food Market by Bird Type
10.3.6.6.2 Rest of Asia-Pacific Bird Food Market by Product Type
10.3.6.6.3 Rest of Asia-Pacific Bird Food Market by Distribution Channel
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Bird Food Market Overview
10.4.2 Middle East and Africa Bird Food Market Forecasts and Analysis
10.4.3 Middle East and Africa Bird Food Market Forecasts and Analysis - By Bird Type
10.4.4 Middle East and Africa Bird Food Market Forecasts and Analysis - By Product Type
10.4.5 Middle East and Africa Bird Food Market Forecasts and Analysis - By Distribution Channel
10.4.6 Middle East and Africa Bird Food Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Bird Food Market
10.4.6.1.1 South Africa Bird Food Market by Bird Type
10.4.6.1.2 South Africa Bird Food Market by Product Type
10.4.6.1.3 South Africa Bird Food Market by Distribution Channel
10.4.6.2 Saudi Arabia Bird Food Market
10.4.6.2.1 Saudi Arabia Bird Food Market by Bird Type
10.4.6.2.2 Saudi Arabia Bird Food Market by Product Type
10.4.6.2.3 Saudi Arabia Bird Food Market by Distribution Channel
10.4.6.3 U.A.E Bird Food Market
10.4.6.3.1 U.A.E Bird Food Market by Bird Type
10.4.6.3.2 U.A.E Bird Food Market by Product Type
10.4.6.3.3 U.A.E Bird Food Market by Distribution Channel
10.4.6.4 Rest of Middle East and Africa Bird Food Market
10.4.6.4.1 Rest of Middle East and Africa Bird Food Market by Bird Type
10.4.6.4.2 Rest of Middle East and Africa Bird Food Market by Product Type
10.4.6.4.3 Rest of Middle East and Africa Bird Food Market by Distribution Channel
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Bird Food Market Overview
10.5.2 South and Central America Bird Food Market Forecasts and Analysis
10.5.3 South and Central America Bird Food Market Forecasts and Analysis - By Bird Type
10.5.4 South and Central America Bird Food Market Forecasts and Analysis - By Product Type
10.5.5 South and Central America Bird Food Market Forecasts and Analysis - By Distribution Channel
10.5.6 South and Central America Bird Food Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Bird Food Market
10.5.6.1.1 Brazil Bird Food Market by Bird Type
10.5.6.1.2 Brazil Bird Food Market by Product Type
10.5.6.1.3 Brazil Bird Food Market by Distribution Channel
10.5.6.2 Argentina Bird Food Market
10.5.6.2.1 Argentina Bird Food Market by Bird Type
10.5.6.2.2 Argentina Bird Food Market by Product Type
10.5.6.2.3 Argentina Bird Food Market by Distribution Channel
10.5.6.3 Rest of South and Central America Bird Food Market
10.5.6.3.1 Rest of South and Central America Bird Food Market by Bird Type
10.5.6.3.2 Rest of South and Central America Bird Food Market by Product Type
10.5.6.3.3 Rest of South and Central America Bird Food Market by Distribution Channel
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. BIRD FOOD MARKET, KEY COMPANY PROFILES
12.1. WILD BIRDS UNLIMITED, INC.
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. BULLDOG PRODUCTS
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. DES MOINS FEED CO. INC.
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. KAYTEE PRODUCTS, INC.
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. GLOBAL HARVEST FOODS, LLC.
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. PENNINGTON SEED, INC.
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. 3-D PET PRODUCTS.
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. F.M. BROWN'S SONS, INC.
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. WAGNER'S LLC.
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. HARTZ
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1.Wild Birds Unlimited, Inc.
2.Bulldog Products
3.Des Moins Feed Co. Inc.
4.Kaytee Products, Inc.
5.GLOBAL HARVEST FOODS, LLC.
6.Pennington Seed, Inc.
7.3-D Pet Products.
8.F.M. Brown's Sons, Inc.
9.Wagner's LLC.
10.Hartz
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.