Birthday Cakes Market Developments by 2031
The cake is basically a form of sweet food made from flour, sugar, and other ingredients, that is usually baked and is eaten as dessert after a meal. The cake is most importantly used to celebrate special occasions such as birthday, anniversary, Christmas, and other festivals. The most commonly used ingredients in cake include flour, eggs, sugar, butter or oil or margarine, and leavening agents, including baking soda or baking powder. Additional ingredients and flavorings used are dried, candied, or fresh fruit, cocoa, nuts, and vanilla extract, sone spices flavors with numerous substitutions for the primary ingredients. Cakes can also be filled with fruit preserves, nuts or dessert sauces such as pastry cream, iced & buttercream or other icings, and can also be decorated with marzipan, piped borders, or candied fruit. Specialty personalized birth cakes, with unique style, theme, color, filling, or flavor, are on-demand among the consumers globally.
MARKET DYNAMICS
The birthday cakes market has witnessed a significant growth owing to factors such as wider application in residential as well as commercial purposes. Availability of different varieties of birthday cakes such as novelty cakes, children's cakes, themed cakes, personalized cakes, and others with various flavors including into fruits flavor, chocolate flavor, mixed fruits flavor, and others are anticipated to drive this market globally in the near future. Novelty birthday cakes are known as one of the most popular birthday cake options for consumers available in the market. People love to celebrate a birthday with novelty caked, which is themed around something they love. Moreover, unique product offering by the cake makers and easy accessibility is further influencing this market. In addition to that, the demand for vegan dessert and sugar-free cakes is further propelling the birthday cake market. However, increasing health consciousness among consumers towards diseases such as diabetes, high cholesterol, tooth decay, and others are resisting them from eating sweet dessert, which may further hamper the growth of the birthday cakes market. Nevertheless, with the steady growth in the food processing industry, there are opportunities for the market players to invest in this market.
MARKET SCOPE
The "Global Birthday cakes Market Analysis to 2031" is a specialized and in-depth study of the food and beverages industry with a special focus on the global market trend analysis. The report aims to provide an overview of the birthday cakes market with detailed market segmentation by size, application, type, flavor, and geography. The global birthday cakes market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading birthday cakes market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global birthday cakes market is segmented on the basis of size, application, type and flavor. On the basis of size, the birthday cakes market is segmented into large birthday cakes, medium birthday cakes, and small birthday cakes. The birthday cakes market on the basis of the application is classified into residential and commercial. On the basis of flavor, global birthday cakes market is bifurcated into fruits flavor, chocolate flavor, mixed fruits flavor, and others. Based on type, the global birthday cakes market is bifurcated into novelty cakes, children's cakes, themed cakes, personalised cakes, and others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global birthday cakes market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The birthday cakes market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the birthday cakes market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the birthday cakes market in these regions.
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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global birthday cakes market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The birthday cakes market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the birthday cakes market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the birthday cakes market in these regions.
MARKET PLAYERS
The reports cover various key developments in the global birthday cakes market. Various companies are focusing growth strategies such as product launches, product approvals and others such as patents and events. Some of the growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from birthday cakes market are anticipated to lucrative growth opportunities in the future with the rising demand for birthday cakes in the global market. Below mentioned is the list of few companies engaged in the birthday cakes market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the birthday cakes market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Bake Me a Wish
- BreadTalk
- Felicia's Cake Factory, LLC
- Ganso
- Haagen-Dazs
- Holiland
- King Arthur Flour
- Lecake
- ParisBagutte
- Wedome
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Birthday Cakes Market - By Size
1.3.2 Birthday Cakes Market - By Flavor
1.3.3 Birthday Cakes Market - By Type
1.3.4 Birthday Cakes Market - By Application
1.3.5 Birthday Cakes Market - By Region
1.3.5.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. BIRTHDAY CAKES MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. BIRTHDAY CAKES MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. BIRTHDAY CAKES MARKET - GLOBAL MARKET ANALYSIS
6.1. BIRTHDAY CAKES - GLOBAL MARKET OVERVIEW
6.2. BIRTHDAY CAKES - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. BIRTHDAY CAKES MARKET - REVENUE AND FORECASTS TO 2028 – SIZE
7.1. OVERVIEW
7.2. SIZE MARKET FORECASTS AND ANALYSIS
7.3. LARGE BIRTHDAY CAKES
7.3.1. Overview
7.3.2. Large Birthday Cakes Market Forecast and Analysis
7.4. MEDIUM BIRTHDAY CAKES
7.4.1. Overview
7.4.2. Medium Birthday Cakes Market Forecast and Analysis
7.5. SMALL BIRTHDAY CAKES
7.5.1. Overview
7.5.2. Small Birthday Cakes Market Forecast and Analysis
8. BIRTHDAY CAKES MARKET - REVENUE AND FORECASTS TO 2028 – FLAVOR
8.1. OVERVIEW
8.2. FLAVOR MARKET FORECASTS AND ANALYSIS
8.3. FRUITS FLAVOR
8.3.1. Overview
8.3.2. Fruits Flavor Market Forecast and Analysis
8.4. CHOCOLATE FLAVOR
8.4.1. Overview
8.4.2. Chocolate Flavor Market Forecast and Analysis
8.5. MIXED FRUITS FLAVOR
8.5.1. Overview
8.5.2. Mixed Fruits Flavor Market Forecast and Analysis
8.6. OTHERS
8.6.1. Overview
8.6.2. Others Market Forecast and Analysis
9. BIRTHDAY CAKES MARKET - REVENUE AND FORECASTS TO 2028 – TYPE
9.1. OVERVIEW
9.2. TYPE MARKET FORECASTS AND ANALYSIS
9.3. NOVELTY CAKES
9.3.1. Overview
9.3.2. Novelty Cakes Market Forecast and Analysis
9.4. CHILDREN'S CAKES
9.4.1. Overview
9.4.2. Children's Cakes Market Forecast and Analysis
9.5. THEMED CAKES
9.5.1. Overview
9.5.2. Themed Cakes Market Forecast and Analysis
9.6. PERSONALISED CAKES
9.6.1. Overview
9.6.2. Personalised Cakes Market Forecast and Analysis
9.7. OTHERS
9.7.1. Overview
9.7.2. Others Market Forecast and Analysis
10. BIRTHDAY CAKES MARKET - REVENUE AND FORECASTS TO 2028 – APPLICATION
10.1. OVERVIEW
10.2. APPLICATION MARKET FORECASTS AND ANALYSIS
10.3. RESIDENTIAL
10.3.1. Overview
10.3.2. Residential Market Forecast and Analysis
10.4. COMMERCIAL
10.4.1. Overview
10.4.2. Commercial Market Forecast and Analysis
11. BIRTHDAY CAKES MARKET REVENUE AND FORECASTS TO 2028 – GEOGRAPHICAL ANALYSIS
11.1. NORTH AMERICA
11.1.1 North America Birthday Cakes Market Overview
11.1.2 North America Birthday Cakes Market Forecasts and Analysis
11.1.3 North America Birthday Cakes Market Forecasts and Analysis - By Size
11.1.4 North America Birthday Cakes Market Forecasts and Analysis - By Flavor
11.1.5 North America Birthday Cakes Market Forecasts and Analysis - By Type
11.1.6 North America Birthday Cakes Market Forecasts and Analysis - By Application
11.1.7 North America Birthday Cakes Market Forecasts and Analysis - By Countries
11.1.7.1 United States Birthday Cakes Market
11.1.7.1.1 United States Birthday Cakes Market by Size
11.1.7.1.2 United States Birthday Cakes Market by Flavor
11.1.7.1.3 United States Birthday Cakes Market by Type
11.1.7.1.4 United States Birthday Cakes Market by Application
11.1.7.2 Canada Birthday Cakes Market
11.1.7.2.1 Canada Birthday Cakes Market by Size
11.1.7.2.2 Canada Birthday Cakes Market by Flavor
11.1.7.2.3 Canada Birthday Cakes Market by Type
11.1.7.2.4 Canada Birthday Cakes Market by Application
11.1.7.3 Mexico Birthday Cakes Market
11.1.7.3.1 Mexico Birthday Cakes Market by Size
11.1.7.3.2 Mexico Birthday Cakes Market by Flavor
11.1.7.3.3 Mexico Birthday Cakes Market by Type
11.1.7.3.4 Mexico Birthday Cakes Market by Application
11.2. EUROPE
11.2.1 Europe Birthday Cakes Market Overview
11.2.2 Europe Birthday Cakes Market Forecasts and Analysis
11.2.3 Europe Birthday Cakes Market Forecasts and Analysis - By Size
11.2.4 Europe Birthday Cakes Market Forecasts and Analysis - By Flavor
11.2.5 Europe Birthday Cakes Market Forecasts and Analysis - By Type
11.2.6 Europe Birthday Cakes Market Forecasts and Analysis - By Application
11.2.7 Europe Birthday Cakes Market Forecasts and Analysis - By Countries
11.2.7.1 Germany Birthday Cakes Market
11.2.7.1.1 Germany Birthday Cakes Market by Size
11.2.7.1.2 Germany Birthday Cakes Market by Flavor
11.2.7.1.3 Germany Birthday Cakes Market by Type
11.2.7.1.4 Germany Birthday Cakes Market by Application
11.2.7.2 France Birthday Cakes Market
11.2.7.2.1 France Birthday Cakes Market by Size
11.2.7.2.2 France Birthday Cakes Market by Flavor
11.2.7.2.3 France Birthday Cakes Market by Type
11.2.7.2.4 France Birthday Cakes Market by Application
11.2.7.3 Italy Birthday Cakes Market
11.2.7.3.1 Italy Birthday Cakes Market by Size
11.2.7.3.2 Italy Birthday Cakes Market by Flavor
11.2.7.3.3 Italy Birthday Cakes Market by Type
11.2.7.3.4 Italy Birthday Cakes Market by Application
11.2.7.4 United Kingdom Birthday Cakes Market
11.2.7.4.1 United Kingdom Birthday Cakes Market by Size
11.2.7.4.2 United Kingdom Birthday Cakes Market by Flavor
11.2.7.4.3 United Kingdom Birthday Cakes Market by Type
11.2.7.4.4 United Kingdom Birthday Cakes Market by Application
11.2.7.5 Russia Birthday Cakes Market
11.2.7.5.1 Russia Birthday Cakes Market by Size
11.2.7.5.2 Russia Birthday Cakes Market by Flavor
11.2.7.5.3 Russia Birthday Cakes Market by Type
11.2.7.5.4 Russia Birthday Cakes Market by Application
11.2.7.6 Rest of Europe Birthday Cakes Market
11.2.7.6.1 Rest of Europe Birthday Cakes Market by Size
11.2.7.6.2 Rest of Europe Birthday Cakes Market by Flavor
11.2.7.6.3 Rest of Europe Birthday Cakes Market by Type
11.2.7.6.4 Rest of Europe Birthday Cakes Market by Application
11.3. ASIA-PACIFIC
11.3.1 Asia-Pacific Birthday Cakes Market Overview
11.3.2 Asia-Pacific Birthday Cakes Market Forecasts and Analysis
11.3.3 Asia-Pacific Birthday Cakes Market Forecasts and Analysis - By Size
11.3.4 Asia-Pacific Birthday Cakes Market Forecasts and Analysis - By Flavor
11.3.5 Asia-Pacific Birthday Cakes Market Forecasts and Analysis - By Type
11.3.6 Asia-Pacific Birthday Cakes Market Forecasts and Analysis - By Application
11.3.7 Asia-Pacific Birthday Cakes Market Forecasts and Analysis - By Countries
11.3.7.1 Australia Birthday Cakes Market
11.3.7.1.1 Australia Birthday Cakes Market by Size
11.3.7.1.2 Australia Birthday Cakes Market by Flavor
11.3.7.1.3 Australia Birthday Cakes Market by Type
11.3.7.1.4 Australia Birthday Cakes Market by Application
11.3.7.2 China Birthday Cakes Market
11.3.7.2.1 China Birthday Cakes Market by Size
11.3.7.2.2 China Birthday Cakes Market by Flavor
11.3.7.2.3 China Birthday Cakes Market by Type
11.3.7.2.4 China Birthday Cakes Market by Application
11.3.7.3 India Birthday Cakes Market
11.3.7.3.1 India Birthday Cakes Market by Size
11.3.7.3.2 India Birthday Cakes Market by Flavor
11.3.7.3.3 India Birthday Cakes Market by Type
11.3.7.3.4 India Birthday Cakes Market by Application
11.3.7.4 Japan Birthday Cakes Market
11.3.7.4.1 Japan Birthday Cakes Market by Size
11.3.7.4.2 Japan Birthday Cakes Market by Flavor
11.3.7.4.3 Japan Birthday Cakes Market by Type
11.3.7.4.4 Japan Birthday Cakes Market by Application
11.3.7.5 South Korea Birthday Cakes Market
11.3.7.5.1 South Korea Birthday Cakes Market by Size
11.3.7.5.2 South Korea Birthday Cakes Market by Flavor
11.3.7.5.3 South Korea Birthday Cakes Market by Type
11.3.7.5.4 South Korea Birthday Cakes Market by Application
11.3.7.6 Rest of Asia-Pacific Birthday Cakes Market
11.3.7.6.1 Rest of Asia-Pacific Birthday Cakes Market by Size
11.3.7.6.2 Rest of Asia-Pacific Birthday Cakes Market by Flavor
11.3.7.6.3 Rest of Asia-Pacific Birthday Cakes Market by Type
11.3.7.6.4 Rest of Asia-Pacific Birthday Cakes Market by Application
11.4. MIDDLE EAST AND AFRICA
11.4.1 Middle East and Africa Birthday Cakes Market Overview
11.4.2 Middle East and Africa Birthday Cakes Market Forecasts and Analysis
11.4.3 Middle East and Africa Birthday Cakes Market Forecasts and Analysis - By Size
11.4.4 Middle East and Africa Birthday Cakes Market Forecasts and Analysis - By Flavor
11.4.5 Middle East and Africa Birthday Cakes Market Forecasts and Analysis - By Type
11.4.6 Middle East and Africa Birthday Cakes Market Forecasts and Analysis - By Application
11.4.7 Middle East and Africa Birthday Cakes Market Forecasts and Analysis - By Countries
11.4.7.1 South Africa Birthday Cakes Market
11.4.7.1.1 South Africa Birthday Cakes Market by Size
11.4.7.1.2 South Africa Birthday Cakes Market by Flavor
11.4.7.1.3 South Africa Birthday Cakes Market by Type
11.4.7.1.4 South Africa Birthday Cakes Market by Application
11.4.7.2 Saudi Arabia Birthday Cakes Market
11.4.7.2.1 Saudi Arabia Birthday Cakes Market by Size
11.4.7.2.2 Saudi Arabia Birthday Cakes Market by Flavor
11.4.7.2.3 Saudi Arabia Birthday Cakes Market by Type
11.4.7.2.4 Saudi Arabia Birthday Cakes Market by Application
11.4.7.3 U.A.E Birthday Cakes Market
11.4.7.3.1 U.A.E Birthday Cakes Market by Size
11.4.7.3.2 U.A.E Birthday Cakes Market by Flavor
11.4.7.3.3 U.A.E Birthday Cakes Market by Type
11.4.7.3.4 U.A.E Birthday Cakes Market by Application
11.4.7.4 Rest of Middle East and Africa Birthday Cakes Market
11.4.7.4.1 Rest of Middle East and Africa Birthday Cakes Market by Size
11.4.7.4.2 Rest of Middle East and Africa Birthday Cakes Market by Flavor
11.4.7.4.3 Rest of Middle East and Africa Birthday Cakes Market by Type
11.4.7.4.4 Rest of Middle East and Africa Birthday Cakes Market by Application
11.5. SOUTH AND CENTRAL AMERICA
11.5.1 South and Central America Birthday Cakes Market Overview
11.5.2 South and Central America Birthday Cakes Market Forecasts and Analysis
11.5.3 South and Central America Birthday Cakes Market Forecasts and Analysis - By Size
11.5.4 South and Central America Birthday Cakes Market Forecasts and Analysis - By Flavor
11.5.5 South and Central America Birthday Cakes Market Forecasts and Analysis - By Type
11.5.6 South and Central America Birthday Cakes Market Forecasts and Analysis - By Application
11.5.7 South and Central America Birthday Cakes Market Forecasts and Analysis - By Countries
11.5.7.1 Brazil Birthday Cakes Market
11.5.7.1.1 Brazil Birthday Cakes Market by Size
11.5.7.1.2 Brazil Birthday Cakes Market by Flavor
11.5.7.1.3 Brazil Birthday Cakes Market by Type
11.5.7.1.4 Brazil Birthday Cakes Market by Application
11.5.7.2 Argentina Birthday Cakes Market
11.5.7.2.1 Argentina Birthday Cakes Market by Size
11.5.7.2.2 Argentina Birthday Cakes Market by Flavor
11.5.7.2.3 Argentina Birthday Cakes Market by Type
11.5.7.2.4 Argentina Birthday Cakes Market by Application
11.5.7.3 Rest of South and Central America Birthday Cakes Market
11.5.7.3.1 Rest of South and Central America Birthday Cakes Market by Size
11.5.7.3.2 Rest of South and Central America Birthday Cakes Market by Flavor
11.5.7.3.3 Rest of South and Central America Birthday Cakes Market by Type
11.5.7.3.4 Rest of South and Central America Birthday Cakes Market by Application
12. INDUSTRY LANDSCAPE
12.1. MERGERS AND ACQUISITIONS
12.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
12.3. NEW PRODUCT LAUNCHES
12.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
13. BIRTHDAY CAKES MARKET, KEY COMPANY PROFILES
13.1. BAKE ME A WISH
13.1.1. Key Facts
13.1.2. Business Description
13.1.3. Products and Services
13.1.4. Financial Overview
13.1.5. SWOT Analysis
13.1.6. Key Developments
13.2. BREADTALK
13.2.1. Key Facts
13.2.2. Business Description
13.2.3. Products and Services
13.2.4. Financial Overview
13.2.5. SWOT Analysis
13.2.6. Key Developments
13.3. FELICIA'S CAKE FACTORY, LLC
13.3.1. Key Facts
13.3.2. Business Description
13.3.3. Products and Services
13.3.4. Financial Overview
13.3.5. SWOT Analysis
13.3.6. Key Developments
13.4. GANSO
13.4.1. Key Facts
13.4.2. Business Description
13.4.3. Products and Services
13.4.4. Financial Overview
13.4.5. SWOT Analysis
13.4.6. Key Developments
13.5. HAAGEN-DAZS
13.5.1. Key Facts
13.5.2. Business Description
13.5.3. Products and Services
13.5.4. Financial Overview
13.5.5. SWOT Analysis
13.5.6. Key Developments
13.6. HOLILAND
13.6.1. Key Facts
13.6.2. Business Description
13.6.3. Products and Services
13.6.4. Financial Overview
13.6.5. SWOT Analysis
13.6.6. Key Developments
13.7. KING ARTHUR FLOUR
13.7.1. Key Facts
13.7.2. Business Description
13.7.3. Products and Services
13.7.4. Financial Overview
13.7.5. SWOT Analysis
13.7.6. Key Developments
13.8. LECAKE
13.8.1. Key Facts
13.8.2. Business Description
13.8.3. Products and Services
13.8.4. Financial Overview
13.8.5. SWOT Analysis
13.8.6. Key Developments
13.9. PARISBAGUTTE
13.9.1. Key Facts
13.9.2. Business Description
13.9.3. Products and Services
13.9.4. Financial Overview
13.9.5. SWOT Analysis
13.9.6. Key Developments
13.10. WEDOME
13.10.1. Key Facts
13.10.2. Business Description
13.10.3. Products and Services
13.10.4. Financial Overview
13.10.5. SWOT Analysis
13.10.6. Key Developments
14. APPENDIX
14.1. ABOUT THE INSIGHT PARTNERS
14.2. GLOSSARY OF TERMS
1. Bake Me a Wish
2. BreadTalk
3. Felicia's Cake Factory, LLC
4. Ganso
5. Haagen-Dazs
6. Holiland
7. King Arthur Flour
8. Lecake
9. ParisBagutte
10. Wedome
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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