Brazil Instant Noodles Market Research Report 2021-2031
The Brazil instant noodles market is projected to grow from US$ 552.37 million in 2023 to US$ 749.73 million by 2031; the market is expected to register a CAGR of 3.9% during 2023–2031. The surging preference for gluten-free products is expected to set new trends in the market during the forecast period.
Brazil Instant Noodles Market Analysis
The growing need for convenience and the increased demand for ready-to-eat food products are driving the Brazil instant noodles market. In addition, the growing number of health-conscious consumers in the country contributes to the increased demand for gluten-free instant noodles. The gluten-free instant noodles are usually made without wheat or other gluten-containing grains. Gluten-free is often made from rice, corn, quinoa, and other gluten-free flour. The gluten-free noodles serve customers who prefer a gluten-free diet and provide a similar taste and texture as conventional noodles. The gluten-free category in the Brazil instant noodles market is rapidly emerging due to increasing consumer awareness and growing demand for gluten-free options, with the rising prevalence of celiac disease and gluten intolerance and a broader trend towards healthier habits. Manufacturers are developing new flavors and enhancing the overall quality of gluten-free noodles to meet consumer demands. This category expansion is also supported by the growing availability of gluten-free products in both online and physical channels, making it available to customers in Brazil.
Brazil Instant Noodles Market Overview
The demand for instant noodles in Brazil is witnessing rapid growth. The increasing consumption of instant noodles can be attributed to the continued development and innovation of new flavors, preparation methods, and packaging types that widely appeal the consumers in the Brazilian market. Moreover, the increased number of retail chains and abundant availability of these products in several distribution channels contribute to the market growth of the Brazil instant noodles market.
Supermarkets and hypermarkets are large retail establishments that offer a wide range of products, including groceries, food and beverages, and other household goods. They are a crucial distribution channel for instant noodles in Brazil, offering variety and convenience. Major supermarket chains—Pao de Acucar and Extra—and hypermarkets such as Big and Atacadao provide extensive access to these products across rural and urban areas. The products from different brands are available at reasonable prices in these stores, allowing consumers to quickly shop and find the right product. Manufacturers of instant noodles usually prefer to sell their products through supermarkets and hypermarkets owing to their heavy customer base. In addition, these stores offer attractive discounts, multiple payment options, and a pleasant customer experience. Therefore, rapid urbanization, competitive pricing, and a rise in the working-class population in Brazil boost the popularity of supermarkets and hypermarkets.
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Brazil Instant Noodles Market: Strategic Insights
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Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Brazil Instant Noodles Market: Strategic Insights
Shejal
Have a question?
Shejal will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
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Brazil Instant Noodles Market Drivers and Opportunities
Rise in Adoption of Convenience Food
The consumption of high-quality convenience food has become one of the main trends in the food industry in Brazil. Convenience food, such as ready-to-eat (RTE) and ready-to-cook (RTC) products, allows consumers to save time and effort associated with ingredient shopping, meal preparation, cooking, and post-meal activities. As per the Food and Health Survey of the International Food Information Council (IFIC), convenience is a major factor of consideration for millennials while purchasing food.
Convenience foods such as instant noodles are gaining popularity owing to the increasing number of smaller households and dual-income families across Brazil. Due to their hectic work schedules, millennials prefer to avoid tedious tasks. Instant noodles are processed and involve preservation technology, which plays a major role in extending product shelf life. The efforts and time saved on food preparation and its convenience of storage and transport have further aided in boosting the demand for instant noodles. A few categories of instant noodles can be eaten immediately or after adding water, heating, or thawing. Most instant noodles can be made in 2–5 minutes. As per the World Instant Noodles Association (WINA), the demand for instant noodles is increasing yearly in the country. Brazil secured 11th position worldwide in 2023. Also, the business of supermarket delivery services in Brazil—such as Amazon Fresh and Instacart—has proliferated owing to the rising preference for convenience and quality food. Thus, the growing adoption of convenience food contributes to the Brazil instant noodles market growth.
Rising Penetration of E-Commerce to Create Significant Opportunities
In recent years, the rise of e-commerce has revolutionized consumer shopping and spending habits in Brazil. Rising smartphone and Internet penetration, emerging technologies, growing purchasing power, and convenience offered by online retail shopping platforms from anywhere 24x7 are a few of the key factors favoring the e-commerce industry. People increasingly prefer online retail channels for buying RTE and RTC products, such as instant noodles. The online sales of food products and beverages grew significantly during the COVID-19 pandemic owing to the shutdown of supermarkets and grocery stores and the imposition of several social restrictions by the Brazilian government.
The growing penetration of e-commerce worldwide is encouraging the manufacturers of instant noodles to enhance their online presence by selling products through Amazon, Mercado Livre, Magazine Luíza, and other well-established e-commerce platforms. The rising adoption of e-commerce platforms is eliminating the dependency on offline retail stores such as supermarkets and grocery stores. Thus, the expansion of e-commerce activities is anticipated to create lucrative opportunities for the Brazil instant noodles market growth during the forecast period.
Brazil Instant Noodles Market Report Segmentation Analysis
Key segments that contributed to the derivation of the Brazil instant noodles market analysis are packaging type, category, and distribution channel.
- Based on packaging type, the Brazil instant noodles market is bifurcated into cup/bowl and packet. The packet segment accounted for a larger market share in 2023.
- The market, by category, is bifurcated into conventional and gluten-free. In 2023, the conventional segment held a larger market share.
- Based on distribution channel, the Brazil instant noodles market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The convenience stores segment accounted for the largest market share in 2023.
Brazil Instant Noodles Market Share Analysis by Country
The demand for instant noodles is growing rapidly in the country owing to the increased demand for ready-to-eat products in Brazil. There is a surge in cup/bowl types of instant noodles in the country. Packet packaging for instant noodles offers advantages such as portability, convenience, and cost-effectiveness. The packaging helps preserve freshness and extends shelf life while offering portion control. In addition, it provides sufficient space for branding and nutritional information, enhancing consumer awareness. Packet packaging is available in a variety of stock-keeping units to cater to various consumer needs, including single-pack, double-pack, triple-pack, and bulk options. These packaging options are generally designed for higher quantity purchases, offering flexibility and cost-effectiveness for buyers. The demand for packet packaging type is primarily driven by the widespread availability of instant package noodles in a wide range of packaging sizes, offering consumers the flexibility to purchase according to their needs and usage patterns. Moreover, based on distribution channel, the Brazil instant noodles market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The online retail segment is expected to register the highest CAGR during the forecast period. Consumers' buying preferences are drastically changing with rising internet penetration across the country. The ease of online transactions and reliable delivery services make online purchases of instant noodles convenient and efficient, contributing positively to the Brazil instant noodles market share globally.
Brazil Instant Noodles Market Report Scope
Brazil Instant Noodles Market News and Recent Developments
The Brazil instant noodles market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases.
- NISSIN FOODS DO BRASIL LTDA, a subsidiary of NISSIN FOODS HOLDINGS CO., LTD., is set to build a new plant in Ponta Grossa, Parana, Brazil, starting in June 2024 and completing in March 2026. The plant will expand the company's product portfolio, including the bestselling Nissin Lamen, cup-type noodles CUP NOODLES, and NISSIN YAKISSOBA U.F.O. (Source: NISSIN FOODS DO BRASIL LTDA, Company Website, November 2023)
Brazil Instant Noodles Market Report Coverage and Deliverables
The "Brazil Instant Noodles Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:
- Brazil instant noodles market size and forecast for all the key market segments covered under the scope
- Brazil instant noodles market trends, as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed Porter's Five Forces and SWOT analysis
- Brazil instant noodles market analysis covering key market trends, country framework, major players, regulations, and recent market developments.
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the Brazil instant noodles market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The surging preference for gluten-free products is expected to emerge as a future trend in the market.
The market is expected to register a CAGR of 3.9% during 2023–2031.
Nissin Foods Holdings Co Ltd, Unilever Plc, Nestle SA, Nongshim Co Ltd, Konjac Massas MF, Samyang Food Co Ltd, Ajinomoto Co Inc, and Maruchan Inc are among the key players operating in the market.
The rise in the adoption of convenience food and the expansion of global companies in the country drive the market.
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Secondary Research
3.2 Primary Research
3.2.1 Hypothesis formulation:
3.2.2 Macro-economic factor analysis:
3.2.3 Developing base number:
3.2.4 Data Triangulation:
3.2.5 Country level data:
4. Brazil Instant Noodles Market Landscape
4.1 Overview
4.2 Porter’s Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers:
4.3.2 Manufacturers:
4.3.3 Distributors or Suppliers:
4.3.4 Distribution Channel
4.4 List of Vendors in the Value Chain
5. Brazil Instant Noodles Market – Key Market Dynamics
5.1 Brazil Instant Noodles Market – Key Market Dynamics
5.2 Market Drivers
5.2.1 Rise in Adoption of Convenience Food
5.2.2 Expansion of Global Companies in Brazil
5.3 Market Restraints
5.3.1 Risk of Contamination in Instant Noodles
5.4 Market Opportunities
5.4.1 Expansion of E-Commerce
5.5 Future Trends
5.5.1 Preference for Gluten-free Products
5.6 Impact of Drivers and Restraints:
6. Brazil Instant Noodles Market Analysis
6.1 Brazil Instant Noodles Market Revenue (US$ Million), 2021–2031
6.2 Brazil Instant Noodles Market Forecast and Analysis
7. Brazil Instant Noodles Market Analysis – by Packaging Type
7.1 Cup/Bowl
7.1.1 Overview
7.1.2 Cup/Bowl: Brazil Instant Noodles Market – Revenue and Forecast to 2031 (US$ Million)
7.2 Packet
7.2.1 Overview
7.2.2 Packet: Brazil Instant Noodles Market – Revenue and Forecast to 2031 (US$ Million)
8. Brazil Instant Noodles Market Analysis – by Category
8.1 Conventional
8.1.1 Overview
8.1.2 Conventional: Brazil Instant Noodles Market – Revenue and Forecast to 2031 (US$ Million)
8.2 Gluten-Free
8.2.1 Overview
8.2.2 Gluten-Free: Brazil Instant Noodles Market – Revenue and Forecast to 2031 (US$ Million)
9. Brazil Instant Noodles Market Analysis – by Distribution Channel
9.1 Supermarkets and Hypermarkets
9.1.1 Overview
9.1.2 Supermarkets and Hypermarkets: Brazil Instant Noodles Market – Revenue and Forecast to 2031 (US$ Million)
9.2 Convenience Stores
9.2.1 Overview
9.2.2 Convenience Stores: Brazil Instant Noodles Market – Revenue and Forecast to 2031 (US$ Million)
9.3 Online Retail
9.3.1 Overview
9.3.2 Online Retail: Brazil Instant Noodles Market – Revenue and Forecast to 2031 (US$ Million)
9.4 Others
9.4.1 Overview
9.4.2 Others: Brazil Instant Noodles Market – Revenue and Forecast to 2031 (US$ Million)
10. Competitive Landscape
10.1 Heat Map Analysis
10.2 Company Positioning & Concentration
11. Company Profiles
11.1 Nissin Foods Holdings Co Ltd
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Products and Services
11.1.4 Financial Overview
11.1.5 SWOT Analysis
11.1.6 Key Developments
11.2 Unilever Plc
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Products and Services
11.2.4 Financial Overview
11.2.5 SWOT Analysis
11.2.6 Key Developments
11.3 Nestle SA
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Products and Services
11.3.4 Financial Overview
11.3.5 SWOT Analysis
11.3.6 Key Developments
11.4 Nongshim Co Ltd
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Products and Services
11.4.4 Financial Overview
11.4.5 SWOT Analysis
11.4.6 Key Developments
11.5 Ajinomoto Co Inc
11.5.1 Key Facts
11.5.2 Business Description
11.5.3 Products and Services
11.5.4 Financial Overview
11.5.5 SWOT Analysis
11.5.6 Key Developments
11.6 Maruchan Inc
11.6.1 Key Facts
11.6.2 Business Description
11.6.3 Products and Services
11.6.4 Financial Overview
11.6.5 SWOT Analysis
11.6.6 Key Developments
11.7 Samyang Food Co Ltd
11.7.1 Key Facts
11.7.2 Business Description
11.7.3 Products and Services
11.7.4 Financial Overview
11.7.5 SWOT Analysis
11.7.6 Key Developments
11.8 Konjac Massas MF
11.8.1 Key Facts
11.8.2 Business Description
11.8.3 Products and Services
11.8.4 Financial Overview
11.8.5 SWOT Analysis
11.8.6 Key Developments
12. Appendix
12.1 About The Insight Partners
List of Tables
Table 1. Brazil Instant Noodles Market Segmentation
Table 2. List of Vendors
Table 3. Brazil Instant Noodles Market – Revenue and Forecast to 2031 (US$ Million)
Table 4. Brazil Instant Noodles Market – Revenue and Forecast to 2031 (US$ Million) – by Packaging Type
Table 5. Brazil Instant Noodles Market – Revenue and Forecast to 2031 (US$ Million) – by Category
Table 6. Brazil Instant Noodles Market – Revenue and Forecast to 2031 (US$ Million) – by Distribution Channel
List of Figures
Figure 1. Porter’s Five Forces Analysis
Figure 2. Ecosystem Analysis: Brazil Instant Noodles Market
Figure 3. Impact Analysis of Drivers and Restraints
Figure 4. Brazil Instant Noodles Market Revenue (US$ Million), 2021–2031
Figure 5. Brazil Instant Noodles Market Share (%) – by Packaging Type, 2023 and 2031
Figure 6. Cup/Bowl: Brazil Instant Noodles Market – Revenue and Forecast to 2031 (US$ Million)
Figure 7. Packet: Brazil Instant Noodles Market – Revenue and Forecast to 2031 (US$ Million)
Figure 8. Brazil Instant Noodles Market Share (%) – by Category, 2023 and 2031
Figure 9. Conventional: Brazil Instant Noodles Market – Revenue and Forecast to 2031 (US$ Million)
Figure 10. Gluten-Free: Brazil Instant Noodles Market – Revenue and Forecast to 2031 (US$ Million)
Figure 11. Brazil Instant Noodles Market Share (%) – by Distribution Channel, 2023 and 2031
Figure 12. Supermarkets and Hypermarkets: Brazil Instant Noodles Market – Revenue and Forecast to 2031 (US$ Million)
Figure 13. Convenience Stores: Brazil Instant Noodles Market – Revenue and Forecast to 2031 (US$ Million)
Figure 14. Online Retail: Brazil Instant Noodles Market – Revenue and Forecast to 2031 (US$ Million)
Figure 15. Others: Brazil Instant Noodles Market – Revenue and Forecast to 2031 (US$ Million)
Figure 16. Heat Map Analysis
Figure 17. Company Positioning & Concentration
The List of Companies - Brazil Instant Noodles Market
- Nissin Foods Holdings Co Ltd
- Unilever Plc
- Nestle SA
- Nongshim Co Ltd
- Konjac Massas MF
- Samyang Food Co Ltd
- Ajinomoto Co Inc
- Maruchan Inc
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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