Broadloom Carpet Market Size and Forecasts (2021 - 2031), Global and Regional Share, Trends, and Growth Opportunity Analysis
Broadloom carpets are also known as tufted carpets. It is produced on a wide loom. Broadloom carpets are flexible and available in various colors and patterns. Broadloom carpets are made from solid and coarse fabrics from hemp or jute. Broadloom carpet is a carpet with tiny cut or looped yarn poking up through a backing. Broadloom carpets are reliable and durable.
MARKET DYNAMICS
The increasing popularity of home decor increases the demand for broadloom carpets worldwide. Also, rising disposable income and standard of living results in the adoption of home decor products such as decorative carpets, driving the demand for broadloom carpets around the globe. The inclination towards attractive and bold colors and solidly structured carpets is anticipated to witness the lucrative growth of the global broadloom carpets market. The growing demand for eco-friendly carpets fuels the global market of broadloom carpets. Broadloom carpets are flexible and available in various colors and patterns that drive and attract consumers to opt for broadloom carpets around the globe.
MARKET SCOPE
The "Global Broadloom Carpet Market Analysis to 2028" is a specialized and in-depth study of consumer goods industry with a particular focus on the global market trend analysis. The report aims to provide an overview of the broadloom carpet market with detailed market segmentation by type, material type, and distribution channel. The global broadloom carpet market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading broadloom carpet market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global broadloom carpet market is segmented into by type, material type, and distribution channel. Based on type, the global broadloom carpet market is segmented into hand-made, and machine-made. By material type, the global broadloom carpet market is segmented into, synthetic, wool, and others. By distribution channel, the global broadloom carpet market is classified into supermarkets and hypermarkets, specialty stores, online retail, and others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the broadloom carpet industry, including both qualitative and quantitative information. It provides an overview and forecast of the global broadloom carpet market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 concerning five major regions, namely, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South America. The broadloom carpet market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally, along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the broadloom carpet market from both demand and supply side. Further, it evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trends. The report also provides exhaustive PEST analysis for all five regions, namely, North America, Europe, APAC, MEA, and South America, after evaluating political, economic, social, and technological factors affecting the broadloom carpet market in these regions.
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The report provides a detailed overview of the broadloom carpet industry, including both qualitative and quantitative information. It provides an overview and forecast of the global broadloom carpet market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 concerning five major regions, namely, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South America. The broadloom carpet market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally, along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the broadloom carpet market from both demand and supply side. Further, it evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trends. The report also provides exhaustive PEST analysis for all five regions, namely, North America, Europe, APAC, MEA, and South America, after evaluating political, economic, social, and technological factors affecting the broadloom carpet market in these regions.
MARKET PLAYERS
The report covers vital developments in the broadloom carpet market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals, and others, such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions and partnerships & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market players from the broadloom carpet market are anticipated to witness lucrative growth opportunities in the future with the rising demand for broadloom carpet in the global market. Below mentioned is the list of few companies engaged in the broadloom carpet market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the broadloom carpet market. Besides, the report focuses on leading industry players with information such as company profiles, products, and services offered, financial information of the last three years, the critical development in the past five years.
- ORIENTAL WEAVERS
- Standard carpets Ind, LLC.
- Couristan, Inc.
- Mohawk Industries
- Beaulieu Technical Textiles
- Balta Industries nv.
- Tarkett
- Masland Carpets
- Milliken & Company
- Ege Carpets.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
![Segment Covered](https://www.theinsightpartners.com/assets/rdimages/segment_covered.png)
Segment Covered
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Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
![Country Scope](https://www.theinsightpartners.com/assets/rdimages/country_scope.png)
Country Scope
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1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Broadloom Carpet Market - By Type
1.3.2 Broadloom Carpet Market - By Material Type
1.3.3 Broadloom Carpet Market - By Distribution Channel
1.3.4 Broadloom Carpet Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. BROADLOOM CARPET MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. BROADLOOM CARPET MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. BROADLOOM CARPET MARKET - GLOBAL MARKET ANALYSIS
6.1. BROADLOOM CARPET - GLOBAL MARKET OVERVIEW
6.2. BROADLOOM CARPET - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING
7. BROADLOOM CARPET MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. HAND-MADE
7.3.1. Overview
7.3.2. Hand-made Market Forecast and Analysis
7.4. MACHINE-MADE
7.4.1. Overview
7.4.2. Machine-made Market Forecast and Analysis
8. BROADLOOM CARPET MARKET - REVENUE AND FORECASTS TO 2028 - MATERIAL TYPE
8.1. OVERVIEW
8.2. MATERIAL TYPE MARKET FORECASTS AND ANALYSIS
8.3. SYNTHETIC
8.3.1. Overview
8.3.2. Synthetic Market Forecast and Analysis
8.4. WOOL
8.4.1. Overview
8.4.2. Wool Market Forecast and Analysis
8.5. OTHERS
8.5.1. Overview
8.5.2. Others Market Forecast and Analysis
9. BROADLOOM CARPET MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
9.1. OVERVIEW
9.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
9.3. SUPERMARKETS AND HYPERMARKETS
9.3.1. Overview
9.3.2. Supermarkets and Hypermarkets Market Forecast and Analysis
9.4. SPECIALTY STORES
9.4.1. Overview
9.4.2. Specialty Stores Market Forecast and Analysis
9.5. ONLINE RETAIL
9.5.1. Overview
9.5.2. Online Retail Market Forecast and Analysis
9.6. OTHERS
9.6.1. Overview
9.6.2. Others Market Forecast and Analysis
10. BROADLOOM CARPET MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Broadloom Carpet Market Overview
10.1.2 North America Broadloom Carpet Market Forecasts and Analysis
10.1.3 North America Broadloom Carpet Market Forecasts and Analysis - By Type
10.1.4 North America Broadloom Carpet Market Forecasts and Analysis - By Material Type
10.1.5 North America Broadloom Carpet Market Forecasts and Analysis - By Distribution Channel
10.1.6 North America Broadloom Carpet Market Forecasts and Analysis - By Countries
10.1.6.1 United States Broadloom Carpet Market
10.1.6.1.1 United States Broadloom Carpet Market by Type
10.1.6.1.2 United States Broadloom Carpet Market by Material Type
10.1.6.1.3 United States Broadloom Carpet Market by Distribution Channel
10.1.6.2 Canada Broadloom Carpet Market
10.1.6.2.1 Canada Broadloom Carpet Market by Type
10.1.6.2.2 Canada Broadloom Carpet Market by Material Type
10.1.6.2.3 Canada Broadloom Carpet Market by Distribution Channel
10.1.6.3 Mexico Broadloom Carpet Market
10.1.6.3.1 Mexico Broadloom Carpet Market by Type
10.1.6.3.2 Mexico Broadloom Carpet Market by Material Type
10.1.6.3.3 Mexico Broadloom Carpet Market by Distribution Channel
10.2. EUROPE
10.2.1 Europe Broadloom Carpet Market Overview
10.2.2 Europe Broadloom Carpet Market Forecasts and Analysis
10.2.3 Europe Broadloom Carpet Market Forecasts and Analysis - By Type
10.2.4 Europe Broadloom Carpet Market Forecasts and Analysis - By Material Type
10.2.5 Europe Broadloom Carpet Market Forecasts and Analysis - By Distribution Channel
10.2.6 Europe Broadloom Carpet Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Broadloom Carpet Market
10.2.6.1.1 Germany Broadloom Carpet Market by Type
10.2.6.1.2 Germany Broadloom Carpet Market by Material Type
10.2.6.1.3 Germany Broadloom Carpet Market by Distribution Channel
10.2.6.2 France Broadloom Carpet Market
10.2.6.2.1 France Broadloom Carpet Market by Type
10.2.6.2.2 France Broadloom Carpet Market by Material Type
10.2.6.2.3 France Broadloom Carpet Market by Distribution Channel
10.2.6.3 Italy Broadloom Carpet Market
10.2.6.3.1 Italy Broadloom Carpet Market by Type
10.2.6.3.2 Italy Broadloom Carpet Market by Material Type
10.2.6.3.3 Italy Broadloom Carpet Market by Distribution Channel
10.2.6.4 United Kingdom Broadloom Carpet Market
10.2.6.4.1 United Kingdom Broadloom Carpet Market by Type
10.2.6.4.2 United Kingdom Broadloom Carpet Market by Material Type
10.2.6.4.3 United Kingdom Broadloom Carpet Market by Distribution Channel
10.2.6.5 Russia Broadloom Carpet Market
10.2.6.5.1 Russia Broadloom Carpet Market by Type
10.2.6.5.2 Russia Broadloom Carpet Market by Material Type
10.2.6.5.3 Russia Broadloom Carpet Market by Distribution Channel
10.2.6.6 Rest of Europe Broadloom Carpet Market
10.2.6.6.1 Rest of Europe Broadloom Carpet Market by Type
10.2.6.6.2 Rest of Europe Broadloom Carpet Market by Material Type
10.2.6.6.3 Rest of Europe Broadloom Carpet Market by Distribution Channel
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Broadloom Carpet Market Overview
10.3.2 Asia-Pacific Broadloom Carpet Market Forecasts and Analysis
10.3.3 Asia-Pacific Broadloom Carpet Market Forecasts and Analysis - By Type
10.3.4 Asia-Pacific Broadloom Carpet Market Forecasts and Analysis - By Material Type
10.3.5 Asia-Pacific Broadloom Carpet Market Forecasts and Analysis - By Distribution Channel
10.3.6 Asia-Pacific Broadloom Carpet Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Broadloom Carpet Market
10.3.6.1.1 Australia Broadloom Carpet Market by Type
10.3.6.1.2 Australia Broadloom Carpet Market by Material Type
10.3.6.1.3 Australia Broadloom Carpet Market by Distribution Channel
10.3.6.2 China Broadloom Carpet Market
10.3.6.2.1 China Broadloom Carpet Market by Type
10.3.6.2.2 China Broadloom Carpet Market by Material Type
10.3.6.2.3 China Broadloom Carpet Market by Distribution Channel
10.3.6.3 India Broadloom Carpet Market
10.3.6.3.1 India Broadloom Carpet Market by Type
10.3.6.3.2 India Broadloom Carpet Market by Material Type
10.3.6.3.3 India Broadloom Carpet Market by Distribution Channel
10.3.6.4 Japan Broadloom Carpet Market
10.3.6.4.1 Japan Broadloom Carpet Market by Type
10.3.6.4.2 Japan Broadloom Carpet Market by Material Type
10.3.6.4.3 Japan Broadloom Carpet Market by Distribution Channel
10.3.6.5 South Korea Broadloom Carpet Market
10.3.6.5.1 South Korea Broadloom Carpet Market by Type
10.3.6.5.2 South Korea Broadloom Carpet Market by Material Type
10.3.6.5.3 South Korea Broadloom Carpet Market by Distribution Channel
10.3.6.6 Rest of Asia-Pacific Broadloom Carpet Market
10.3.6.6.1 Rest of Asia-Pacific Broadloom Carpet Market by Type
10.3.6.6.2 Rest of Asia-Pacific Broadloom Carpet Market by Material Type
10.3.6.6.3 Rest of Asia-Pacific Broadloom Carpet Market by Distribution Channel
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Broadloom Carpet Market Overview
10.4.2 Middle East and Africa Broadloom Carpet Market Forecasts and Analysis
10.4.3 Middle East and Africa Broadloom Carpet Market Forecasts and Analysis - By Type
10.4.4 Middle East and Africa Broadloom Carpet Market Forecasts and Analysis - By Material Type
10.4.5 Middle East and Africa Broadloom Carpet Market Forecasts and Analysis - By Distribution Channel
10.4.6 Middle East and Africa Broadloom Carpet Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Broadloom Carpet Market
10.4.6.1.1 South Africa Broadloom Carpet Market by Type
10.4.6.1.2 South Africa Broadloom Carpet Market by Material Type
10.4.6.1.3 South Africa Broadloom Carpet Market by Distribution Channel
10.4.6.2 Saudi Arabia Broadloom Carpet Market
10.4.6.2.1 Saudi Arabia Broadloom Carpet Market by Type
10.4.6.2.2 Saudi Arabia Broadloom Carpet Market by Material Type
10.4.6.2.3 Saudi Arabia Broadloom Carpet Market by Distribution Channel
10.4.6.3 U.A.E Broadloom Carpet Market
10.4.6.3.1 U.A.E Broadloom Carpet Market by Type
10.4.6.3.2 U.A.E Broadloom Carpet Market by Material Type
10.4.6.3.3 U.A.E Broadloom Carpet Market by Distribution Channel
10.4.6.4 Rest of Middle East and Africa Broadloom Carpet Market
10.4.6.4.1 Rest of Middle East and Africa Broadloom Carpet Market by Type
10.4.6.4.2 Rest of Middle East and Africa Broadloom Carpet Market by Material Type
10.4.6.4.3 Rest of Middle East and Africa Broadloom Carpet Market by Distribution Channel
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Broadloom Carpet Market Overview
10.5.2 South and Central America Broadloom Carpet Market Forecasts and Analysis
10.5.3 South and Central America Broadloom Carpet Market Forecasts and Analysis - By Type
10.5.4 South and Central America Broadloom Carpet Market Forecasts and Analysis - By Material Type
10.5.5 South and Central America Broadloom Carpet Market Forecasts and Analysis - By Distribution Channel
10.5.6 South and Central America Broadloom Carpet Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Broadloom Carpet Market
10.5.6.1.1 Brazil Broadloom Carpet Market by Type
10.5.6.1.2 Brazil Broadloom Carpet Market by Material Type
10.5.6.1.3 Brazil Broadloom Carpet Market by Distribution Channel
10.5.6.2 Argentina Broadloom Carpet Market
10.5.6.2.1 Argentina Broadloom Carpet Market by Type
10.5.6.2.2 Argentina Broadloom Carpet Market by Material Type
10.5.6.2.3 Argentina Broadloom Carpet Market by Distribution Channel
10.5.6.3 Rest of South and Central America Broadloom Carpet Market
10.5.6.3.1 Rest of South and Central America Broadloom Carpet Market by Type
10.5.6.3.2 Rest of South and Central America Broadloom Carpet Market by Material Type
10.5.6.3.3 Rest of South and Central America Broadloom Carpet Market by Distribution Channel
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. BROADLOOM CARPET MARKET, KEY COMPANY PROFILES
12.1. ORIENTAL WEAVERS
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. STANDARD CARPETS IND, LLC.
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. COURISTAN, INC.
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. MOHAWK INDUSTRIES
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. BEAULIEU TECHNICAL TEXTILES
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. BALTA INDUSTRIES NV
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. TARKETT
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. MASLAND CARPETS
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. MILLIKEN AND COMPANY
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. EGE CARPETS
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1.ORIENTAL WEAVERS
2.Standard Carpets Ind, LLC.
3.Couristan, Inc.
4.Mohawk Industries
5.Beaulieu Technical Textiles
6.Balta Industries nv
7.Tarkett
8.Masland Carpets
9.Milliken and Company
10.Ege Carpets
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.