The "Global Business Analytics Market Analysis to 2031" is a specialized and in-depth study of the business analytics industry with a focus on the global business analytics market trend. The report aims to provide an overview of the global business analytics market with detailed market segmentation by application, deployment, end-user, and geography. The global business analytics market is expected to witness high growth during the forecast period. The report includes key statistics on the market status of the leading market players and offers key trends and opportunities in the market.
The business analytics market research report offers a detailed overview of the industry including both qualitative and quantitative information. It also provides market size and forecast till 2031 for overall Business analytics market with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America (SAM). The market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
Besides this, the report analyzes factors affecting business analytics market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions considered in the Global Business analytics Market report. Further, the report also includes ecosystem analysis for the Business analytics market.
Also, key business analytics market players influencing the market are profiled in the study along with their SWOT analysis and market strategies. The report also focuses on leading industry players with information such as company profiles, products, and services offered, financial information for the last 3 years, and key developments in the past five years. Some of the key players influencing the business analytics market are SAP SE, Oracle Corporation, SAS Institute Inc., Microsoft Corporation, Tibco Software, Salesforce.com, Adobe Systems Incorporated, INFOR, QLIK Technologies, Inc., and IBM Corporation among others. REGIONAL FRAMEWORK

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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities

Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
This text is related
to segments covered.

Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
o Business Analytics Software Market - By Application
o Business Analytics Software Market - By Deployment
o Business Analytics Software Market - By End-user
o Business Analytics Software Market - By Region
- By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. BUSINESS ANALYTICS SOFTWARE MARKET LANDSCAPE
4.1. OVERVIEW
4.2. ECOSYSTEM ANALYSIS
4.3. PEST ANALYSIS
4.3.1. North America - PEST Analysis
4.3.2. Europe - PEST Analysis
4.3.3. Asia Pacific (APAC) - PEST Analysis
4.3.4. Middle East & Africa (MEA) - PEST Analysis
4.3.5. South America (SAM)- PEST Analysis
5. BUSINESS ANALYTICS SOFTWARE MARKET - KEY INDUSTRY DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. BUSINESS ANALYTICS SOFTWARE MARKET - GLOBAL MARKET ANALYSIS
6.1. BUSINESS ANALYTICS SOFTWARE- GLOBAL MARKET OVERVIEW
6.2. BUSINESS ANALYTICS SOFTWARE- GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/ MARKET SHARE
6. BUSINESS ANALYTICS SOFTWARE MARKET REVENUE AND FORECASTS TO 2028 - APPLICATION
6.4. OVERVIEW
6.5. APPLICATION MARKET FORECASTS AND ANALYSIS
6.6. SUPPLY CHAIN ANALYTICS
6.6.1. Overview
6.6.2. Supply Chain Analytics Market Forecast and Analysis
6.7. SPATIAL ANALYTICS
6.7.1. Overview
6.7.2. Spatial Analytics Market Forecast and Analysis
6.8. WORKFORCE ANALYTICS
6.8.1. Overview
6.8.2. Workforce Analytics Market Forecast and Analysis
6.9. MARKETING ANALYTICS
6.9.1. Overview
6.9.2. Marketing Analytics Market Forecast and Analysis
6.10. BEHAVIORAL ANALYTICS
6.10.1. Overview
6.10.2. Behavioral Analytics Market Forecast and Analysis
6.11. RISK AND CREDIT ANALYTICS
6.11.1. Overview
6.11.2. Risk And Credit Analytics Market Forecast and Analysis
6.12. PRICING ANALYTICS
6.12.1. Overview
6.12.2. Pricing Analytics Market Forecast and Analysis
6.13. OTHERS
6.13.1. Overview
6.13.2. Others Market Forecast and Analysis
7. BUSINESS ANALYTICS SOFTWARE MARKET REVENUE AND FORECASTS TO 2028 - DEPLOYMENT
7.1. OVERVIEW
7.2. DEPLOYMENT MARKET FORECASTS AND ANALYSIS
7.3. ON-PREMISE
7.3.1. Overview
7.3.2. On-Premise Market Forecast and Analysis
7.4. CLOUD
7.4.1. Overview
7.4.2. Cloud Market Forecast and Analysis
7.5. HYBRID
7.5.1. Overview
7.5.2. Hybrid Market Forecast and Analysis
8. BUSINESS ANALYTICS SOFTWARE MARKET REVENUE AND FORECASTS TO 2028 - END-USER
8.1. OVERVIEW
8.2. END-USER MARKET FORECASTS AND ANALYSIS
8.3. BFSI
8.3.1. Overview
8.3.2. BFSI Market Forecast and Analysis
8.4. IT & TELECOM
8.4.1. Overview
8.4.2. IT & Telecom Market Forecast and Analysis
8.5. MANUFACTURING
8.5.1. Overview
8.5.2. Manufacturing Market Forecast and Analysis
8.6. RETAIL
8.6.1. Overview
8.6.2. Retail Market Forecast and Analysis
8.7. ENERGY & POWER
8.7.1. Overview
8.7.2. Energy & Power Market Forecast and Analysis
8.8. HEALTHCARE
8.8.1. Overview
8.8.2. Healthcare Market Forecast and Analysis
8.9. OTHERS
8.9.1. Overview
8.9.2. Others Market Forecast and Analysis
9. BUSINESS ANALYTICS SOFTWARE MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1. North America Business Analytics Software Market Overview
9.1.2. North America Business Analytics Software Market Forecasts and Analysis
9.1.3. North America Market Forecasts and Analysis - By Application
9.1.4. North America Market Forecasts and Analysis - By Deployment
9.1.5. North America Market Forecasts and Analysis - By End-user
9.1.6. North America Market Forecasts and Analysis - By Countries
9.1.6.1. US market
9.1.6.1.1. US Market by Application
9.1.6.1.2. US Market by Deployment
9.1.6.1.3. US Market by End-user
9.1.6.2. Canada market
9.1.6.2.1. Canada Market by Application
9.1.6.2.2. Canada Market by Deployment
9.1.6.2.3. Canada Market by End-user
9.1.6.3. Mexico market
9.1.6.3.1. Mexico Market by Application
9.1.6.3.2. Mexico Market by Deployment
9.1.6.3.3. Mexico Market by End-user
9.2. EUROPE
9.2.1. Europe Business Analytics Software Market Overview
9.2.2. Europe Business Analytics Software Market Forecasts and Analysis
9.2.3. Europe Market Forecasts and Analysis - By Application
9.2.4. Europe Market Forecasts and Analysis - By Deployment
9.2.5. Europe Market Forecasts and Analysis - By End-user
9.2.6. Europe Market Forecasts and Analysis - By Countries
9.2.6.1. France market
9.2.6.1.1. France Market by Application
9.2.6.1.2. France Market by Deployment
9.2.6.1.3. France Market by End-user
9.2.6.2. Germany market
9.2.6.2.1. Germany Market by Application
9.2.6.2.2. Germany Market by Deployment
9.2.6.2.3. Germany Market by End-user
9.2.6.3. Italy market
9.2.6.3.1. Italy Market by Application
9.2.6.3.2. Italy Market by Deployment
9.2.6.3.3. Italy Market by End-user
9.2.6.4. Russia market
9.2.6.4.1. Russia Market by Application
9.2.6.4.2. Russia Market by Deployment
9.2.6.4.3. Russia Market by End-user
9.2.6.5. UK market
9.2.6.5.1. UK Market by Application
9.2.6.5.2. UK Market by Deployment
9.2.6.5.3. UK Market by End-user
9.2.6.6. Rest of Europe market
9.2.6.6.1. Rest of Europe Market by Application
9.2.6.6.2. Rest of Europe Market by Deployment
9.2.6.6.3. Rest of Europe Market by End-user
9.3. ASIA PACIFIC (APAC)
9.3.1. Asia Pacific Business Analytics Software Market Overview
9.3.2. Asia Pacific Business Analytics Software Market Forecasts and Analysis
9.3.3. Asia Pacific Market Forecasts and Analysis - By Application
9.3.4. Asia Pacific Market Forecasts and Analysis - By Deployment
9.3.5. Asia Pacific Market Forecasts and Analysis - By End-user
9.3.6. Asia Pacific Market Forecasts and Analysis - By Countries
9.3.6.1. South Korea
9.3.6.1.1. South Korea Market by Application
9.3.6.1.2. South Korea Market by Deployment
9.3.6.1.3. South Korea Market by End-user
9.3.6.2. China market
9.3.6.2.1. China Market by Application
9.3.6.2.2. China Market by Deployment
9.3.6.2.3. China Market by End-user
9.3.6.3. India market
9.3.6.3.1. India Market by Application
9.3.6.3.2. India Market by Deployment
9.3.6.3.3. India Market by End-user
9.3.6.4. Japan market
9.3.6.4.1. Japan Market by Application
9.3.6.4.2. Japan Market by Deployment
9.3.6.4.3. Japan Market by End-user
9.3.6.5. Australia market
9.3.6.5.1. Australia Market by Application
9.3.6.5.2. Australia Market by Deployment
9.3.6.5.3. Australia Market by End-user
9.3.6.6. Rest of APAC market
9.3.6.6.1. Rest of APAC Market by Application
9.3.6.6.2. Rest of APAC Market by Deployment
9.3.6.6.3. Rest of APAC Market by End-user
9.4. MIDDLE EAST AND AFRICA (MEA)
9.4.1. Middle East and Africa Business Analytics Software Market Overview
9.4.2. Middle East and Africa Business Analytics Software Market Forecasts and Analysis
9.4.3. Middle East and Africa Market Forecasts and Analysis - By Application
9.4.4. Middle East and Africa Market Forecasts and Analysis - By Deployment
9.4.5. Middle East and Africa Market Forecasts and Analysis - By End-user
9.4.6. Middle East and Africa Market Forecasts and Analysis - By Countries
9.4.6.1. South Africa market
9.4.6.1.1. South Africa Market by Application
9.4.6.1.2. South Africa Market by Deployment
9.4.6.1.3. South Africa Market by End-user
9.4.6.2. Saudi Arabia market
9.4.6.2.1. Saudi Arabia Market by Application
9.4.6.2.2. Saudi Arabia Market by Deployment
9.4.6.2.3. Saudi Arabia Market by End-user
9.4.6.3. UAE market
9.4.6.3.1. UAE Market by Application
9.4.6.3.2. UAE Market by Deployment
9.4.6.3.3. UAE Market by End-user
9.4.6.4. Rest of MEA market
9.4.6.4.1. Rest of MEA Market by Application
9.4.6.4.2. Rest of MEA Market by Deployment
9.4.6.4.3. Rest of MEA Market by End-user
9.5. SOUTH AMERICA (SAM)
9.5.1. South America Business Analytics Software Market Overview
9.5.2. South America Business Analytics Software Market Forecasts and Analysis
9.5.3. South America Market Forecasts and Analysis - By Application
9.5.4. South America Market Forecasts and Analysis - By Deployment
9.5.5. South America Market Forecasts and Analysis - By End-user
9.5.6. South America Market Forecasts and Analysis - By Countries
9.5.6.1. Brazil market
9.5.6.1.1. Brazil Market by Application
9.5.6.1.2. Brazil Market by Deployment
9.5.6.1.3. Brazil Market by End-user
9.5.6.2. Argentina market
9.5.6.2.1. Argentina Market by Application
9.5.6.2.2. Argentina Market by Deployment
9.5.6.2.3. Argentina Market by End-user
9.5.6.3. Rest of SAM market
9.5.6.3.1. Rest of SAM Market by Application
9.5.6.3.2. Rest of SAM Market by Deployment
9.5.6.3.3. Rest of SAM Market by End-user
10. INDUSTRY LANDSCAPE
10.1. MERGERS & ACQUISITIONS
10.2. MARKET INITIATIVES
10.3. NEW DEVELOPMENTS
11. BUSINESS ANALYTICS SOFTWARE MARKET, KEY COMPANY PROFILES
11.1. SAP SE
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products & Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. ORACLE CORPORATION
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products & Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. MICROSOFT CORPORATION
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products & Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. SAS INSTITUTE INC.
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products & Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. TIBCO SOFTWARE
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products & Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. SALESFORCE.COM
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products & Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. ADOBE SYSTEMS INCORPORATED
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products & Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. QLIK TECHNOLOGIES, INC.
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products & Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. INFOR
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products & Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. IBM CORPORATION
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products & Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1. SAP SE
2. Oracle Corporation
3. SAS Institute Inc.
4. Microsoft Corporation
5. Tibco Software
6. Salesforce.com
7. Adobe Systems Incorporated
8. INFOR
9. QLIK Technologies, Inc.
10. IBM Corporation
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.