The Business Intelligence and Analytics Software Market is expected to register a CAGR of 11.0% from 2025 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
The report is segmented by Type (Business Intelligence Platform, Content Analytics, Advance and Predictive Analytics, Analytic Data Management, Others); Deployment Type (Cloud Deployment, On-Premise Deployment, Hybrid Deployment); Vertical (IT and Telecom, BFSI, Media and Entertainment, Manufacturing, Healthcare and Lifesciences, Others). The global analysis is further broken-down at regional level and major countries. The report offers the value in USD for the above analysis and segments
Purpose of the ReportThe report Business Intelligence and Analytics Software Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Business Intelligence and Analytics Software Market Segmentation
Type- Business Intelligence Platform
- Content Analytics
- Advance and Predictive Analytics
- Analytic Data Management
- Others
- Cloud Deployment
- On-Premise Deployment
- Hybrid Deployment
- IT and Telecom
- BFSI
- Media and Entertainment
- Manufacturing
- Healthcare and Lifesciences
- Others
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
Strategic Insights
Business Intelligence and Analytics Software Market Growth Drivers- Increasing Data Volume and Complexity: The exponential growth of data generated by businesses is a primary driver for the Business Intelligence (BI) and Analytics Software market. Companies are inundated with vast amounts of structured and unstructured data from various sources, including social media, IoT devices, and transaction records. To harness this data effectively, organizations require advanced BI tools that can analyze and visualize complex datasets, enabling informed decision-making. As a result, organizations are investing in sophisticated analytics software to transform raw data into actionable insights, driving the demand for BI solutions.
- Growing Need for Real-Time Insights: In today’s fast-paced business environment, the demand for real-time insights is more critical than ever. Organizations are increasingly relying on BI and analytics software to provide timely data analysis, allowing them to respond swiftly to market changes, customer needs, and operational challenges. This urgency for immediate access to information has led businesses to adopt advanced analytics solutions that facilitate real-time reporting and data visualization. As companies seek to enhance their agility and competitiveness, the need for real-time analytics continues to propel the growth of the BI software market.
- Rising Adoption of Cloud-Based Solutions: The shift towards cloud computing has significantly influenced the Business Intelligence and Analytics Software market. Cloud-based BI solutions offer organizations the flexibility, scalability, and cost-effectiveness that traditional on-premise solutions may lack. Businesses can access powerful analytics tools without the need for extensive infrastructure investments, enabling them to scale their analytics capabilities as needed. Furthermore, cloud solutions facilitate collaboration and data sharing across teams and geographic locations. As more organizations embrace cloud technologies, the demand for cloud-based BI and analytics tools is expected to grow substantially.
- Shift Towards Data Democratization: A notable trend in the Business Intelligence and Analytics Software market is the shift towards data democratization. Organizations are increasingly focused on making data and analytics accessible to all employees, regardless of their technical expertise. This trend is characterized by the development of user-friendly tools that allow employees across various roles to engage with data, generate insights, and contribute to data-driven decision-making. By promoting a culture of data democratization, businesses aim to enhance collaboration, foster innovation, and improve overall organizational performance, driving the adoption of BI solutions that prioritize ease of use.
- Rising Focus on Data Governance and Compliance: As organizations collect and analyze vast amounts of data, there is a growing emphasis on data governance and compliance within the Business Intelligence and Analytics Software market. Companies are recognizing the importance of establishing robust data management practices to ensure data accuracy, security, and adherence to regulatory requirements. This trend is leading to the development of BI solutions that incorporate data governance features, such as data lineage tracking, audit trails, and compliance reporting tools. As businesses prioritize data integrity and regulatory compliance, providers that offer comprehensive governance capabilities will gain a competitive edge in the market.
- Integration of Artificial Intelligence and Machine Learning: The integration of artificial intelligence (AI) and machine learning (ML) into BI and analytics software presents a significant opportunity for market growth. These technologies can enhance data analysis capabilities by enabling predictive analytics, automated insights, and personalized reporting. Businesses are increasingly seeking solutions that leverage AI and ML to uncover hidden patterns in data, forecast trends, and improve decision-making processes. Providers that incorporate these advanced technologies into their offerings can differentiate themselves in a competitive market and attract organizations looking for innovative analytics solutions.
- Growing Demand for Self-Service Analytics: There is a rising demand for self-service analytics tools that empower non-technical users to analyze data and generate insights independently. Organizations are recognizing the value of enabling employees across various departments to access and interpret data without relying solely on IT teams. Self-service BI solutions simplify the analytics process and enhance data literacy among employees, fostering a data-driven culture within organizations. This trend presents an opportunity for software providers to develop user-friendly interfaces and intuitive analytics tools that cater to a broader audience, thereby expanding their market reach.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Business Intelligence and Analytics Software Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Business Intelligence and Analytics Software Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Some of the customization options available based on the request are an additional 3-5 company profiles and country-specific analysis of 3-5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation# as our team would review the same and check the feasibility
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request
Cloud-Based BI solutions to play a significant role in the global Business Intelligence and analytics software market in the coming years
Increasing volumes of aata and competitive edge demand are the major factors driving the Business Intelligence and analytics software market
The Business Intelligence and Analytics Software Market is estimated to witness a CAGR of 11.0% from 2023 to 2031
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Business Intelligence And Analytics Software Market - By Type
1.3.2 Business Intelligence And Analytics Software Market - By Deployment Type
1.3.3 Business Intelligence And Analytics Software Market - By Vertical
1.3.4 Business Intelligence And Analytics Software Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. BUSINESS INTELLIGENCE AND ANALYTICS SOFTWARE MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER’S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. BUSINESS INTELLIGENCE AND ANALYTICS SOFTWARE MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. BUSINESS INTELLIGENCE AND ANALYTICS SOFTWARE MARKET - GLOBAL MARKET ANALYSIS
6.1. BUSINESS INTELLIGENCE AND ANALYTICS SOFTWARE - GLOBAL MARKET OVERVIEW
6.2. BUSINESS INTELLIGENCE AND ANALYTICS SOFTWARE - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. BUSINESS INTELLIGENCE AND ANALYTICS SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. BUSINESS INTELLIGENCE PLATFORM
7.3.1. Overview
7.3.2. Business Intelligence Platform Market Forecast and Analysis
7.4. CONTENT ANALYTICS
7.4.1. Overview
7.4.2. Content Analytics Market Forecast and Analysis
7.5. ADVANCE AND PREDICTIVE ANALYTICS
7.5.1. Overview
7.5.2. Advance and Predictive Analytics Market Forecast and Analysis
7.6. ANALYTIC DATA MANAGEMENT
7.6.1. Overview
7.6.2. Analytic Data Management Market Forecast and Analysis
7.7. OTHERS
7.7.1. Overview
7.7.2. Others Market Forecast and Analysis
8. BUSINESS INTELLIGENCE AND ANALYTICS SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT TYPE
8.1. OVERVIEW
8.2. DEPLOYMENT TYPE MARKET FORECASTS AND ANALYSIS
8.3. CLOUD DEPLOYMENT
8.3.1. Overview
8.3.2. Cloud Deployment Market Forecast and Analysis
8.4. ON-PREMISE DEPLOYMENT
8.4.1. Overview
8.4.2. On-Premise Deployment Market Forecast and Analysis
8.5. HYBRID DEPLOYMENT
8.5.1. Overview
8.5.2. Hybrid Deployment Market Forecast and Analysis
9. BUSINESS INTELLIGENCE AND ANALYTICS SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - VERTICAL
9.1. OVERVIEW
9.2. VERTICAL MARKET FORECASTS AND ANALYSIS
9.3. IT AND TELECOM
9.3.1. Overview
9.3.2. IT and Telecom Market Forecast and Analysis
9.4. BFSI
9.4.1. Overview
9.4.2. BFSI Market Forecast and Analysis
9.5. MEDIA AND ENTERTAINMENT
9.5.1. Overview
9.5.2. Media and Entertainment Market Forecast and Analysis
9.6. MANUFACTURING
9.6.1. Overview
9.6.2. Manufacturing Market Forecast and Analysis
9.7. HEALTHCARE AND LIFESCIENCES
9.7.1. Overview
9.7.2. Healthcare and Lifesciences Market Forecast and Analysis
9.8. OTHERS
9.8.1. Overview
9.8.2. Others Market Forecast and Analysis
10. BUSINESS INTELLIGENCE AND ANALYTICS SOFTWARE MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Business Intelligence And Analytics Software Market Overview
10.1.2 North America Business Intelligence And Analytics Software Market Forecasts and Analysis
10.1.3 North America Business Intelligence And Analytics Software Market Forecasts and Analysis - By Type
10.1.4 North America Business Intelligence And Analytics Software Market Forecasts and Analysis - By Deployment Type
10.1.5 North America Business Intelligence And Analytics Software Market Forecasts and Analysis - By Vertical
10.1.6 North America Business Intelligence And Analytics Software Market Forecasts and Analysis - By Countries
10.1.6.1 United States Business Intelligence And Analytics Software Market
10.1.6.1.1 United States Business Intelligence And Analytics Software Market by Type
10.1.6.1.2 United States Business Intelligence And Analytics Software Market by Deployment Type
10.1.6.1.3 United States Business Intelligence And Analytics Software Market by Vertical
10.1.6.2 Canada Business Intelligence And Analytics Software Market
10.1.6.2.1 Canada Business Intelligence And Analytics Software Market by Type
10.1.6.2.2 Canada Business Intelligence And Analytics Software Market by Deployment Type
10.1.6.2.3 Canada Business Intelligence And Analytics Software Market by Vertical
10.1.6.3 Mexico Business Intelligence And Analytics Software Market
10.1.6.3.1 Mexico Business Intelligence And Analytics Software Market by Type
10.1.6.3.2 Mexico Business Intelligence And Analytics Software Market by Deployment Type
10.1.6.3.3 Mexico Business Intelligence And Analytics Software Market by Vertical
10.2. EUROPE
10.2.1 Europe Business Intelligence And Analytics Software Market Overview
10.2.2 Europe Business Intelligence And Analytics Software Market Forecasts and Analysis
10.2.3 Europe Business Intelligence And Analytics Software Market Forecasts and Analysis - By Type
10.2.4 Europe Business Intelligence And Analytics Software Market Forecasts and Analysis - By Deployment Type
10.2.5 Europe Business Intelligence And Analytics Software Market Forecasts and Analysis - By Vertical
10.2.6 Europe Business Intelligence And Analytics Software Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Business Intelligence And Analytics Software Market
10.2.6.1.1 Germany Business Intelligence And Analytics Software Market by Type
10.2.6.1.2 Germany Business Intelligence And Analytics Software Market by Deployment Type
10.2.6.1.3 Germany Business Intelligence And Analytics Software Market by Vertical
10.2.6.2 France Business Intelligence And Analytics Software Market
10.2.6.2.1 France Business Intelligence And Analytics Software Market by Type
10.2.6.2.2 France Business Intelligence And Analytics Software Market by Deployment Type
10.2.6.2.3 France Business Intelligence And Analytics Software Market by Vertical
10.2.6.3 Italy Business Intelligence And Analytics Software Market
10.2.6.3.1 Italy Business Intelligence And Analytics Software Market by Type
10.2.6.3.2 Italy Business Intelligence And Analytics Software Market by Deployment Type
10.2.6.3.3 Italy Business Intelligence And Analytics Software Market by Vertical
10.2.6.4 United Kingdom Business Intelligence And Analytics Software Market
10.2.6.4.1 United Kingdom Business Intelligence And Analytics Software Market by Type
10.2.6.4.2 United Kingdom Business Intelligence And Analytics Software Market by Deployment Type
10.2.6.4.3 United Kingdom Business Intelligence And Analytics Software Market by Vertical
10.2.6.5 Russia Business Intelligence And Analytics Software Market
10.2.6.5.1 Russia Business Intelligence And Analytics Software Market by Type
10.2.6.5.2 Russia Business Intelligence And Analytics Software Market by Deployment Type
10.2.6.5.3 Russia Business Intelligence And Analytics Software Market by Vertical
10.2.6.6 Rest of Europe Business Intelligence And Analytics Software Market
10.2.6.6.1 Rest of Europe Business Intelligence And Analytics Software Market by Type
10.2.6.6.2 Rest of Europe Business Intelligence And Analytics Software Market by Deployment Type
10.2.6.6.3 Rest of Europe Business Intelligence And Analytics Software Market by Vertical
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Business Intelligence And Analytics Software Market Overview
10.3.2 Asia-Pacific Business Intelligence And Analytics Software Market Forecasts and Analysis
10.3.3 Asia-Pacific Business Intelligence And Analytics Software Market Forecasts and Analysis - By Type
10.3.4 Asia-Pacific Business Intelligence And Analytics Software Market Forecasts and Analysis - By Deployment Type
10.3.5 Asia-Pacific Business Intelligence And Analytics Software Market Forecasts and Analysis - By Vertical
10.3.6 Asia-Pacific Business Intelligence And Analytics Software Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Business Intelligence And Analytics Software Market
10.3.6.1.1 Australia Business Intelligence And Analytics Software Market by Type
10.3.6.1.2 Australia Business Intelligence And Analytics Software Market by Deployment Type
10.3.6.1.3 Australia Business Intelligence And Analytics Software Market by Vertical
10.3.6.2 China Business Intelligence And Analytics Software Market
10.3.6.2.1 China Business Intelligence And Analytics Software Market by Type
10.3.6.2.2 China Business Intelligence And Analytics Software Market by Deployment Type
10.3.6.2.3 China Business Intelligence And Analytics Software Market by Vertical
10.3.6.3 India Business Intelligence And Analytics Software Market
10.3.6.3.1 India Business Intelligence And Analytics Software Market by Type
10.3.6.3.2 India Business Intelligence And Analytics Software Market by Deployment Type
10.3.6.3.3 India Business Intelligence And Analytics Software Market by Vertical
10.3.6.4 Japan Business Intelligence And Analytics Software Market
10.3.6.4.1 Japan Business Intelligence And Analytics Software Market by Type
10.3.6.4.2 Japan Business Intelligence And Analytics Software Market by Deployment Type
10.3.6.4.3 Japan Business Intelligence And Analytics Software Market by Vertical
10.3.6.5 South Korea Business Intelligence And Analytics Software Market
10.3.6.5.1 South Korea Business Intelligence And Analytics Software Market by Type
10.3.6.5.2 South Korea Business Intelligence And Analytics Software Market by Deployment Type
10.3.6.5.3 South Korea Business Intelligence And Analytics Software Market by Vertical
10.3.6.6 Rest of Asia-Pacific Business Intelligence And Analytics Software Market
10.3.6.6.1 Rest of Asia-Pacific Business Intelligence And Analytics Software Market by Type
10.3.6.6.2 Rest of Asia-Pacific Business Intelligence And Analytics Software Market by Deployment Type
10.3.6.6.3 Rest of Asia-Pacific Business Intelligence And Analytics Software Market by Vertical
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Business Intelligence And Analytics Software Market Overview
10.4.2 Middle East and Africa Business Intelligence And Analytics Software Market Forecasts and Analysis
10.4.3 Middle East and Africa Business Intelligence And Analytics Software Market Forecasts and Analysis - By Type
10.4.4 Middle East and Africa Business Intelligence And Analytics Software Market Forecasts and Analysis - By Deployment Type
10.4.5 Middle East and Africa Business Intelligence And Analytics Software Market Forecasts and Analysis - By Vertical
10.4.6 Middle East and Africa Business Intelligence And Analytics Software Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Business Intelligence And Analytics Software Market
10.4.6.1.1 South Africa Business Intelligence And Analytics Software Market by Type
10.4.6.1.2 South Africa Business Intelligence And Analytics Software Market by Deployment Type
10.4.6.1.3 South Africa Business Intelligence And Analytics Software Market by Vertical
10.4.6.2 Saudi Arabia Business Intelligence And Analytics Software Market
10.4.6.2.1 Saudi Arabia Business Intelligence And Analytics Software Market by Type
10.4.6.2.2 Saudi Arabia Business Intelligence And Analytics Software Market by Deployment Type
10.4.6.2.3 Saudi Arabia Business Intelligence And Analytics Software Market by Vertical
10.4.6.3 U.A.E Business Intelligence And Analytics Software Market
10.4.6.3.1 U.A.E Business Intelligence And Analytics Software Market by Type
10.4.6.3.2 U.A.E Business Intelligence And Analytics Software Market by Deployment Type
10.4.6.3.3 U.A.E Business Intelligence And Analytics Software Market by Vertical
10.4.6.4 Rest of Middle East and Africa Business Intelligence And Analytics Software Market
10.4.6.4.1 Rest of Middle East and Africa Business Intelligence And Analytics Software Market by Type
10.4.6.4.2 Rest of Middle East and Africa Business Intelligence And Analytics Software Market by Deployment Type
10.4.6.4.3 Rest of Middle East and Africa Business Intelligence And Analytics Software Market by Vertical
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Business Intelligence And Analytics Software Market Overview
10.5.2 South and Central America Business Intelligence And Analytics Software Market Forecasts and Analysis
10.5.3 South and Central America Business Intelligence And Analytics Software Market Forecasts and Analysis - By Type
10.5.4 South and Central America Business Intelligence And Analytics Software Market Forecasts and Analysis - By Deployment Type
10.5.5 South and Central America Business Intelligence And Analytics Software Market Forecasts and Analysis - By Vertical
10.5.6 South and Central America Business Intelligence And Analytics Software Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Business Intelligence And Analytics Software Market
10.5.6.1.1 Brazil Business Intelligence And Analytics Software Market by Type
10.5.6.1.2 Brazil Business Intelligence And Analytics Software Market by Deployment Type
10.5.6.1.3 Brazil Business Intelligence And Analytics Software Market by Vertical
10.5.6.2 Argentina Business Intelligence And Analytics Software Market
10.5.6.2.1 Argentina Business Intelligence And Analytics Software Market by Type
10.5.6.2.2 Argentina Business Intelligence And Analytics Software Market by Deployment Type
10.5.6.2.3 Argentina Business Intelligence And Analytics Software Market by Vertical
10.5.6.3 Rest of South and Central America Business Intelligence And Analytics Software Market
10.5.6.3.1 Rest of South and Central America Business Intelligence And Analytics Software Market by Type
10.5.6.3.2 Rest of South and Central America Business Intelligence And Analytics Software Market by Deployment Type
10.5.6.3.3 Rest of South and Central America Business Intelligence And Analytics Software Market by Vertical
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. BUSINESS INTELLIGENCE AND ANALYTICS SOFTWARE MARKET, KEY COMPANY PROFILES
12.1. ADOBE SYSTEMS
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. IBM CORPORATION
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. MICROSOFT CORPORATION
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. ORACLE CORPORATION
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. SALESFORCE.COM, INC.
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. SAP AG
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. SAS INSTITUTE, INC.
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. TABLEAU SOFTWARE INC.
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. TERADATA CORPORATION
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. TIBCO SOFTWARE INC.
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1. Adobe Systems
2. IBM Corporation
3. Microsoft Corporation
4. Oracle Corporation
5. Salesforce.com, Inc.
6. SAP AG
7. SAS Institute, Inc.
8. Tableau Software Inc.
9. Teradata Corporation
10. Tibco Software Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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