Canned Fish Market Strategic Insights 2021-2031
The Canned Fish Market is expected to register a CAGR of 4.7% from 2024 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
The report on the Canned Fish Market provides thorough analysis of the current state of the market, and future growth to come and the major forces that shape the industry. This market is segmented into such sub-segments under the products type heading: Tuna, Salmon, Sardines, Mackerel, and Others. Based on the distribution channels an analysis has been done: Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Others.
The global analysis is further segmented at the regional level with the key markets being North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. This enables the stakeholders to understand the local trends, consumer preferences, and opportunities of growth specific to each region. Market evaluation was undertaken in US dollars (US$) for the above segmental analysis to understand the market size, growth trajectory, and forecasts.
The report Canned Fish Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Canned Fish Market Segmentation
Type- Mackerel
- Salmon
- Sardines
- Tuna
- Others
- Supermarkets
- Speciality Stores
- Online Retail
- Others
Strategic Insights
Canned Fish Market Growth Drivers- E-commerce Growth: E-commerce is growing at such a rate that it is changing the face of canned fish purchases in markets. Internet grocery shopping has been increasing in the recent past, especially since the COVID-19 pandemic, with customers looking to have items delivered to their homes. With online buying on the rise, the opportunity that e-commerce might offer to facilitate a direct connection between canned fish brands and the consumer is massive.
- Health Benefits of Fish: According to the American Heart Association, the risk of heart disease can be lowered if fish is consumed at least two times per week. This increased knowledge about healthy eating is getting more consumers to eat more fish for their meals thereby increasing the demand for canned fish products.
- Conscious Consumerism: The increasing consumer awareness of the healthy benefits of fish is the primary growth driver for the canned fish market. Fish is quite popular for its high protein and essential fatty acids, particularly the omega-3 fatty acids, associated with multiple health benefits ranging from heart health improvements and cognitive brain functions.
- Increasing Health Awareness:
Increasing health awareness of consumers has led the readiness of nutritious food to become popular. Increasing popularity of diets that are high in protein and omega-3 fatty acids is further raising demand for canned fish products. The FAO report has outlined that fish consumption rose by a huge margin over the last decade and worldwide consumption of fish reached 20.5 kg of fish per capita in 2020. All these point to the fact that demand will remain high in the future as there is more need for better alternatives to processed and red meat.
- Sustainability and Ethical Sourcing:
Sustainability is a big trend in canned fish; the more conscious consumers become of their environmental impact, the more they demand responsible sourcing. Consumers are likely to be even more loyal to such brands which adhere to sustainable and eco-friendly operations, such as sourcing the fish from certified sustainable fisheries. According to Nielsen's survey, 73% of global respondents are willing to change their consumption behavior to reduce their impact on the environment, so actions toward sustainability are of crucial importance in this respect.
- Convenience and Ready-to-Eat Foods:
Convenience drives demand in the market for canned fish. Consumers' lifestyles are becoming increasingly fast-paced, and such individuals are seeking convenient, easy-to-meal-make solutions. Therefore, canned fish products become highly marketed as convenient and versatile products that can easily be incorporated into meal preparations. Statista reports that 59% of consumers considered convenience an important factor when making their food purchases. This is the growing readiness in which there has been an influx of ready-to-eat canned fish meals and snacks to attract time-strapped consumers.
- Product Innovations:
Innovations are other driving forces of canned fish market. Companies constantly extend their product lines to create multiple flavours, diverse packaging formats, and a more value-added product offering. Flavorized canned fish, for example, flavored tuna or herbed sardine products have become today's favorites. Brand owners also come out with environment-friendly packaging solutions which resonate with the growing ecological-conscious consumers. New product offerings, in this way, differ in terms of consumer preferences and are aimed at making companies get ahead of the competition.
- Inclination to fish consumption: Consumer interest in health-conscious food products is growing steadily. Fish in cans contains omega-3 fatty acids and high-quality protein, which just fits that trend. The American Heart Association deems it a fact that fish consumption may well reduce the risk of heart disease. Companies can cash into that idea by promoting "healthy" products like canned fish with added vitamins or even lower levels of sodium.
- Sustainability and Ethical Sourcing: Sustainability is now at the forefront of most customers. It has become a significant factor; brands that emphasize responsible sourcing, along with their commitment to being an eco-friendly brand will have a competitive advantage. A Nielsen report points out that 73% of global respondents would change their consumption habits to reduce the impact on the environment. Certifications such as the Marine Stewardship Council (MSC) label by fish canning companies can also help attract environmentally friendly consumers and make brand loyalty more entrenched.
- Innovation and Product Lines: Product innovation opportunities are increasing in the canned fish market. New flavors, convenient meal kits, gourmet options, and other options will open up more grounds for a bigger population to be attracted. Colored or flavored canned fish, including spicy or herb-flavored items, are gaining market acceptance. Mintel found that among American consumers, 28% want to try new flavors in canned seafood.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Canned Fish Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Canned Fish Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
Have a question?
Shejal
Shejal will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
Speak to Analyst
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
Some of the customization options available based on request are additional 3-5 company profiles and country-specific analysis of 3-5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
Rising health consciousness, a focus on sustainability, convenience demand, creative product options, and the expansion of e-commerce are some of the factors influencing the canned fish market. Businesses can position themselves to take advantage of market possibilities and satisfy changing consumer demands by capitalizing on these trends.
Key players in this market are - The Coleman Company, Inc., Somnio LLC, Intex Recreation Corp., Insta-bed, Lazery Sleep, King Koil Airbeds, Active Era, Zobon Inc., EnerPlex, Luno
The market is expected to register a CAGR of 4.7% during 2021-2031
The market for canned fish is expected to develop due to factors such as product innovation, convenience, health benefits, growing e-commerce, and concerns about sustainability. Businesses can strategically position themselves to seize market opportunities and meet changing customer expectations by comprehending these forces.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Canned Fish Market - By Type
1.3.2 Canned Fish Market - By Distribution Channel
1.3.3 Canned Fish Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. CANNED FISH MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. CANNED FISH MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. CANNED FISH MARKET - GLOBAL MARKET ANALYSIS
6.1. CANNED FISH - GLOBAL MARKET OVERVIEW
6.2. CANNED FISH - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. CANNED FISH MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. MACKEREL
7.3.1. Overview
7.3.2. Mackerel Market Forecast and Analysis
7.4. SALMON
7.4.1. Overview
7.4.2. Salmon Market Forecast and Analysis
7.5. SARDINES
7.5.1. Overview
7.5.2. Sardines Market Forecast and Analysis
7.6. TUNA
7.6.1. Overview
7.6.2. Tuna Market Forecast and Analysis
7.7. OTHERS
7.7.1. Overview
7.7.2. Others Market Forecast and Analysis
8. CANNED FISH MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
8.1. OVERVIEW
8.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
8.3. SUPERMARKETS AND HYPERMARKETS
8.3.1. Overview
8.3.2. Supermarkets and Hypermarkets Market Forecast and Analysis
8.4. SPECIALTY STORES
8.4.1. Overview
8.4.2. Specialty Stores Market Forecast and Analysis
8.5. ONLINE RETAIL
8.5.1. Overview
8.5.2. Online Retail Market Forecast and Analysis
8.6. OTHERS
8.6.1. Overview
8.6.2. Others Market Forecast and Analysis
9. CANNED FISH MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Canned Fish Market Overview
9.1.2 North America Canned Fish Market Forecasts and Analysis
9.1.3 North America Canned Fish Market Forecasts and Analysis - By Type
9.1.4 North America Canned Fish Market Forecasts and Analysis - By Distribution Channel
9.1.5 North America Canned Fish Market Forecasts and Analysis - By Countries
9.1.5.1 United States Canned Fish Market
9.1.5.1.1 United States Canned Fish Market by Type
9.1.5.1.2 United States Canned Fish Market by Distribution Channel
9.1.5.2 Canada Canned Fish Market
9.1.5.2.1 Canada Canned Fish Market by Type
9.1.5.2.2 Canada Canned Fish Market by Distribution Channel
9.1.5.3 Mexico Canned Fish Market
9.1.5.3.1 Mexico Canned Fish Market by Type
9.1.5.3.2 Mexico Canned Fish Market by Distribution Channel
9.2. EUROPE
9.2.1 Europe Canned Fish Market Overview
9.2.2 Europe Canned Fish Market Forecasts and Analysis
9.2.3 Europe Canned Fish Market Forecasts and Analysis - By Type
9.2.4 Europe Canned Fish Market Forecasts and Analysis - By Distribution Channel
9.2.5 Europe Canned Fish Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Canned Fish Market
9.2.5.1.1 Germany Canned Fish Market by Type
9.2.5.1.2 Germany Canned Fish Market by Distribution Channel
9.2.5.2 France Canned Fish Market
9.2.5.2.1 France Canned Fish Market by Type
9.2.5.2.2 France Canned Fish Market by Distribution Channel
9.2.5.3 Italy Canned Fish Market
9.2.5.3.1 Italy Canned Fish Market by Type
9.2.5.3.2 Italy Canned Fish Market by Distribution Channel
9.2.5.4 United Kingdom Canned Fish Market
9.2.5.4.1 United Kingdom Canned Fish Market by Type
9.2.5.4.2 United Kingdom Canned Fish Market by Distribution Channel
9.2.5.5 Russia Canned Fish Market
9.2.5.5.1 Russia Canned Fish Market by Type
9.2.5.5.2 Russia Canned Fish Market by Distribution Channel
9.2.5.6 Rest of Europe Canned Fish Market
9.2.5.6.1 Rest of Europe Canned Fish Market by Type
9.2.5.6.2 Rest of Europe Canned Fish Market by Distribution Channel
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Canned Fish Market Overview
9.3.2 Asia-Pacific Canned Fish Market Forecasts and Analysis
9.3.3 Asia-Pacific Canned Fish Market Forecasts and Analysis - By Type
9.3.4 Asia-Pacific Canned Fish Market Forecasts and Analysis - By Distribution Channel
9.3.5 Asia-Pacific Canned Fish Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Canned Fish Market
9.3.5.1.1 Australia Canned Fish Market by Type
9.3.5.1.2 Australia Canned Fish Market by Distribution Channel
9.3.5.2 China Canned Fish Market
9.3.5.2.1 China Canned Fish Market by Type
9.3.5.2.2 China Canned Fish Market by Distribution Channel
9.3.5.3 India Canned Fish Market
9.3.5.3.1 India Canned Fish Market by Type
9.3.5.3.2 India Canned Fish Market by Distribution Channel
9.3.5.4 Japan Canned Fish Market
9.3.5.4.1 Japan Canned Fish Market by Type
9.3.5.4.2 Japan Canned Fish Market by Distribution Channel
9.3.5.5 South Korea Canned Fish Market
9.3.5.5.1 South Korea Canned Fish Market by Type
9.3.5.5.2 South Korea Canned Fish Market by Distribution Channel
9.3.5.6 Rest of Asia-Pacific Canned Fish Market
9.3.5.6.1 Rest of Asia-Pacific Canned Fish Market by Type
9.3.5.6.2 Rest of Asia-Pacific Canned Fish Market by Distribution Channel
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Canned Fish Market Overview
9.4.2 Middle East and Africa Canned Fish Market Forecasts and Analysis
9.4.3 Middle East and Africa Canned Fish Market Forecasts and Analysis - By Type
9.4.4 Middle East and Africa Canned Fish Market Forecasts and Analysis - By Distribution Channel
9.4.5 Middle East and Africa Canned Fish Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Canned Fish Market
9.4.5.1.1 South Africa Canned Fish Market by Type
9.4.5.1.2 South Africa Canned Fish Market by Distribution Channel
9.4.5.2 Saudi Arabia Canned Fish Market
9.4.5.2.1 Saudi Arabia Canned Fish Market by Type
9.4.5.2.2 Saudi Arabia Canned Fish Market by Distribution Channel
9.4.5.3 U.A.E Canned Fish Market
9.4.5.3.1 U.A.E Canned Fish Market by Type
9.4.5.3.2 U.A.E Canned Fish Market by Distribution Channel
9.4.5.4 Rest of Middle East and Africa Canned Fish Market
9.4.5.4.1 Rest of Middle East and Africa Canned Fish Market by Type
9.4.5.4.2 Rest of Middle East and Africa Canned Fish Market by Distribution Channel
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Canned Fish Market Overview
9.5.2 South and Central America Canned Fish Market Forecasts and Analysis
9.5.3 South and Central America Canned Fish Market Forecasts and Analysis - By Type
9.5.4 South and Central America Canned Fish Market Forecasts and Analysis - By Distribution Channel
9.5.5 South and Central America Canned Fish Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Canned Fish Market
9.5.5.1.1 Brazil Canned Fish Market by Type
9.5.5.1.2 Brazil Canned Fish Market by Distribution Channel
9.5.5.2 Argentina Canned Fish Market
9.5.5.2.1 Argentina Canned Fish Market by Type
9.5.5.2.2 Argentina Canned Fish Market by Distribution Channel
9.5.5.3 Rest of South and Central America Canned Fish Market
9.5.5.3.1 Rest of South and Central America Canned Fish Market by Type
9.5.5.3.2 Rest of South and Central America Canned Fish Market by Distribution Channel
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. CANNED FISH MARKET, KEY COMPANY PROFILES
11.1. BUMBLE BEE FOODS
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. CAMILAILMENTOS
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. CHICKEN OF THE SEA INTERNATIONAL
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. CROWN PRINCE
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. HIGH LINER FOODS
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. MAZZETTA COMPANY
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. NATURAL SEA
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. ROLAND FOODS CORPORATION
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. TRI MARINE INTERNATIONAL
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. WILD PLANET
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1. Bumble Bee Foods
2. CamilAilmentos
3. Chicken of the Sea International
4. Crown Prince
5. High Liner Foods
6. Mazzetta Company
7. Natural Sea
8. Roland Foods Corporation
9. Tri Marine International
10. Wild Planet
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
Get Free Sample For