Ceramic and Porcelain Tiles Market Size and Forecasts (2021 - 2031), Global and Regional Share, Trends, and Growth Opportunity Analysis
MARKET ANALYSIS
The ceramic and porcelain market refers to the industry involved in the global construction and building material industry. Ceramic and porcelain tiles are used in various applications such as flooring, wall cladding, countertops, etc. Ceramic tiles comprise a mixture of minerals, water, and clay, which are then shaped and fired at high temperatures. Porcelain tiles are made from fine porcelain tiles, made from porcelain clay, and fired at even higher temperatures, resulting in a denser and more durable product. The ceramic and porcelain tiles are known for their aesthetic appeal, durability, and low maintenance requirement.
GROWTH DRIVERS AND CHALLENGES
Ceramic tiles and porcelain market are one of the fastest-growing market in the overall flooring market. Due to the COVID-19 outbreak, the market suffered several setbacks. India, one of the second-largest producer of ceramic tiles products, suffered several setbacks due to the COVID-19 outbreak, resulting in a need for finished tiles. However, the construction sector, an important market for ceramic tiles, has also suffered due to COVID-19, which affected the overall ceramic and porcelain tiles market. Rapid urbanization and rising disposable incomes contribute significantly to the market dynamics in developing economies like the Middle East & Africa and Asia-Pacific.
China, Japan, and India's construction industries are substantially growing due to the Asia-Pacific and the global market growth. Rising high population, urbanization, disposable income, and other factors positively affect the construction sector, driving the growth of the ceramic and porcelain tiles market. Concerns about the environmental effect of ceramic and porcelain tile manufacture are among the critical difficulties affecting the business. This industry is a major source of air pollution. Polluting materials such as residual dust clouds, smoke, and unburned particulates from gasoline, aerosol particles, paints, and glaze spray particles are discharged during product manufacture. Regulations governing the use of raw goods, post-industrial recycling, non-polluting production equipment, and technology development to reduce hazardous emissions have increased the cost of producing these tiles. As a result, increased government regulations are expected to stifle market revenue growth.
REPORT SEGMENTATION AND SCOPE
The “Global Ceramic and Porcelain Tiles Market Analysis for 2031” is specialize and in-depth study with major focus on global market trends and growth opportunities. The report aims to provide an overview of the global market with details market segmentation by type, end use, and geography. The global ceramic and porcelain tiles market has been witnessing high growth over the recent past and is expected to continue this trend during the forecast period. The report provide key statistics on consumption of pet preforms worldwide along with their major demand in the countries. In addition, the report provides the qualitative assessment of various factor affecting the ceramic and porcelain tiles market performance in major region and countries. The report also includes comprehensive analysis of the leading players in the ceramic and porcelain tiles market and their key strategic developments. Several analyse on the market dynamics are also included to help identify the key driving factors, market factors, market trends, and lucrative opportunities that would, in turns, aid in the identifying the major revenue pockets.
Further, ecosystem analysis Porters five force analysis provide a 360-degree view the global ceramic and porcelain tiles market, which helps understand the supply chain and various factor affecting the market growth.
Segmental Analysis
The ceramic and porcelain tiles market is segmented based on type and end-use. Based on type, the ceramic and porcelain tiles market is segmented as wall tile, glazed ceramic tile, porcelain tile, scratch hardness, others.
Based on end-use, the ceramic and porcelain tiles market is segmented as commercial and residential.
Based on type, the glazed ceramic tile segment accounted for a dominating share which can be attributed to their extensive use in the glazed ceramic tile application. The glazed ceramic tile segment is accounted for as its significant and most popular segment in the industry due to its permanence and use of recycled materials during manufacturing, it is recognized as the most important and well-liked area in the glazed ceramic tile portion. It releases very few emissions and allies simultaneously throughout the modeling process. Because this porcelain tile has been burnished and dropped, it can be used both indoors and outside as a decorative product. It is the main characteristic anticipated to fuel the segment's revenue growth.
REGIONAL INSIGHTS
The report provides a detailed overview of the global ceramic and porcelain tiles market with respect to five major regions, namely, North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America.
Asia-Pacific accounted for a significant share of the global ceramic and porcelain tiles market. It is predicted to dominate the global ceramic tiles and porcelain market for the forecast period. The Asia Pacific owns massive growth in technological advancement and building construction. China is the dominating country in the region and has a demand for ceramic and porcelain. The region is having large amounts of raw materials, availability of cheap labor and modern infrastructure investment will entirely influence the market growth.
INDUSTRY DEVELOPMENT AND FUTURE OPPORTUNITIES
- In Feb 2023, the johnsons tiles launched a new product encouraged by classic venetian terrazzo; Orby flaunts the build of implanted glass within three natural shades of ivory, grey, and terracotta, cool and warm tones to suit any design.330x330mm format is presented and has a natural finish. This long-lasting tile echoes mediterranean aesthetics with its scattered speckle figure whilst remaining neutrally compatible with stylish and rustic spaces.
- In March 2021, Duravit first announce the award-winning D-Neo range by Belgian designer Bertrand Lejoly. The D-Neo whole bathroom range stands out with its straight-lined and geometric shapes. The range’s attractive cost point allows new target groups to enjoy Duravit products. The design series and the faucets, in particular, have already won the German design award and the red dot award.
IMPACT OF COVID
The COVID-19 outbreaks relieved several productions and affected several economies around the world. The manufacturing industry has shown a reduction in the production rate. Temporary shutdowns, lockdowns, non-essential industries, and dropping needs from customers have resulted in a slump and formed a consequential impact on the market. Due to strict rules and restrictions, the building industry activity and government projects are set on holdup due to imposition and restriction.
MARKET PLAYERS
Some key players operating in the ceramic and porcelain tiles market include, CERA SANITARYWARE LIMITED, Duravit AG, Graystone Ceramic, Hansgrohe Group, Hsil Hindware, Johnson Tiles, Kajaria Ceramics Limited, Kohler Co., PORCELANOSA Grupo A.I.E, Super Ceramic Tiles and Design Sdn. Bhd., MOHAWK INDUSTRIES, INC., SCG CERAMIC, Groupo lamosa, Groupo cedasa, and Vitromex USA, Inc.
REGIONAL FRAMEWORK
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Ceramic And Porcelain Tiles Market - By Type
1.3.2 Ceramic And Porcelain Tiles Market - By End Use
1.3.3 Ceramic And Porcelain Tiles Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. CERAMIC AND PORCELAIN TILES MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. EXPERT OPINIONS
5. CERAMIC AND PORCELAIN TILES MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. CERAMIC AND PORCELAIN TILES MARKET - GLOBAL MARKET ANALYSIS
6.1. CERAMIC AND PORCELAIN TILES - GLOBAL MARKET OVERVIEW
6.2. CERAMIC AND PORCELAIN TILES - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. CERAMIC AND PORCELAIN TILES MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. WALL TILE
7.3.1. Overview
7.3.2. Wall Tile Market Forecast and Analysis
7.4. GLAZED CERAMIC TILE
7.4.1. Overview
7.4.2. Glazed Ceramic Tile Market Forecast and Analysis
7.5. PORCELAIN TILE
7.5.1. Overview
7.5.2. Porcelain Tile Market Forecast and Analysis
7.6. SCRATCH HARDNESS
7.6.1. Overview
7.6.2. Scratch Hardness Market Forecast and Analysis
7.7. OTHERS
7.7.1. Overview
7.7.2. Others Market Forecast and Analysis
8. CERAMIC AND PORCELAIN TILES MARKET - REVENUE AND FORECASTS TO 2028 - END USE
8.1. OVERVIEW
8.2. END USE MARKET FORECASTS AND ANALYSIS
8.3. COMMERCIAL
8.3.1. Overview
8.3.2. Commercial Market Forecast and Analysis
8.4. RESIDENTIAL
8.4.1. Overview
8.4.2. Residential Market Forecast and Analysis
9. CERAMIC AND PORCELAIN TILES MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Ceramic And Porcelain Tiles Market Overview
9.1.2 North America Ceramic And Porcelain Tiles Market Forecasts and Analysis
9.1.3 North America Ceramic And Porcelain Tiles Market Forecasts and Analysis - By Type
9.1.4 North America Ceramic And Porcelain Tiles Market Forecasts and Analysis - By End Use
9.1.5 North America Ceramic And Porcelain Tiles Market Forecasts and Analysis - By Countries
9.1.5.1 United States Ceramic And Porcelain Tiles Market
9.1.5.1.1 United States Ceramic And Porcelain Tiles Market by Type
9.1.5.1.2 United States Ceramic And Porcelain Tiles Market by End Use
9.1.5.2 Canada Ceramic And Porcelain Tiles Market
9.1.5.2.1 Canada Ceramic And Porcelain Tiles Market by Type
9.1.5.2.2 Canada Ceramic And Porcelain Tiles Market by End Use
9.1.5.3 Mexico Ceramic And Porcelain Tiles Market
9.1.5.3.1 Mexico Ceramic And Porcelain Tiles Market by Type
9.1.5.3.2 Mexico Ceramic And Porcelain Tiles Market by End Use
9.2. EUROPE
9.2.1 Europe Ceramic And Porcelain Tiles Market Overview
9.2.2 Europe Ceramic And Porcelain Tiles Market Forecasts and Analysis
9.2.3 Europe Ceramic And Porcelain Tiles Market Forecasts and Analysis - By Type
9.2.4 Europe Ceramic And Porcelain Tiles Market Forecasts and Analysis - By End Use
9.2.5 Europe Ceramic And Porcelain Tiles Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Ceramic And Porcelain Tiles Market
9.2.5.1.1 Germany Ceramic And Porcelain Tiles Market by Type
9.2.5.1.2 Germany Ceramic And Porcelain Tiles Market by End Use
9.2.5.2 France Ceramic And Porcelain Tiles Market
9.2.5.2.1 France Ceramic And Porcelain Tiles Market by Type
9.2.5.2.2 France Ceramic And Porcelain Tiles Market by End Use
9.2.5.3 Italy Ceramic And Porcelain Tiles Market
9.2.5.3.1 Italy Ceramic And Porcelain Tiles Market by Type
9.2.5.3.2 Italy Ceramic And Porcelain Tiles Market by End Use
9.2.5.4 United Kingdom Ceramic And Porcelain Tiles Market
9.2.5.4.1 United Kingdom Ceramic And Porcelain Tiles Market by Type
9.2.5.4.2 United Kingdom Ceramic And Porcelain Tiles Market by End Use
9.2.5.5 Russia Ceramic And Porcelain Tiles Market
9.2.5.5.1 Russia Ceramic And Porcelain Tiles Market by Type
9.2.5.5.2 Russia Ceramic And Porcelain Tiles Market by End Use
9.2.5.6 Rest of Europe Ceramic And Porcelain Tiles Market
9.2.5.6.1 Rest of Europe Ceramic And Porcelain Tiles Market by Type
9.2.5.6.2 Rest of Europe Ceramic And Porcelain Tiles Market by End Use
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Ceramic And Porcelain Tiles Market Overview
9.3.2 Asia-Pacific Ceramic And Porcelain Tiles Market Forecasts and Analysis
9.3.3 Asia-Pacific Ceramic And Porcelain Tiles Market Forecasts and Analysis - By Type
9.3.4 Asia-Pacific Ceramic And Porcelain Tiles Market Forecasts and Analysis - By End Use
9.3.5 Asia-Pacific Ceramic And Porcelain Tiles Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Ceramic And Porcelain Tiles Market
9.3.5.1.1 Australia Ceramic And Porcelain Tiles Market by Type
9.3.5.1.2 Australia Ceramic And Porcelain Tiles Market by End Use
9.3.5.2 China Ceramic And Porcelain Tiles Market
9.3.5.2.1 China Ceramic And Porcelain Tiles Market by Type
9.3.5.2.2 China Ceramic And Porcelain Tiles Market by End Use
9.3.5.3 India Ceramic And Porcelain Tiles Market
9.3.5.3.1 India Ceramic And Porcelain Tiles Market by Type
9.3.5.3.2 India Ceramic And Porcelain Tiles Market by End Use
9.3.5.4 Japan Ceramic And Porcelain Tiles Market
9.3.5.4.1 Japan Ceramic And Porcelain Tiles Market by Type
9.3.5.4.2 Japan Ceramic And Porcelain Tiles Market by End Use
9.3.5.5 South Korea Ceramic And Porcelain Tiles Market
9.3.5.5.1 South Korea Ceramic And Porcelain Tiles Market by Type
9.3.5.5.2 South Korea Ceramic And Porcelain Tiles Market by End Use
9.3.5.6 Rest of Asia-Pacific Ceramic And Porcelain Tiles Market
9.3.5.6.1 Rest of Asia-Pacific Ceramic And Porcelain Tiles Market by Type
9.3.5.6.2 Rest of Asia-Pacific Ceramic And Porcelain Tiles Market by End Use
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Ceramic And Porcelain Tiles Market Overview
9.4.2 Middle East and Africa Ceramic And Porcelain Tiles Market Forecasts and Analysis
9.4.3 Middle East and Africa Ceramic And Porcelain Tiles Market Forecasts and Analysis - By Type
9.4.4 Middle East and Africa Ceramic And Porcelain Tiles Market Forecasts and Analysis - By End Use
9.4.5 Middle East and Africa Ceramic And Porcelain Tiles Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Ceramic And Porcelain Tiles Market
9.4.5.1.1 South Africa Ceramic And Porcelain Tiles Market by Type
9.4.5.1.2 South Africa Ceramic And Porcelain Tiles Market by End Use
9.4.5.2 Saudi Arabia Ceramic And Porcelain Tiles Market
9.4.5.2.1 Saudi Arabia Ceramic And Porcelain Tiles Market by Type
9.4.5.2.2 Saudi Arabia Ceramic And Porcelain Tiles Market by End Use
9.4.5.3 U.A.E Ceramic And Porcelain Tiles Market
9.4.5.3.1 U.A.E Ceramic And Porcelain Tiles Market by Type
9.4.5.3.2 U.A.E Ceramic And Porcelain Tiles Market by End Use
9.4.5.4 Rest of Middle East and Africa Ceramic And Porcelain Tiles Market
9.4.5.4.1 Rest of Middle East and Africa Ceramic And Porcelain Tiles Market by Type
9.4.5.4.2 Rest of Middle East and Africa Ceramic And Porcelain Tiles Market by End Use
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Ceramic And Porcelain Tiles Market Overview
9.5.2 South and Central America Ceramic And Porcelain Tiles Market Forecasts and Analysis
9.5.3 South and Central America Ceramic And Porcelain Tiles Market Forecasts and Analysis - By Type
9.5.4 South and Central America Ceramic And Porcelain Tiles Market Forecasts and Analysis - By End Use
9.5.5 South and Central America Ceramic And Porcelain Tiles Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Ceramic And Porcelain Tiles Market
9.5.5.1.1 Brazil Ceramic And Porcelain Tiles Market by Type
9.5.5.1.2 Brazil Ceramic And Porcelain Tiles Market by End Use
9.5.5.2 Argentina Ceramic And Porcelain Tiles Market
9.5.5.2.1 Argentina Ceramic And Porcelain Tiles Market by Type
9.5.5.2.2 Argentina Ceramic And Porcelain Tiles Market by End Use
9.5.5.3 Rest of South and Central America Ceramic And Porcelain Tiles Market
9.5.5.3.1 Rest of South and Central America Ceramic And Porcelain Tiles Market by Type
9.5.5.3.2 Rest of South and Central America Ceramic And Porcelain Tiles Market by End Use
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. CERAMIC AND PORCELAIN TILES MARKET, KEY COMPANY PROFILES
11.1. CERA SANITARYWARE LIMITED
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. KOHLER CO.
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. GROHE AG
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. HSIL HINDWARE
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. HANSGROHE GROUP
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. KAJARIA CERAMICS LIMITED
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. DURAVIT
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. S.B.S. PORCHER
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. SUPERCERAME
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. PORCELANOSA
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
The List of Companies
1. CERA Sanitaryware Limited
2. Kohler Co.
3. Grohe AG
4. HSIL Hindware
5. Hansgrohe Group
6. Kajaria Ceramics Limited
7. Duravit
8. S.B.S. Porcher
9. Supercerame
10. Porcelanosa
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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