The Cereal Flakes Market is expected to register a CAGR of 8.3% from 2025 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
The Cereal Flakes market research report is segmented by product into the following subsegments: Conventional Cereal Flakes and Ready-to-eat Cereal Flakes. The report further provides an analysis based on type, i.e., Wheat, Maize, Barley, Oats, and Rice. The global analysis is broken down at the regional level and major countries. The market evaluation is presented in US$ for the above segmental analysis.
Purpose of the ReportThe report Cereal Flakes Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Cereal Flakes Market Segmentation
Product- Conventional Cereal Flakes
- Ready-to-eat Cereal Flakes
- Wheat
- Maize
- Barley
- Oats
- Rice
- Supermarket
- Convenience Store
- Online Store
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
Strategic Insights
Cereal Flakes Market Growth Drivers- Demand for Convenient Breakfast Options: As urban lifestyles become more fast-paced, the demand for convenient and on-the-go breakfast alternatives like cereal flakes is rising.
- Westernized Breakfast Habits: The growing middle class in developing countries is adopting more westernized consumer behaviors, driving the demand for cereal flakes as a popular breakfast choice.
- Interest in Functional Foods: The increasing interest in functional foods that support health benefits such as gut health and immunity is further contributing to the growth of the cereal flake market.
- Demand for Functional Foods and Clean-Label Products: There will be a focus on innovation in cereal formulations, incorporating natural ingredients, probiotics, and superfoods to meet the rising demand for functional foods.
- Awareness of Food Allergies and Plant-Based Diets: Growing awareness of food allergies and the increasing popularity of plant-based diets will drive demand for gluten-free, vegan, and allergen-free cereal products.
- E-Commerce Growth: E-commerce will continue to expand access to new consumers, allowing brands to make personalized, product-specific recommendations, driving sales and market growth.
- Personalized Nutrition and Health Tracking: The growing relevance of personal nutrition and health tracking will pave the way for customized cereal and diet recommendations, catering to individual dietary needs.
- Growth in Emerging Markets: Increasing disposable incomes and a shift towards healthier, more convenient breakfast options in emerging markets present substantial growth potential for cereal flakes.
- Partnerships with Foodservice Providers: Collaborations with hotels, cafes, and other foodservice providers can help expand the reach of cereal flakes beyond traditional breakfast consumption, introducing them to new customer segments.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Cereal Flakes Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Cereal Flakes Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The leading players of the market are: Belourthe, Brüggen, Buhler Group, Cereal Food Manufacturing, Cereal Planet, CLEXTRAL, Kellogg, Maselis, Multiflakes company, Shree Lakshminarasimha Agro Foods
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
Some of the customization options available based on request are additional 3-5 company profiles and country-specific analysis of 3-5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
The cereal flakes market is scheduled to experience considerable growth in the future owing to changing consumer preferences and developments in technology. There is a great scope for innovation in cereal formulations, driven by the demand for more functional foods and clean-label products: natural ingredients, probiotics, and superfoods are slated to be priorities. Demand for gluten-free, vegan, and allergen-free versions of cereals will also create the need to develop specific products for market in the areas of plant-based diets and awareness of food allergies. Expanding market reach and offering personalized product recommendations will continue to depend on e-commerce. Thus, as consumers become increasingly health-conscious, consumers will start demanding portion control and healthy snacking options to be more in tune with developing smaller, individually packaged cereal servings.
Cereal Flakes Market is expected to grow at a CAGR of 8.3% between 2023-2031
The cereal flakes market is mainly driven by increasing health awareness among customers. Today, more and more people are looking for healthier breakfast options. Since cereal flakes is a common product that is usually fortified with vitamins, minerals, and fiber, it suits the needs of most consumers. Such an increasing number of people keeping on-the-go lifestyles, especially in urban areas, further propels the demand for convenient breakfast options like cereal flakes. Further, the emergence of middle class in developing economies is boosting more consumption of westernized diets, such as breakfast cereals. The surge in the popularity of functional foods with added benefits like gut health and immunity support is also fueling the market's growth.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Cereal Flakes Market - By Product
1.3.2 Cereal Flakes Market - By Type
1.3.3 Cereal Flakes Market - By Distribution Channel
1.3.4 Cereal Flakes Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. CEREAL FLAKES MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. CEREAL FLAKES MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. CEREAL FLAKES MARKET - GLOBAL MARKET ANALYSIS
6.1. CEREAL FLAKES - GLOBAL MARKET OVERVIEW
6.2. CEREAL FLAKES - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. CEREAL FLAKES MARKET - REVENUE AND FORECASTS TO 2028 - PRODUCT
7.1. OVERVIEW
7.2. PRODUCT MARKET FORECASTS AND ANALYSIS
7.3. CONVENTIONAL CEREAL FLAKES
7.3.1. Overview
7.3.2. Conventional Cereal Flakes Market Forecast and Analysis
7.4. READY-TO-EAT CEREAL FLAKES
7.4.1. Overview
7.4.2. Ready-to-eat Cereal Flakes Market Forecast and Analysis
8. CEREAL FLAKES MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
8.1. OVERVIEW
8.2. TYPE MARKET FORECASTS AND ANALYSIS
8.3. WHEAT
8.3.1. Overview
8.3.2. Wheat Market Forecast and Analysis
8.4. MAIZE
8.4.1. Overview
8.4.2. Maize Market Forecast and Analysis
8.5. BARLEY
8.5.1. Overview
8.5.2. Barley Market Forecast and Analysis
8.6. OATS
8.6.1. Overview
8.6.2. Oats Market Forecast and Analysis
8.7. RICE
8.7.1. Overview
8.7.2. Rice Market Forecast and Analysis
8.8. OTHERS
8.8.1. Overview
8.8.2. Others Market Forecast and Analysis
9. CEREAL FLAKES MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
9.1. OVERVIEW
9.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
9.3. SUPERMARKET
9.3.1. Overview
9.3.2. Supermarket Market Forecast and Analysis
9.4. CONVENIENCE STORE
9.4.1. Overview
9.4.2. Convenience Store Market Forecast and Analysis
9.5. ONLINE STORE
9.5.1. Overview
9.5.2. Online Store Market Forecast and Analysis
9.6. OTHERS
9.6.1. Overview
9.6.2. Others Market Forecast and Analysis
10. CEREAL FLAKES MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Cereal Flakes Market Overview
10.1.2 North America Cereal Flakes Market Forecasts and Analysis
10.1.3 North America Cereal Flakes Market Forecasts and Analysis - By Product
10.1.4 North America Cereal Flakes Market Forecasts and Analysis - By Type
10.1.5 North America Cereal Flakes Market Forecasts and Analysis - By Distribution Channel
10.1.6 North America Cereal Flakes Market Forecasts and Analysis - By Countries
10.1.6.1 United States Cereal Flakes Market
10.1.6.1.1 United States Cereal Flakes Market by Product
10.1.6.1.2 United States Cereal Flakes Market by Type
10.1.6.1.3 United States Cereal Flakes Market by Distribution Channel
10.1.6.2 Canada Cereal Flakes Market
10.1.6.2.1 Canada Cereal Flakes Market by Product
10.1.6.2.2 Canada Cereal Flakes Market by Type
10.1.6.2.3 Canada Cereal Flakes Market by Distribution Channel
10.1.6.3 Mexico Cereal Flakes Market
10.1.6.3.1 Mexico Cereal Flakes Market by Product
10.1.6.3.2 Mexico Cereal Flakes Market by Type
10.1.6.3.3 Mexico Cereal Flakes Market by Distribution Channel
10.2. EUROPE
10.2.1 Europe Cereal Flakes Market Overview
10.2.2 Europe Cereal Flakes Market Forecasts and Analysis
10.2.3 Europe Cereal Flakes Market Forecasts and Analysis - By Product
10.2.4 Europe Cereal Flakes Market Forecasts and Analysis - By Type
10.2.5 Europe Cereal Flakes Market Forecasts and Analysis - By Distribution Channel
10.2.6 Europe Cereal Flakes Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Cereal Flakes Market
10.2.6.1.1 Germany Cereal Flakes Market by Product
10.2.6.1.2 Germany Cereal Flakes Market by Type
10.2.6.1.3 Germany Cereal Flakes Market by Distribution Channel
10.2.6.2 France Cereal Flakes Market
10.2.6.2.1 France Cereal Flakes Market by Product
10.2.6.2.2 France Cereal Flakes Market by Type
10.2.6.2.3 France Cereal Flakes Market by Distribution Channel
10.2.6.3 Italy Cereal Flakes Market
10.2.6.3.1 Italy Cereal Flakes Market by Product
10.2.6.3.2 Italy Cereal Flakes Market by Type
10.2.6.3.3 Italy Cereal Flakes Market by Distribution Channel
10.2.6.4 United Kingdom Cereal Flakes Market
10.2.6.4.1 United Kingdom Cereal Flakes Market by Product
10.2.6.4.2 United Kingdom Cereal Flakes Market by Type
10.2.6.4.3 United Kingdom Cereal Flakes Market by Distribution Channel
10.2.6.5 Russia Cereal Flakes Market
10.2.6.5.1 Russia Cereal Flakes Market by Product
10.2.6.5.2 Russia Cereal Flakes Market by Type
10.2.6.5.3 Russia Cereal Flakes Market by Distribution Channel
10.2.6.6 Rest of Europe Cereal Flakes Market
10.2.6.6.1 Rest of Europe Cereal Flakes Market by Product
10.2.6.6.2 Rest of Europe Cereal Flakes Market by Type
10.2.6.6.3 Rest of Europe Cereal Flakes Market by Distribution Channel
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Cereal Flakes Market Overview
10.3.2 Asia-Pacific Cereal Flakes Market Forecasts and Analysis
10.3.3 Asia-Pacific Cereal Flakes Market Forecasts and Analysis - By Product
10.3.4 Asia-Pacific Cereal Flakes Market Forecasts and Analysis - By Type
10.3.5 Asia-Pacific Cereal Flakes Market Forecasts and Analysis - By Distribution Channel
10.3.6 Asia-Pacific Cereal Flakes Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Cereal Flakes Market
10.3.6.1.1 Australia Cereal Flakes Market by Product
10.3.6.1.2 Australia Cereal Flakes Market by Type
10.3.6.1.3 Australia Cereal Flakes Market by Distribution Channel
10.3.6.2 China Cereal Flakes Market
10.3.6.2.1 China Cereal Flakes Market by Product
10.3.6.2.2 China Cereal Flakes Market by Type
10.3.6.2.3 China Cereal Flakes Market by Distribution Channel
10.3.6.3 India Cereal Flakes Market
10.3.6.3.1 India Cereal Flakes Market by Product
10.3.6.3.2 India Cereal Flakes Market by Type
10.3.6.3.3 India Cereal Flakes Market by Distribution Channel
10.3.6.4 Japan Cereal Flakes Market
10.3.6.4.1 Japan Cereal Flakes Market by Product
10.3.6.4.2 Japan Cereal Flakes Market by Type
10.3.6.4.3 Japan Cereal Flakes Market by Distribution Channel
10.3.6.5 South Korea Cereal Flakes Market
10.3.6.5.1 South Korea Cereal Flakes Market by Product
10.3.6.5.2 South Korea Cereal Flakes Market by Type
10.3.6.5.3 South Korea Cereal Flakes Market by Distribution Channel
10.3.6.6 Rest of Asia-Pacific Cereal Flakes Market
10.3.6.6.1 Rest of Asia-Pacific Cereal Flakes Market by Product
10.3.6.6.2 Rest of Asia-Pacific Cereal Flakes Market by Type
10.3.6.6.3 Rest of Asia-Pacific Cereal Flakes Market by Distribution Channel
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Cereal Flakes Market Overview
10.4.2 Middle East and Africa Cereal Flakes Market Forecasts and Analysis
10.4.3 Middle East and Africa Cereal Flakes Market Forecasts and Analysis - By Product
10.4.4 Middle East and Africa Cereal Flakes Market Forecasts and Analysis - By Type
10.4.5 Middle East and Africa Cereal Flakes Market Forecasts and Analysis - By Distribution Channel
10.4.6 Middle East and Africa Cereal Flakes Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Cereal Flakes Market
10.4.6.1.1 South Africa Cereal Flakes Market by Product
10.4.6.1.2 South Africa Cereal Flakes Market by Type
10.4.6.1.3 South Africa Cereal Flakes Market by Distribution Channel
10.4.6.2 Saudi Arabia Cereal Flakes Market
10.4.6.2.1 Saudi Arabia Cereal Flakes Market by Product
10.4.6.2.2 Saudi Arabia Cereal Flakes Market by Type
10.4.6.2.3 Saudi Arabia Cereal Flakes Market by Distribution Channel
10.4.6.3 Rest of Middle East and Africa Cereal Flakes Market
10.4.6.3.1 Rest of Middle East and Africa Cereal Flakes Market by Product
10.4.6.3.2 Rest of Middle East and Africa Cereal Flakes Market by Type
10.4.6.3.3 Rest of Middle East and Africa Cereal Flakes Market by Distribution Channel
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Cereal Flakes Market Overview
10.5.2 South and Central America Cereal Flakes Market Forecasts and Analysis
10.5.3 South and Central America Cereal Flakes Market Forecasts and Analysis - By Product
10.5.4 South and Central America Cereal Flakes Market Forecasts and Analysis - By Type
10.5.5 South and Central America Cereal Flakes Market Forecasts and Analysis - By Distribution Channel
10.5.6 South and Central America Cereal Flakes Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Cereal Flakes Market
10.5.6.1.1 Brazil Cereal Flakes Market by Product
10.5.6.1.2 Brazil Cereal Flakes Market by Type
10.5.6.1.3 Brazil Cereal Flakes Market by Distribution Channel
10.5.6.2 Argentina Cereal Flakes Market
10.5.6.2.1 Argentina Cereal Flakes Market by Product
10.5.6.2.2 Argentina Cereal Flakes Market by Type
10.5.6.2.3 Argentina Cereal Flakes Market by Distribution Channel
10.5.6.3 Rest of South and Central America Cereal Flakes Market
10.5.6.3.1 Rest of South and Central America Cereal Flakes Market by Product
10.5.6.3.2 Rest of South and Central America Cereal Flakes Market by Type
10.5.6.3.3 Rest of South and Central America Cereal Flakes Market by Distribution Channel
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. CEREAL FLAKES MARKET, KEY COMPANY PROFILES
12.1. BELOURTHE
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. BRüGGEN
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. BUHLER GROUP
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. CEREAL FOOD MANUFACTURING
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. CEREAL PLANET
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. CLEXTRAL
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. KELLOGG
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. MASELIS
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. MULTIFLAKES COMPANY
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. SHREE LAKSHMINARASIMHA AGRO FOODS
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1. Belourthe
2. Brüggen
3. Buhler Group
4. Cereal Food Manufacturing
5. Cereal Planet
6. CLEXTRAL
7. Kellogg
8. Maselis
9. Multiflakes company
10. Shree Lakshminarasimha Agro Foods
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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