The Cervical Pillows Market is expected to register a CAGR of 4.5% from 2025 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
The report is segmented by Type (Standard, Water Based, and Rolls). The market is further segmented based on Function (Support and Displacement). The report further presents analysis based on Application (Cervical Spondylosis, Whiplash Injuries, Temporomandibular Disorders, and Other Applications).The global analysis is further broken-down at regional level and major countries. The report offers the value in USD for the above analysis and segments.
Purpose of the ReportThe report Cervical Pillows Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Cervical Pillows Market Segmentation
Type- Standard
- Water Based
- Rolls
- Support
- Displacement
- Cervical Spondylosis
- Whiplash Injuries
- Temporomandibular Disorders
- Other Applications
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
Strategic Insights
Cervical Pillows Market Growth Drivers- Growing prevalence of neck pain: As remote working has become more widespread, with many workers glued to their screens for hours at a stretch, cases of bad posture have become rampant causing greater incidence of neck pain. With advancing age, more people are developing neck problems like degenerative disc disease and arthritis that are in turn increasing the need for sleep braces. Cervical pillows are custom-made for the neck to achieve the right positioning of the cervical section, hence their popularity in patients with chronic neck pain and in recovery after injuries. The rising occurrence of neck pain in the population is a key factor fuelling demand for cervical pillows.
- Increasing neck and spinal health awareness: As more and more patients are becoming aware of how valid the idea is that sleeping posture affects the body, the demand for cervical pillows has increased. The recommendation of, for example, a chiropractor or a physical therapist regarding a cervical pillow is pushing the consumers to buy such a product. The increasing concern regarding neck and spine health is a key factor driving the growth of cervical pillows market
- Technological Advancement in Pillow Materials for Cervical Disorders: Advances in memory foam technology have led to the creation of pillows that better conform to the shape of the neck and head, providing personalized support and pressure relief. New materials that respond to temperature and weight, such as gel-infused foam or adjustable loft pillows, enhance comfort and support for users with cervical disorders. Technological advancements in pillow materials are indeed a major driver for the cervical pillow market.
- Increasing product launches: Currently, several companies have launched cervical pillows to accommodate the sleeping positions (back, side, or stomach) and preferences of a wider audience. To some extent these narratives are true because new product versions are constantly being developed introducing new materials like memory foam, gel foam, and natural rubber which also takes into account the unique problems that have to do with the neck and back. The increasing number of product launches is actually one of the trends in the industry concerning the cervical pillow.
- Customization: Cervical cushions that can be adjusted in terms of the height and the firmness of the pillow, are now available from many manufacturers. This way, the users manage to adjust the level of support according to their affordances and sleeping positions. Different materials (memory foam, latex, gel-infused foam) are available to the users depending on their comfort, allergies and sensitivity to heat. Customization in cervical pillows is indeed a significant recent trend in the market.
- Diverse Offerings: Companies have come up with other shapes such as contour and butterfly and adjustable models for other preferences and different sleep positions (back, side and even stomach) styles. Different types of materials have also been availed such as memory form, gel foam, latex and natural materials like buckwheat allowing consumers choose the right one depending on comfort, support and heat control. Such products are addressing the different levels of taste and requirement, thereby increasing the range of the market and the growth of the cervical pillow category.
- Increased access to healthcare facilities : Healthcare specialists, most notably physical therapists and chiropractors, are now more than ever, incorporating cervical pillows as part of their treatment regimens for patients who suffer from neck and spine problems. The growing number of rehabilitation and wellness centers is also raising the need for supportive sleeping products such as cervical pillows for recovery purposes. Indeed the widening healthcare access is opening new revenue avenues for participants in the cervical pillow sector.
- New treatment strategies conceptualized by market vendors: The vendors are witnessing a trend in which the cervical pillows are utilized in the perforated therapy options that include the neck area postures. This also shows the active participation of the vendors in other supportive activities that include better sleep, posture management and many more activities that form a health plan. A number of the vendors are making it possible for the removable cervical pillows to be specialized for various diseases, sleeping styles, and even individualized tastes, thereby facilitating more effective therapies. New treatment strategies conceptualized by market vendors are indeed creating significant opportunities in the cervical pillow market
- Increased Focus on Sleep Quality: As people become aware of the health necessity of quality sleep, there an observable trend in purchasing sleeping improving items including cervical pillows. In connection with the aforementioned, given the increase in sleep disorders such as insomnia and sleep apnea, there is also growth in the concern for sleep enhancing elements such as cervical pillows that have an ergonomic perfection. Expanded awareness of the significance of quality sleep is indeed widening the scope of cervical pillow market players.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Cervical Pillows Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Cervical Pillows Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The report can be delivered in PDF/Word format, we can also share excel data sheet based on request.
Based on geography, Asia Pacific held the largest share of the cervical pillows market.
On the basis of geography, the market is classified into North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America
Cervical Spondylosis is the fastest growing segment based on application
DJO, Alex Orthopedic Inc., and Coop Home Goods are the key players in the market
The Cervical Pillows Market is estimated to witness a CAGR of 4.5% from 2023 to 2031
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1. Cervical Pillows Market- By Type
1.3.2. Cervical Pillows Market- By Function
1.3.3. Cervical Pillows Market- By Application
1.3.4. Cervical Pillows Market- By Region
1.3.4.1. By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. CERVICAL PILLOWS MARKET LANDSCAPE
4.1. MARKET OVERVIEW
4.2. PEST ANALYSIS
4.2.1. North America - PEST Analysis
4.2.2. Europe - PEST Analysis
4.2.3. Asia Pacific - PEST Analysis
4.2.4. Middle East & Africa - PEST Analysis
4.2.5. South and Central America - PEST Analysis
5. CERVICAL PILLOWS MARKET- KEY INDUSTRY DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. CERVICAL PILLOWS MARKET- GLOBAL ANALYSIS
6.1. CERVICAL PILLOWS MARKET - GLOBAL MARKET OVERVIEW
6.2. CERVICAL PILLOWS MARKET - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/ MARKET SHARE OF KEY PLAYERS
7. CERVICAL PILLOWS MARKET REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. STANDARD MARKET
7.3.1. Overview
7.3.2. Standard Market Forecast and Analysis (US$ Mn)
7.4. WATER BASED MARKET
7.4.1. Overview
7.4.2. Water Based Market Forecast and Analysis (US$ Mn)
7.5. ROLLS MARKET
7.5.1. Overview
7.5.2. Rolls Market Forecast and Analysis (US$ Mn)
8. CERVICAL PILLOWS MARKET REVENUE AND FORECASTS TO 2028 - FUNCTION
8.1. OVERVIEW
8.2. FUNCTION MARKET FORECASTS AND ANALYSIS
8.3. SUPPORT MARKET
8.3.1. Overview
8.3.2. Support Market Forecast and Analysis (US$ Mn)
8.4. DISPLACEMENT MARKET
8.4.1. Overview
8.4.2. Displacement Market Forecast and Analysis (US$ Mn)
9. CERVICAL PILLOWS MARKET REVENUE AND FORECASTS TO 2028 - APPLICATION
9.1. OVERVIEW
9.2. APPLICATION MARKET FORECASTS AND ANALYSIS
9.3. CERVICAL SPONDYLOSIS MARKET
9.3.1. Overview
9.3.2. Cervical Spondylosis Market Forecast and Analysis (US$ Mn)
9.4. WHIPLASH INJURIES MARKET
9.4.1. Overview
9.4.2. Whiplash Injuries Market Forecast and Analysis (US$ Mn)
9.5. TEMPOROMANDIBULAR DISORDERS MARKET
9.5.1. Overview
9.5.2. Temporomandibular Disorders Market Forecast and Analysis (US$ Mn)
9.6. OTHER APPLICATIONS MARKET
9.6.1. Overview
9.6.2. Other Applications Market Forecast and Analysis (US$ Mn)
10. CERVICAL PILLOWS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA CERVICAL PILLOWS MARKET
10.1.1. North America Cervical Pillows Market Forecasts and Analysis (US$ Mn)
10.1.2. North America Cervical Pillows Market Forecasts and Analysis - By Type (US$ Mn)
10.1.3. North America Cervical Pillows Market Forecasts and Analysis - By Function (US$ Mn)
10.1.4. North America Cervical Pillows Market Forecasts and Analysis - By Application (US$ Mn)
10.1.5. North America Cervical Pillows Market Forecasts and Analysis - By Country
10.1.6. US Market Overview
10.1.6.1. US Cervical Pillows Market Forecasts and Analysis - By Type (US$ Mn)
10.1.6.2. US Cervical Pillows Market Forecasts and Analysis - By Function (US$ Mn)
10.1.6.3. US Cervical Pillows Market Forecasts and Analysis - By Application (US$ Mn)
10.1.7. Canada Market Overview
10.1.7.1. Canada Cervical Pillows Market Forecasts and Analysis - By Type (US$ Mn)
10.1.7.2. Canada Cervical Pillows Market Forecasts and Analysis - By Function (US$ Mn)
10.1.7.3. Canada Cervical Pillows Market Forecasts and Analysis - By Application (US$ Mn)
10.1.8. Mexico Market Overview
10.1.8.1. Mexico Cervical Pillows Market Forecasts and Analysis - By Type (US$ Mn)
10.1.8.2. Mexico Cervical Pillows Market Forecasts and Analysis - By Function (US$ Mn)
10.1.8.3. Mexico Cervical Pillows Market Forecasts and Analysis - By Application (US$ Mn)
10.2. EUROPE CERVICAL PILLOWS MARKET
10.2.1. Europe Cervical Pillows Market Forecasts and Analysis (US$ Mn)
10.2.2. Europe Cervical Pillows Market Forecasts and Analysis - By Type (US$ Mn)
10.2.3. Europe Cervical Pillows Market Forecasts and Analysis - By Function (US$ Mn)
10.2.4. Europe Cervical Pillows Market Forecasts and Analysis - By Application (US$ Mn)
10.2.5. Europe Cervical Pillows Market Forecasts and Analysis - By Country
10.2.6. UK Market Overview
10.2.6.1. UK Cervical Pillows Market Forecasts and Analysis - By Type (US$ Mn)
10.2.6.2. UK Cervical Pillows Market Forecasts and Analysis - By Function (US$ Mn)
10.2.6.3. UK Cervical Pillows Market Forecasts and Analysis - By Application (US$ Mn)
10.2.7. Germany Market Overview
10.2.7.1. Germany Cervical Pillows Market Forecasts and Analysis - By Type (US$ Mn)
10.2.7.2. Germany Cervical Pillows Market Forecasts and Analysis - By Function (US$ Mn)
10.2.7.3. Germany Cervical Pillows Market Forecasts and Analysis - By Application (US$ Mn)
10.2.8. France Market Overview
10.2.8.1. France Cervical Pillows Market Forecasts and Analysis - By Type (US$ Mn)
10.2.8.2. France Cervical Pillows Market Forecasts and Analysis - By Function (US$ Mn)
10.2.8.3. France Cervical Pillows Market Forecasts and Analysis - By Application (US$ Mn)
10.3. ASIA PACIFIC CERVICAL PILLOWS MARKET
10.3.1. Asia Pacific Cervical Pillows Market Forecasts and Analysis (US$ Mn)
10.3.2. Asia Pacific Cervical Pillows Market Forecasts and Analysis - By Type (US$ Mn)
10.3.3. Asia Pacific Cervical Pillows Market Forecasts and Analysis - By Function (US$ Mn)
10.3.4. Asia Pacific Cervical Pillows Market Forecasts and Analysis - By Application (US$ Mn)
10.3.5. Asia Pacific Cervical Pillows Market Forecasts and Analysis - By Country
10.3.6. Japan Market Overview
10.3.6.1. Japan Cervical Pillows Market Forecasts and Analysis - By Type (US$ Mn)
10.3.6.2. Japan Cervical Pillows Market Forecasts and Analysis - By Function (US$ Mn)
10.3.6.3. Japan Cervical Pillows Market Forecasts and Analysis - By Application (US$ Mn)
10.3.7. India Market Overview
10.3.7.1. India Cervical Pillows Market Forecasts and Analysis - By Type (US$ Mn)
10.3.7.2. India Cervical Pillows Market Forecasts and Analysis - By Function (US$ Mn)
10.3.7.3. India Cervical Pillows Market Forecasts and Analysis - By Application (US$ Mn)
10.3.8. China Market Overview
10.3.8.1. China Cervical Pillows Market Forecasts and Analysis - By Type (US$ Mn)
10.3.8.2. China Cervical Pillows Market Forecasts and Analysis - By Function (US$ Mn)
10.3.8.3. China Cervical Pillows Market Forecasts and Analysis - By Application (US$ Mn)
10.4. MIDDLE EAST & AFRICA (MEA) CERVICAL PILLOWS MARKET
10.4.1. Middle East & Africa (MEA) Cervical Pillows Market Forecasts and Analysis (US$ Mn)
10.4.2. Middle East & Africa (MEA) Cervical Pillows Market Forecasts and Analysis - By Type (US$ Mn)
10.4.3. Middle East & Africa (MEA) Cervical Pillows Market Forecasts and Analysis - By Function (US$ Mn)
10.4.4. Middle East & Africa (MEA) Cervical Pillows Market Forecasts and Analysis - By Application (US$ Mn)
10.4.5. Middle East & Africa (MEA) Cervical Pillows Market Forecasts and Analysis - By Country
10.4.6. South Africa Market Overview
10.4.6.1. South Africa Cervical Pillows Market Forecasts and Analysis - By Type (US$ Mn)
10.4.6.2. South Africa Cervical Pillows Market Forecasts and Analysis - By Function (US$ Mn)
10.4.6.3. South Africa Cervical Pillows Market Forecasts and Analysis - By Application (US$ Mn)
10.4.7. Saudi Arabia Market Overview
10.4.7.1. Saudi Arabia Cervical Pillows Market Forecasts and Analysis - By Type (US$ Mn)
10.4.7.2. Saudi Arabia Cervical Pillows Market Forecasts and Analysis - By Function (US$ Mn)
10.4.7.3. Saudi Arabia Cervical Pillows Market Forecasts and Analysis - By Application (US$ Mn)
10.4.8. UAE Market Overview
10.4.8.1. UAE Cervical Pillows Market Forecasts and Analysis - By Type (US$ Mn)
10.4.8.2. UAE Cervical Pillows Market Forecasts and Analysis - By Function (US$ Mn)
10.4.8.3. UAE Cervical Pillows Market Forecasts and Analysis - By Application (US$ Mn)
10.5. SOUTH AND CENTRAL AMERICA CERVICAL PILLOWS MARKET
10.5.1. South and Central America Cervical Pillows Market Forecasts and Analysis (US$ Mn)
10.5.2. South and Central America Cervical Pillows Market Forecasts and Analysis - By Type (US$ Mn)
10.5.3. South and Central America Cervical Pillows Market Forecasts and Analysis - By Function (US$ Mn)
10.5.4. South and Central America Cervical Pillows Market Forecasts and Analysis - By Application (US$ Mn)
10.5.5. South and Central America Cervical Pillows Market Forecasts and Analysis - By Country
10.5.6. Brazil Market Overview
10.5.6.1. Brazil Cervical Pillows Market Forecasts and Analysis - By Type (US$ Mn)
10.5.6.2. Brazil Cervical Pillows Market Forecasts and Analysis - By Function (US$ Mn)
10.5.6.3. Brazil Cervical Pillows Market Forecasts and Analysis - By Application (US$ Mn)
11. INDUSTRY LANDSCAPE
11.1. ORGANIC GROWTH STRATEGIES
11.1.1. New Product Launches
11.1.2. Marketing & Promotional Activities
11.2. INORGANIC GROWTH STRATEGIES
11.2.1. Partnerships, Collaborations, and Joint Ventures
11.2.2. Mergers & Acquisitions
12. CERVICAL PILLOWS MARKET, KEY COMPANY PROFILES
12.1. ALEX ORTHOPEDIC INC.
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Financial Overview
12.1.4. Product Portfolio
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. COOP HOME GOODS
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Financial Overview
12.2.4. Product Portfolio
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. CUSTOM CRAFTWORKS INC.
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Financial Overview
12.3.4. Product Portfolio
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. DJO GLOBAL
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Financial Overview
12.4.4. Product Portfolio
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. HALL INNOVATIONS LLC
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Financial Overview
12.5.4. Product Portfolio
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. MALOUF
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Financial Overview
12.6.4. Product Portfolio
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. MEDIFLOW
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Financial Overview
12.7.4. Product Portfolio
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. RELIEF MART, INC.
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Financial Overview
12.8.4. Product Portfolio
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. THERAPEUTIC PILLOW INTERNATIONAL
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Financial Overview
12.9.4. Product Portfolio
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. XTREME COMFORTS
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Financial Overview
12.10.4. Product Portfolio
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1. Alex Orthopedic Inc.
2. Coop Home Goods
3. Custom Craftworks Inc.
4. DJO Global
5. Hall Innovations LLC
6. Malouf
7. Mediflow
8. Relief Mart, Inc.
9. Therapeutic Pillow International
10. Xtreme Comforts
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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