Chilled Food Market Developments by 2031
The Chilled Food Market is expected to register a CAGR of 5.8% from 2023 to 2031, with a market size expanding from US$ XX million in 2023 to US$ XX Million by 2031.
The chilled food market is in the process of a dynamic shift, influenced by changing consumer preferences, technological developments, and strict regulatory frameworks. This report provides an in-depth study of the growth path of the market, exploring key trends like increasing demand for organic and natural chilled food, integrated adoption of sustainable packaging solutions, and growing demand for innovative product offerings. Understanding the dynamics of the market provides industry stakeholders with the opportunity to grasp emerging opportunities and mitigate potential risks.
Purpose of the Report
The report Chilled Food Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Chilled Food Market Segmentation
Product Type
- Bakery and Confectionery
- Meat
- Poultry and Seafood
- Beverages
- Dairy Products
- Ready Meals
Distibution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Retail
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Chilled Food Market: Strategic Insights
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Chilled Food Market Growth Drivers
- Radically altering consumer preferences: The global chilled foods market is on the cusp of rapid growth the result of a combination of drivers that are radically altering consumer preferences and industry dynamics.
- Rise in demand for ready-to-eat: It can be said that chief growth drivers relate to increased demand for convenience foods, and it is here that the need to seek ready-to-eat and ready-to-cook meals is forced as consumers find themselves having to contend with busy schedules.
- Product Expansion: Expansion in chilled meals is being driven by these forces of time that are growing in the urban centers, as well as the growing working population. In addition, there has been an increase in health and wellbeing consciousness, which led to immense demand for chilled organic, natural, and minimally processed food products. Consumers want healthy and wholesome items that will help them achieve their health goals. A significant growth factor is also associated with food preservation technologies that include MAP and HPP; these support extended shelf life of chilled products while maintaining freshness and quality. With these innovations, the potential to provide products on a larger scale within domestic and international markets increases. The growth of the e-commerce sector is also having a strong impact on the growth of the chilled food market. Food delivery and online grocer websites now promote these chilled food products as so accessible to consumers-from fresh produce to dairy items to ready-to-eat meals. As consumer confidence in online shopping continues to grow, the e-commerce channel is poised to further drive market expansion for chilled foods. The chilled food market would also expected to witness drastic expansion, as with the change in preference and progression of technology in the society.
Chilled Food Market Future Trends
- Sustainable Sourcing and Packaging: Sustainability will be an issue since customers demand more environmentally friendly as well as ethically sourced chilled food products. Demand for organic locally sourced and sustainably packaged items is also expected to increase. This includes personalized nutrition, whereby the consumer has to personalize their diet concerning specific health goals.
- Personalized Meal Plans: The manufacturers in the chilled food business can solve this problem by offering personalized meal plans and products tailored to the needs of an individual.
- Technological Change: Technological change will also continue to transform the industry. Improvements in food preservation technology, for example, HPP and PEF technology, will allow for better shelf stability and health consciousness associated with chilled food products. Beyond this, AI and machine learning will make supply chain management much more efficient, bring quality control to a new level, and offer even stronger consumer experiences. Along with increased urbanization, more people have a want for convenient and speedy chilled, ready-to-eat foods. This will increase demand for meal kits, ready-to-heat meals, and other innovative food delivery services. Markets for chilled foods are full of growth and innovation opportunities in the packaging arena. Demand for convenience, health, and sustainability will continue to propel markets for ready-to-eat meals, organic/natural products, and plant-based alternatives.
Chilled Food Market Opportunities
- Demand for Fortified Food: Health-conscious consumers, wanting and demanding fortified foods and beverages with vitamins, minerals, and probiotics, will continue to drive growth.
- Untapped Distribution Channels: With e-commerce and online grocery platforms hitting full swing, the untapped channels of distribution will go further out to find consumers for these brands.
- Meal Subscription Trend: This trend toward meal kits and subscription services also opens new possibilities of novel and customized foods. Companies can develop customized meal plans and products based on individual preferences and requirements in alignment with technological and data analytics capabilities. The continued urbanization of the global populace will see the need for convenient and accessible food solutions continue to fuel further growth in the market for chilled foods.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Chilled Food Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Chilled Food Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The future of the chilled food market is shaped by several key trends. Sustainability will be a major focus, with increasing demand for organic, locally sourced, and ethically produced products. Personalized nutrition will be another such trend, with consumers looking for especially customized food solutions to suit their nutritional needs. There will also be further advancement in the preservation techniques of foods through more high-tech resources, and this shall ensure not only better efficiency but also quality in terms of chilled foods. Finally, e-commerce, and especially online grocery portals, will continue to transform the delivery and consumption chain of chilled foods.
Chilled Food Market is expected to grow at a CAGR of 5.8% between 2023-2031
The major factors driving the chilled food market are multiple but include mainly the increase in demand for convenience foods as a result of faster lifestyles and urbanization. Consumers seek ready-to-eat as well as ready-to-cook products that save time and effort. To top this, the spiking demand for organic, natural, and minimally processed chilled food products fueled by the growing concern for health and wellness helps drive the industry. Technological advancements in food preservation techniques, such as modified atmosphere packaging and high-pressure processing, also contribute to market growth by extending product shelf life and improving quality.
The leading players of the market are: Nestlé SA, ConAgra Foods Inc, Hormel Foods Corp, Grupo Bimbo SAB de CV, Kraft Heinz Company, Del Monte
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Chilled Food Market - By Product Type
1.3.2 Chilled Food Market - By Distribution Channel
1.3.3 Chilled Food Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. CHILLED FOOD MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. EXPERT OPINIONS
5. CHILLED FOOD MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. CHILLED FOOD MARKET - GLOBAL MARKET ANALYSIS
6.1. CHILLED FOOD - GLOBAL MARKET OVERVIEW
6.2. CHILLED FOOD - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. CHILLED FOOD MARKET - REVENUE AND FORECASTS TO 2028 - PRODUCT TYPE
7.1. OVERVIEW
7.2. PRODUCT TYPE MARKET FORECASTS AND ANALYSIS
7.3. CHILLED PIZZA
7.3.1. Overview
7.3.2. Chilled Pizza Market Forecast and Analysis
7.4. DRESSED SALADS
7.4.1. Overview
7.4.2. Dressed Salads Market Forecast and Analysis
7.5. PREPARED VEGETABLES
7.5.1. Overview
7.5.2. Prepared Vegetables Market Forecast and Analysis
7.6. CHILLED SOUPS
7.6.1. Overview
7.6.2. Chilled Soups Market Forecast and Analysis
7.7. SLICED MEATS
7.7.1. Overview
7.7.2. Sliced Meats Market Forecast and Analysis
7.8. DESSERTS
7.8.1. Overview
7.8.2. Desserts Market Forecast and Analysis
7.9. OTHERS
7.9.1. Overview
7.9.2. Others Market Forecast and Analysis
8. CHILLED FOOD MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
8.1. OVERVIEW
8.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
8.3. SUPERMARKETS/ HYPERMARKETS
8.3.1. Overview
8.3.2. Supermarkets/ Hypermarkets Market Forecast and Analysis
8.4. SPECIALTY STORES
8.4.1. Overview
8.4.2. Specialty Stores Market Forecast and Analysis
8.5. ONLINE STORES
8.5.1. Overview
8.5.2. Online Stores Market Forecast and Analysis
8.6. OTHERS
8.6.1. Overview
8.6.2. Others Market Forecast and Analysis
9. CHILLED FOOD MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Chilled Food Market Overview
9.1.2 North America Chilled Food Market Forecasts and Analysis
9.1.3 North America Chilled Food Market Forecasts and Analysis - By Product Type
9.1.4 North America Chilled Food Market Forecasts and Analysis - By Distribution Channel
9.1.5 North America Chilled Food Market Forecasts and Analysis - By Countries
9.1.5.1 United States Chilled Food Market
9.1.5.1.1 United States Chilled Food Market by Product Type
9.1.5.1.2 United States Chilled Food Market by Distribution Channel
9.1.5.2 Canada Chilled Food Market
9.1.5.2.1 Canada Chilled Food Market by Product Type
9.1.5.2.2 Canada Chilled Food Market by Distribution Channel
9.1.5.3 Mexico Chilled Food Market
9.1.5.3.1 Mexico Chilled Food Market by Product Type
9.1.5.3.2 Mexico Chilled Food Market by Distribution Channel
9.2. EUROPE
9.2.1 Europe Chilled Food Market Overview
9.2.2 Europe Chilled Food Market Forecasts and Analysis
9.2.3 Europe Chilled Food Market Forecasts and Analysis - By Product Type
9.2.4 Europe Chilled Food Market Forecasts and Analysis - By Distribution Channel
9.2.5 Europe Chilled Food Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Chilled Food Market
9.2.5.1.1 Germany Chilled Food Market by Product Type
9.2.5.1.2 Germany Chilled Food Market by Distribution Channel
9.2.5.2 France Chilled Food Market
9.2.5.2.1 France Chilled Food Market by Product Type
9.2.5.2.2 France Chilled Food Market by Distribution Channel
9.2.5.3 Italy Chilled Food Market
9.2.5.3.1 Italy Chilled Food Market by Product Type
9.2.5.3.2 Italy Chilled Food Market by Distribution Channel
9.2.5.4 United Kingdom Chilled Food Market
9.2.5.4.1 United Kingdom Chilled Food Market by Product Type
9.2.5.4.2 United Kingdom Chilled Food Market by Distribution Channel
9.2.5.5 Russia Chilled Food Market
9.2.5.5.1 Russia Chilled Food Market by Product Type
9.2.5.5.2 Russia Chilled Food Market by Distribution Channel
9.2.5.6 Rest of Europe Chilled Food Market
9.2.5.6.1 Rest of Europe Chilled Food Market by Product Type
9.2.5.6.2 Rest of Europe Chilled Food Market by Distribution Channel
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Chilled Food Market Overview
9.3.2 Asia-Pacific Chilled Food Market Forecasts and Analysis
9.3.3 Asia-Pacific Chilled Food Market Forecasts and Analysis - By Product Type
9.3.4 Asia-Pacific Chilled Food Market Forecasts and Analysis - By Distribution Channel
9.3.5 Asia-Pacific Chilled Food Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Chilled Food Market
9.3.5.1.1 Australia Chilled Food Market by Product Type
9.3.5.1.2 Australia Chilled Food Market by Distribution Channel
9.3.5.2 China Chilled Food Market
9.3.5.2.1 China Chilled Food Market by Product Type
9.3.5.2.2 China Chilled Food Market by Distribution Channel
9.3.5.3 India Chilled Food Market
9.3.5.3.1 India Chilled Food Market by Product Type
9.3.5.3.2 India Chilled Food Market by Distribution Channel
9.3.5.4 Japan Chilled Food Market
9.3.5.4.1 Japan Chilled Food Market by Product Type
9.3.5.4.2 Japan Chilled Food Market by Distribution Channel
9.3.5.5 South Korea Chilled Food Market
9.3.5.5.1 South Korea Chilled Food Market by Product Type
9.3.5.5.2 South Korea Chilled Food Market by Distribution Channel
9.3.5.6 Rest of Asia-Pacific Chilled Food Market
9.3.5.6.1 Rest of Asia-Pacific Chilled Food Market by Product Type
9.3.5.6.2 Rest of Asia-Pacific Chilled Food Market by Distribution Channel
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Chilled Food Market Overview
9.4.2 Middle East and Africa Chilled Food Market Forecasts and Analysis
9.4.3 Middle East and Africa Chilled Food Market Forecasts and Analysis - By Product Type
9.4.4 Middle East and Africa Chilled Food Market Forecasts and Analysis - By Distribution Channel
9.4.5 Middle East and Africa Chilled Food Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Chilled Food Market
9.4.5.1.1 South Africa Chilled Food Market by Product Type
9.4.5.1.2 South Africa Chilled Food Market by Distribution Channel
9.4.5.2 Saudi Arabia Chilled Food Market
9.4.5.2.1 Saudi Arabia Chilled Food Market by Product Type
9.4.5.2.2 Saudi Arabia Chilled Food Market by Distribution Channel
9.4.5.3 U.A.E Chilled Food Market
9.4.5.3.1 U.A.E Chilled Food Market by Product Type
9.4.5.3.2 U.A.E Chilled Food Market by Distribution Channel
9.4.5.4 Rest of Middle East and Africa Chilled Food Market
9.4.5.4.1 Rest of Middle East and Africa Chilled Food Market by Product Type
9.4.5.4.2 Rest of Middle East and Africa Chilled Food Market by Distribution Channel
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Chilled Food Market Overview
9.5.2 South and Central America Chilled Food Market Forecasts and Analysis
9.5.3 South and Central America Chilled Food Market Forecasts and Analysis - By Product Type
9.5.4 South and Central America Chilled Food Market Forecasts and Analysis - By Distribution Channel
9.5.5 South and Central America Chilled Food Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Chilled Food Market
9.5.5.1.1 Brazil Chilled Food Market by Product Type
9.5.5.1.2 Brazil Chilled Food Market by Distribution Channel
9.5.5.2 Argentina Chilled Food Market
9.5.5.2.1 Argentina Chilled Food Market by Product Type
9.5.5.2.2 Argentina Chilled Food Market by Distribution Channel
9.5.5.3 Rest of South and Central America Chilled Food Market
9.5.5.3.1 Rest of South and Central America Chilled Food Market by Product Type
9.5.5.3.2 Rest of South and Central America Chilled Food Market by Distribution Channel
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. CHILLED FOOD MARKET, KEY COMPANY PROFILES
11.1. ADDO GROUP
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. DEL MONTE UK ( DEL MONTE FOODS.)
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. GREENCORE GROUP PLC
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. KERRY GROUP
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. NESTLE SA
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. PRESTIGE FOODS
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. S.K. CHILLED FOODS LIMITED
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. SELECT GROUP LTD (RM FOOD MANUFACTURING PTE LTD)
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. STRATHMORE FOODS
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. THE HAIN DANIELS GROUP
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
The List of Companies
1. Addo Group
2. Del Monte UK ( Del Monte Foods.)
3. Greencore Group plc
4. Kerry Group
5. Nestle SA
6. Prestige Foods
7. S.K. Chilled Foods Limited
8. Select Group Ltd (RM Food Manufacturing Pte Ltd)
9. Strathmore Foods
10. The Hain Daniels Group
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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