Chilled Food Market Size and Forecasts (2021 - 2031), Global and Regional Share, Trends, and Growth Opportunity Analysis

Coverage: Chilled Food Market covers analysis By Product Type (Bakery and Confectionery, Meat, Poultry and Seafood, Beverages, Dairy Products, Ready Meals, and Others); Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Others), and Geography

  • Report Code : TIPRE00012584
  • Category : Food and Beverages
  • No. of Pages : 150
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Chilled Food Market Developments by 2031

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The chilled food market is expected to register a CAGR of 6% during 2023 – 2031. The chilled food market is growing due to rising demand for convenience food.

Chilled Food Market Analysis

  • The chilled food market is set to continue in its growth trend, which is driven by increasing consumer demand for convenience, health and quality. As the market is evolving, manufacturers as well as retailers need to be flexible to respond to new trends and make use of technological breakthroughs.
  • Technological innovation has also been a key driver of the chilled food market’s growth. Over the years, food preservation techniques have been significantly improved due to refrigeration technology.
  • In addition, modified atmosphere packaging, where fresh food is placed in a sealed bag filled with specific gases, also boosts the shelf life of products.
  • The time constraint for cooking or less inclination to cook large meals from scratch provides practical solutions opportunity for market players to tap into the chilled food market.

Chilled Food Market Overview

  • The chilled food market is one of the most dynamic and innovative sectors of the food industry. It is constantly evolving to meet the demands of the consumers, and its offerings are continuously being improved through advanced technologies.
  • There are a number of trends that are contributing to the growth of the chilled food market. The increased popularity of chilled foods can be attributed to the convenience and busy lifestyles of consumers.
  • The main product categories in the chilled food market range from ready-to-eat meals and salads to desserts, as well as meat and dairy products. All these products are kept refrigerated to keep them fresh and safe for consumption.

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Chilled Food Market: Strategic Insights

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Chilled Food Market Drivers and Opportunities

Increasing Demand for Convenience Food to Favor the Market

Fast-paced lifestyles of modern consumers have resulted in a greater demand for convenient meal solutions. Chilled foods, including ready-to-eat meals, salads and snacks, meet this demand with quick and easy options that require minimum preparation. This trend is especially noticeable among working professionals and families who are looking to save time. Consumers are increasingly placing greater emphasis on eating healthy. Many are looking for fresh and nutritional options, and perceive chilled foods to be healthier than frozen or shelf-stable goods, as chilled foods are usually made with fewer preservatives and use higher quality ingredients. Chilled foods are one of the strongVFest segments of the food industry, largely because consumers are looking for healthier and dieter-friendly options that cater to their eating preferences, such as plant-based and organic options.

Emergence of E-commerce Sales Channel

E-commerce is a key channel for new product launches in the chilled food market. Producers experiment with new flavors, dietary options and packaging to meet consumers’ changing needs around the world. Key market players analyse data regarding consumer buying behaviour and preferences through online sales channels, thereby influencing product launches. For instance, with the rise in vegan and vegetarian diets, there is an opportunity for new chilled food products. The rise of online grocery shopping has transformed how consumers purchase food. The convenience of ordering chilled foods online is appealing, especially in the wake of the COVID-19 pandemic. With home deliveries, people can purchase most of their food without having to visit the shops. This shift is expected to drive significant growth in the e-commerce segment of the chilled food market.

Chilled Food Market Segmentation Analysis

Key segments that contributed to the derivation of the chilled food market analysis are product type, and distribution channel.

  • Based on product type, the chilled food market is divided into bakery and confectionery, meat, poultry and seafood, beverages, dairy products, ready meals, and others.
  • On the basis of distribution channel, the market is divided into supermarkets and hypermarkets, convenience stores, online retail, and others.

Chilled Food Market Share Analysis by Geography

  • Chilled Food Market Report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia Pacific, Middle East & Africa, and South and Central America.
  • Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering chilled food market dynamics such as drivers, trends, and opportunities that are impacting the markets at the regional level.
  • Also, the report covers Porter’s Five Forces analysis, which involves the study of major factors that influence the chilled food market in these regions.

Chilled Food Market Report Scope

Chilled Food Market News and Recent Developments

The chilled food market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the chilled food market are listed below:

  • Fish Said Fred launched two new SKUs for its oven ready range. The developed product, Thai Green Cod Curry contains chunky cod pieces in a Thai Green Curry sauce, whereas Tuna Katsu Curry contains crispy katsu tuna bites with a katsu curry sauce. (Source: Fish Said Fred/Press Release/2024)
  • TRIP, the UK’s largest private carbonated drinks brand, launched first-to-market functional mushroom and adaptogen range – Mindful Blend. (Source: TRIP/Press Release/2024)

Chilled Food Market Report Coverage and Deliverables

The “Chilled Food Market Size and Forecast (2021 – 2031)” provides a detailed analysis of the market covering below areas:

  • Chilled food market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
  • Chilled food market trends as well as market dynamics such as drivers, restraints, and key opportunities
  • Detailed Porter’s Five Forces and SWOT analysis
  • Chilled food market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
  • Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the chilled food market
  • Detailed company profiles
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What are the options available for the customization of this report?

Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.

What are the deliverable formats of the chilled food market?

The report can be delivered in PDF/Word format, we can also share excel data sheet based on request.

Which are the leading players operating in the chilled food market?

Nestlé, ConAgra Foods Inc, Hormel Foods Corp, Grupo Bimbo SAB de CV, and Kraft Heinz Company, among others are the leading players operating in the chilled food market.

What are the future trends of the chilled food market?

Sustainability initiatives regarding product packaging is anticipated to play a significant role in the chilled food market in the coming years.

What is the expected CAGR of the chilled food market?

The global chilled food market is estimated to grow at a CAGR of 6% during the forecast period 2024-2031.

What are the driving factors impacting chilled food market?

Increasing demand for convenience food and growth in the foodservice sector are driving factors impacting the chilled food market.

TABLE OF CONTENTS


1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Chilled Food Market - By Product Type
1.3.2 Chilled Food Market - By Distribution Channel
1.3.3 Chilled Food Market - By Region
1.3.3.1 By Country

2. KEY TAKEAWAYS

3. RESEARCH METHODOLOGY

4. CHILLED FOOD MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. EXPERT OPINIONS

5. CHILLED FOOD MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS

6. CHILLED FOOD MARKET - GLOBAL MARKET ANALYSIS
6.1. CHILLED FOOD - GLOBAL MARKET OVERVIEW
6.2. CHILLED FOOD - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE

7. CHILLED FOOD MARKET - REVENUE AND FORECASTS TO 2028 - PRODUCT TYPE
7.1. OVERVIEW
7.2. PRODUCT TYPE MARKET FORECASTS AND ANALYSIS
7.3. CHILLED PIZZA
7.3.1. Overview
7.3.2. Chilled Pizza Market Forecast and Analysis
7.4. DRESSED SALADS
7.4.1. Overview
7.4.2. Dressed Salads Market Forecast and Analysis
7.5. PREPARED VEGETABLES
7.5.1. Overview
7.5.2. Prepared Vegetables Market Forecast and Analysis
7.6. CHILLED SOUPS
7.6.1. Overview
7.6.2. Chilled Soups Market Forecast and Analysis
7.7. SLICED MEATS
7.7.1. Overview
7.7.2. Sliced Meats Market Forecast and Analysis
7.8. DESSERTS
7.8.1. Overview
7.8.2. Desserts Market Forecast and Analysis
7.9. OTHERS
7.9.1. Overview
7.9.2. Others Market Forecast and Analysis
8. CHILLED FOOD MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
8.1. OVERVIEW
8.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
8.3. SUPERMARKETS/ HYPERMARKETS
8.3.1. Overview
8.3.2. Supermarkets/ Hypermarkets Market Forecast and Analysis
8.4. SPECIALTY STORES
8.4.1. Overview
8.4.2. Specialty Stores Market Forecast and Analysis
8.5. ONLINE STORES
8.5.1. Overview
8.5.2. Online Stores Market Forecast and Analysis
8.6. OTHERS
8.6.1. Overview
8.6.2. Others Market Forecast and Analysis

9. CHILLED FOOD MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Chilled Food Market Overview
9.1.2 North America Chilled Food Market Forecasts and Analysis
9.1.3 North America Chilled Food Market Forecasts and Analysis - By Product Type
9.1.4 North America Chilled Food Market Forecasts and Analysis - By Distribution Channel
9.1.5 North America Chilled Food Market Forecasts and Analysis - By Countries
9.1.5.1 United States Chilled Food Market
9.1.5.1.1 United States Chilled Food Market by Product Type
9.1.5.1.2 United States Chilled Food Market by Distribution Channel
9.1.5.2 Canada Chilled Food Market
9.1.5.2.1 Canada Chilled Food Market by Product Type
9.1.5.2.2 Canada Chilled Food Market by Distribution Channel
9.1.5.3 Mexico Chilled Food Market
9.1.5.3.1 Mexico Chilled Food Market by Product Type
9.1.5.3.2 Mexico Chilled Food Market by Distribution Channel
9.2. EUROPE
9.2.1 Europe Chilled Food Market Overview
9.2.2 Europe Chilled Food Market Forecasts and Analysis
9.2.3 Europe Chilled Food Market Forecasts and Analysis - By Product Type
9.2.4 Europe Chilled Food Market Forecasts and Analysis - By Distribution Channel
9.2.5 Europe Chilled Food Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Chilled Food Market
9.2.5.1.1 Germany Chilled Food Market by Product Type
9.2.5.1.2 Germany Chilled Food Market by Distribution Channel
9.2.5.2 France Chilled Food Market
9.2.5.2.1 France Chilled Food Market by Product Type
9.2.5.2.2 France Chilled Food Market by Distribution Channel
9.2.5.3 Italy Chilled Food Market
9.2.5.3.1 Italy Chilled Food Market by Product Type
9.2.5.3.2 Italy Chilled Food Market by Distribution Channel
9.2.5.4 United Kingdom Chilled Food Market
9.2.5.4.1 United Kingdom Chilled Food Market by Product Type
9.2.5.4.2 United Kingdom Chilled Food Market by Distribution Channel
9.2.5.5 Russia Chilled Food Market
9.2.5.5.1 Russia Chilled Food Market by Product Type
9.2.5.5.2 Russia Chilled Food Market by Distribution Channel
9.2.5.6 Rest of Europe Chilled Food Market
9.2.5.6.1 Rest of Europe Chilled Food Market by Product Type
9.2.5.6.2 Rest of Europe Chilled Food Market by Distribution Channel
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Chilled Food Market Overview
9.3.2 Asia-Pacific Chilled Food Market Forecasts and Analysis
9.3.3 Asia-Pacific Chilled Food Market Forecasts and Analysis - By Product Type
9.3.4 Asia-Pacific Chilled Food Market Forecasts and Analysis - By Distribution Channel
9.3.5 Asia-Pacific Chilled Food Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Chilled Food Market
9.3.5.1.1 Australia Chilled Food Market by Product Type
9.3.5.1.2 Australia Chilled Food Market by Distribution Channel
9.3.5.2 China Chilled Food Market
9.3.5.2.1 China Chilled Food Market by Product Type
9.3.5.2.2 China Chilled Food Market by Distribution Channel
9.3.5.3 India Chilled Food Market
9.3.5.3.1 India Chilled Food Market by Product Type
9.3.5.3.2 India Chilled Food Market by Distribution Channel
9.3.5.4 Japan Chilled Food Market
9.3.5.4.1 Japan Chilled Food Market by Product Type
9.3.5.4.2 Japan Chilled Food Market by Distribution Channel
9.3.5.5 South Korea Chilled Food Market
9.3.5.5.1 South Korea Chilled Food Market by Product Type
9.3.5.5.2 South Korea Chilled Food Market by Distribution Channel
9.3.5.6 Rest of Asia-Pacific Chilled Food Market
9.3.5.6.1 Rest of Asia-Pacific Chilled Food Market by Product Type
9.3.5.6.2 Rest of Asia-Pacific Chilled Food Market by Distribution Channel
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Chilled Food Market Overview
9.4.2 Middle East and Africa Chilled Food Market Forecasts and Analysis
9.4.3 Middle East and Africa Chilled Food Market Forecasts and Analysis - By Product Type
9.4.4 Middle East and Africa Chilled Food Market Forecasts and Analysis - By Distribution Channel
9.4.5 Middle East and Africa Chilled Food Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Chilled Food Market
9.4.5.1.1 South Africa Chilled Food Market by Product Type
9.4.5.1.2 South Africa Chilled Food Market by Distribution Channel
9.4.5.2 Saudi Arabia Chilled Food Market
9.4.5.2.1 Saudi Arabia Chilled Food Market by Product Type
9.4.5.2.2 Saudi Arabia Chilled Food Market by Distribution Channel
9.4.5.3 U.A.E Chilled Food Market
9.4.5.3.1 U.A.E Chilled Food Market by Product Type
9.4.5.3.2 U.A.E Chilled Food Market by Distribution Channel
9.4.5.4 Rest of Middle East and Africa Chilled Food Market
9.4.5.4.1 Rest of Middle East and Africa Chilled Food Market by Product Type
9.4.5.4.2 Rest of Middle East and Africa Chilled Food Market by Distribution Channel
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Chilled Food Market Overview
9.5.2 South and Central America Chilled Food Market Forecasts and Analysis
9.5.3 South and Central America Chilled Food Market Forecasts and Analysis - By Product Type
9.5.4 South and Central America Chilled Food Market Forecasts and Analysis - By Distribution Channel
9.5.5 South and Central America Chilled Food Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Chilled Food Market
9.5.5.1.1 Brazil Chilled Food Market by Product Type
9.5.5.1.2 Brazil Chilled Food Market by Distribution Channel
9.5.5.2 Argentina Chilled Food Market
9.5.5.2.1 Argentina Chilled Food Market by Product Type
9.5.5.2.2 Argentina Chilled Food Market by Distribution Channel
9.5.5.3 Rest of South and Central America Chilled Food Market
9.5.5.3.1 Rest of South and Central America Chilled Food Market by Product Type
9.5.5.3.2 Rest of South and Central America Chilled Food Market by Distribution Channel

10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS

11. CHILLED FOOD MARKET, KEY COMPANY PROFILES
11.1. ADDO GROUP
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. DEL MONTE UK ( DEL MONTE FOODS.)
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. GREENCORE GROUP PLC
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. KERRY GROUP
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. NESTLE SA
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. PRESTIGE FOODS
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. S.K. CHILLED FOODS LIMITED
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. SELECT GROUP LTD (RM FOOD MANUFACTURING PTE LTD)
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. STRATHMORE FOODS
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. THE HAIN DANIELS GROUP
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments

12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS

The List of Companies

1. Addo Group
2. Del Monte UK ( Del Monte Foods.)
3. Greencore Group plc
4. Kerry Group
5. Nestle SA
6. Prestige Foods
7. S.K. Chilled Foods Limited
8. Select Group Ltd (RM Food Manufacturing Pte Ltd)
9. Strathmore Foods
10. The Hain Daniels Group

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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