Coated Paper Market Developments by 2031
MARKET ANALYSIS
Coated paper is a form of paper that has undergone a coating process to enhance its surface characteristics. The coating is usually applied to one or both sides of the paper and comprises kaolin clay, minerals, or polymers. Depending upon the desired effect, the coating produces a smooth, glossy, or matte appearance. Coated paper has several kinds of advantages. It improves the printability of paper by reducing ink absorption, resulting in sharper and more vibrant images. The coating prevents the ink from spreading. Coated paper is, therefore, frequently used for high-quality printing projects, including brochures, catalogs, magazines, and advertising material. Additionally, the coating provides a barrier that prevents the penetration of liquids and increases the paper's ability to resist smudging and smearing.
GROWTH DRIVERS AND CHALLENGES
Several key factors influence the coated paper market, making them an integral part of various industries that depend on high-quality printing and packaging materials. The printing and packing sector mainly influence the coated paper market. Coated paper is required to achieve greater printability, visual appeal, protection from moisture, and attractive packaging materials. It is due to the need for high-quality printing rises in the creation of promotional products, brochures, catalogs, magazines, and other printed publications, where coated paper is widely used. Coated paper is increasingly in demand as businesses look for aesthetically appealing and long-lasting printing materials to showcase their goods and services successfully. This demand is fueled by expanding advertising and promotional activities across numerous industries. There is a growing need for appealing packaging materials to promote brand visibility and protect products during shipping due to the e-commerce sector's explosive growth. Coated paper is a crucial part of e-commerce packaging.
Due to the growing transition towards digital media and electronic platforms, the coated paper market face challenges. The need for printed goods may drop as more content is consumed digitally, which lowers the demand for coated paper. The rise of e-books, online catalogs, and digital advertising can affect the demand for coated paper markets.
REPORT SEGMENTATION AND SCOPE
The "Global Coated paper Market Analysis to 2031" is a specialized and in-depth study with a major focus on the global coated paper market trends and growth opportunities. The report aims to provide an overview of the global coated paper market with detailed market segmentation by application and geography. The global coated paper market has been witnessing high growth over the recent past and is expected to continue this trend during the forecast period. The report provides key statistics on the consumption of coated paper worldwide along with their demand in major regions and countries. In addition, the report provides the qualitative assessment of various factors affecting the coated paper market performance in major regions and countries. The report also includes a comprehensive analysis of the leading players in the coated paper market and their key strategic developments. Several analyses on the market dynamics are also included to help identify the key driving factors, market trends, and lucrative coated paper market opportunities that would, in turn, aid in identifying the major revenue pockets.
Further, ecosystem analysis and Porter’s five forces analysis provide a 360-degree view of the global coated paper market, which helps understand the entire supply chain and various factors affecting the coated paper market growth.
SEGMENTAL ANALYSIS
The global coated paper market is segmented on the basis of application. Based on application, the coated paper market is segmented into packaging, printing, and labels.
In the packaging sector, coated paper is widely used for applications such as folding cartons, which are used for packaging various goods such as foods, cosmetics, pharmaceuticals, and consumer goods. Coated paper is used for labels and tags in personal care and retail industries. Coated paper is used to manufacture Bags and pouches for packaging products like snacks, pet food, and many more. Coating paper provides a barrier to moisture and grease, keeping the products protected and fresh. Coated paper is also used for wrapping materials, especially for high-end gifts, luxury products, and promotional items, which improves the packaging material's visual appeal, printability, and durability. The versatility and diverse range of coating available make the coated paper suitable for numerous industries and printing requirements.
REGIONAL ANALYSIS
The report provides a detailed overview of the global coated paper market with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The Asia Pacific region has witnessed robust growth in the coated paper market due to several factors, such as the region's large population, rapid urbanization, expanding manufacturing sector, and increasing consumer spending. The Asia Pacific region comprises countries with rapidly growing economies, such as China and India. These countries have experienced rapid urbanization, industrialization, and population growth, which has raised the need for coated paper products. The packaging market has boomed in Asia Pacific due to the expansion of e-commerce, rising customer awareness about product quality, and changing lifestyles. Asia Pacific region is a significant consumer of the coated paper market because it is widely utilized in the packaging industry.
INDUSTRY DEVELOPMENTS AND FUTURE OPPORTUNITIES
Partnership, acquisitions and new product launches were found to be the major strategies adopted by the players operating in the global coated paper market.
12th August 2021, J&J Green Paper launched a unique, environment- friendly pellet that produces water-resistant coatings for paper and paper packaging without the use of toxic oil-based products.
2nd October 2021, Sappi Europe signed a collaboration agreement with HP Indigo as part of HP Indigo’s Alliance One program. Under this alliance, both companies will continue to execute their commitment towards providing environment-friendly wood-free coated paper and digital imaging technologies to print media, respectively.
IMPACT OF COVID/IMPACT OF GEOPOLITICAL SCENARIO/IMPACT OF RECESSION
The COVID 19 epidemic has impacted various industries, including coated paper market. The COVID 19 pandemic caused changes in consumer behavior and purchasing pattern. Due to restrictions on nonessential business, reduced marketing activities, and postponed events, demand for coated paper declined in several industries that use coated paper, including printing, publishing, and advertising. On the other hand, sectors such as e-commerce packaging and home deliveries raised demands driven by the surge in online shopping.
Each era has been marked by significant changes in consumer behavior, which have produced new packaging items and other innovations and, eventually, led to new corporate and value chain structures. The increasing use of digital devices and social media significantly accelerated change and altered the nature of disruption in the upcoming years.
The rapid rate of change has been accelerated in the modern era by a significant spike in online shopping, stronger global control of packaging waste, and the acceleration of consumer sustainability. Next-generation industry leaders must update and future-proof their business model and marketing strategy.
COMPETITIVE LANDSCAPE AND KEY COMPANIES
Some of the key players operating in the coated paper market include, Oji Paper Co., Ltd., Lansheng, Mitsubishi Paper Mills Limited, Stora Enso, UPM, Sappi, Burgo Group S.P.A., Safepack, DS Smith, Paradise Packaging, Billerud Americas Corporation, Lecta, Dunn Paper Company, Koehler Holding Se & Co. KG, and JK Paper among others.
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Coated Paper Market - By Coating Material
1.3.2 Coated Paper Market - By Product
1.3.3 Coated Paper Market - By Application
1.3.4 Coated Paper Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. COATED PAPER MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. COATED PAPER MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. COATED PAPER MARKET - GLOBAL MARKET ANALYSIS
6.1. COATED PAPER - GLOBAL MARKET OVERVIEW
6.2. COATED PAPER - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. COATED PAPER MARKET - REVENUE AND FORECASTS TO 2028 - COATING MATERIAL
7.1. OVERVIEW
7.2. COATING MATERIAL MARKET FORECASTS AND ANALYSIS
7.3. GCC
7.3.1. Overview
7.3.2. GCC Market Forecast and Analysis
7.4. PCC
7.4.1. Overview
7.4.2. PCC Market Forecast and Analysis
7.5. KAOLIN CLAY
7.5.1. Overview
7.5.2. Kaolin Clay Market Forecast and Analysis
7.6. WAX
7.6.1. Overview
7.6.2. Wax Market Forecast and Analysis
7.7. OTHERS
7.7.1. Overview
7.7.2. Others Market Forecast and Analysis
8. COATED PAPER MARKET - REVENUE AND FORECASTS TO 2028 - PRODUCT
8.1. OVERVIEW
8.2. PRODUCT MARKET FORECASTS AND ANALYSIS
8.3. COATED FINE PAPER
8.3.1. Overview
8.3.2. Coated Fine Paper Market Forecast and Analysis
8.4. COATED GROUNDWOOD PAPER
8.4.1. Overview
8.4.2. Coated Groundwood Paper Market Forecast and Analysis
8.5. STANDARD COATED FINE PAPER
8.5.1. Overview
8.5.2. Standard Coated Fine Paper Market Forecast and Analysis
8.6. LOW COAT WEIGHT PAPER
8.6.1. Overview
8.6.2. Low Coat Weight Paper Market Forecast and Analysis
8.7. OTHERS
8.7.1. Overview
8.7.2. Others Market Forecast and Analysis
9. COATED PAPER MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
9.1. OVERVIEW
9.2. APPLICATION MARKET FORECASTS AND ANALYSIS
9.3. PACKAGING
9.3.1. Overview
9.3.2. Packaging Market Forecast and Analysis
9.4. PRINTING
9.4.1. Overview
9.4.2. Printing Market Forecast and Analysis
9.5. LABELS
9.5.1. Overview
9.5.2. Labels Market Forecast and Analysis
9.6. OTHERS
9.6.1. Overview
9.6.2. Others Market Forecast and Analysis
10. COATED PAPER MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Coated Paper Market Overview
10.1.2 North America Coated Paper Market Forecasts and Analysis
10.1.3 North America Coated Paper Market Forecasts and Analysis - By Coating Material
10.1.4 North America Coated Paper Market Forecasts and Analysis - By Product
10.1.5 North America Coated Paper Market Forecasts and Analysis - By Application
10.1.6 North America Coated Paper Market Forecasts and Analysis - By Countries
10.1.6.1 United States Coated Paper Market
10.1.6.1.1 United States Coated Paper Market by Coating Material
10.1.6.1.2 United States Coated Paper Market by Product
10.1.6.1.3 United States Coated Paper Market by Application
10.1.6.2 Canada Coated Paper Market
10.1.6.2.1 Canada Coated Paper Market by Coating Material
10.1.6.2.2 Canada Coated Paper Market by Product
10.1.6.2.3 Canada Coated Paper Market by Application
10.1.6.3 Mexico Coated Paper Market
10.1.6.3.1 Mexico Coated Paper Market by Coating Material
10.1.6.3.2 Mexico Coated Paper Market by Product
10.1.6.3.3 Mexico Coated Paper Market by Application
10.2. EUROPE
10.2.1 Europe Coated Paper Market Overview
10.2.2 Europe Coated Paper Market Forecasts and Analysis
10.2.3 Europe Coated Paper Market Forecasts and Analysis - By Coating Material
10.2.4 Europe Coated Paper Market Forecasts and Analysis - By Product
10.2.5 Europe Coated Paper Market Forecasts and Analysis - By Application
10.2.6 Europe Coated Paper Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Coated Paper Market
10.2.6.1.1 Germany Coated Paper Market by Coating Material
10.2.6.1.2 Germany Coated Paper Market by Product
10.2.6.1.3 Germany Coated Paper Market by Application
10.2.6.2 France Coated Paper Market
10.2.6.2.1 France Coated Paper Market by Coating Material
10.2.6.2.2 France Coated Paper Market by Product
10.2.6.2.3 France Coated Paper Market by Application
10.2.6.3 Italy Coated Paper Market
10.2.6.3.1 Italy Coated Paper Market by Coating Material
10.2.6.3.2 Italy Coated Paper Market by Product
10.2.6.3.3 Italy Coated Paper Market by Application
10.2.6.4 United Kingdom Coated Paper Market
10.2.6.4.1 United Kingdom Coated Paper Market by Coating Material
10.2.6.4.2 United Kingdom Coated Paper Market by Product
10.2.6.4.3 United Kingdom Coated Paper Market by Application
10.2.6.5 Russia Coated Paper Market
10.2.6.5.1 Russia Coated Paper Market by Coating Material
10.2.6.5.2 Russia Coated Paper Market by Product
10.2.6.5.3 Russia Coated Paper Market by Application
10.2.6.6 Rest of Europe Coated Paper Market
10.2.6.6.1 Rest of Europe Coated Paper Market by Coating Material
10.2.6.6.2 Rest of Europe Coated Paper Market by Product
10.2.6.6.3 Rest of Europe Coated Paper Market by Application
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Coated Paper Market Overview
10.3.2 Asia-Pacific Coated Paper Market Forecasts and Analysis
10.3.3 Asia-Pacific Coated Paper Market Forecasts and Analysis - By Coating Material
10.3.4 Asia-Pacific Coated Paper Market Forecasts and Analysis - By Product
10.3.5 Asia-Pacific Coated Paper Market Forecasts and Analysis - By Application
10.3.6 Asia-Pacific Coated Paper Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Coated Paper Market
10.3.6.1.1 Australia Coated Paper Market by Coating Material
10.3.6.1.2 Australia Coated Paper Market by Product
10.3.6.1.3 Australia Coated Paper Market by Application
10.3.6.2 China Coated Paper Market
10.3.6.2.1 China Coated Paper Market by Coating Material
10.3.6.2.2 China Coated Paper Market by Product
10.3.6.2.3 China Coated Paper Market by Application
10.3.6.3 India Coated Paper Market
10.3.6.3.1 India Coated Paper Market by Coating Material
10.3.6.3.2 India Coated Paper Market by Product
10.3.6.3.3 India Coated Paper Market by Application
10.3.6.4 Japan Coated Paper Market
10.3.6.4.1 Japan Coated Paper Market by Coating Material
10.3.6.4.2 Japan Coated Paper Market by Product
10.3.6.4.3 Japan Coated Paper Market by Application
10.3.6.5 South Korea Coated Paper Market
10.3.6.5.1 South Korea Coated Paper Market by Coating Material
10.3.6.5.2 South Korea Coated Paper Market by Product
10.3.6.5.3 South Korea Coated Paper Market by Application
10.3.6.6 Rest of Asia-Pacific Coated Paper Market
10.3.6.6.1 Rest of Asia-Pacific Coated Paper Market by Coating Material
10.3.6.6.2 Rest of Asia-Pacific Coated Paper Market by Product
10.3.6.6.3 Rest of Asia-Pacific Coated Paper Market by Application
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Coated Paper Market Overview
10.4.2 Middle East and Africa Coated Paper Market Forecasts and Analysis
10.4.3 Middle East and Africa Coated Paper Market Forecasts and Analysis - By Coating Material
10.4.4 Middle East and Africa Coated Paper Market Forecasts and Analysis - By Product
10.4.5 Middle East and Africa Coated Paper Market Forecasts and Analysis - By Application
10.4.6 Middle East and Africa Coated Paper Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Coated Paper Market
10.4.6.1.1 South Africa Coated Paper Market by Coating Material
10.4.6.1.2 South Africa Coated Paper Market by Product
10.4.6.1.3 South Africa Coated Paper Market by Application
10.4.6.2 Saudi Arabia Coated Paper Market
10.4.6.2.1 Saudi Arabia Coated Paper Market by Coating Material
10.4.6.2.2 Saudi Arabia Coated Paper Market by Product
10.4.6.2.3 Saudi Arabia Coated Paper Market by Application
10.4.6.3 U.A.E Coated Paper Market
10.4.6.3.1 U.A.E Coated Paper Market by Coating Material
10.4.6.3.2 U.A.E Coated Paper Market by Product
10.4.6.3.3 U.A.E Coated Paper Market by Application
10.4.6.4 Rest of Middle East and Africa Coated Paper Market
10.4.6.4.1 Rest of Middle East and Africa Coated Paper Market by Coating Material
10.4.6.4.2 Rest of Middle East and Africa Coated Paper Market by Product
10.4.6.4.3 Rest of Middle East and Africa Coated Paper Market by Application
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Coated Paper Market Overview
10.5.2 South and Central America Coated Paper Market Forecasts and Analysis
10.5.3 South and Central America Coated Paper Market Forecasts and Analysis - By Coating Material
10.5.4 South and Central America Coated Paper Market Forecasts and Analysis - By Product
10.5.5 South and Central America Coated Paper Market Forecasts and Analysis - By Application
10.5.6 South and Central America Coated Paper Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Coated Paper Market
10.5.6.1.1 Brazil Coated Paper Market by Coating Material
10.5.6.1.2 Brazil Coated Paper Market by Product
10.5.6.1.3 Brazil Coated Paper Market by Application
10.5.6.2 Argentina Coated Paper Market
10.5.6.2.1 Argentina Coated Paper Market by Coating Material
10.5.6.2.2 Argentina Coated Paper Market by Product
10.5.6.2.3 Argentina Coated Paper Market by Application
10.5.6.3 Rest of South and Central America Coated Paper Market
10.5.6.3.1 Rest of South and Central America Coated Paper Market by Coating Material
10.5.6.3.2 Rest of South and Central America Coated Paper Market by Product
10.5.6.3.3 Rest of South and Central America Coated Paper Market by Application
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. COATED PAPER MARKET, KEY COMPANY PROFILES
12.1. ASIA PULP AND PAPER
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. OJI HOLDINGS CORPORATION
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. NIPPON PAPER INDUSTRIES CO., LTD.
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. STORA ENSO OYJ
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. UPM-KYMMENE OYJ
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. SAPPI LIMITED
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. BURGO GROUP SPA
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. NEWPAGE CORPORATION
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. MICHELMAN, INC.
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. ARJOWIGGINS SAS
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
The List of Companies
1. Asia Pulp and Paper
2. Oji Holdings Corporation
3. Nippon Paper Industries Co., Ltd.
4. Stora Enso Oyj
5. UPM-Kymmene Oyj
6. Sappi Limited
7. Burgo Group Spa
8. NewPage Corporation
9. Michelman, Inc.
10. Arjowiggins SAS
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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