Coconut Sugar Market Opportunities 2031
The coconut sugar market is expected to register a CAGR of 8% during 2023–2031. Growing inclination for online shopping of grocery including coconut sugar is likely to remain key market trend.
Coconut Sugar Market Analysis:
- In recent years, the market for coconut sugar has witnessed a strong growth, attributing to factors like high consumption rate, rising population along with technological advancements.
- Coconut sugar is one of the natural sweeteners obtained from sap of coconut palm tree where flowers buds are nectared, boiled and dehydrated.
- It was a widely used natural sweetener in Southeast Asia, having been cultivated there for hundreds of years.
- In both cases, one of the major factors that is expected to drive growth in the coconut sugar market is the strengthening global trend of consumer preference for natural and healthy sweeteners
- Coconut sugar is healthier than refined sugar as it is not processed and has a lower glycemic index. It is also rich in nutrients such as potassium, magnesium, zinc, and amino acids. This has significantly drawn the attention of health-conscious consumers
Coconut Sugar Market Overview
- With the growing trend of usage in food and beverage industry, especially natural foods, the coconut sugar market will witness significant growth in the forecast period.
- In Europe, coconut sugar is also consumed at an increasing rate for food and beverage and cosmetics applications
- But there are challenges in the market due to difficulty in sourcing tender coconuts. Despite these challenges, due to the health advantages of coconut sugar and the trend of the food and beverage industry of using natural sweeteners, it is estimated that the market would continue to grow in the future.
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Coconut Sugar Market: Strategic Insights
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Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Coconut Sugar Market: Strategic Insights
Shejal
Have a question?
Shejal will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
Speak to AnalystCoconut Sugar Market Drivers and Opportunities
Increasing Demand for Refined Sugar Alternatives
- Growth in the coconut sugar market is propelled by the global rise in demand for sugar alternatives which is in turn caused by consumers seeking natural and healthy sweetening agents.
- Nowadays, people are well-aware of the health issue and begin to be interested in natural and organic food and drink products. Hence, many popular sugar alternatives are beginning to emerge. One of them is coconut sugar.
- The main reason why people choose coconut sugar as an alternative to normal sweetener is health. Coconut sugar is a less processed sweetener, which is claimed to be healthier than refined sugar. Moreover, the new ingredient is also preferred because of its unique taste.
Opportunities
Rising Demand in Southeast Asia
- The main consumer market for coconut sugar is in south-east Asia, especially Indonesia. The food and beverage sector have been picking up coconut sugar, particularly in the fast-moving consumer goods (FMCG) sector
- The coconut sugar market presents the following opportunities: product diversification; functional blends for health-conscious consumers; growth of the food and beverage industry; increasing potential in the European market; and the growing demand in Southeast Asia.
Coconut Sugar Market Segmentation
The scope of the global coconut sugar market has been segmented on the based-on packaging type, category, and distribution channel.
- Based on packaging type, the coconut sugar market is divided into bottles and jars, pouches, and others.
- On the basis of category, the market is divided into organic and conventional.
- Based on distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others.
Coconut Sugar Market Share Analysis by Geography
- Coconut Sugar Market Report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South & Central America.
- Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering coconut sugar market dynamics such as drivers, trends, and opportunities that are impacting the markets at the regional level.
- Also, the report covers Porter’s Five Forces analysis, which involves the study of major factors that influence the coconut sugar market in these regions.
Coconut Sugar Market Report Scope
Coconut Sugar Market News and Recent Developments:
The coconut sugar market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. The following is a list of developments in the market for innovations, business expansion, and strategies:
- Today marks the launch of the newest global sustainability platform in the commodities space, the Sustainable Coconut Partnership (The Partnership). It aims to catalyze responsible coconut production and market transformation at scale by establishing industry-wide best practices and impact programs and further harmonizing industry requirements to their supply chain partners. (Source – The Sustainable Coconut PartnerShip, Press Release, April 2023)
Coconut Sugar Market Report Coverage and Deliverables
The “Coconut Sugar Market Size and Forecast (2021 – 2031)” provides a detailed analysis of the market covering below areas:
- Coconut Sugar market size and forecast at global, regional and country levels for all the key market segments covered under the scope.
- Coconut Sugar market trends as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed PEST/Porter’s Five Forces and SWOT analysis
- Coconut Sugar market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments.
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the coconut sugar market.
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The report can be delivered in PDF/Word format, we can also share excel data sheet based on request.
Betterbody Foods, Big Tree Farms, Bob’s Red Mill Natural Foods, Celebes Coconut Corporation, Coco Sugar Indonesia, Health Garden USA, Natural Zing, Now Foods, Nutiva, and Treelife are among the leading players operating in the coconut sugar market.
Increasing demand for sugar alternatives due to rising concerns of negative impacts of consuming table sugar is driving the coconut sugar market growth.
Growing inclination for online shopping of grocery including coconut sugar is likely to remain the key trends in the market.
The global coconut sugar market is estimated to grow above 8% during the forecast period 2023-2031.
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Coconut Sugar Market - By Nutrient
1.3.2 Coconut Sugar Market - By Product
1.3.3 Coconut Sugar Market - By Application
1.3.4 Coconut Sugar Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. COCONUT SUGAR MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. COCONUT SUGAR MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. COCONUT SUGAR MARKET - GLOBAL MARKET ANALYSIS
6.1. COCONUT SUGAR - GLOBAL MARKET OVERVIEW
6.2. COCONUT SUGAR - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. COCONUT SUGAR MARKET - REVENUE AND FORECASTS TO 2028 - NUTRIENT
7.1. OVERVIEW
7.2. NUTRIENT MARKET FORECASTS AND ANALYSIS
7.3. MINERALS
7.3.1. Overview
7.3.2. Minerals Market Forecast and Analysis
7.4. VITAMIN C
7.4.1. Overview
7.4.2. Vitamin C Market Forecast and Analysis
7.5. PHYTONUTRIENTS
7.5.1. Overview
7.5.2. Phytonutrients Market Forecast and Analysis
8. COCONUT SUGAR MARKET - REVENUE AND FORECASTS TO 2028 - PRODUCT
8.1. OVERVIEW
8.2. PRODUCT MARKET FORECASTS AND ANALYSIS
8.3. ORGANIC COCONUT SUGAR
8.3.1. Overview
8.3.2. Organic Coconut Sugar Market Forecast and Analysis
8.4. INORGANIC COCONUT SUGAR
8.4.1. Overview
8.4.2. Inorganic Coconut Sugar Market Forecast and Analysis
9. COCONUT SUGAR MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
9.1. OVERVIEW
9.2. APPLICATION MARKET FORECASTS AND ANALYSIS
9.3. FOOD AND BEVERAGES
9.3.1. Overview
9.3.2. Food and Beverages Market Forecast and Analysis
9.4. COSMETICS
9.4.1. Overview
9.4.2. Cosmetics Market Forecast and Analysis
9.5. OTHERS
9.5.1. Overview
9.5.2. Others Market Forecast and Analysis
10. COCONUT SUGAR MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Coconut Sugar Market Overview
10.1.2 North America Coconut Sugar Market Forecasts and Analysis
10.1.3 North America Coconut Sugar Market Forecasts and Analysis - By Nutrient
10.1.4 North America Coconut Sugar Market Forecasts and Analysis - By Product
10.1.5 North America Coconut Sugar Market Forecasts and Analysis - By Application
10.1.6 North America Coconut Sugar Market Forecasts and Analysis - By Countries
10.1.6.1 United States Coconut Sugar Market
10.1.6.1.1 United States Coconut Sugar Market by Nutrient
10.1.6.1.2 United States Coconut Sugar Market by Product
10.1.6.1.3 United States Coconut Sugar Market by Application
10.1.6.2 Canada Coconut Sugar Market
10.1.6.2.1 Canada Coconut Sugar Market by Nutrient
10.1.6.2.2 Canada Coconut Sugar Market by Product
10.1.6.2.3 Canada Coconut Sugar Market by Application
10.1.6.3 Mexico Coconut Sugar Market
10.1.6.3.1 Mexico Coconut Sugar Market by Nutrient
10.1.6.3.2 Mexico Coconut Sugar Market by Product
10.1.6.3.3 Mexico Coconut Sugar Market by Application
10.2. EUROPE
10.2.1 Europe Coconut Sugar Market Overview
10.2.2 Europe Coconut Sugar Market Forecasts and Analysis
10.2.3 Europe Coconut Sugar Market Forecasts and Analysis - By Nutrient
10.2.4 Europe Coconut Sugar Market Forecasts and Analysis - By Product
10.2.5 Europe Coconut Sugar Market Forecasts and Analysis - By Application
10.2.6 Europe Coconut Sugar Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Coconut Sugar Market
10.2.6.1.1 Germany Coconut Sugar Market by Nutrient
10.2.6.1.2 Germany Coconut Sugar Market by Product
10.2.6.1.3 Germany Coconut Sugar Market by Application
10.2.6.2 France Coconut Sugar Market
10.2.6.2.1 France Coconut Sugar Market by Nutrient
10.2.6.2.2 France Coconut Sugar Market by Product
10.2.6.2.3 France Coconut Sugar Market by Application
10.2.6.3 Italy Coconut Sugar Market
10.2.6.3.1 Italy Coconut Sugar Market by Nutrient
10.2.6.3.2 Italy Coconut Sugar Market by Product
10.2.6.3.3 Italy Coconut Sugar Market by Application
10.2.6.4 United Kingdom Coconut Sugar Market
10.2.6.4.1 United Kingdom Coconut Sugar Market by Nutrient
10.2.6.4.2 United Kingdom Coconut Sugar Market by Product
10.2.6.4.3 United Kingdom Coconut Sugar Market by Application
10.2.6.5 Russia Coconut Sugar Market
10.2.6.5.1 Russia Coconut Sugar Market by Nutrient
10.2.6.5.2 Russia Coconut Sugar Market by Product
10.2.6.5.3 Russia Coconut Sugar Market by Application
10.2.6.6 Rest of Europe Coconut Sugar Market
10.2.6.6.1 Rest of Europe Coconut Sugar Market by Nutrient
10.2.6.6.2 Rest of Europe Coconut Sugar Market by Product
10.2.6.6.3 Rest of Europe Coconut Sugar Market by Application
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Coconut Sugar Market Overview
10.3.2 Asia-Pacific Coconut Sugar Market Forecasts and Analysis
10.3.3 Asia-Pacific Coconut Sugar Market Forecasts and Analysis - By Nutrient
10.3.4 Asia-Pacific Coconut Sugar Market Forecasts and Analysis - By Product
10.3.5 Asia-Pacific Coconut Sugar Market Forecasts and Analysis - By Application
10.3.6 Asia-Pacific Coconut Sugar Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Coconut Sugar Market
10.3.6.1.1 Australia Coconut Sugar Market by Nutrient
10.3.6.1.2 Australia Coconut Sugar Market by Product
10.3.6.1.3 Australia Coconut Sugar Market by Application
10.3.6.2 China Coconut Sugar Market
10.3.6.2.1 China Coconut Sugar Market by Nutrient
10.3.6.2.2 China Coconut Sugar Market by Product
10.3.6.2.3 China Coconut Sugar Market by Application
10.3.6.3 India Coconut Sugar Market
10.3.6.3.1 India Coconut Sugar Market by Nutrient
10.3.6.3.2 India Coconut Sugar Market by Product
10.3.6.3.3 India Coconut Sugar Market by Application
10.3.6.4 Japan Coconut Sugar Market
10.3.6.4.1 Japan Coconut Sugar Market by Nutrient
10.3.6.4.2 Japan Coconut Sugar Market by Product
10.3.6.4.3 Japan Coconut Sugar Market by Application
10.3.6.5 South Korea Coconut Sugar Market
10.3.6.5.1 South Korea Coconut Sugar Market by Nutrient
10.3.6.5.2 South Korea Coconut Sugar Market by Product
10.3.6.5.3 South Korea Coconut Sugar Market by Application
10.3.6.6 Rest of Asia-Pacific Coconut Sugar Market
10.3.6.6.1 Rest of Asia-Pacific Coconut Sugar Market by Nutrient
10.3.6.6.2 Rest of Asia-Pacific Coconut Sugar Market by Product
10.3.6.6.3 Rest of Asia-Pacific Coconut Sugar Market by Application
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Coconut Sugar Market Overview
10.4.2 Middle East and Africa Coconut Sugar Market Forecasts and Analysis
10.4.3 Middle East and Africa Coconut Sugar Market Forecasts and Analysis - By Nutrient
10.4.4 Middle East and Africa Coconut Sugar Market Forecasts and Analysis - By Product
10.4.5 Middle East and Africa Coconut Sugar Market Forecasts and Analysis - By Application
10.4.6 Middle East and Africa Coconut Sugar Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Coconut Sugar Market
10.4.6.1.1 South Africa Coconut Sugar Market by Nutrient
10.4.6.1.2 South Africa Coconut Sugar Market by Product
10.4.6.1.3 South Africa Coconut Sugar Market by Application
10.4.6.2 Saudi Arabia Coconut Sugar Market
10.4.6.2.1 Saudi Arabia Coconut Sugar Market by Nutrient
10.4.6.2.2 Saudi Arabia Coconut Sugar Market by Product
10.4.6.2.3 Saudi Arabia Coconut Sugar Market by Application
10.4.6.3 U.A.E Coconut Sugar Market
10.4.6.3.1 U.A.E Coconut Sugar Market by Nutrient
10.4.6.3.2 U.A.E Coconut Sugar Market by Product
10.4.6.3.3 U.A.E Coconut Sugar Market by Application
10.4.6.4 Rest of Middle East and Africa Coconut Sugar Market
10.4.6.4.1 Rest of Middle East and Africa Coconut Sugar Market by Nutrient
10.4.6.4.2 Rest of Middle East and Africa Coconut Sugar Market by Product
10.4.6.4.3 Rest of Middle East and Africa Coconut Sugar Market by Application
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Coconut Sugar Market Overview
10.5.2 South and Central America Coconut Sugar Market Forecasts and Analysis
10.5.3 South and Central America Coconut Sugar Market Forecasts and Analysis - By Nutrient
10.5.4 South and Central America Coconut Sugar Market Forecasts and Analysis - By Product
10.5.5 South and Central America Coconut Sugar Market Forecasts and Analysis - By Application
10.5.6 South and Central America Coconut Sugar Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Coconut Sugar Market
10.5.6.1.1 Brazil Coconut Sugar Market by Nutrient
10.5.6.1.2 Brazil Coconut Sugar Market by Product
10.5.6.1.3 Brazil Coconut Sugar Market by Application
10.5.6.2 Argentina Coconut Sugar Market
10.5.6.2.1 Argentina Coconut Sugar Market by Nutrient
10.5.6.2.2 Argentina Coconut Sugar Market by Product
10.5.6.2.3 Argentina Coconut Sugar Market by Application
10.5.6.3 Rest of South and Central America Coconut Sugar Market
10.5.6.3.1 Rest of South and Central America Coconut Sugar Market by Nutrient
10.5.6.3.2 Rest of South and Central America Coconut Sugar Market by Product
10.5.6.3.3 Rest of South and Central America Coconut Sugar Market by Application
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. COCONUT SUGAR MARKET, KEY COMPANY PROFILES
12.1. BIGTREEFARMS
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. CELEBES COCONUT CORPORATION
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. COCO SUGAR INDONESIA
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. ECOBUDDY
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. FRANKLIN BAKER
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. SAUDI FOOD INGREDIENTS FACTORY
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. THE COCONUT COMPANY LTD
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. TREELIFE
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. URMATT AND SUNOPTA, INC.
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
The List of Companies
1. Bigtreefarms
2. Celebes Coconut Corporation
3. Coco Sugar Indonesia
4. Ecobuddy
5. Franklin Baker
6. Saudi Food Ingredients Factory
7. The Coconut Company Ltd
8. Treelife
9. Urmatt and SunOpta, Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.