The Cognitive Electronic Warfare System Market is expected to register a CAGR of 16.7% from 2025 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
The market is segmented into by Capability, and Platform. The Capability segment is divided into Electronic Attack, Electronic Protection, Electronic Support, Electronic Intelligence. Based on Platform, the global Cognitive Electronic Warfare System market is segmented into Naval, Airborne, Land, Space.
Purpose of the ReportThe report Cognitive Electronic Warfare System Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Cognitive Electronic Warfare System Market Segmentation
Capability- Electronic Attack
- Electronic Protection
- Electronic Support
- Electronic Intelligence
- Naval
- Airborne
- Land
- Space
Strategic Insights
Cognitive Electronic Warfare System Market Growth Drivers- Increasing Cyber Threats and Electronic Warfare Needs: The rise in global geopolitical tensions has led to an increase in cyber threats and the need for sophisticated electronic warfare (EW) capabilities. Governments and military organizations are investing in cognitive electronic warfare systems to enhance their defense mechanisms against adversaries employing advanced electronic attack strategies. These systems leverage artificial intelligence and machine learning to adapt in real-time, providing a significant edge over traditional EW methods. The urgency to protect national security and critical infrastructure is driving rapid growth in this market.
- Growing Importance of Spectrum Management: As technologies evolve, the electromagnetic spectrum has become increasingly congested, making effective spectrum management essential for military operations. Cognitive electronic warfare systems are designed to optimize spectrum utilization by dynamically adapting to the changing electronic environment. This capability is crucial for maintaining communication and operational effectiveness while denying adversaries the ability to exploit the spectrum. The demand for efficient spectrum management solutions is a significant driver of growth in the cognitive EW system market.
- Integration of Multi-Domain Operations: Modern military strategies emphasize multi-domain operations, which require seamless integration of capabilities across land, air, sea, and cyber domains. Cognitive electronic warfare systems are increasingly being designed to operate in conjunction with other military assets, allowing for coordinated responses to electronic threats. This trend is fostering collaboration between different military branches and enhancing overall situational awareness, making cognitive EW systems a critical component of contemporary military strategies.
- Focus on Autonomous and Semi-Autonomous Systems: There is a growing trend towards developing autonomous and semi-autonomous cognitive electronic warfare systems. These systems can make real-time decisions and execute strategies without human intervention, thereby increasing operational efficiency and reducing response times. As militaries seek to reduce the cognitive load on operators and improve the speed of operations, the demand for such systems is expected to rise. This trend reflects a broader move towards automation in military applications, enhancing the effectiveness of cognitive EW systems.
- Growing Collaboration with Technology Providers: The cognitive electronic warfare market presents significant opportunities for collaboration between defense contractors and technology providers specializing in artificial intelligence, machine learning, and cybersecurity. By partnering with tech firms, defense organizations can leverage cutting-edge technologies to enhance the effectiveness of cognitive EW systems. This collaboration can lead to the development of innovative solutions that address emerging electronic threats, creating a competitive advantage in the market.
- Growing Development of Training and Simulation Programs: There is an opportunity to develop comprehensive training and simulation programs specifically designed for cognitive electronic warfare systems. As these systems become more complex, effective training is essential to ensure that military personnel can operate them efficiently. Companies that invest in creating realistic simulation environments and training solutions will not only enhance the operational readiness of military forces but also establish themselves as leaders in cognitive EW system integration and support.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Cognitive Electronic Warfare System Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Cognitive Electronic Warfare System Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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Frequently Asked Questions
BAE Systems,Collins Aerospace,Elbit Systems,L3Harris Technologies, Inc.,Leonardo S.p.A.,Lockheed Martin Corporation,Raytheon Company, a Raytheon Technologies company,Saab AB,Thales Group,Rohde Schwarz
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
Some of the customization options available based on the request are an additional 3-5 company profiles and country-specific analysis of 3-5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
Expansion in Emerging Markets
The Cognitive Electronic Warfare System Market Size and Forecasts (2021 - 2031), Global and Regional Share, Trends, and Growth Opportunity Analysis Report Coverage: By Capability (Electronic Attack, Electronic Protection, Electronic Support, Electronic Intelligence); Platform (Naval, Airborne, Land, Space) , and Geography (North America, Europe, Asia Pacific, and South and Central America) is estimated to witness a CAGR of 16.7% from 2023 to 2031
The major factors driving the Cognitive Electronic Warfare Systemmarket are: Advancements in Artificial Intelligence and Machine Learning.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Cognitive Electronic Warfare System Market - By Capability
1.3.2 Cognitive Electronic Warfare System Market - By Platform
1.3.3 Cognitive Electronic Warfare System Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. COGNITIVE ELECTRONIC WARFARE SYSTEM MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. COGNITIVE ELECTRONIC WARFARE SYSTEM MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. COGNITIVE ELECTRONIC WARFARE SYSTEM MARKET - GLOBAL MARKET ANALYSIS
6.1. COGNITIVE ELECTRONIC WARFARE SYSTEM - GLOBAL MARKET OVERVIEW
6.2. COGNITIVE ELECTRONIC WARFARE SYSTEM - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. COGNITIVE ELECTRONIC WARFARE SYSTEM MARKET - REVENUE AND FORECASTS TO 2028 - CAPABILITY
7.1. OVERVIEW
7.2. CAPABILITY MARKET FORECASTS AND ANALYSIS
7.3. ELECTRONIC ATTACK
7.3.1. Overview
7.3.2. Electronic Attack Market Forecast and Analysis
7.4. ELECTRONIC PROTECTION
7.4.1. Overview
7.4.2. Electronic Protection Market Forecast and Analysis
7.5. ELECTRONIC SUPPORT
7.5.1. Overview
7.5.2. Electronic Support Market Forecast and Analysis
7.6. ELECTRONIC INTELLIGENCE
7.6.1. Overview
7.6.2. Electronic Intelligence Market Forecast and Analysis
8. COGNITIVE ELECTRONIC WARFARE SYSTEM MARKET - REVENUE AND FORECASTS TO 2028 - PLATFORM
8.1. OVERVIEW
8.2. PLATFORM MARKET FORECASTS AND ANALYSIS
8.3. NAVAL
8.3.1. Overview
8.3.2. Naval Market Forecast and Analysis
8.4. AIRBORNE
8.4.1. Overview
8.4.2. Airborne Market Forecast and Analysis
8.5. LAND
8.5.1. Overview
8.5.2. Land Market Forecast and Analysis
8.6. SPACE
8.6.1. Overview
8.6.2. Space Market Forecast and Analysis
9. COGNITIVE ELECTRONIC WARFARE SYSTEM MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Cognitive Electronic Warfare System Market Overview
9.1.2 North America Cognitive Electronic Warfare System Market Forecasts and Analysis
9.1.3 North America Cognitive Electronic Warfare System Market Forecasts and Analysis - By Capability
9.1.4 North America Cognitive Electronic Warfare System Market Forecasts and Analysis - By Platform
9.1.5 North America Cognitive Electronic Warfare System Market Forecasts and Analysis - By Countries
9.1.5.1 United States Cognitive Electronic Warfare System Market
9.1.5.1.1 United States Cognitive Electronic Warfare System Market by Capability
9.1.5.1.2 United States Cognitive Electronic Warfare System Market by Platform
9.1.5.2 Canada Cognitive Electronic Warfare System Market
9.1.5.2.1 Canada Cognitive Electronic Warfare System Market by Capability
9.1.5.2.2 Canada Cognitive Electronic Warfare System Market by Platform
9.1.5.3 Mexico Cognitive Electronic Warfare System Market
9.1.5.3.1 Mexico Cognitive Electronic Warfare System Market by Capability
9.1.5.3.2 Mexico Cognitive Electronic Warfare System Market by Platform
9.2. EUROPE
9.2.1 Europe Cognitive Electronic Warfare System Market Overview
9.2.2 Europe Cognitive Electronic Warfare System Market Forecasts and Analysis
9.2.3 Europe Cognitive Electronic Warfare System Market Forecasts and Analysis - By Capability
9.2.4 Europe Cognitive Electronic Warfare System Market Forecasts and Analysis - By Platform
9.2.5 Europe Cognitive Electronic Warfare System Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Cognitive Electronic Warfare System Market
9.2.5.1.1 Germany Cognitive Electronic Warfare System Market by Capability
9.2.5.1.2 Germany Cognitive Electronic Warfare System Market by Platform
9.2.5.2 France Cognitive Electronic Warfare System Market
9.2.5.2.1 France Cognitive Electronic Warfare System Market by Capability
9.2.5.2.2 France Cognitive Electronic Warfare System Market by Platform
9.2.5.3 Italy Cognitive Electronic Warfare System Market
9.2.5.3.1 Italy Cognitive Electronic Warfare System Market by Capability
9.2.5.3.2 Italy Cognitive Electronic Warfare System Market by Platform
9.2.5.4 United Kingdom Cognitive Electronic Warfare System Market
9.2.5.4.1 United Kingdom Cognitive Electronic Warfare System Market by Capability
9.2.5.4.2 United Kingdom Cognitive Electronic Warfare System Market by Platform
9.2.5.5 Russia Cognitive Electronic Warfare System Market
9.2.5.5.1 Russia Cognitive Electronic Warfare System Market by Capability
9.2.5.5.2 Russia Cognitive Electronic Warfare System Market by Platform
9.2.5.6 Rest of Europe Cognitive Electronic Warfare System Market
9.2.5.6.1 Rest of Europe Cognitive Electronic Warfare System Market by Capability
9.2.5.6.2 Rest of Europe Cognitive Electronic Warfare System Market by Platform
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Cognitive Electronic Warfare System Market Overview
9.3.2 Asia-Pacific Cognitive Electronic Warfare System Market Forecasts and Analysis
9.3.3 Asia-Pacific Cognitive Electronic Warfare System Market Forecasts and Analysis - By Capability
9.3.4 Asia-Pacific Cognitive Electronic Warfare System Market Forecasts and Analysis - By Platform
9.3.5 Asia-Pacific Cognitive Electronic Warfare System Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Cognitive Electronic Warfare System Market
9.3.5.1.1 Australia Cognitive Electronic Warfare System Market by Capability
9.3.5.1.2 Australia Cognitive Electronic Warfare System Market by Platform
9.3.5.2 China Cognitive Electronic Warfare System Market
9.3.5.2.1 China Cognitive Electronic Warfare System Market by Capability
9.3.5.2.2 China Cognitive Electronic Warfare System Market by Platform
9.3.5.3 India Cognitive Electronic Warfare System Market
9.3.5.3.1 India Cognitive Electronic Warfare System Market by Capability
9.3.5.3.2 India Cognitive Electronic Warfare System Market by Platform
9.3.5.4 Japan Cognitive Electronic Warfare System Market
9.3.5.4.1 Japan Cognitive Electronic Warfare System Market by Capability
9.3.5.4.2 Japan Cognitive Electronic Warfare System Market by Platform
9.3.5.5 South Korea Cognitive Electronic Warfare System Market
9.3.5.5.1 South Korea Cognitive Electronic Warfare System Market by Capability
9.3.5.5.2 South Korea Cognitive Electronic Warfare System Market by Platform
9.3.5.6 Rest of Asia-Pacific Cognitive Electronic Warfare System Market
9.3.5.6.1 Rest of Asia-Pacific Cognitive Electronic Warfare System Market by Capability
9.3.5.6.2 Rest of Asia-Pacific Cognitive Electronic Warfare System Market by Platform
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Cognitive Electronic Warfare System Market Overview
9.4.2 Middle East and Africa Cognitive Electronic Warfare System Market Forecasts and Analysis
9.4.3 Middle East and Africa Cognitive Electronic Warfare System Market Forecasts and Analysis - By Capability
9.4.4 Middle East and Africa Cognitive Electronic Warfare System Market Forecasts and Analysis - By Platform
9.4.5 Middle East and Africa Cognitive Electronic Warfare System Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Cognitive Electronic Warfare System Market
9.4.5.1.1 South Africa Cognitive Electronic Warfare System Market by Capability
9.4.5.1.2 South Africa Cognitive Electronic Warfare System Market by Platform
9.4.5.2 Saudi Arabia Cognitive Electronic Warfare System Market
9.4.5.2.1 Saudi Arabia Cognitive Electronic Warfare System Market by Capability
9.4.5.2.2 Saudi Arabia Cognitive Electronic Warfare System Market by Platform
9.4.5.3 U.A.E Cognitive Electronic Warfare System Market
9.4.5.3.1 U.A.E Cognitive Electronic Warfare System Market by Capability
9.4.5.3.2 U.A.E Cognitive Electronic Warfare System Market by Platform
9.4.5.4 Rest of Middle East and Africa Cognitive Electronic Warfare System Market
9.4.5.4.1 Rest of Middle East and Africa Cognitive Electronic Warfare System Market by Capability
9.4.5.4.2 Rest of Middle East and Africa Cognitive Electronic Warfare System Market by Platform
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Cognitive Electronic Warfare System Market Overview
9.5.2 South and Central America Cognitive Electronic Warfare System Market Forecasts and Analysis
9.5.3 South and Central America Cognitive Electronic Warfare System Market Forecasts and Analysis - By Capability
9.5.4 South and Central America Cognitive Electronic Warfare System Market Forecasts and Analysis - By Platform
9.5.5 South and Central America Cognitive Electronic Warfare System Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Cognitive Electronic Warfare System Market
9.5.5.1.1 Brazil Cognitive Electronic Warfare System Market by Capability
9.5.5.1.2 Brazil Cognitive Electronic Warfare System Market by Platform
9.5.5.2 Rest of South and Central America Cognitive Electronic Warfare System Market
9.5.5.2.1 Rest of South and Central America Cognitive Electronic Warfare System Market by Capability
9.5.5.2.2 Rest of South and Central America Cognitive Electronic Warfare System Market by Platform
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. COGNITIVE ELECTRONIC WARFARE SYSTEM MARKET, KEY COMPANY PROFILES
11.1. BAE SYSTEMS
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. COLLINS AEROSPACE
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. ELBIT SYSTEMS
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. L3HARRIS TECHNOLOGIES, INC.
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. LEONARDO S.P.A.
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. LOCKHEED MARTIN CORPORATION
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. RAYTHEON COMPANY, A RAYTHEON TECHNOLOGIES COMPANY
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. SAAB AB
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. THALES GROUP
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. ULTRA
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1. BAE Systems
2. Collins Aerospace
3. Elbit Systems
4. L3Harris Technologies, Inc.
5. Leonardo S.p.A.
6. Lockheed Martin Corporation
7. Raytheon Company, a Raytheon Technologies company
8. Saab AB
9. Thales Group
10. Ultra
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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